On the new economic era thinking Financial Management Update

Paper Keywords: new economic thinking, financial management
Abstract: The new economic era by the great tradition of the impact of financial management, advanced financial management of the hand, target multiple technology, financial management, greater emphasis on risk and innovation, while business must establish a new set of financial indicators evaluation system.

New economic era is the era of a highly regarded management, by means of management, science and technology can be transformed into productive forces, only the joint development of technology and management, before the new rapid economic development. The new economic era is especially important for enterprise management, human strategy is the salient features of the new economy, so the human resources management are naturally the most important business management management object, financial management is part of the management, human resources management it the closest is about access to and effective use of funds management, financial management is good or bad, a direct impact on the survival and development. New economic era, due to the tremendous changes in the living environment of enterprises, enterprise financial management objectives, models, concept, content and so are a huge influence and impact.

First, the advanced financial management tools of
the arrival of the new economy, the financial management of the enterprise for further information and digital technology, computer technology, particularly network technology is being widely applied to financial management. Such as: MIS (management information system) among the more widely used in financial management, it can in accordance with established principles, as long as each financial and other data of the financial plan, the input database, you can use regular financial management information system decision-making, and to practice, so that tight financial management tends to exclude most of the human disturbance factors, reduce administrative arbitrariness, but also to non-routine financial decisions. MIS in the financial management application helps optimize and simplify financial management. Network technology, such as the establishment of local area network in the company, company management can make homes, to carry out financial management, especially for the large group, via the Internet, remote financial management. Of course, such as the system model and simulation, strategic information systems technology can be applied to financial management among the beneficial use of these technologies to achieve high efficiency, flexibility, intelligent financial management.

Second, the goal of financial management to multiple of
old economy companies are the property of the owner of the equity capital of all shareholders. Financial management goal is to maximize shareholder wealth, employees receive wages through labor in the form of compensation. In the new economy businesses, pay attention to people-oriented principle, the goal of financial management should not put the interests of employees excluded. Enterprises must rely on innovative employee work in order to obtain the survival and development. Employees are no longer as labor in the industrial economy and society to be repeated labor-intensive, so enterprises must also be a new era of "the best interests of employees," incorporated into its financial management objectives. Meanwhile, had close ties with groups such as creditors, customers, suppliers, the public, potential investors, government, strategic partners, to meet the interests of these groups need financial management objectives is an integral part; to cost-effectiveness as the guiding principle, the aim is to maintain good business reputation, or to obtain business licenses, the final input for the enterprises to obtain higher returns. New era of corporate financial management objectives are the industrial economy of financial management objectives of development, rather than a total negation of the original objectives, to diversification of financial management objectives, the ultimate goal of corporate financial management goal of achieving win-win.

Third, corporate financial management strategies to survive
oriented economy in the industrial, financial management is a cost-benefits for a risk model. In the new economy, companies have the resources is a total resource vector R, R = (L, K), enterprise event of bankruptcy, only the financial resources can be used for debt servicing K, human resources, will return to the labor market, L, can not be used to debt, the shareholders can not use the L will suffer because of huge losses. Microsoft tangible assets, such as the United States the number is almost the same with small businesses, and the market value of more than the sum of the three major U.S. car companies. If such a business bankruptcy, its shareholders will suffer huge losses. Therefore, the new economy business bankruptcy cost will be greater, which requires companies to adhere to the "survival" oriented, emphasizing the sustainable development of enterprises. Links to Research Papers Download http://www.hi138.com