American Enterprise Culture

Abstract: This paper on the formation of Chinese and American corporate Culture and Development, current situation and characteristics of the comparison of Cultures in different countries under the distinctive corporate Culture.

Keywords: American Enterprise; corporate Culture

"Corporate Culture" (also known as "corporate culture" concept of management scholars from the United States in co-Peters and Waterman's book system. The two management experts, America's most successful companies based on a survey conducted by analysis pointed out: the most successful business operation, the first place is not the strict regulations and profit targets, not a science and Technology, but "corporate culture."

First, the U.S. corporate culture

(A U.S. formation and Development of corporate culture
After 70 years, after the oil crisis and currency crisis into the 80's, the United States by the great impact of traditional manufacturing industries, declining competitiveness of enterprises. Japan is alone a more advanced management mode was safe. This makes the U.S. corporate governance Researchers and practitioners began to study the Japanese model, have learn from Japan, and tap the secrets of business success in Japan. "gold to Japan" craze, triggering the American theorists of deep concern for corporate culture and corporate culture of the United States deep reflection, realize that corporate culture that "software" played a significant role in test examples.

Texas, a TV factory, near collapse because of bad management, the boss decided to ask the Japanese to take over. Seven years later, the quantity and quality of products have reached the highest level in history, the Japanese rely on? It is in respect excellent corporate culture of people. features: first, to take over at the beginning, the new manager to bring together employees, is not accused of laughing at their failures, but ask them to drink coffee together, presented to each employee a transistor radio. s
Second, Japanese managers take the initiative to call on union leaders in the hope that "a lot of attention" to try to make American workers to lift mental alert, emotionally close with the Japanese. Third, the factory has been improvement, the Japanese plant manager of the previously dismissal of older workers to find all the re-appointment to go back to train the workers of the "gratitude of the heart."
20th century, 80 years after the formation of the United States in line with corporate business philosophy and business strategy of the corporate culture.

(B status of American Culture
The United States is a nation of immigrants, cultural roots shallow, rigid traditional small, the whole society would value the role of prominent individuals. This culture in business, first by respect for individual dignity and worth, and the full confidence of employees. " quality first, customer first "culture of U.S. companies also form an important part.

(C features of American corporate culture
1, attention to self-realization.

2, to promote competition and dedication. Henry Ford's former president. Ford said: the highest office is not hereditary, can only rely on themselves to fight for.

3, rewards innovation .3 M company's success lies in innovation with unique skills, Zhao Zhao Miao .3 M companies are not easily kill an idea, an idea if the various departments at 3M can not find the destination, it is envisaged could use work time to 15% prove their idea is correct.

4, benefit sharing. The largest U.S. chain Wal-Mart, Hilton Corporation, will be part of the shares as wages or benefits given to employees.

(D successful example of American corporate culture
American Culture in the 20th century the rapid Development of the 80s, many companies have established their unique corporate culture, and by virtue of the formation of strong cohesion of the enterprise, such as IBM, Motorola and Lucent.

We look at Motorola to "people management" of the corporate culture: Motorola since the date of the establishment, and its fundamental purpose is to respect human nature, as employees, customers and society to do useful things, and the maximum of enterprise Development as a guide criteria. The reason why in the world with great success, largely due to its insistence on the people management. at Motorola, human dignity is defined as: substantive work to understand the conditions for success, has adequate training and can do the job, the company has a clear personal future, pertinent and timely feedback, unbiased work environment.

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(A Chinese enterprise formation and Development of culture
1, the liberation of nascent national capital enterprise culture
Since the creation of China's modern industry produces a large number of outstanding national capital of enterprises, representatives of China's early independent nature of commodity production and operation organizations budding corporate culture.

2, the early days of the corporate culture of socialist public ownership enterprises
During this period of corporate culture has three characteristics: first, political in nature. Second, the ethical. Third, the initiative, such as the "iron man" is representative of the corporate culture of this period.

3, the reform of the corporate culture of the early transition phase
There are three main characteristics: first, Faith fuzzy. Second, not adaptive. Third, the non-balance.

(B Status of Chinese Culture
The past 20 years, as China continues to push forward the process of reform and opening up, China's corporate culture, theory and practice are constantly strengthened, so there is a growing awareness of significant value to the corporate culture, many companies have begun to cultivate a sense of corporate culture. The Situation in the following areas:
�� brutal facts and fierce market competition wake a large number of business leaders, "Talent is the first resource" consciousness.

�� is to live by honest, moral character, is the entrepreneurial spirit that the first prerequisite, the current corporate culture is gradually penetrate into the core layer.

�� "learning organization" of the corporate culture has been more attention.

(C cultural characteristics of Chinese enterprises
First, from the content point of view, but also the lack of strict sense of the corporate values, core ideas still forming.

Second, from a structural point of view, still remain in the surface and middle layer of the enterprise culture of the three main sections, namely, corporate values, entrepreneurship, corporate image, lack of overall consideration and did not form a whole.

Third, from the state point of view, China's corporate culture, was a "uneven development" feature.

Fourth, from the content point of view, our corporate culture has to take Deng Xiaoping Theory, the value of Three Represents as the guide of the basic features.

Chinese Culture there are two most notable features: First, the Chinese Culture is based on the excellent traditional culture. The traditional culture of other branches of culture, various schools, including tactics, strategy, also are the absorption of the respective corporate culture . such as: military strategists �� �� foresight of management thought so. Second, and communicate with different cultures become a common phenomenon, such as "customer first", "sales unity" and so on.

(Four cases of Chinese Culture
Since the reform and opening up, especially after the accession to the WTO, China's business culture more and more widespread concern and attention. Haier, Lenovo and other cultural aspects of the enterprise more successful. Such as Lenovo's corporate culture
Lenovo's corporate culture, including the following:
�� to promote patriotism. "Association of people with Lenovo spirit", the problem is the thrust of cultural association. "Patriotism" is a manifestation of this theme.

�� promotion of the spirit of cooperation. Think of the spirit of cooperation with our demanding requirements. Lenovo computers to apply the term to be good at the department and with others known as "user friendly", and vice versa "interface unfriendly."
�� promote fighting spirit. "5% to 100% of hope into reality" is a direct reflection of Lenovo's fighting spirit.

�� stressed to the letter. Association is to promote two kinds of major credit culture, one is the individual's reputation, requirements are: practical work, says it will do, and accumulate, gain the trust of users, gain the trust of colleagues, gain the trust of the higher level, win the trust of lower level, win the trust of the government. Second, the company's reputation, requirements are: user efficiency and effectiveness of the company, would rather lose money, not lose credibility.

�� advocate for the public. Lenovo Group put forward the "customer benefits first, second benefit association" concept of service, and put this concept into the building of enterprise culture in the context.


Third, comparative analysis of American corporate culture

American corporate culture is characterized by a "rationalist corporate culture", showing strong individualism to its own interests first, pay attention to "realistic, survival", it pains the spirit of innovation, utilitarianism and attention to system management, business management and doing things in particular about the principle, "the rule of law" concept is strong. while China is the emphasis on group harmony, focus on groups of individual responsibility, dedication and service, strong sense of personal ownership, focusing on coordination of emotions, it pains the spirit of innovation, national and patriotism, and doing things in business management as the most important in the situation, ignoring the institutional and regulatory management, "the rule of man" concept is strong.

China's corporate culture has just started, extensive study and learn from the experience of developed countries, it is particularly necessary. To develop the enterprise culture with Chinese characteristics, it is necessary based on the Chinese cultural background, theory and practice from two aspects, in reference to foreign corporate culture Research theory and methods, based on strengthening the corporate culture of China and the theory of practice guidance to the development of Chinese enterprises to adapt to Chinese Culture, business management practices and modernization.


References
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