About the Network Economy Innovation of Financial Management

Introduction: Entering the 21st century, with the network communication and the rapid development of multimedia technologies, online business, virtual enterprises came into being a new enterprise system, the network economy has evolved. Internet economy has changed people's traditional capital, wealth and values, so that the Financial Management environment has changed, to the enterprise to participate in market competition has brought new opportunities and challenges, a comprehensive enterprise management Innovation will play an important role in promoting . Financial Management as an important part of business management, faced with its own ability to quickly keep up with new technologies, adapt to the challenges of the Internet economy.

A network economy
innovative Financial Management of the network economy is one important indicator of production and management of human activities and social activities, networking. Financial Management must conform to the trends in the use of Internet resources, from the management objectives, management, content and management Innovation.

1.

Financial Management objectives of the Innovation to traditional financial management objectives "profit maximization", "shareholder wealth maximization" or "enterprise value maximization," which, it is based on physical capital, the dominant industrial economy and the scarcity of material resources of the exclusive use of produce and other reasons, and reflects the principle of the supremacy of shareholders. However, in the network economy, human resources, knowledge resources in the dominant corporate resources, business-related stakeholders have changed, if the goal of financial management comes down to the shareholders of the target only, while ignoring other relevant subjects will inevitably lead to business-related the main conflict, and ultimately harm the interests of enterprises.

2. Financial Management in the Innovation
(1) financing, investment Innovation. Form in the traditional economy, the financing of enterprises refers to the low-cost, low-risk financing of the various business needs of financial capital; the use of investment funds, mainly referring to investment in fixed assets investment and projects. In the network economy, human capital, intellectual capital management is the focus of financial management. Therefore, corporate finance, investment will shift to human capital and knowledge capital. At present, the competitive network economy is human capital and intellectual capital of the competition, who have the human capital and intellectual capital, we have the development, production initiative. Therefore, intellectual capital and reserves to raise human capital will become the network economy an important part of financial management.

(2) capital structure optimization and innovation. Capital structure is the enterprise's financial situation and development strategy. Finance in the capital structure of the network optimization and innovation include the following aspects: First, the traditional financial capital to establish the ratio between capital and knowledge; the second is to establish the proportion of traditional relationships within the financial capital, forms and levels; third is to establish knowledge of asset securitization type, duration, non-interest securities in the form of knowledge assets, debts and intellectual capital in the form of property rights in the form of human capital and so on. Typically, corporate capital structure optimization and innovation through investment and financing management and implementation. Only optimize the capital structure to enable enterprises to achieve the dynamic combination of various forms of capital, the mutual ratio of return and risk in order to achieve business knowledge to maximize the amount of possession and use.

(3) income distribution model innovation. In the network economy, the shift to enterprise resources human resources and knowledge resources and knowledge of workers to become business owners. Corporate capital can be divided into physical capital and intellectual capital. Business owners change, income distribution patterns inevitable change. Income distribution patterns from the traditional distribution according to capital into the company's physical capital and intellectual capital allocated among the various owners, according to the owner of the enterprise contribute to the size and size distribution of the risk.

3.

Financial management model innovation in the Internet environment, any physical distance from the mouse will become a financial management capacity must be extended to a node anywhere in the world. Financial management is only from the past local, decentralized management to remote management and centralized management changes, financial situation can be real-time monitoring to avoid the huge risks arising from high speed operation. Enterprise groups use the Internet, you can practice all the branches of the remote data processing, remote reimbursement, long-distance remote auditing financial controls, you can also control and monitor remote inventory, point of sales management and other business conditions. The management of innovation, making the enterprise group on the Internet via the web login, you can easily implement a centralized management, centralized billing for all branches, centralized capital allocation, thereby enhancing the competitiveness of enterprises.

Second, the network economy financial management deficiencies
network economy is based on the Internet as a vehicle for running the economy in the form, but also the full development of e-business economy. As the number of economic activities, networking, there have been many new media space, such as virtual markets, virtual banks. Many of the traditional ways of business operation will disappear, replaced by electronic payments, electronic procurement and electronic orders, business activity will be mainly in the form of e-commerce on the Internet, making and selling activities more convenient, cheaper cost of inventory Quantitative control more accurate. This particular business model, allowing companies to traditional financial management deficiencies exposed. Links to Research Papers Download http://www.hi138.com