On the new economic era coal companies to explore cultural recycling

Paper Keywords: coal recycling enterprise Culture
Abstract: The new era of competitive economy is the Culture of competition, is the concept of competition. The coal business as a traditional enterprises are to achieve a better competitive advantage over competitors, they must be re-implemented corporate Culture. This paper will to analyze and study the issue.

2l century, mankind has entered the economic form of knowledge, speed, innovation, and cultural ideas as the fundamental characteristics of the new economic model. The new economic conditions, corporate Culture has become an important enterprise capabilities, is an important way to modern business management, is a value for the enterprise generates a significant source. an enterprise has its own unique advantages to create the core values and core philosophy, we must build from the corporate Culture and management to proceed to develop a personality culture. enterprise culture management in the new century important business management. the coal industry as the basis of the energy industry, its role and status can not be questioned. Not long ago, countries in order to urge the steady and healthy Development of coal industry, issued a <<State Council on promoting the healthy Development of coal industry, a number of observations>>, clear: Coal is an important basic energy and raw materials, in the national economy has an important strategic position. As some of the factors of history and the current accumulation, the Development of coal enterprises face many difficulties and challenges. coal companies going through a historic transformation process: from the "system + control" transformation into "learning + incentive" type. in recent years as faster economic Development and alternative energy sources such as international crude oil prices under the combined effect of other factors, the situation in the coal industry began to turnaround. in such a historical opportunity, the coal companies must seize the opportunity to set off a timely enterprise reform, create a new corporate culture, the entire coal industry and promote their sustainable Development.

l have the concept of corporate culture and the real
The idea of an enterprise culture from the United States and Japan comparison of different management models 60 to 80 years .20 century rapid economic development in Japan, became the world's second largest economy and the world economy in all areas of the United States launched the first strong competition. exclaimed American scholars in the "crying wolf" at the same time, analytical thinking that Japan's success in its "management software - cultural factors" of success. from 1981 to 1982 the U.S. administration launched the four consecutive academic important works: < "," <Strategists mind - the Japanese art of business management> "," corporate culture >>,<< seeking advantages - the experience of America's most successful company>>. The system constitutes a penetrating analysis of the new corporate culture theoretical system, marking the birth of corporate culture theory. is generally believed that corporate culture is an enterprise in its internal and external environment to the formation of long-term behavior of the core values, norms, rules and norms and the external image of the sum, is to stimulate the enthusiasm of the only employees source of power. corporate culture is the core of values, value for enterprise workers to provide a common awareness and guidelines for everyday behavior. corporate culture as the core values through the concept of cultural awareness, persuasion, infection, induction, binding corporate members, in a common values to all employees gather together, mobilize the enthusiasm and creativity of workers, promoting the development of productivity.

2 Construction of the coal enterprise culture in the past some problems
2.1 The old cultural values, be thinking of
Because of geographical conditions and operating environment constraints and other reasons, coal mining enterprises are generally far far away from urban areas and rural areas or wild. So difficult to receive outside the coal companies the latest information, thinking easy to cure. And the rigidity of thought and recycling is often the biggest enemy of corporate culture: corporate management and staff status quo, fear change, do not want to change, making the enterprise reform and development of innovative attempt only "medication", it is difficult to play to lead the company from a fundamental Development changing needs of the development by leaps and bounds.

2.2 The business leaders do not understand or a weak awareness of corporate culture
As we all know, the current account for the relative majority of coal enterprises are state-owned enterprises. The leadership of many state-owned enterprises is not the choice of produce through the market mechanism, but directly appointed by the superiors. This one although there are many companies interested in changing the face behind the leader , but suffer from the concept of corporate culture do not understand and lack of knowledge. caused by the idea of corporate culture is not open, enterprise culture to stay on the surface. Even worse, some leaders believe that corporate culture is the only input, not output "sale", do not engage in the enterprise benefits are any good.


2.3 Lands of enterprise culture, the department of
When the coal companies often find that Research in many enterprises, the enterprise culture and the ideological and political work equal to or confused with the similarities and differences between the two. Essence of enterprise culture and the ideological and political work is the construction of the two existing coal enterprises linked and mutually different areas, through both organic integration and collaboration, can help enterprises solve business management in the potential and some of the problems occur, there is the building of enterprise culture of coal enterprises will function Anga in trade unions, the Propaganda Department other departments, in fact, is the corporate culture must be shared across the enterprise functions, rather than a specific sector which their own affairs, corporate culture refining operations in the enterprise into every stage of the process.

2.4 Corporate Culture superficial slogans
Enterprise culture in the past, there is coal, another problem is that corporate culture superficial slogans. Due to ideological conservative and uneven quality of the staff and other factors, the construction of coal enterprises within the enterprise understand the importance and usefulness. Are often "hot busy downtown opening, desolate end ", not the corporate culture embedded in the real soul of the enterprise, the enterprise culture to remain on the surface. Therefore, we often find a slogan into the mine, slogan a lot, today called on this, tomorrow, which requires . there is no orderly succession of corporate culture development and construction ideas.

3, the direction of the coal enterprise culture and ideas
3.1 "customer service first" oriented
Over the years because of the traditional system, making the number of coal mines has not yet been truly established in terms of ideology, "service first" mentality, coal products, compared with other products, though have their own characteristics, but to provide quality services to consumers as producers have in common, such as the serious performance of the contract, regular visits to customers, improve quality, increase product variety to meet the requirements of different users. timely understanding of market dynamics, forecast customer requirements may be put forward any advance preparation, the first time provided customers, thus greatly improving efficiency and service quality. for customers to save time and cost savings for customers, provide convenience for customers has become a new economic era, the primary factor in business success.

3.2 "people oriented" as the core
Enterprise has a price, talent is priceless. The new economy as a knowledge carrier of human resources, has become the core of the most competitive factors of production. The essence of corporate culture, people-oriented practice in business management, to focus only on material from the past Go up the basic point of attention to people, to respect, caring, understanding, trust people, train people, attention to human values, and constantly improve the quality of people, and arouse people's enthusiasm, as the basic driving force for enterprise development. How effective attractive, keep people, employment, training of people has become the coal enterprise culture management in one of the most central issue. enterprises must fully mobilize the resources, human resource development to do this great article.

3.3 to build and perfect the modern enterprise system as the support
Reconstruction of coal to the scientific culture of the modern enterprise system as a support and protection. Through the establishment and improvement of property rights defined power and responsibility, separation of enterprise management science at the core of the modern enterprise system, improve corporate governance structure and orderly, coal enterprises can effectively promote the culture of scientific, systematic and clear. The next step for enterprises to penetrate the enterprise culture in every corner of the enterprise lay a solid foundation.


3.4 The implementation of communication training and incentives
Within the tradition of the powerful coal companies to resist the negative treatment of cultural innovation and cultural innovation is widespread, and the uneven quality of the staff, know different. To the smooth development of the coal-house innovative concept of corporate culture, we must first conduct thorough and meticulous effective communication. discharge employees for the corporate culture and recycling concerns, and understand, and through specific training in ways to make the staff realize that the effectiveness of corporate culture and the significance of recycling. through incentives to attract and encourage the staff to participate in recycling culture process to achieve the "enterprises should I do" to "I do" change.

3.5 Performance evaluation mechanism to constraint
Sometimes companies are too powerful conventional forces, corporate culture change within the company unable to move. This time for the break resistance, the introduction of new ideas, to be determined through performance appraisal mechanisms coercive means, encourage their employees to personal behavior change in the desired direction to the business, culture introduction to really "rooting" must have a strengthening process, through performance appraisal mechanisms, we can make people gradually build "habits of reflection", so eventually the enterprise culture of "root." Links to free Paper Downloads http://www.hi138.com 3.6 to enterprises and employees "win-win" for the demands
Force does not mean forcing. Although it is the individual employee goals and business objectives to achieve the unity of consciousness, but individual employees can not be ruled as an independent body needs. A long time, the coal companies to "sacrifice and dedication," the spirit of inspiration, to the neglect of employees as individuals have their own diverse needs of the reality of multi-level co-century is the century of .21, a win-win of the century, the company is to succeed must be a "win-win" concept of culture, only companies and employees are the real success of success.

4 coal recycling the specific content of corporate culture
4.1 inheriting tradition, facing the future of the new spirit of enterprise
An enterprise must have its own soul, have their own pursuits and beliefs. Entrepreneurial spirit is the core of enterprise culture, all Chinese and foreign enterprises to cultivate the spirit of enterprise as the core of enterprise culture and the fundamental task, as the enterprise spirit of enterprise fierce market competition in winning the magic, regarded as the soul of business. coal enterprises to carefully extract the most suitable for the development of the industry, the most valuable, most unique entrepreneurial spirit and core values, and to establish and shape. the long-term business activities of enterprises in the cultivation of the spirit to reflect and encourage employees to make progress and standardize enterprise behavior of group consciousness, could lead to workers establish the correct values, the integration of ethics and professionalism, establish a unique corporate culture of the enterprise spirit. foster the spirit of enterprise to focus on the combination of inheritance and innovation, while highlighting the times and personalized.

4.2 The enhancement of safety culture construction of coal enterprises
As coal production particularity, complexity and variability, coal mine accidents have occurred, and some even cause heavy casualties and huge economic losses, interfere with the normal production and operation. Accident and difficult to curb the high trend, not only from the Technology Management low level, but also because the level of employee awareness of security is not high and their overall safety culture concept is not strong. corporate safety culture is an important part of corporate culture, enhance corporate safety culture, so that "safety first, prevention first" to achieve civilized production, to ensure production and business activities of enterprises healthy, stable and efficient development. cherish, love and respect for the staff of life, from security awareness, thinking, ideas, actions, attitudes, methods to form a deep level of security staff cultural qualities, and put into improving and maintaining safe and civilized production company, seriously refined to the site safety culture among production management.


4.3 re-shaping the image of coal enterprises
Corporate image is the external manifestation of corporate culture, which is an enterprise in the public the impression and evaluation. A business in the eyes of the public have a high degree of trust, whether related to the competitiveness of the enterprise. The one hand, Traditionally, social consciousness the image of the coal companies is the "hard, dirty, tired, dangerous, black, big, stupid, crude", partly because only focus on efficiency, lack of environmental awareness. lead to deterioration of business environment: coal-dust, surface subsidence, acid rain, greenhouse effect, solid waste, photochemical smog and other sensitive environmental issues not only harm the enterprise, but also harmful to the society. so coal enterprises to establish a new corporate culture, we must first re-shape their own corporate image. internally to improve the environmental awareness, enhance the quality of staff. vigorously implement the "greening, landscaping, cleaning, lighting" project, orderly life into a production environment clean and beautiful modern new mining areas.'s external image design through cI distinctive shape, full and complete corporate image. focus on corporate reputation, and actively participate in community building to help enterprises establish a civilized and responsible bright image.

4.4 By establishing a strong corporate brand quality culture
High-quality products are the foundation of business survival. It reflects the company's Technology level and the level of management, but also business to attract customers to the material conditions of survival. Reduce costs, improve product quality to win more customers, but also Only by establishing a culture of quality first idea, to get more living space. Product quality is actually a corporate quality culture, ethics in practice, reflect and embody the level. What kind of quality culture, there is what kind of product quality . good Technology, equipment, of course, affect the quality of the important factors, but not determining factor in order to fundamentally solve quality problems, must also be people-oriented, from guiding people to practice ideology begin to seek solutions. from coal long-term development, From the cross-sectoral, cross-ownership, a large cross-regional business perspective, the emphasis on corporate image, trademark, image, product image in the planning, promotion, investment, brand awareness and strategies for the introduction of a corporate marketing mechanisms, improve the competitiveness of enterprises, and ultimately create a strong Brand is the coal enterprises in the 21st century in the brutal competition in the market the only way to achieve ultimate victory.

4.5 Technology Cultural Hing coal, coal-rich culture of innovation
Science and Technology are primary productive forces, the strategic guidelines for reform in today's coal enterprises in the meaning of Utah as a major. The transformation of coal enterprises in China in the future goal is to apply high-tech focus: for example, remote control and automation technology, accelerate the construction of high efficient mine to promote the industrialization of clean technologies. development of coal enterprises are facing science and technology, digitalization and networking in the direction of rapid development. No doubt, technological and cultural development of coal enterprises will bring a new revolution. energy is limited, innovation unlimited. coal companies can not always rely on coal to eat, and vigorously promote the formation of the concept of corporate culture of innovation is the enterprise for sustainable development of the inevitable choice. to the formation of an innovation in the enterprise production technology, innovative management ideas, innovation and development of ideas as the core innovative culture system for the coal enterprises continue to leap forward, building blocks.

4.6 crisis forever, life-long learning
With the deepening reform of China's market economy, become the face of competition is the norm, the crisis is to face the challenge of business survival, survival of the fittest is the enterprise an irresistible law of nature. The coal business from leadership to the staff, everyone to foster a strong sense of crisis and hardship consciousness. the world's leading Microsoft Chairman Bill. Gates said Microsoft is always away from bankruptcy only 18 months. To ask their own business, bankruptcy how long? The face of crisis, we have to keep learning, rapid learning, better learning, beyond the competition study, to brutal competition in the market in the future a firm footing. Building a learning organization, and establish a learning culture, corporate executives no longer stay in the slogan on the record lectures, it is related to the fate of the future development of our business critical strategic decisions. If your company has not yet begun to understand why, how to continuous learning, then from now on, start with you, constantly learning. learning culture begins production. reposted elsewhere in the Research Papers Download http://www.hi138.com