Under the new economic era the direction of Financial Management of Innovation

Papers Keywords:: financial management of the new economic era of economic management
Abstract: In the new economic era, financial management is to adapt to the situation of economic development, survival and development of enterprises have an important impact. This article is based on the economic development of the new service management challenges when presented in the financial management of innovation should be the direction of the new economic era in the financial management of enterprise innovation directional advice. Introduction to Information Technology

represented the new economy is a major world economic development trends. With the acceleration of economic globalization, new economy will greatly affect the overall strength of States, to countries in the new position of international competition have an important impact. For enterprises, the new economy will also have the management and production and business activities have an important impact. Study the characteristics of the new economy and the requirements of enterprise management for enterprises to adapt to the environment, the challenge has important practical significance.

A new economy on traditional financial management challenges
new economic development, enterprise management of all aspects of far-reaching impact. Traditional financial management, faced with new economic challenges. Mainly reflected in:
1, financial management changes in the environment
the financial management of the environment that financial environment, is the role of corporate finance activities of the external conditions. It is difficult for enterprises to change the external constraints, is more adapted to their requirements and changes. Financial management of the environment involves a wide range, most notably the legal environment, financial markets and economic environment. In the new economic era, financial management, the external environment of these profound changes have taken place.

2, the new economy on traditional assumptions of financial management shake
new economy changes the mode of production, the traditional methods of financial management theory and assumptions of perfect competition exists based on adaptability and had shaken, and thus the financial management theory and methods are bound to be change and innovation. The existing financial management, is built on the basis of the following basic: the rational economic man hypothesis, assuming perfect competition, technological change hypothesis, the assumption of scarce resources, diminishing marginal rate of return assumptions. In the new economic era, a far cry from the above assumptions and social reality, loss of a reasonable basis for its existence.

3, operational risk and financial risk is the increased risk of
under certain conditions and the results are likely to occur during a given period of change in the extent A pair of example, the expected rewards of an investment project can not very precise, not one hundred percent sure. Some things we had not known the future, such as price, sales volume, cost and so unexpected can happen and we can not control change, from the company itself, the risk is divided into business risk and financial risk. Operating risk is the uncertainty of production and operation risks, it makes corporate earnings uncertainty. Financial risk is the risk of increased borrowing. In the economy, the business risks and financial risks.

The social and economic life of the new economy and the impact on corporate financial management is a comprehensive multi 'side. "The more developed the economy, bookkeeping the more important." In the new economic era, financial management in the social and economic life will play an increasingly important role. The characteristics of the new economic era, the economic characteristics of adapting to the new financial management innovation, development of the enterprise has important practical significance and strategic significance. Links to Research Papers Download http://www.hi138.com