Corporate culture of the new economic era was created

Paper Keywords: New Economy entrepreneurship Culture

Abstract: We are in a new economic era, Culture, construction of the new economy will be an important task of enterprise management.


We are in a new economic era, an era of economic globalization, high-tech and Information technology, the Information revolution as the driving force of Innovation for the soul of the economy to achieve sustainable development in the new economic era , the enterprise management has been a fundamental change in the world of Innovation in business management is striving to achieve leapfrog development, the original people who built the management of corporate Culture change gradually. can be seen, the construction of Culture will be the new economic era of enterprise management important work.

Create a new economic era the importance of corporate Culture
Corporate culture since the 20th century, 80 in business administration split off a new theory. Corporate culture broad and narrow sense. Broad corporate culture, is an enterprise created by the material and spiritual culture and the culture. Narrow business culture. Is an enterprise in a certain socio-economic environment, as to seek their own survival and development. Production and business activities in the long run, consciously formed and recognized by most workers to keep the business purpose. Corporate culture is a banner of external, internal and is a centripetal force. The real value of an enterprise, engaging, something can be handed down , not products, but its cultural excellent corporate culture, employee can establish a mental set with the guidance of community awareness, the establishment of a common culture, common values and foster the values of corporate objectives under the guidance of the spirit of enterprise, professional ethics, etc., can stimulate employee dedication, enthusiasm to make progress, so their enthusiasm, initiative and creativity to maximize the play, creating a sense of belonging, a sense of mission, cohesion, and solidarity. fully mobilize every employee enthusiasm, work together to enable enterprises to remain invincible in the competition.

"Wealth can not create culture, culture was able to create wealth", which is famously popular foreign enterprises. In the new economy era, should the power and source of enterprise development, the extensive growth from the previous go to high-quality technology-based high growth phase, to do "knowledge-based" business, not the importance of knowledge accumulation, was not attached building of enterprise culture, do not fully mobilize and corporate culture play a role in promoting enterprise development, it is difficult to adapt to this era. New Economy competitive era of culture as a carrier of culture, brand image will become the business development objectives and market competition, the highlight. the establishment of a brand, of course, inseparable from the advanced level of technology and strong market, driven by regulation, but It is also inseparable from the rich culture connotation. brand is the spirit and values of employees, the concept of the concentrated expression of the condensate corporate culture and performance of materials. Only by vigorously strengthen the building of enterprise culture, so that the public psychology, the times , socio-cultural and business characteristics of effective integration, development of the brand built on the basis of advanced enterprise culture, to make the brand in the competitive tide, showing the eternal presence.

2 new economic era of corporate culture model will be "intellectuals" and "team culture"
In the new economic era in the enterprise, culture, differentiation, personalization and diversification is a prerequisite for the development of enterprises. Information society, the human race is more communication, integration and the world more open communication, integration and open The result is a culture of diversity. In the new economic era in the management, staff a wide range of value in itself, it is not merely need to meet the demand, but also a source of creativity. employees to self-values and cultural participation enterprises to create practical, they are businesses, "intellectuals". "intellectuals" is different from the "social" and "economic man", he is not passive and obedient, but active and independent, he did work as a business and work sincerely to do the master, and his job is to be fully respected. "intellectuals" is a "team culture" basis, only in real "team culture", the "intellectuals" in order to achieve its own value. "team culture" refers to the "intellectuals" based on full consultation with the culture, team culture needs to obey, through consultation with the principles and concepts, rather than rank, authority, principle and not of people.

Enterprises in the new economic era in the "team culture" depends on the team-style organization, boundaries among the levels gradually be diluted, the common division of labor so that all members work together to seek common event and group formation. This team organization can mobilize all positive factors, not just to play all members of organization decision-makers the potential of the company. "team culture" to encourage people to work together to seek common cause. It is no longer concerned about their own small circle in which small groups interests, but their overall progress and development, is no longer between different parts of the relationship between opposing interests, but always take into account of how cooperation can be achieved for the common struggle to achieve their long-term goals. "team culture" of this A spirit of cooperation, on the one hand, encourage employees to carry forward the spirit of collaboration, reducing the vicious competition within the enterprise, on the other hand, members of the organization to achieve knowledge sharing. co-operation and cultural atmosphere. "Intellectuals" can be achieved between the complementary advantages, Information sharing, resulting in 1 +1 "2 the overall effect, in the" team culture "atmosphere, the different departments, members of different groups have a common creed of a To achieve the overall objective of the enterprise and work hard. "eyes of the beholder. the wise see wisdom. Many hands make light", this is the team culture itself.


3 new economic era of corporate culture to create channels
3.1 Staff education is an important part of corporate culture. Is an important way to promote corporate culture
Shanghai Baosteel Group Corporation is China's most important high-quality production base for steel products, Steel in 20 years of construction and development process, Comrade Xiaoping always follow the "master new technology, be good at learning, but also good at Innovation," the inscription spirit grasping talent development, and always cultivate a "good thinking, technical precision, style is strict discipline," the highly qualified personnel as the first business process. Baosteel in staff education work, first do raise awareness, strengthen leadership, further implement the company's strategic position of priority development of education. Baosteel's main leaders at all levels of education in personal charge, leading the Research, the development is conducive to the development of education policies and education and training programs and education and training programs to include the work of the unit program, the layout, while strictly supervise the implementation. achieved by the passive, to knowledge transfer and personal intellectual development to the traditional education-based initiative. Mainly to capacity development, both individual and community capacity development of the modern enterprise transformation: achieving carried out mainly by the rigidity of the training sector organizations to the full autonomy in the education system and lifelong education system for flexible changes. Followed by high-level technical vigorously Reserve personnel training, personnel training in accordance with the overall goal, according to senior-level sub-categories established reserve pool, according to "give priority to training talents, focus on training key talent" principle. To listen to on my senior Reserve comments, I design training programs. For "self development" and broaden the channels for personnel training, and gradually establish a group home and training base, to focus on laboratory-based, high-level issues as a basis for the training of professionals. Baosteel is the emphasis on staff education as formed his own transmission of the unique corporate culture, it developed into a large modern China's millions of tons of steel "aircraft carrier." Links to Research Papers Download http://www.hi138.com 3.2 Enterprise Spirit
Entrepreneurship is a core component of corporate culture is a source of vigor and vitality of enterprises. Tu State mining company is very focused cultivate the spirit of Innovation, they think force is studying the competitiveness of enterprises "root", vigorously implement the science and education enterprises, talent thriving enterprise strategy, and guide the workers in the production and management practices in systems thinking, improving mental models. Continuous optimization of thinking, a breakthrough set, transformation and Innovation, from multiple perspectives to think and solve problems. Learning ability to enlarge the innovation, to promote scientific and technological achievements into off, technology innovation, promote the use of a number of new technologies, new processes, obtain significant results. to manage innovation, Xu mine the dominant position of respect, to promote their overall quality and to enhance the mental models, to encourage individuals to imagination, sense of personal achievement and the desire to create the future mode of thinking, focus on allowing each member of the independent study, independent thinking, independent innovation and coordination, inspired guided by human management, the members of each organization can feel comfortable to work and study. learning application "theory of their overall strategy" to make flat organizational structure, reducing the middle layer , so that decision-making and operational level interaction, and promote the organizational structure innovation. always adhere to the "economy is mine Xu culture, the culture enough Xu Mine economy," the main direction, embracing, absorbing, reflecting the general character, promote personal financial as one. pay attention to cultural influence, cultural innovation, build a "spiritual home" to promote the construction of modern culture-based enterprises.

Haier was founded in 1984, its predecessor is a run-down streets of small factories. Today, Haier has sales of more than 700 million, its products cover the white goods, black appliances, beige appliances, bio-pharmaceuticals and other broad areas. Haier of the orders and days, because of constantly stimulate change, improvement, innovation and renewal. Haier to achieve a new leap forward is to continue to deny themselves, persist in innovation to create its own unique innovative corporate culture. Haier is the core of culture innovation, and innovation is the most important how to meet consumer demand and in good faith to a forever customer service.

3.3 from the psychological start nurturing corporate culture
Excellent corporate culture is not fall from the sky, they can not form spontaneously, he is conscious business leaders to foster and build long-term results. Corporate culture building must follow the appropriate rules to carry out the psychological, Diao 'wiles and a half times the power, first of all should pay attention to psychological enhancement, timely recognition or reward corporate culture consistent with the thinking and behavior, in time to criticize or punish Tong with the corporate culture away from the thoughts and actions, so that material reward or punishment as a carrier of the spirit of enterprise enable enterprises to become visible fine species may be a sense of the reality factor, followed by conformity to Icheon heart, no towels in the building of enterprise culture, business leaders should mobilize all the tools yu perish, and vigorously promote corporate culture, initiative to use herd heart, promote business Members of the unanimous action, to achieve the required corporate culture and public opinion perish virtuous cycle of action, once again to train with the same mentality. In order to build good corporate culture, business person primarily responsible for obtaining the recognition of all members is essential. Haier CEO Zhang once said that he formed in the Haier culture and the construction of any of the designer towels and the priest role. is sufficient as advocated by Zhang on the cultural spirit of their great propaganda, agitation and indoctrination, that makes people agree Ding Haier Haier culture The identity of a nozzle that employees have, they will willingly advocated values, codes of conduct, as their values, code of conduct, the responsible persons to form the desired corporate culture. Finally, to foster harmony relaxed cultural environment. business management organization to unite and make the employees, management and coordination, promote the respect of people with a knot and collaboration, cooperation capacity of staff training, the real business needs to establish a "culture of use of force "to achieve the exchange of staff and communication of intimacy, people who speak their minds, the work of towels made comments, suggestions, and efforts, dedication to work continue to create new performance, and ultimately create a good corporate culture, and promote the continuous development of enterprise .

"If one day, for edification, but also renewed." Innovation is the only nonstop to keep the relentless power of enterprise development. Enterprises is the surface quality of products, the middle is the management system, deep enough corporate culture. Culture is the invisible , but "invisible elephant, big sound thin voice," The Power of Culture abounds at all times. Cultural foot root, is the soul, is the infiltration of blood thing. Enterprise culture which foot forward on the "front rail." Any good business regarded create your own unique corporate culture on the management of work first. In view of new economic era on behalf of enterprises, should be committed to "use force Culture ", cultivating a harmonious relaxed cultural environment, so that the core talent that" intellectuals "in" team culture "atmosphere full play to their clever ability, mutual respect, and collaboration with the knot together to create innovative corporate culture, co-founder of King's Gate is not bad the best companies. Links to Research Papers Download http://www.hi138.com