On the "three hearts" with the primary building of enterprise culture

Abstract: The corporate culture itself is a progressive, open, the system will extract the exchange system of Hong. In the process of its formation and Development, it must be placed in national, corporate, individual three-dimensional space to three-dimensional thinking. The heart of the ethnic nation spiritual and cultural aspirations of the public hope and pray, is the primary source of enterprise culture and roots; the heart of the enterprise spirit of enterprise, entrepreneurs must attach importance to material things and people management and attention to the management of integrated, so as to make the spirit of enterprise value of the same structure, target the same direction, the spirit of homogeneous gene acts as an incentive to gather important force; individual personal values of the heart refers to pursue, and the highest level of need is for the nation, the dedication of the enterprise, The culture of management is the ultimate value and staff Development needs of self-realization best fit point.

Keywords: primary; enterprise culture; Construction
Grassroots enterprise culture from a cultural psychology perspective, it can be said is a business "mentality of." In the "mentality of" build step by step process of Development is inseparable from the heart of national, corporate and individual heart heart The "soulmate." The "three hearts" from the inside out, from the micro to the macro setting for the building of grass-roots culture background, marked with the imprint, created the unique grass-roots cultural symbols. Only on the national culture, business the individual three-dimensional three-dimensional space to think, to create a business Development needs to adapt to the spirit of endless quality.

First, the heart of the nation - the source - the national spirit
The heart of the national spirit of national aspirations and culture of public hope and pray, that the national spirit. It is a nation in the process of survival and Development of Passing the torch, the good old values, strength of ideological coordinates, and cultural experience of genes and survival , is the spiritual life of a nation, the life and direction of the national character. is the primary source of corporate culture and roots.

Chinese civilization for thousands of years of evolution, the formation of a rich and valuable spiritual heritage, such as the government in raising the people thought of the people; there by virtue handsome talent, ability and political integrity of the employment standards; have allowed the fair to, diligence and frugality of the official way and so on. These spiritual heritage constitutes a continuation of the Chinese nation, development, and the rise of patriotism as the core of the national spirit.

Grassroots enterprise culture is unique, fresh, scalability, and foundation. Primary culture as a kind of modern culture, is by no means a simple reproduction of traditional culture. Particularly in the enterprise into the market, with the market economy gradually improve the mechanism and business transformation, companies are increasingly self-managing, self-development and self-restraint of the producers and operators, the main body of basic units into the market, a market economy and enterprise development, basic and frontier. The culture is more to market-oriented, practice-oriented, for survival. It is also why the majority of the Daqing oil field production processes firmly grasp the basic units, the use of market discipline, depending on the quality of life, by the service good image, forming a "Daqing Oilfield Come for the motherland, "the social philosophy," limited resources, unlimited technology "technology concept," There are the first to fight, see the red flag to carry "cultural hero," building quality projects, plastic perfect life, "the behavior of culture and so on. can be said to feature different, colorful, but we also came to realize that they are all from the Daqing Oil Field entrepreneurial spirit, the core values of positions of germination, team oriented development, grassroots marketing of renewable and extension. based on the grassroots level, Review of tradition, follow the path of such a culture, from the perspective of cultural heritage, which implies a <<Book>> the dialectical philosophy of inaction I thought and wisdom of Confucian doctrine. If further study, we find that its core is a socialist values and national spirit.

Second, the heart of business - flow - spirit of enterprise
Enterprises have their own thinking, personality, values, etc., the enterprise is a living body, is the carrier of the spirit of enterprise, with a like body. Entrepreneurs as the chief architect and general corporate spokesperson, as the personification of corporate image on behalf of In a sense, entrepreneurial thinking, personality is the company's thinking and personality.

An entrepreneur during the business management process, the more important to the formation of an established in-house "management form." From an economic point of view, the business management process, is a relatively small input benefit of the output gain more logistics process. and learn from the corporate culture point of view of view, this input-output process, but also a kind of spiritual input and output process, is the spirit of the material input and output process control input production process, that is, corporate human subject material and spiritual process of dual input and output. entrepreneurs as a business "when the family" in order to regulate their "management constitute" to achieve the intended business objectives, thus achieving corporate vision , we must attach importance to things and objects to the management and attention to management of people together; will focus on human labor and the importance of human skills management management combine human spirit; the Rational and Irrational Management (emotional management) together. It The core is the use of group culture, primary culture, the spiritual force formed - the spirit of enterprise, to guide and drive the overall business management. reposted elsewhere in the Research Papers Download http://www.hi138.com a period of time, the leadership of Daqing Oilfield Co., Ltd. collectively as the personification of the entrepreneurs, business development for the specific circumstances of different historical periods, developed to <<Outline of Sustainable Development of Daqing Oil Field>> for the overall features of the development of a series of decisions, and lose no time in these business philosophy, management, acting style, personality and quality communication, taught to the masses of workers, which not only achieve the management process, "constituted", and spirit in the formation of the "cohesion", according to business development practice to put forward a "sustained and stable yield of crude oil, the overall coordination of development harmonious mine, "the strategic task and create" five base "of the strategic vision. soon anchored in the whole field of the basic units, departments formed a spirit of enterprise system as the core values, and formed such as" good faith culture "," bus culture "and" service culture "," develop a culture "and other distinctive cultural system, a unity and cohesion of the whole field of cadres and workers to achieve sustained and stable yield 40 million tons of crude oil, to ensure that national strategic security of the powerful oil psychological support and a strong spiritual power. the corporate vision to become "destination" and return to the "starting point" the common aspiration of the spirit of enterprise value of the same structure as the target in the same direction, the spirit of homogeneous behavior of genes, to enable enterprises to truly become the heart an incentive, the strength of cohesion.

The individual heart - the sea - the value of demand
Comrade Mao Zedong: "A person is to have some spirit." Different social systems and different people will develop the enterprise to meet the needs of a variety of needs and desires, people are thinking, feelings, aspirations of the intelligent creatures, They understand the individual and national survival and development and enterprise is closely related to solidarity. can be said that the highest level of human needs should be for the nation, the dedication of the enterprise. to grass-roots enterprise culture, the staff and workers to enterprises as a platform, you can maximize self-value. The culture of corporate management, especially management attention is the value and significance of enterprise development, and guide employees understand the ultimate goal of self-realization, training beyond awareness. In this, the two found a meeting point. all times, in different periods of philosophical doctrines, religious sects are the people of a theory of regulation, and gradually developed into a conscious act and the ultimate belief. in the enterprise is to reality, from the people-oriented enterprises, workers in large enterprises to home premise, according to realize their own values and business principles of maximum efficiency, establish the system of values.

Since the Battle of Daqing Oilfield, the Iron Man Wang Jinxi oil workers shouted as the representative of the "rather less live twenty years, have won the largest oil field hard," the heroic oath to Madeng Song is issued on behalf of "the soul of personal responsibility is the job responsibility "initiative, as the representative of a weekly summary of total Ao" rather flies to a hard, not ninety-nine so-so "work standards, as the representative of the New Iron Man Wang Qimin's" prefer to boil dry hard work, and let oil high and stable yield, "the voice of the heart, and so are a vivid manifestation of individuals, is also in the formation of Daqing oil field on the basis of people-centered security concept," quality assurance by the spirit of Daqing, the 'three fourth of strict' win the trust of users " the quality of the concept; and "adhere to the 'three-fourth of strict' do the five demands" of the basic code of conduct, which are good value reflects the aspirations of individual employees, so workers and businesses to form the honor and interests of the Community always so that workers in a self-transcendence, the value of the demands of self-motivation. trickle end exchange the sea, see the spirit of subtlety. Personal is the heart of the heart of national, corporate vivid manifestation of the heart, the heart of national, corporate The heart is the heart of personal guidance and soil. only to "three hearts" blend into the grass-roots level concrete, fresh management behavior among the corporate culture to make the flower more colorful. Links to free Download Center http://www.hi138.com paper