Under the new situation of the significance of corporate culture and the role of

Abstract: The survival and development of enterprises should seek to be more scientific, more systematic and comprehensive management system. Corporate culture provides the necessary organizational structure and management mechanism, modern enterprises must maintain a steady and continuous development, we must develop the enterprise with its own characteristics culture.

Keywords:: new forms of meaning and role of corporate culture
1, the significance of corporate culture
Corporate culture is a business in a certain social, cultural, political and economic context, in order to achieve business goals and building long-term practice of production and business formation, the masses of workers of the enterprise was accepted by the common code of conduct, and corporate image, business philosophy, ethics, entrepreneurship and so on. the development of enterprises depends not only efficient business operation mechanism, and also rely on people with a spirit of unity of thought, restrain people's behavior. The purpose of the development of corporate culture is to use an invisible, spiritual things to the unity of thinking and action of employees, the behavior of a unified trade union values. through the development of corporate culture is conducive to enhance the cohesion and solidarity, enhance the vitality, so that each enterprise workers are can feel the atmosphere of a culture, the existence of a spiritual pillar.

Corporate culture is a business advocacy in the long-term production and operation, accumulation, filtering and refining the formation of human management theory, which is an enterprise management philosophy and corporate values as the core, the highest goal of the enterprise, entrepreneurial spirit, good style, customs and etiquette, behavior specification, logo, heroes, environment, communication networks as the main content, can stimulate a sense of belonging and cohesion of employees, initiative and creativity is the soul and spiritual support.

Enterprise development, the fundamental factor is the people, the enterprise employees. Initiative of workers play a large extent influence the development of enterprises. The essence of corporate culture is to emphasize the value of people, pay attention to human factors, focus on higher level of human potential and the potential. Therefore, strengthening the corporate culture, the two companies for the promotion of civilization is of great significance. Haier phenomenon tells us: Corporate culture is on business management role, depending on its influence on the workers, infection, and guidance. corporate culture in the common ideals of tolerance, values and codes of conduct, as a group mind-set and in the atmosphere exists in the enterprise employees. In the face of this corporate culture, employees will consciously according to the common values and corporate codes of conduct to engage in work, study, live, from the heart to create wealth for the enterprise, this role is not to measure and calculate.

Survival and development of enterprises should seek to be more scientific, more systematic and comprehensive management system. Corporate culture provides the necessary organizational structure and management mechanism, modern enterprises must maintain a steady and continuous development, we must develop its own unique corporate culture.

2 Construction of the new situation, the subjective factors corporate culture
2.1 adhere to the "people-oriented" to promote the harmonious development of enterprises and employees
People-oriented Marxism is the essential requirement of the Chinese Communist struggle, but also reflects the Marxist "people first" spirit. The party's congress proposed "strengthening and improving ideological and political work, paying attention to care and psychological counseling" in the , "pay attention to human care" and the third plenum's "people-oriented, comprehensive, coordinated and sustainable development concept of development, and promote the overall economic, social and human development" is the same strain. business as a society important part, he is bound to follow the Marxist "all-round development" of the ideology and theory, therefore, in building a harmonious business process must be "people-oriented" this basic requirement and through and into the enterprise's production management and reform the development process, so as to achieve to promote harmonious development between enterprise and employees the highest level.

Enterprise development, the fundamental factor is the people, the enterprise employees. Initiative of workers play a large extent influence the development of enterprises. The essence of corporate culture is to emphasize the value of people, pay attention to human factors, focus on higher level of human potential and the potential. but business leaders must become the driving force in the middle building of enterprise culture, promote the general level of enthusiasm and great initiative. corporate culture from a specific sense, can be said to be "entrepreneurs" culture, because the business is managed by the leadership, corporate culture depends largely on the leader's determination and action. business leaders should take the lead in learning knowledge of culture, the meaning of corporate culture have a deep understanding of the Corporate culture has a unique perspective on the development of long-term strategic business thinking. should be personally involved in refining the concept of culture to guide corporate culture in all system design, presented with personalized views, highlights the unique personality and sense of forward-looking management . through long-term vision, charisma and managerial skills, infected and affected employees to maximize the potential of promoting science and sustainable development of enterprises. Links http://www.hi138.com Research Papers Download focus on human culture as factors, more attention to a spiritual power, so they can stimulate their initiative and creativity to the goal of enterprises play to their wisdom.

2.2 strengthen the enterprise culture
Improve corporate culture, help to overcome the production and operation and ideological and political work, "mismatch" phenomenon. Corporate culture not only cultivate sentiments of workers, but also actively encourage employees work, and promote the development of enterprises, the two promote each other, common improve the production and management with the ideological and political work organically together.

Corporate culture is the long-term production practice in the formation of progressively refined, and its formation process, in fact, a business business ideas, norms, values such as the establishment and improvement process, it has a subtle influence of trade unions and penetration. In the process, workers in accordance with the enterprise business ideas, and gradually form a code of conduct consistent with the spirit of enterprise and other personality, the idea that workers more likely to enterprise spirit of unity.

2.3 refining the spirit of enterprise
Entrepreneurial spirit is the core of enterprise culture, with the corporate culture of continuous development and improvement, staff thought the quality and spirit under the influence of corporate culture in the continuous improvement and sublimation. Fifth, highlight the people-oriented corporate culture, the emotional integration of management, the management and emotional integration, with pool staff, the invisible force to promote enterprise development.

The spirit of enterprise must reflect the times, blaze new trails in our times. Entrepreneurial spirit must reflect the basic purpose of the enterprise, the "people-oriented, service first" as a staff guide to action. In the current era of knowledge economy against the backdrop of the face of market reform of economic and business situation and requirements, companies should strengthen the spirit of hard working, hard struggle, knowledge, innovation, competition and strive to cultivate the concept of employees, efficiency concepts, the development of the concept of modern consciousness.

Entrepreneurial spirit is the soul and backbone of concentrated reflection of the ideological activities of enterprise workers, the general state of mind and spirit, is the development of enterprise employees of enterprises have the fate and future vision and hope. Thus, in the construction of enterprise culture To elaborate analysis, a comprehensive induction, repeated scrutiny from the corporate aims, objectives and other aspects of general direction extracted.

2.4 Establish a corporate management style
Specific to the spirit of enterprise into the enterprise management and service style. Including management concepts, management tools, management techniques. If enterprises according to law, strict management of enterprises, standardize management, computer management, and service commitment and so on. Corporate management style is not the day two days in January can form a half months, but over a long period of time to develop. Therefore, in the building of enterprise culture, set to launch a full discussion of the basic content of employees, and then widely publicized demonstration of leadership by employees, step by step set up.

2.5 shape the corporate image
Corporate image refers to the socially approved a comprehensive reflection of corporate culture and external performance, or the enterprise's status in society and reputation. It includes the image of business leaders, employees and corporate image of the overall service image. The formation of corporate image and the establishment of the enterprise quality of service, quality of personnel, expertise, public relations clients in the eyes of society and the general impression formation. corporate image is not only a matter of concern to the public, but also the survival and development of the enterprise itself has a very important internal relations. reposted elsewhere in the Research Papers Download http://www.hi138.com