Xinhua Bookstore chain management strategy to implement the "organization - the process" of

[Abstract] This paper chain business model in a commercial enterprise experience and publications, the characteristics of goods, there are innovative implementation of the Xinhua Bookstore chain of the core part of business strategy "organization - the process" transformation of the business process reengineering, organizational structure built Two aspects of the analysis and design, to effectively promote and implement the bookstore chain management strategy made reference suggestions.

[Keywords:] Xinhua Bookstore; chain; business process reengineering; organization

[Abstract] Combined with the experience of chain operation in merchandising business and the properties of publication, it is designed creatively of the "organization-process" including business process reengineering (BRP) and organization structure construction, which is the key segment of chain operation strategy. The conclusion is constructive for bookstores to impel and carry out chain operation strategy effectively.

[Keywords:] Xinhua bookstore; chain operation; business process reengineering; organization structure

Since the General Administration of Press and Publication issued <"On the distribution of publications to promote and regulate the number of observations chain>> the request has been progressive, provincial Xinhua Bookstore Xinhua Bookstore's traditional business model into a single chain as the main content transformation projects, including "organization - process" transformation to transform the core of the project, namely: the development of chain management for the book industry, business processes and mode of operation under the new reform of the organization. This paper from the business process reengineering and organizational structure Construction of two aspects, such as the implementation of the Xinhua Bookstore chain management strategy put forward corresponding countermeasures.


1 to fit chain management business process reengineering

On book sales enterprises, the most basic business processes to "purchase, sale, deposit, withdrawal (transfer)." Xinhua Bookstore, the majority of the existing business model as "sales into one, grade accounting", this business model There are many problems, such as organizing numerous and many links do not add value; poor transmission of information; business process is not complete, do not form a closed loop; level system of overlapping cross and so on. Therefore, the Xinhua Bookstore should be based on information and network technology, restructuring business process, comprehensive combing the upstream and downstream and Xinhua Bookstore, the internal departments (units) the relationship between, which can reduce costs, increase efficiency, improve service and expand sales of the purpose of [1] ��.

1.1 The establishment of professional standards, unified management of the procurement process:
In the procurement of the sessions, I focus on combing the "purchase of new varieties of book purchasing process", trying to solve the problems of adjustment difficulties of books, lack of co-ordination, scientific issues, to enhance provincial shop for adjustments under the management of the store's ability to play provincial Store procurement advantages of scale, improve the level of profits. while in the process should be supported by different levels of program management, program management, such as category, sales program management, procurement, project management and so on. Here is the flow chart after the reorganization:

1.2 The establishment of efficient real-time warehouse management and distribution process: in the warehouse management and distribution processes of transformation, there would have been the "Provincial shop unified management, classification and distribution" of the distribution model transformation and distribution process for the new uniform, I focus on establishing a " Provincial shop unified distribution process "to form a unified storage management and distribution mechanisms. Among them, the warehouse management of inventory of goods in accordance with the number of days, delivery days, the maximum storage coefficient, coefficient of the lowest inventory replenishment parameters for the application process integrated ; in the distribution process management should be established on the book publishing and logistics team calls, do the supervision, after examination, periodic settlement process management. This process can improve the logistics and distribution and warehouse management, professional, shortening logistics time and increase automation and intelligence management, saving manpower and material resources.


1.3 The establishment of a unified billing, real-time monitoring of the financial management processes:
In terms of financial management processes, financial accounting and business should be to achieve a comprehensive procurement system integration, the establishment of Internet-based, to a unified settlement system as the core, comprehensive and detailed work steps for the guidelines of the centralized management system, financial settlement, so that the financial departments on contract, Jinhuo Dan, sales performance and accurate billings, sales, real-time settlement and the cost of a single product management. Links http://www.hi138.com Research Papers Download 2 Construction of the total chain, clear organizational structure of Division responsibilities

I comply with the "streamlined, efficient and optimized" principle, in order to save shop on the city (county) management model for the core, focused total chain segment of the separation of powers and functions set the specialized division of labor, the provincial Xinhua bookstore chain is designed for the general organization, as shown in Figure 4.

The new organizational structure to cancel the provincial, city and county administrative level between the shop management, store the original provincial and municipal (county) stores a hierarchical chain of operations to change the division headquarters and the chain relationship between according to the different form and content management, the establishment of the Ministry of regular chain, professional franchise chain with the Department of the Ministry.


Direct chain from original city, county outlets adapted from, the city can be a general book store supermarket industry form an area of ​​the county is too small community bookstore outlets can take the form of the forms, from "direct chain Department of "unified management; the city (county) stores the original transformation of materials distribution outlets for professional bookstore, part of the bookstore after the transformation of professional books continue to play its supplementary purchases and sales advantages, specifically for supplementary books retail, in response to the total abolition of school textbooks after the supplementary distribution rights to market changes, the other part to special business in a library or a publishing house specializing in books in bookstores to meet specific audience of a special type of library Books morphological diversity of needs, such as chemical bookstores, Construction Bookstore, medical bookstores, book by two professional "professional chain of department" for the unified management of [2] ��; franchise chain stores under the leadership of the provincial Ministry of the medium small investors to manage the franchise outlets. franchise chains can form a variety of formats, such as integrated bookstore, specializing in the bookstore and community bookstores.


3 Conclusion

Chain is by far the most viable one of the commercial operating system, is a full use of modern information technology, standardized management, play a dominant group, the implementation of scale, improve economic efficiency, in line with economic integration in the world of retail development commercial form. chain of publications distribution market is an important way to grow in the face of domestic and foreign competitive pressures, companies only speed up the implementation of the chain business model, creating economies of scale to compete in the future publication market neutral position.


References
[1] Li Fenglin. Enterprise business process management [M]. Hubei: Wuhan University Press, 2007
[2] leaves of ice. Provincial Xinhua Bookstore chain operation mode of development and characteristics [J]. China Publishing, 2005 (3) :41-43

Links to Research Papers Download http://www.hi138.com