Logistics Management Innovation: the supply chain system based on the research

Abstract: Logistics is to achieve the value of the goods to make the physical entity from the producer to the consumer between the physical activity. Through the Supply Chain Management System, that is a unified planning of the logistics system with the characteristics of the supply chain, showed intensive advantage. and further brings agility logistics system, effectively improve the operational efficiency of enterprises, making it possible for enterprises to create more revenue. supply chain logistics management system, the Innovation is the development trend of the modern enterprise.

Keywords: logistics management; supply chain management; supply chain management system

Former president of General Electric Jack. Welch said: "If a company in the logistics supply chain is not competitive, will simply not to compete" [1]. Logistics management supply chain management as a major component of , and traditional methods and significance of logistics management, these different supply chain management reflects the thinking of the new requirements and competitive Strategy. in the supply chain management system, logistics management plays a vital role, although the cooperative and coordinated Supply chain management is an important feature, but if not seamless logistics system, does not strengthen the planning capacity building logistics network, without increasing the rapid reorganization of the logistics work flow capabilities, it will make the supply chain to synchronize between , parallel, rapid ability to adapt to the market discount. In a sense, supply chain logistics network is an extension, is the origin of products and Information from raw materials to final consumers value-added services. In this understanding of the conditions Next, we must emphasize supply chain and logistics network integration, and supply chain management under the environment of logistics Innovation, improve logistics management, and become more agile response to market conditions and changes in consumer demand, so that the operation of flexible . This will not only promote the development of logistics in the enterprise, to enable enterprises to access markets and sustainable development based on existing momentum, but also the promotion of logistics customer service Strategy and supply chain management, the development Strategy itself. 

First, the characteristics of modern business logistics management

The concept of logistics trading partners, with the development and environmental change, from the initial movement of the main focuses of the function of material goods, to the connection between production and consumption of intermediate means to an emphasis on customer needs and the logistics activities of the efficiency, and attention to customer satisfaction is relatively more mature, the efficiency of logistics activities and integration, the concept of logistics constantly enriched and updated. development of the concept of modern logistics is the logistics activities from the passive, subordinate to rise to the functioning of a business Strategy important part, that the concept of logistics itself has moved from an overview and summary of activities up to management level. This shows that the ultimate goal of logistics management is to meet customer needs and corporate strategic objectives, including the entire supply chain (from suppliers, has been to the customer) of the logistics costs, customer service levels and business investment income tradeoffs. Compared with the traditional concept of logistics, modern logistics in the scope and boundaries, the system concept, the nature and status, target concept, the target, functional orientation, etc. to show the following characteristics: 
(A) the integration of modern logistics management system under the coordination of logistics to their overall best for the purpose of 
Product supply system from the perspective of modern logistics is not a single production, sales or business matter, but including suppliers, wholesalers, retailers and other associated companies, including the entire continuum of the common activities, so that the logistics management has become a supply chain management [2]. from the supply chain of strategic management point of view, modern logistics management command of logistics operations across the enterprise organization, the process of circulation by strengthening the relationship between all enterprises, in order to achieve the whole process of supply chain Value Management and the optimization. 
(B) of the modern enterprise logistics is customer service, logistics, logistics management, customer service is the driving force behind Innovation 
Logistics Logistics is the traditional view that "internal matter", only affect the organization within the body, which provides services to in-house production or sales; modern logistics that logistics is "external things", which provides services to organizations external customers. And Correspondingly, the core business philosophy in order to shift from manufacturing marketing and customer service. enterprise's logistics activities to customer service values, while the upstream and downstream to the extension of the production process. by providing the customer the desired service, actively pursue their own trade expanding, emphasizes customer service to achieve differentiation from competitors. 
(C) of the modern business logistics management Information network to rely on a highly developed and comprehensive and accurate market Information, to achieve corporate business objectives and implement their supply chain efficiency of the entire 
Information has become the core of logistics management, logistics activities must understand and reflect market demand, and the feedback to all aspects of the supply chain, production and management decisions to ensure the correct and smooth reproduction. 
In summary, the modern logistics enterprises and other organizations is the body of the "pioneer", is to determine the production and sales of value creation business. The management of the basic tasks are: to provide satisfaction to customers through logistics services to drive revenue growth while achieving production of goods from raw material supply to final customers, and the assignment of the whole process of logistics cost reduction [3]. Therefore, how to organize the logistics cost is not only the "means" and "Strategy" is to expand sales and increase profits " Strategy ". 

Second, the status of logistics management in China

Modern logistics Industry as an emerging industrial complex in recent years in China have achieved rapid development, social logistics demand, high-speed growth. Logistics added value rose steadily, the total cost of logistics stabilized. According to statistics, in 2004 total social logistics in China exceeded 38 trillion yuan, an increase of nearly 30%. China's logistics market is huge, modern logistics Industry development prospects. In this context, the rapid growth of various types of logistics companies, the traditional transport, storage, transport, freight and other business enterprises have also accelerated the pace of restructuring and integration of resources; new logistics enterprises in the efforts to expand and upgrade the level of the scale, private and foreign logistics enterprises have the rise and join. At present, different ownership, different business models, different scale at the pattern of the common development of logistics enterprises have been formed. 
China's logistics Industry from the current situation, the characteristics of modern logistics in the transport logistics part of the business or enterprise on the basis of storage, logistics services through the extension and reform of the way into the operation of logistics companies; some of it is to meet the logistics market demand, the contents of the logistics business to a new logistics operation; including third party logistics companies and logistics services to provide Information as the main content of the fourth party logistics enterprises. However, compared with Western developed countries, China's logistics Industry started more later, the proportion of GDP, logistics costs are still too high, the overall efficiency of logistics poor. backwardness of the management system, the development of logistics in China is still "small, multiple, scattered, weak" state, the prevalence of decentralized operation, function single, low degree of automation, the layout is unreasonable, not high-tech enterprise horizontal joint is weak, service awareness and service quality is not satisfactory and so on, is difficult to meet the needs of logistics. specifically in the following areas: 
(A) of the traditional management philosophy and management of the logistics efficiency 
Affected by the impact of the traditional planned economy system, China still retains considerable number of enterprises "large", "small", "production, supply, marketing integration," "one-stop storage and transportation" business organization, logistics and organization activities rely mainly on internal organization of the self-service is completed before the procurement, warehousing and distribution functions of the failure to fully integrate the integration can not be implemented within the supply chain management, is not conducive to social division of labor [4]. This decentralized, low- level of logistics cost management activities, the main responsibility will inevitably lead to unclear, difficult to highlight the benefits of logistics management. 
(B) the business of logistics services is not comprehensive and profound understanding of 
With economic development, logistics services customers increasingly demanding personalized, diversified business sales logistics services has become an important part of the differentiation strategy. But many companies in the development of China's logistics service elements and service standards, the limited resources logistics services equally to all customers and all of the products, often affect the performance of specific logistics services, and the resulting customer satisfaction. In addition, the logistics service management only by the logistics sector as well as logistics services alone implementation and so there is no time to check the value of the implementation of logistics services. 
(C) logistics management means backward 
First of all, our logistics infrastructure is still not perfect. The old storage facilities, features a single, outdated equipment and low operating efficiency, work quality is not high, it is difficult to adapt to the needs of modern logistics Industry operators. Second, the logistics infrastructure and equipment low levels, the lack of a unified, standardized criteria, resulting in articles in the transport, handling, storage areas is difficult to achieve integration, the entire process flow. Again, the current field of logistics and popularity of modern information Technology is not yet high, the development of is not balanced, there is no information interface between enterprises, it is difficult to achieve logistics companies and networking between users and supply chain management. in logistics management, many companies still remain in the pen and paper era, some enterprises may be equipped with computers, but not formation system, but did not form networks, while also the lack of logistics EDI, personal computer, artificial intelligence, expert systems, communications, bar code scanning and other advanced information Technology, logistics operations low level of automation.  Links to free papers Download Center http://www.hi138.com According to China Internet Network Information Center (CNNIC) survey, that "delivery time consuming, poor access is the biggest problem with online logistics," the proportion of the rise (July 1999-July 2001 survey data of four 6%, respectively, 9.2%, 10% and 9.86%), indicating that the level of logistics Technology and logistics management of the lag, logistics and distribution system is imperfect and logistics increasingly obvious contradictions between the development and begun to attract more and more attention . 
(D) the degree of information logistics low 
In the absence of information Technology support, logistics information itself is divided in different areas and among different functions. Information is scattered, information processing capacity, and the result is between the upstream and downstream supply chain logistics processes based on optimization and logistics functional integration can not be carried out, resulting in duplication of activities logistics operations, the accuracy is poor, response to changes in market demand is difficult to form a rapid reaction capability, etc. This not only affects the operation of each enterprise's logistics efficiency, increase funding and resources to take up the logistics to open, but also directly affect the supply of overall competitiveness of the chain. 
(E) lack of personnel  Logistics
With China's accession to WTO and the gradual formation of the world's manufacturing center, the formation of global sourcing and global sales of large international logistics system, the enterprise need is proficient in import and export trade, customs services, electronic commerce, procurement systems, supply chain management, international law of the compound logistics personnel. but with modern logistics in the national economy and the important role of regional economy and its growth rate compared to the logistics in China is lagging behind education and personnel training, not only are not enough, and the structure of a single, far from meeting the needs of society. particularly acute shortage of comprehensive logistics personnel has been the modernization of China's logistics industry constrain. 

Third, supply chain management system, the Logistics Innovation

Supply chain management system is no longer under the traditional logistics management to ensure the continuity of the production process, but the logistics network through the effective completion of activities to improve the relationship between the value chain, to ensure synchronization between supply chain, parallel operation to achieve the ability to respond quickly to market, enhance competitive advantage and self-provide basic protection [5]. Therefore, the level of the logistics process management and logistics capabilities of the strength of a direct impact on the overall competitiveness of the supply chain. 
China's logistics industry is currently not break the geographical boundaries and sectoral monopoly, still stuck in the traditional warehousing and transportation logistics company to the simple process of transformation, there is no truly global perspective of logistics management. And multinational companies global logistics management strategies and trends, the Chinese enterprises, especially the lack of logistics management is the management of Innovation. Innovation is the driving force of an enterprise to survive. owners of the body as a logistics enterprise, innovation should be adopted to enhance their competitiveness. The main mode of as follows:
(A) the innovation of logistics services 
Establish a new logistics service concept, is to foster the concept of customer needs first. This requires enterprises to change the past, economic benefits of scale to obtain the main ideas, the establishment of the demand for diversification, customization and even to achieve a new logistics services.

1. Importing advanced logistics service concept. Logistics for linking production and reproduction, production and consumption of the bridge and link, requiring a strong service. Abroad definition of the logistics industry is attributable to the services. Therefore, the core concept of logistics is the service concept. to learn the advanced logistics methods, we must first master the advanced logistics concepts, the customer service (CS) or the concept of customer value (CV) concept. through customer interviews, customer needs assessment, third-party investigation and so on, to find customers the strongest desire is to determine the logistics needs of the level of the basic method. Secondly, a comprehensive logistics services to enhance customer value as the target. By analyzing whether the supply chain to create value for customers, whether to increase the customer's economic whether the benefits of competition to achieve relative differentiated services to corporate customers, as well as the cost of expansion with less added value. 
2. Logistics services innovation. As the customer service, value and other aspects of increasingly high expectations, logistics management must be customer oriented and designed to redefine the content of logistics customer service, transportation, warehousing, distribution and other functions services based on innovative services for customers to provide differentiated, personalized logistics services. 
First, the value-added logistics services to the extension of basic services. Modern logistics services should be based on customer demand and continue to develop integrated services, package services, including circulation, processing, personalized packaging, product recycling and other services, in this based on the enhanced value-added services to individual of services to show the difference with the market players. value-added experience for the customer service, a benefit to the quality of service.

Second, the logistics management services to the extension of functional service. Logistics services are not under the management of the customer to complete a number of logistics functions, but by the logistics involved in customer management, will all link up organic logistics capabilities, efficient operation of the logistics system . Therefore, enterprises in the development of logistics services, the logistics management to make an issue of level of services, including customer logistics system optimization, logistics, business process reEngineering, order management, supplier coordination, customer service, so as to provide one logistics solutions, to achieve the customer's "one-stop" service. 
Third, the in-kind services to the information flow, capital flow service extension. Logistics management is based on the information is used to control the actual flow of information, logistics, logistics services, which provide in-kind services must provide information flow service. Business is logistics functions commitment, not a logistics manager. enterprises to form strategic partnerships with customers, you have to participate in the customer's supply chain management, and product flow, information flow and capital flow Collaboration [6]. such as: to provide collection payment, advance payment and other cash flow services.

3. Logistics innovative ways. Enterprises to customers throughout the logistics involved in operation with customers to establish effective communication channels with customers shift from the traditional "one single end" of the selected transactions to work with customers to develop logistics solutions modern service methods. The current number of logistic enterprises to establish joint logistics staff and customers both office system, or set up the logistics staff from both sides of the operation team, the timely processing of daily problems in the operation to reflect the characteristics of collaborative work with the customer.

(B) organizational innovation  Logistics
The geographically dispersed nature of logistics activities, and often operate across the fact that an industry can be said that there is no absolute right or wrong there is the organizational structure, coupled with the different environment in which businesses and their own different characteristics, does not exist a suitable for any enterprise's logistics organization design. Therefore, the development of management decision-making in the organization in different situations should be based on innovation. But for most enterprises, the development of logistics organizational innovation, there are some general guidelines and models. 
1. Logistics organization by the intellectualization of integration change. Integrated logistics organization broke the division of labor based on specialization and functions of logistics management, procurement, storage, distribution and materials management, logistics activities into one integrated of the organizational unit, forming the framework of the internal integration of logistics organizations. 
2. To establish the level of process-oriented organizational structure. The traditional logistics activities, the efficiency loss inherent in the modern enterprise logistics organization must change from the previous functions of the type of customer-centric to process-oriented and non-value added activities within the organization compressed to a minimum in order to achieve business cost, quality, service and speed improvements. Meanwhile, to compress the middle management of organizations to shorten the communication channels, eliminating bloated, unresponsive and the fulfillment of the logistics organization by the vertical of the change to flat [7]. 
3. Logistics Organization virtualization. Virtual organization is to have the task-oriented and resource-oriented enterprise business networking organizations in the organic combination of them with the ability to respond quickly to market changes, organizational flexibility, easy to disperse logistics risks. With the development of information Technology, logistics companies with its own core competencies connected through electronic networks, integration of upstream and downstream supply chain members to come together to complete the logistics activities. Thus, the cross-organizational logistics information system is the smooth functioning of virtual organizations key. 
4. The conclusion of the logistics strategic alliances to the overall strength of the supply chain to compete. Value chain formation and development of the enterprise not only changed the traditional organizational structure has also changed the relationship between the industry and structure, resulting in a third party, fourth party logistics organizations . Logistics for effective utilization of strategic alliances is the dual advantages of organizations and markets as an organizational innovation. through cooperation has become the core business long-term, stable strategic partnership, to the overall strength of the supply chain involved in the domestic and international competition, and improve China's products in the country, international market competitiveness and market share, while achieving mutual benefit. 
(C) Logistics Management and Technology Innovation 
Logistics as a source of new business profits, the management of innovation networks and e-commerce should be based, through intensive, modern management, to achieve zero inventory and less vendor inventory, reduce product cycle operation to meet the needs of enterprise logistics management. Logistics The principal means of managing technological innovation in the following areas: 
1. Using high-tech logistics facilities, equipment, improvement of logistics management technology. China's enterprises should seize the opportunity of WTO accession, in the positive development of the logistics of the same time, actively introduce foreign capital, advanced technology, management experience, transformation of our logistics facilities, equipment, including purchasing, procurement, maintenance, service, trade, storage, transport and other links. This will help break the enterprise only stared at the vested interests, to focus on the expansion of low-level and the monopoly of the sector behind the protection of concepts, thereby reducing the logistics industry and modern logistics of the gap. 

Links to Research Papers Download http://www.hi138.com 2. The use of information network technology to optimize supply chain management. Our innovative logistics management network and e-commerce should be based, through intensive, modern management, the transformation of traditional logistics business processes, the use of ERP, BTB, BTC and CRM, WEB technology to the upstream and downstream enterprises to form a dynamic, virtual, global network of supply chain networks. realized from product design, demand forecasting, external consultation and outsourcing, manufacturing, , distribution, storage and customer service, every process is the most reasonable value [8].

3. To logistics management information to promote modern logistics management. Modern logistics management is mainly reflected in the development of logistics information and Applications. To this end, enterprises should increase investment, the establishment of a logistics information system computer support. In addition, multimedia technology play an active role in the logistics activities, exclusive of goods visualization library function, but also to provide customers with real-time delivery of goods query.

(D) logistics management system innovation 
Must establish and perfect a new type of logistics management system, supported by a reasonable operational mechanism, from the enterprise logistics management functions of the organization to ensure that runs through the construction of logistics, planning, organization, coordination and other aspects. Such as setting up the logistics leading group set up Logistics Department, and other specially logistics management, the exercise of pre-natal, delivery and postnatal functions of logistics management, and supply chain to implement specific planning, design and organizational management. You can also establish a "logistics coordination meeting" system, led by the core business , held once a month or irregular. also invite industry associations, Research institutions attended, Research enterprise logistics development, and promote major projects, the implementation of logistics policies. 
(E) emphasis on the training of logistics 
Logistics enterprises to achieve management innovation, but also on comprehensive quality logistics professionals, corporate development of the logistics must pay attention to the training of logistics. To this end, enterprises must strive to foster modern logistics management talents, strengthen co-operation with the management consulting firm, positive participate in organized high-level consulting firm, logistics training, training a group of senior logistics and technical personnel; establishment of demonstration areas of logistics operations, training technicians, and efforts to establish the direction of staff in the logistics competition, survival of the fittest; enhance a wide range of theoretical and practical workers exchanges, and strengthen the logistics management of the developed countries to learn from the advanced experience, ability to form a number of innovative logistics management personnel. 
In the 21st century, the global logistics supply chain has entered the era. Logistics industry and management innovation in science and technology driven, experienced the process from quantitative change to qualitative change, through the supply chain management system, the logistics innovation to create a new mode of logistics management the trend of development of modern enterprises. changing world of supply chain management, logistics, transport, warehousing, international logistics, business logistics, manufacturing logistics are a challenge, logistics management must change their own in order to meet the challenge. with modern management tools and techniques to achieve accurate forecasting, information sharing, thus reducing the uncertainties brought about negative effects.


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