Promotion of private corporate social responsibility measures

Abstract: At present, private enterprises widespread lack of Social Responsibility, the community requires Social Responsibility of private enterprises is increasing. Many private entrepreneurs to fulfill their Social Responsibility to the voice of a malevolent and resistance, Social Responsibility awareness of the existence of errors. Therefore, only through a series of policy measures to enhance awareness of Social Responsibility of private enterprises.

Keywords: Government; private enterprises; corporate social responsibility; promote
Abstract: At present, requirements of private enterprises fulfilling social responsibility become more and more strong, but many private entrepreneurs hold misunderstanding on it.Therefore, we should enhance awareness of social responsibility of private enterprises by a series of policy measures.

Keywords:: government; private enterprises; corporate social responsibility; promote

one study of corporate social responsibility review
< BR> theoretical study abroad experience related to the following four stages. The first stage is on the corporate social responsibility should not be a debate. Friedman (Friedman, 1962), Hayek (Hayek, 1969), Posner (Posner, 1997) as the representatives of that corporate social responsibility should not be; to Andrews, Peter. F. Drucker (1987) and Researchers of stakeholder theory (Clarkson, 1995; Freeman, 1984; Mitchell and Wood, 1997) as the representative of that company must bear the corresponding social responsibilities, in particular stakeholder theory of corporate social responsibility as laid the theoretical foundation. The second stage is about the meaning of corporate social responsibility debate, the three managed the academic point of view of the most respected corporate responsibility is divided into Economic responsibility, legal responsibility, moral responsibility, social responsibility (Carroll, 1979). The third stage is about the Corporate Social Responsibility and Corporate Performance Relationship. Such Research is difficult as it involves too many constraints firm conclusions drawn. The fourth stage is standard on corporate social responsibility and international Research. In recent years the scope of corporate social responsibility Research toward qualitative, quantitative and specific evaluation objectives operational direction, the most influential corporate social responsibility is the SA8000 and ISO2600 certification system to promote and implement Research.

Of academic theory on corporate social responsibility from a systematic study of a late start, but most researchers on corporate social responsibility hold a positive attitude. Since 2004, the status of Economic and social Development so that people fully understand the importance of corporate social responsibility, so that quickly became a focus of research, there have been many research results. Many domestic scholars from China's specific conditions, related to corporate social responsibility in advancing the issue. As late intervention, the domestic research scholars to introduce the relevant foreign-based theory and specific practices, and more in-depth studies have been largely done by selecting a point of this analysis, and practice for multinational companies to promote the social Responsibility of the more.


Second, the social obligations of Zhejiang Private Investigation

Wenzhou University Research Group in May 2006 to 6 February to June, respectively 563 managers of private enterprises in China of interview Canadian survey conducted a sample survey form. This investigation to private enterprise operators in China (chairman or general manager) as the main target of 563 private enterprises were operating by the questionnaire filled out by those who do statistical analysis. These samples involved the manufacturing, wholesale and retail trade, real estate, construction, transportation, computer services and software Industry and other business services Industry.

1. Social responsibility awareness is low, the value of lack of knowledge, one-sided understanding of corporate social responsibility content. Survey data show that operators of these private enterprises to use more small workshop operation, all manner of management, lack of management awareness of innovation, the management of short-term can not be effective, the new term, new ideas and more time to pay attention, low awareness of social responsibility, value of the lack of knowledge, understanding of corporate social responsibility there are many errors errors: such as employment, go by the tax is to fulfill their social responsibilities; charitable donations is the fulfillment of social responsibility; to fulfill their social responsibility of large enterprises have the ability to take things; corporate social responsibility and independent of the long-term business Development Strategy; to fulfill their social responsibility will increase the burden and cost.

2. Internal lack of systematic and scientific management mechanism of corporate social responsibility. Most enterprises have not set up social responsibility management, organization, standardization seriously lagging behind the developed countries, so that enterprises can not effectively put the cost of corporate social responsibility into business performance, seriously weakened the corporate social responsibility within the force. No corporate social responsibility Strategy, there is no mechanism for promoting the implementation of social responsibility. Arbitrariness, randomness, blindness prevalence, not scientific and effective use of corporate social responsibility practices to enhance the influence, into the competitiveness of enterprises. Donor activities in many public enterprises are mostly out of a herd mentality, the lack of strategic planning.

Internal activities of the lack of corporate social performance assessment and measurement. Do not feel the commitment to bring corporate social responsibility, the value of social responsibility can not be combine with the business objectives and integrate into the enterprise Development strategies. Do not expect business benefits from the heart will not be happy company whom the cause of passive coping, sluggishness, deception is par for the course of going through the motions.

3. The lack of corporate social responsibility into the competitive awareness and skills. Most enterprises lack the corporate social responsibility into a sense of competitiveness and skills. Compared with foreign enterprises, private enterprises are not good at public relations planning, not good corporate social responsibility event as an opportunity to make a big fuss, with the media, communication organizations image and products or services, a lack of Industry according to their characteristics, professional expertise, for energy tension, environmental pollution, social deprivation, vulnerable groups and other social hot spots to support the awareness and skills.

4. Evade social responsibility serious. In the survey we found that many private enterprises employing cheap labor, overtime, unpaid wages, poor working and living conditions, frequent accidents the situation is still serious. Many companies do not comply with domestic labor Laws, do not sign labor contracts. Foreign lack of integrity, tax evasion, loan defaults, false advertising, environmental pollution, waste of resources.

The behavior of enterprises reflects the basic values of enterprise and Development aspirations. Chinese private enterprises have not the attention to natural resources, environment, labor rights and business ethics into their business concept, relies entirely on corporate social responsibility and self-conscious it is difficult to bear fruit in a short time, a strong position to play a specific period a strong government to promote and guide the initial choice to become wise.


Third, increase the social responsibility of private enterprises to promote countermeasures

simply relying on an executive order to solve the problem of private corporate social responsibility is unrealistic and not the economy, a series of policies and measures should be adopted to guide private enterprises for autonomous decision-making, self-selection, is the control mechanism of corporate social responsibility, market-oriented, long-term of the prior attempt.

1. Given the opportunity to participate in ISO26000 developed to protect the interests of private enterprises. ISO26000 international standards of corporate social responsibility is a cross-Industry, cross-regional standards, has been more than 50 countries to participate, to their country values CSR standards into the system to become involved in the Development of the interests of all competing points. China should participate in the formulation of the government led by the representatives of representatives of private enterprises to increase the power, protect developing countries proposed the phased development of small business group requirements for the development of Chinese private enterprises to secure more space and interests.

2. To increase the supervision of local government to amend the local government performance evaluation standards. Under the current performance assessment system, the local government's interest mainly for the local Economic output or GDP, increased. If local governments do not fulfill their social responsibilities of enterprises act to strengthen supervision, regulation will inevitably lead to higher costs and reduced Economic output or GDP double loss, so choose the state in local government and more inclined to maximize their own interests from the start, the enterprise detrimental to the implementation of weak supervision of social behavior or neglect. The central government is beyond the reach of a large number of private enterprises. The central government corporate social responsibility management Strategy of choice for the best Strategy is to increase the supervision and revision of local government performance assessment of local government standards. Links to Research Papers Download http://www.hi138.com
3. To strengthen legal construction of corporate social responsibility. Formulation and promulgation of "Law of the People's Republic of private corporate social responsibility" as a private corporate social responsibility to promote the material basis of the legal system is a mechanism for the construction of private corporate social responsibility imperative. Among them, the private corporate social responsibility included the legal duty and moral obligation to the difficulties how to define the issue of legislation, common practice in developed countries can take legal sense of corporate social responsibility to take the form of mandatory provisions of norms, and moral corporate social responsibility is to be authorized by the provisions of standard form. Furthermore, it should amend the existing legal provisions against corporate social responsibility for the content. Strict Law enforcement, standardizing Law enforcement procedures and increasing the social responsibility of business is not punishment.

4. The establishment of five management departments of corporate social responsibility, cooperative implementation of the Strategy to promote corporate social responsibility. Establishment of national, provincial, municipal, county and township levels of government at all levels of management responsible for corporate social responsibility mechanisms for coordination and communication, collaborative implementation of the strategy to promote corporate social responsibility, private enterprise under the jurisdiction of the scope of construction and implementation of leadership and social responsibility, management, coordination policies among various government departments and measures to ensure the consistency of government policy. Management of government social responsibility management job responsibilities first and foremost on the area of corporate social responsibility of building the status of the investigation and tracking and monitoring, according to the world of corporate social responsibility trends and metrics, and the regional situation from their own government puts forward suggestions; followed is based on the actual situation of China's private enterprises to develop national standards of social responsibility; again is a private area of corporate social responsibility to inspect the implementation and research, the establishment of corporate social responsibility audit system and to promote its development; again, the establishment of five related departments vertical and horizontal grid Information exchange and communication mechanisms, the whole society of Information dissemination of corporate social responsibility and strengthen the parties to address this problem in-depth understanding of the value of corporate social responsibility to achieve maximum; last active on the community of corporate social responsibility advocacy, education, training, consulting and other effective measures and forms of social responsibility to provide support and services.

5. The establishment of corporate social responsibility incentives, monitoring mechanisms and social responsibility disclosure system. Incentive mechanisms, including positive incentives and negative incentives, incentives for good corporate enterprise is tantamount to the punishment of the poor. Excellent results on the social responsibility of enterprises that the Government should give the necessary incentives, such as charitable donations to offset or reduce taxes, business and financing conditions and credit-linked security systems, advanced enterprises selected to give recognition of social responsibility, the establishment of evaluation and classification of corporate social responsibility relegation system. At the same time public opinion to play, the media, enterprises and the supervisory role of individual citizens, the establishment of violation of social responsibility behavior reward systems.

Corporate social responsibility disclosure in a foreign country is a mature system should require companies to regularly publish social responsibility reports, relevant government agencies should be run regularly on the area of corporate social responsibility within the state for publication.

6. We will encourage the power of private corporate social responsibility-building services. Strengthening corporate social responsibility in the government plays a huge role, but this is not enough. The Government should actively guide the various social forces to participate in corporate social responsibility to the process. Corporate social responsibility in the process of building abroad, various non-governmental organizations and other social forces to play a pivotal role, but our current market Economic system is not perfect, in the economic activities the role of Non-governmental organizations also extremely limited, we should the extent permitted by Law, to promote the development of non-governmental organizations to make the process of building the corporate social responsibility to play its due role. Such as Industry associations, private associations, private environmental organizations, charitable organizations, a variety of volunteer organizations and more. In addition, we should also actively promote the wages of employees and the company collective bargaining mechanisms to protect labor rights.

7. To encourage responsible consumption and responsible investment. That consumers are increasingly concerned about the responsible consumption of their production of goods purchased whether the basic human rights standards and environmental standards, the international movement of corporate social responsibility an important driving force. Responsible Investing, that is socially responsible investment (socially responsible investment, referred to as SRI) refers to the traditional financial indicators, in order to stabilize the distribution of profits expected continuity, comply with the law, employment practices respect human rights, consumer issues, social contribution of and environmental concerns such as social and ethical standards as the basis for evaluating and selecting companies for investment. In addition, SRI also includes social justice, regional contribution to the exercise of shareholder rights for the purpose of investment behavior. State and local government should actively promote and encourage consumers and investors (or institutions) to corporate social responsibility as a key consumption and investment decision-making factors.

8. The media guide. Information media is a huge amplification effect, the government advocacy tool, but also corporate public relations weapon. Government, through organizing various activities to promote corporate social responsibility, manufacturing news events. Such as through holding international seminars, publish Information on the Internet, experts on the issue of corporate social responsibility research and analysis, introduces the typical business experience, etc., to guide the media of corporate social responsibility Information.

9. Strengthen the popularity of social responsibilities of higher education and scientific research. In Western countries, corporate social responsibility has become a mature discipline many colleges and professional, all kinds of relevant content is also very comprehensive curriculum, such as the UK's promise of Chinese University Business School have set a full range of bachelor, master and doctoral programs. So far, China has not explicitly included in the degree of corporate social responsibility professionals. My Government may consider first corporate social responsibility as set two disciplines of management, first teaching work. At the same time, strengthen scientific research in corporate social responsibility in project approval, the results support efforts to increase incentives.


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