Construction of corporate strategy and business level strategy of the ERP system under

[Abstract] article and resource-based industry organization model based on integration of the model to analyze how modern business corporate Strategy and business level Strategy of starting construction for the enterprise to gain competitive advantage and excess profits of the ERP system. From the theoretical analysis of the ERP system For enterprises to gain competitive advantage and the advantages and the role of excess profits.

[Keywords:] ERP; industrial organization model; resource base model; corporate Strategy; business layer Strategy

With Economic globalization and the rapid progress of science and technology, super-competitive landscape is taking shape, "well-designed and effective Strategy" has become so competitive in a business in the future respect the most important factor. Super competition pattern to the development of enterprises in China has brought unprecedented opportunities and challenges. the one hand, China's enterprises can learn from the experience of other countries and lessons for enterprise development, give full play to the advantage to achieve catch-up; the other hand, large foreign multinationals pouring into the Chinese market, and our business foundation is weak, weak Economic foundation, in confrontation with them at a disadvantage. How greatly improve the management level and develop, implement and develop effective strategies to become China's enterprises to seize opportunities, meet challenges The process can not be avoided major problems. full use of Information technology development results, building to timely, accurate and efficient implementation of the ERP system dynamic sharing of Information for enterprises to improve management and the successful implementation and development strategies and thus gain a competitive advantage and over- profit is of great significance.


First, the industry organization model and resource based model of integration of ERP system requirements

Industrial organization model reveals the behavior of the external environment on the decisive influence corporate strategy. And managers to make decisions within the organization compared to the industry where companies greater impact on business. For the analysis of industry environment five forces model that an industry The profit margin is the five forces (suppliers, customers, the industry of existing competitors, substitutes and potential entrants) interaction.

Resource base model assumes that any business is a unique combination of resources and capabilities, resources and capabilities are the basis for corporate strategy, but also an important source of profits. This model indicates that the competitive landscape in the 21st century, a business is constantly changing ability to integrate the body, through the dynamic management companies to gain competitive advantage and excess profits.

Enterprise is the market behavior and resource capacity of the combination. With the industry organization model, can understand the market behavior of enterprises; through the resource base model, you can understand how companies develop and effectively use its resources, capabilities and core competitiveness. Studies have shown that the long term, the industry environment and internal resource capacity all affect the performance of enterprises. Therefore, enterprises need to integrate these two models, while dynamic analysis of the external environment and internal resources and capabilities to develop, implement and develop the most effective corporate strategy and business layer strategy. This enterprise ERP system to build the proposed requirements.

First, according to the company's corporate strategy and business level strategy to design the system platform and system modules, it is necessary to meet the uniform requirements of corporate strategy, but also to meet the different requirements of the business layer strategy that corporate strategy and business building ERP system under the strategy layer. The second is to be able to dynamically collect and deal with suppliers, customers, industry, the existing competitors, potential entrants, substitutes and effective Information to support the business strategy. The third is to use the value chain analysis, to understand and integrate aspects of operations to create value and achieve financial, operational integration of accounting, all aspects of the value chain to maximize data integration, dynamic sharing to be effective, the implementation and development strategies for the enterprise support.


Second, the corporate strategy and business level strategy of the ERP system under

To meet the dynamic analysis of both the external environment and internal corporate resources and capabilities to support the most effective corporate strategy and business strategy calls for the ERP system layer can be composed of four parts: the corporate strategy system platform, the business layer strategy platform, general ledger and reporting system and input and output interfaces. This four-part dynamic database data through the dynamic sharing.

(A) of the service layer platform strategy
Business layer strategy can be broken down on the grounds platform production management system, inventory system, procurement system and distribution system consisting of material control management sub-platform; by the financial settlement system, inventory systems, purchasing systems, supplier management systems, sales and customer management system sub-platform e-commerce system components; by the financial settlement systems, human resources management system, management system and intangible fixed assets management system consisting of long-term asset management sub-platform. business layer strategy platform to give more consideration to how to meet the enterprises of different business layer strategy. enterprises can design framework based on the above, according to different business processes within the various systems on the platform for the sharing of the platform to transform the degree can also be constructed according to different business process platform strategy for multiple business layer, the business level strategic platform more flexible and expansive, more suitable for enterprises of different business layer strategy. This is a strategic platform to business layer with the corporate strategy system platform where the significance of separation.

(B) general ledger and reporting system
General ledger and reporting system can have as a corporate strategy and business strategy under the ERP layer as a separate component of the system, mainly because of the general ledger and reporting systems depends on the business layer in the platform strategy and corporate strategy generated vouchers platform automated accounting and reporting at the same time generating reports using enterprise services in corporate strategy and business level strategy, the entire system occupies a pivotal position.

(C) of the input and output interfaces
Input interface in the corporate strategy and business strategy under the layer of the main ERP system to meet the business needs of the analysis of the external environment. Input interface can companies collected about the external environment (suppliers, customers, industry, the existing competitors, substitutes and potential entrants) Information to filter, classify and organize, and stored in the database, to provide support for the business strategy. output interface is mainly to meet the corporate management Information query the database and printing needs.

(Iv) corporate strategy platform
Corporate strategy, including headquarters costs platform management systems, decision support systems, and overall budget management system in three parts. Based cost management system mainly for accounting and management headquarters costs. Decision Support System's primary role is strategic systems through the integration of the business layer platform, general ledger and reporting system and data input interface, the formation of a strategic decision to support enterprise data, charts and other documents. overall budget management system's main role is the strategic level by integrating business system platform, general ledger and reporting system and provide input the data, the determination of budget targets and issued, budgeting and approval, budget execution and control and budget analysis and evaluation work.


Third, the corporate strategy and business level strategy under the ERP system implementation mechanism

Construction of corporate strategy and business level strategy under the ERP system is designed to achieve effective enterprise dynamic internal and external information sharing, implementation and development of strategies for enterprise support, and thus gain a competitive edge and excess profits. To achieve effective internal and external information dynamic sharing, the need for financial, business dynamics and processes of a unified information platform and the standardization of data coding schemes generate the template design.

(A) process of the unified coding scheme
Dynamic information platform for financial services in the automatically generated documentation or vouchers, and general ledger and reporting system based on automated billing and accounting documents the process of preparation of the statements, on the lower reaches of the documents, vouchers, between subjects and between subjects, accounting certificate and subjects the data association between the need for unity through the process of encoding scheme to resolve. streamline the unified coding scheme, including document number, document number of the process of accounting unified process of encoding and Unicode subjects.

Vouchers and automatic correlation between subjects according to the Economic and business needs of enterprises, in accordance with the existing accounting standards and state laws and regulations, accounting document number by the events in the nature of coding, the realization of the event encoded, incidents, and the Resources coding and coding courses in a subject code, two subjects relationship between coding to achieve. subjects, supporting accounting information can also be based on accounting documents to get the number of coded information.

(B) standardization of data generated templates
In the general ledger and reporting system to generate data and input into the system through the data format and data definitions are not compatible with the existence of the problem, which make full use of decision support systems to form the internal and external information to support strategic decision-making enterprise data , charts, documents and other information caused great difficulties, need corporate strategy and business level strategies designed under the ERP system generates a set of data standardization templates, so that data obtained from outside the enterprise and the enterprise has the same data generated formats and data definitions, in contrast to type information file.


Fourth, corporate strategy and business level strategy of the ERP system under the application requirements

Corporate strategy and business level strategy of the ERP systems under the traditional management model is a huge step forward. To progress it has to pay. The traditional management mode of thinking, the ability and quality, and resources of the ways and means to implement ERP system is doomed to failure no doubt. enterprises in order to successfully implement ERP systems, and through the implementation of ERP systems to improve the management level, the successful implementation of development strategies and thus gain a competitive edge and excess profits, you must do the following.

Links to Research Papers Download http://www.hi138.com (A) of the first strategy, the implementation of catch up
Corporate strategy and business level strategies implemented under the ERP system is built on the basis of corporate strategy, its design must meet the company's overall corporate strategy and business requirements of the specific requirements of the strategic level, to get business from top to bottom consensus. in the design and implementation of the ERP system before, companies must be based on the external environment and internal resources to develop effective corporate strategy, and corporate strategy under the guidance of decomposition and integration of enterprise business processes to develop business layer strategy, and to implementation of strategic thinking to every business based links. On this basis, design and implementation of ERP systems can be effectively linked into a whole enterprise information sharing, collaborative operation of the organic whole, which in turn support the implementation of corporate strategy and development.

(Ii) to increase the overall capacity of employees and quality
Corporate strategy and business level strategies implemented under the ERP system, requiring the implementation of the strategic thinking of the enterprise to all basic aspects of the business, so full strategy. This is the overall ability of employees and the quality of the proposed new, more high demand. where employees are all members of an enterprise, including leadership from the highest to the lowest level employees. ERP system implementation requirements of senior management in the enterprise master computer technology, there must be correctly and fully applied ERP system for management; the same time, the ERP system, a high degree of integration of financial and business, ERP system implementation requirements of the business enterprises who have a certain basic computer operating skills and financial fundamentals.

(C) of the positive changes in the functions of accountants
In the corporate strategy and business level strategy under the ERP system, the high degree of automation so that accountants from the tedious labor freed, you can have more time and energy to engage in more senior management. Financial and accounting staff must adapt to the ERP system operating requirements and functions of positive changes to achieve their own
(Iv) business process standardization, standardization of the working languages.

Corporate strategy and business level strategy of the ERP system requirements under the maximum degree of automation to improve system efficiency. Automated implementation is based on a standardized data association. This must be based on business process through standardization and the standardization of the working languages to achieve, business process standardization and higher degree of standardization of the working languages, the higher the degree of downstream data association, the higher the degree of system automation.


Fifth, corporate strategy and business strategy for the next layer of the strengths and the role of ERP systems

Corporate strategy and business strategy for the next layer of ERP systems are designed to meet the enterprises for both internal and external information sharing to support effective dynamic needs of business strategy, but also to meet the enterprises should be development of a unified corporate strategy but also the development of specific business level strategic needs. external information sharing and for the effective dynamic corporate strategy and business strategy of the double layer is considered level corporate strategy and business strategy of the ERP systems under the ERP system for the average core strengths. corporate strategy and business layer The Strategy of ERP system, ERP system, common to both normal function, has its unique features, companies can gain competitive advantage and play a more active role in excess profits.

The first layer of corporate strategy and business strategy under the ERP system, enterprise information generated automatically by the system and automatic transmission and has gone through several aspects of the audit, will help improve management of information, in particular the relevance of accounting information, timeliness and reliability, thereby enhancing information sharing within the enterprise to support the role of business strategy. Second, the corporate strategy and business strategy under the layer of highly automated ERP system implementation, accountants can work from the complex freed, thus more time and energy to engage in more senior management, to further support the corporate strategy. Third, corporate strategy and business level strategy under the ERP system can realize the sharing and use of external information, a profound understanding of the enterprise and thus the external environment effective implementation and development of corporate strategy has played a positive role in promoting. Fourth, corporate strategy and business level strategy of the ERP systems under the corporate strategy system platform, starting from their overall corporate strategy to support business development, strategic business system layer platform starting from the specific business strategies to support the development of the business layer, between the two platforms linked by a dynamic database business into a good corporate strategy and business level strategies, to achieve business strategy from top to bottom interaction strategies to achieve full .


VI Conclusion

Based on the industrial organization model and the resource base of the model integration, with the help of modern information technology to build corporate strategy and business level strategy under the ERP system is the strategic management theory of modern enterprise management information system into an idea, in the implementation process There are many specific details of the problems and difficulties to be solved, but its big advantage is desirable. In China, enterprise information management still has a long way to go, China's enterprises can absorb and learn from foreign advanced in time management philosophy, to carry out management of information technology, the advanced management ideas and management of information technology to combine and effectively applied to the daily management of the enterprise among some extent will affect the ability of companies to gain competitive advantage and over- profits, can achieve catch-up, whether in an increasingly competitive international market place.


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