Financial management of the new trend of economic times

Paper Keywords: new economic and financial management of financial capital intellectual capital
Abstract: The new economy refers to the Information technology revolution has brought new technology-based high-growth, low unemployment, low inflation, new economic development trend. In order to meet the development requirements of the new economic era, a new enterprise financial management must change. Discussed from 8 aspects of financial management of the new economy trends.

With economic globalization and the development of high-tech, new economy has arrived, and brought many new opportunities and challenges. Currently, the world's new economic theory refers to the Information revolution brought new technology-based high-growth, low unemployment, low inflation, new economic development trend. The characteristics of the times is: knowledge of core resources. Rely on knowledge to create new economic wealth, knowledge economy has become the basic characteristics of the new economy; first of the new economy to achieve sustainable development and economic benefits of increasing human and social development goals; knowledge economy of the modern enterprise system to promote innovation. The formation of a new corporate Information resources of wealth concept. Information technology to expand the company's financial environment for enterprises to provide more opportunities for wealth management. The development of financial management must adapt to new economic base, which makes the traditional financial management must have a new development.

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changes in ownership structure of business is inseparable from the capital, capital is capital, knowledge is capital, new economy expand the meaning of capital, knowledge becomes an important economic development capital. In the new economy, corporate ownership structure will be dominated by one dollar of financial capital structure of property rights-based to a knowledge capital, knowledge capital and financial capital into the coexistence of multiple ownership structure. Industrial economy, investment in capital formation, corporate donors, business is business donors, corporate donors have residual claims. The unitary structure of property rights theory is based on capital employed labor. In the new economy, competition among enterprises is the knowledge of competition, product development and use of knowledge of competition. Only the financial capital of the investment, that is, the number of physical assets alone enterprise and scale, without knowledge of capital investment, this low-tech extensive production and management, must be eliminated competition in the market. New economic era, the most important resource companies than financial capital, but knowledge capital. Advanced technology and innovation capability of enterprises can still survive without capital, businesses have the capital without Chihpen inevitable decline. Capital employed labor and capital will gradually be Chihpen replaced by common employment of labor, Chihpen owners become the most important property rights. Chihpen as owners and owners of capital have become the ultimate gain and ultimate bearers of risk. As many high-tech enterprise who share the technology has fully demonstrated this point. Property right structure to adapt to new economic era of change, the focus of corporate finance from the financing of purely financial capital into a combination of financing and financial knowledge.

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investment focus of transfer of knowledge assets is usually divided into four categories: First, market resources, and enterprises that have a market share of the related intangible assets, such as goodwill, brand, customer satisfaction, marketing network etc.; second intellectual property rights, ie enterprises owned by the technology and exclusive rights associated with intangible assets such as trademarks, patents, proprietary technology, land use rights; third of human resources, the enterprise managers and employees the sum of professional ethics and competence. If managers and staff professionalism, technical expertise, innovation, teamwork, etc.; Fourth, management of resources, that is associated with the enterprise management of intangible assets, such as corporate culture, management ideas and management concepts and management methods. The new economy, knowledge assets play a decisive role on economic growth. According to estimates, 2O century, the knowledge assets of U.S. economic growth rate was only 5% ~ 2O%, now has reached the 6o% ~ 8O%. With the opening of the Information highway, is expected to reach 90%. Which led to major changes in the structure of corporate investment to new technologies and innovation based on the proportion of increased investment in intangible assets, tangible assets, the relative decline in the proportion of investment, business investment focus to knowledge assets.

Value of the assets in its present value of future cash flows, relatively tangible assets, knowledge assets, caused by the uncertainty of future cash inflow is much higher, the value of their investments with higher risks identified , which investment decisions on the level of corporate managers put forward higher requirements. The cost of updating the concept of
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industrial economy, companies mainly rely on resource conservation and expansion of production scale to reduce costs, competition is mainly reflected in lower costs and prices on. This is a low level of competition because in the absence of the conditions of technology and management innovation, the cost and price reduction space is limited, the competition resulted in lower profit margin industry average. New economic era of the most significant feature is an innovative, competitive enterprise Chuang scale of production and the production is not consumed, the competition is around the product in the "innovation" and launched, the enterprise through product 9 new positions to reduce costs and improve value-added products . With "innovative" products not competitors, prices, the low, big profits. And, with competition among enterprises, the product update cycle time of technology, enterprise development in the competition, only continuous innovation, always leading the competition to gain market advantage. Such as: air conditioners, Jiangsu Chunlan products with its core technology, its products cost far less than the industry, as air-conditioner industry, "leading." Therefore, the new economy should be established innovative cost management concept.


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financial management of the main changes in financial management, financial management of the subject is served by a particular organizational entity, is under some form of independent social and economic material benefits of economic entities, such entities are visible and relatively stable. But in the new economic era, with the rapid development of network technology, the growing e-commerce to promote the emergence of online virtual companies such form, and these virtual companies often only a dynamic, short-term strategic alliances, cooperative targets is complete quickly dissolved. So that the financing body appears virtualization, fuzzy. Links to Research Papers Download http://www.hi138.com