Information environment of innovative enterprise culture

[Paper Keywords] Culture of Innovation Information
[Abstract] the growing competition in the market have led enterprises to accelerate the construction of their own to ensure the survival and development. Information is important to speed up technological Innovation means that Innovation is the lifeblood of modern enterprise, Information development environment also need to have the innovative nature of the Culture to support Innovation of corporate Culture on Information technology plays an inner, invisible boost to speed up the construction of enterprise Information to adapt the information must first build a development of innovative corporate Culture.


Proof of modern information economics: information is incomplete and asymmetric, most businesses are often incomplete and asymmetric information in the decision-making environment. In order to reduce due to incomplete information, asymmetric risk resulting decision , enterprises must strengthen the information technology, but often is not high success rate with ERP applications, for example, less than 10% success rate, reasons and the corporate Culture of Innovation has a significant relationship. and should therefore be to the enterprise culture compatible with the information age into the cultural factor. build innovative corporate culture, and promote further development of enterprises.


An overview of innovative corporate culture
Innovative corporate culture refers to the innovation has become the company's core values, innovative ideas have been generally recognized by the staff, people believe that only innovation, enterprises can survive and develop. Attaches great importance to innovation and business management personnel and continue to promote innovation, enterprise management and the majority of employees are a positive innovation, daring and enterprising, risk-taking, innovative ideas have penetrated into the depths of corporate awareness of up and down the staff, and has been turned into the habits of employees.


2 innovative corporate culture of enterprise information construction
2.1 Characteristics of innovative corporate culture
View all innovative enterprises at home and abroad, the value of ideas tend to be focused on the enterprise culture in the expression on the different, but its core is the spiritual essence of the existence of striking similarities. And it is these similarities constitute innovative corporate culture, common features that directly affect the innovative construction of enterprise information.

2.1.1 attaches great importance to the human factor
Are the source of innovation and dynamism, talent aggregation is the survival and development of innovative premise. Therefore, human factors into an innovation-oriented enterprises attach great importance to the most significant features of culture. This was reflected in the "decision makers" hypothesis of human nature . innovative culture of the hypothesis, is a country with independent thinking, completely independent of the "decision makers", they need not just the economy to meet the interests and contacts, but also the participation of true equality, a wide range of information access and exchange . their knowledge and creativity into their brains to exist, become the most important capital. in those high-tech innovative enterprises, as has long been different from the ordinary talent of employees, but the company's shareholders.

2.1.2 has strong technical development capability
Innovative feature of the corporate culture is of a very strong sense of innovation to ensure that the company maintained a strong technical development capabilities, able to apply high-tech invention of the leading products of this enterprise, in order to continuously develop high technological content of products. product Research and development of risk and opportunities, so must be established to encourage innovative business risks, to fail, and innovation in the adventures of values, and create a strong culture of innovation. Successful innovative enterprises all the "excellence" as a business philosophy, formed to take risks, make bold innovations and innovative corporate culture.

2.1.3 Innovation activities of the organization, systematization
Innovation is a market information collection, collation, the study of knowledge, reserve accumulation, the process of updating; innovation has become a need for multi-sectoral, multi-member coordination and cooperation, highly professional, organized, institutionalized systems engineering. So innovation type of company culture that values teamwork training, the establishment of a highly efficient team unity and cooperation, and a good knowledge management and learning communication platform, a delivery system, meeting system, discussion system, and other forms of system.

2.2 Innovative Corporate Culture on the impact of enterprise information construction
2.2.1 is the essence of enterprise information through the use of advanced information technology now to achieve the enterprise's scientific and effective management, the root of the old business model of management thinking and management reform. Innovative corporate culture "The human factor is the high emphasis on" this feature is to emphasize the employee's knowledge, expertise and ways of thinking, while more emphasis on diversity, innovation and value of staff, respect the views of staff, staff fully authorized, pay attention to self-realization to meet the staff high-level requirements. This is conducive to staff in the face of new technologies and new management to more conscious way to master new technologies, and actively adapt to the new management model, in the face of new knowledge is able to fully communicate with other staff study, thereby promoting the construction of enterprise information.

2.2.2 is based on enterprise information management and operation of the enterprise model is a systems engineering, enterprise information technology is one of the different levels of a human-machine systems engineering, construction, the key point is that the integration and sharing of information, of achieving the key to accurate data to the appropriate decision makers in the hands, the operation of decision making for enterprise data. The innovative feature of the corporate culture is a strong technological development capability. therefore requested the senior management of companies in the hardware complete based on risk-taking, innovation, adventure and innovation values, and create a strong culture of innovation, thus boosting grass-roots staff participation in the continuous development of enterprise information construction.

2.2.3 establish and perfect the management system is to achieve enterprise information protection. Enterprise Information Management is the process of innovation, the enterprise management must be actively involved in all levels of response, effective coordination. Only by fully understanding "the information is a profound revolution "to be able to adhere to high standards and strict requirements, to use information technology to speed up enterprise management philosophy, management team, the management of innovation.


3 Construction of barriers to innovation of corporate culture
With the wave of information technology to promote, in order to adapt to the development of enterprise information, the enterprises have the construction of enterprise culture, huh. But most of the enterprise culture in the process of building this kind of problems have emerged, so that the corporate culture not only failed to adapt to the development of enterprise information. contrary to a large extent hindered the pace of business information. is mainly reflected in:
3.1 The focus on corporate culture in the form of ignoring the connotation of enterprise culture
Building of enterprise culture in our corporate culture in the form of blind pursuit of corporate culture and ignore the content is one of the more prominent. Corporate culture is entrepreneurial and enterprise development in the process of instilling the basic values to all employees, through education, integration and the formation of a unique value system is the impact on business strategies to meet the market's internal conflicts and deal with a series of norms and behavior, which penetrates the entrepreneur process of the individual in society to form the basic assumptions of human nature, values and world view, but also embodies the entrepreneurial process of entrepreneurs in the formation of collective philosophy. to these ideas and values through a variety of activities and forms, is the more complete the corporate culture, if only the form without showing the surface with the concept of intrinsic value, so that corporate culture is meaningless, difficult to sustain, much less able to adapt to the current requirements of information technology. Links to Research Papers Download copy Culture Center http://www.hi138.com 3.2 lack of own personality
At present, most enterprises in China engaged in the building of corporate culture are the emergence of a problem copying the model to mimic some excellent corporate culture, corporate culture sets of their body in their own business. We promote good business experience learn, to promote learning Haier, Huawei to learn, but not copy from, mechanically. not to make use of them the idea of Hale, this "used" only as "mere copycat," just like come up with a lot of jokes. the emphasis is on corporate culture personality, suited to their is the best.

3.3 Corporate Culture and cut off from the institutionalization of business
Some domestic enterprises from the perspective of managers of domestic enterprises to accept the idea of cultural management, the management model that should be directly into a cultural management, cultural management seems to reflect the implementation of corporate governance standards. This is a misunderstanding of domestic enterprises management system for the main stay in the empirical management, cultural management from a long distance. In such a case, rules and regulations to establish a scientific level is still important work to improve management.

3.4 ignored the corporate culture of innovation and personalization
Corporate culture in each specific environment of their own under the management model with its own characteristics, is the performance of individual companies, not the standard uniform pattern. Public view of the corporate culture of many companies, and its broadly similar in all aspects, but the lack of distinct personality characteristics and unique style. From the perspective of the development of enterprises, each enterprise has its own unique development process, the different composition of enterprises, in which the environment is different, in the face of competitive pressure is different, the making response strategies and ways to deal with internal conflicts will naturally have its own characteristics, not exactly the same with other companies.

4 Constructing Innovative Measures corporate culture
4.1 The search for creative leadership
The so-called creative leadership is the ability to have creative, innovative thinking and a strong sense of competition. Creativity is a leader of any of its basic and most important asset. Creative leaders to actively explore new issues, particularly successfully meet new challenges and accept new things. and these challenges require coping strategies can not be thought of in the traditional can be found. Their vision is often very easy to drive innovation and lower staff power, and become an innovative culture.

4.2 The overall quality of staff training to improve creative talents
Culture knowledge economy innovation of new requirements is proposed, innovative culture combined with the management. Intelligent capital will lead to a major shift in global wealth, business success from the main dependent on natural resources, technology tools rely mainly on those who have turned to innovative ideas and wisdom of the people. intellectual capital is human capital, including businesses to invest in education, training, improve the overall quality of staff's capital, it has the effect of human capital accumulation. corporate culture of innovation must rely on creative talents. Therefore, constructing innovative corporate culture should also focus on improving the overall quality of employees, development of the innovative thinking.

4.3 The corporate culture will be innovative ideas enter the enterprise system
Culture, after all, business people shared culture, requiring senior management of the enterprise into a truly innovative thinking and innovative corporate culture, some companies require senior management agree with the company's corporate culture of innovation, but only a few companies with innovative corporate culture, which is not one of the reasons the system of protection, provided by the power of innovation and innovation is not enough pressure. enterprise system is the corporate work of all staff must abide by the rules and code of conduct that guides the human thinking and enterprise behavior. If there is no system of protection, employees have no pressure and power, innovation will become an empty slogan, it is difficult becomes a reality. Therefore, encourage employees to develop innovative or creative as the employees duties and obligations of the system, For top management personnel to innovative ideas into real corporate culture corporate culture is essential.

4.4 to maintain an innovative culture
Innovation is a process of change over time, to always maintain an innovative culture is not easy, it requires companies to pursue excellence in the majority of staff feelings and creative mental models. First of all, the managers of enterprises change from time to time, to ensure that decision-making innovation. This is mainly for business executives. in the normal business operations, senior management or even determine the impact of corporate thinking and behavior, if business executives have become conservative, not innovative, and this enterprises in the market will "lose the right to lose to," and even bring the crisis to the enterprise. Second, employees of enterprises and targeted communication. It can be a wide range of open communication, such as mobilization meeting, seminar Council, brainstorming session, etc.; it can be small or one to one communication. to make clear, clear direction, you can eliminate misunderstandings, enhance trust, so that the staff be more proactive in the future for the business and work together. Finally, the implementation of legal-style corporate system. any national government in implementing the new policy when they have the guarantee of its national laws to ensure the smooth implementation of new policies or trial.


5 Conclusion
Information is a necessary step in the development of enterprises, enterprise information management strategy of the company's future decision-making plays an important reuse. However, the enterprise information construction also need to match corporate culture, the success of enterprise information largely depends on the culture of their own ability to adapt to the requirements of information technology, excellent corporate culture to accelerate the construction of enterprise information. After analysis, innovative enterprise culture of the times assigned sub our mission, innovative companies Innovation is the essence of culture, enterprise information required for the construction of the cultural environment. through innovative corporate culture, external display unique image of Chinese enterprises, internal to the management and operation of our business continues to develop, improve staff cohesion, and thus promote the enterprise's information construction, the innovative ideas and quality and management of people and things organic and harmonious, the opportunities to meet the new challenges of higher. reposted elsewhere in the Research Papers Download http://www. hi138.com