On the evolution of the new economic era of corporate culture trends and inspiration

[Paper Keywords] Enlightenment culture trends
[Abstract] culture on one hand the new economy with new content added, it also gives a new form of corporate culture, showing the evolution of a new trend. In this context, enterprises should create an internationally competitive corporate culture, we must re-culture, the corporate culture as the core competitiveness of enterprises in the important pArt.

With the new digital and network era into the economic characteristics of the rapid development of information technology, knowledge, social development and progress has become the decisive factor, in this new economic impact of the wave, the competitive environment faced by enterprises, managed object, market demand and their own mode of operation, management have undergone fundamental changes, so that the enterprise culture management in business management practice stand out. Looking at the development of successful enterprises abroad is not difficult to see behind them an excellent corporate culture as a support. such as the U.S. General Electric, Matsushita Electric Company, China's Haier Group, with its operating performance is the main reason for enduring an excellent corporate culture. Practice shows that corporate culture has become the communication between enterprises exchange and cooperation based on common words and. see, the new economy on the one hand for the corporate culture with new content added, it also gives a new form of corporate culture, showing the evolution of a new trend.

First, the evolution of trends in corporate culture
One of the trends: trends in human culture
Strengthen the new economic era of corporate culture, "human nature." On the one hand, people understand and manage knowledge and innovation brought by people in economic activity a more prominent position and role. Require companies with a strong talent awareness and use various means to stimulate the enthusiasm of talent and creativity. We know that innovation is the high quality to the characteristics and requirements of the new economy. and a source of innovation comes from people's initiative and creativity, which requires companies to development of human potential, and arouse people's enthusiasm, inspire creativity and imagination as a business center and a theme. On the other hand, the human way of thinking, values, great changes have taken place, human autonomy, personalization, self- the desire to value and so will be fully respected and encouraged, these are being led in the management of the focus on people, the human personality and the ability to release on the first place, the enthusiasm of people pushed to the unprecedented mobilization of the center position. see, the new economic era is not one-sided business people to explore the physical, more importantly, is to tap the intellectual resources to develop people's creativity. this era of corporate culture is the essential characteristic of human nature advocated people-centered management, advocates will foster progress in human culture and play the main role as the dominant pArt of enterprise management, and corporate culture to adapt to this development strategy will also pay more attention to people-oriented ideas.

Trend II: Fusion cultural trends
Reveals the new economic era in the development of corporate culture conflicts of the national culture, grafting in the gradual integration of the historical trend. Multinationals in the region on the national cross-cutting and penetration of regional cross-border strategic alliance of enterprise, production and marketing cooperation, joint venture enterprises, cooperative enterprises and other forms of cross-border mergers so that the different cultural, open and increasingly accelerated process. enterprises to integrate into the world, the implementation of international business strategy, faced with how to narrow the cultural exchanges between the process and how to enhance learning and attract foreign high-tech, improve their ability to innovate, how to deal with the infiltration of Western culture, to learn foreign advanced management and cultural elements, and effectively resist the erosion of its decadent culture, which are solved new issues of corporate culture strategy. Even if the companies within the same country , is also facing their respective advantages, resource re-integration, to create greater room for development and other major issues, which gave the corporate culture of building the new requirements.

Trend three: brand culture trends
Brand is the future of enterprise development services to the ultimate goal, a good brand means there is a market competitive, strong and profitable. Because the company's brand image characterization of the market for enterprise products, services, values, reputation, image and other cultural entrepreneurs recognition and acceptance factors. On the one hand, consumer price-based concept of getting through to the consumer-oriented stage to the quality of paying attention to the cultural content of products and services brands. When the product price, quality, close to the time, those good service and cultural content, reputation has become a good product brand of choice for consumers. the future of enterprise, the focus of their corporate culture will undoubtedly create a brand around, this emphasis on improving corporate culture both internal cohesion, solidarity and attraction more focus on improving corporate external visibility, reputation and customer loyalty. On the other hand, the corporate culture of the future will no longer be a derivative or by-products enterprise system, it will, and production services as a single entity, the enterprise profit. produce a good product, there must be a complete set of services, to get the praise and the favor of consumers in order to improve consumer product loyalty. the face of this mentality of consumers, encourage enterprises to strengthen brand awareness, professional ethics and civility education, production, service, continuous injection of technology, cultural and emotional content, it will become the main orientation of corporate culture.


Trend four: learning cultural trends
In recent years, based on human knowledge about twice the speed of moving upward each year, the old knowledge will soon become obsolete, as product knowledge as frequent replacement, the continued operation of the enterprise life cycle duration and severe challenges. In this case, Next, study the life of business survival will become the source. Therefore, to improve Learning ability, Learning organizations create and enhance their core competitiveness of the inevitable choice, management of corporate culture is an important strategic goal. enterprise will eventually want to be with learning ability of the organism, the individual and team learning into the management track, which will be the development of corporate culture an inevitable trend.

Trend five: ecological and cultural trends
With the new economic era, the rise of the environmental movement, must be made on the business environment, collaboration, must pay attention to the surrounding ecological environment. Ecological culture as a new type of management theory, which includes the ecological environment, ecological ethics and ecological ethics, is people to solve the question of the relationship between man and nature, and psychological aggregate of ideas and views. If the business enterprise culture in the process of building, only attach importance to human values, ignoring the impact on the surrounding environment, the deterioration of the environment will certainly be the end of treatment and pay a heavy price. Therefore, ecological and cultural integration into the corporate culture, corporate culture can not only expand the extension, but also help enterprises to establish a good image. In addition, the future of consumer groups to prefer green products, companies through the "Green Wave" to improve product eco- content will also be a trend. visible, due to the long tradition of custom enterprise development issues, most of the enterprises in the process of building corporate culture, the blind pursuit of economic efficiency, attention to human values, but they ignore the impact on the surrounding environment for environmental degradation and the end of the treatment paid a heavy price, the urgent need of ecological culture.

Trend Six: Credit cultural trends
Integrity of the enterprise as an intangible asset, which reflects the company's credit, strength and image, corporate existence and prosperity, but also economic development of the country. From the United States in 2001 bankruptcy of Enron, Arthur Andersen case to the credit crisis 2002, WorldCom case of false profits, all that is not the same height inside and outside, in good faith as the core system of values, expectations and behavior, companies will lose competitiveness and was eventually expelled from the stage. can be seen, a business is the biggest crisis of faith crisis, if there is credit crisis, but also the crisis to the survival and development. Therefore, actively promote corporate integrity management, the promotion of ethical culture, is the urgent building of enterprise culture.

Second, the evolution of corporate culture Inspiration
One revelation: Construction of the "people-oriented" enterprise culture
One is to establish recruitment, with recruitment, training, stimulated only, leaving only an effective mechanism to create conducive and creative talents come to the fore the cultural atmosphere and play an effective model. The second is to focus on staff knowledge, technology, employees should pay attention to professional ethics, sentiments and thoughts on life and values. The third is to take effective measures to establish incentive mechanism. virtuous clear any energy conditions for the emergence of talent to create equal conditions and improve the examination system and the distribution of incentive mechanisms to emotional people, completely inspired elements of corporate culture and value of talent development and utilization. Fourth, to improve technological innovation and technology development capabilities. intensity of technological development and technological innovation, and establish a market-oriented technological innovation system and operating mechanism, and constantly develop for the market, has cultural meaning and aesthetic charm of the new products, enhance their market competitiveness. reposted elsewhere in the Research Papers Download http://www.hi138.com Revelation II: importance of cross-border and inter-regional, cross-enterprise integration and cultural integration between the M & A business
First, refining core values. In the analysis integration, mergers and acquisitions both advantages and disadvantages of the existing components of corporate culture and its impact future development of enterprises based on determining the most conducive to the formation of new corporate culture of positive cultural elements, filter out the line with the business characteristics of the core values. Second, cross-cultural training. Through the study of knowledge, so that employees and companies to increase business understanding of the current decision-making to promote the integration of new business mergers and acquisitions staff both cultural identity, and strengthen each employee the adaptability of different cultural environments, improve the sense of cooperation among different cultures, the new organization to maintain good and stable relationships, to maintain smooth flow of information within the enterprise and the efficiency of decision-making process. To strengthen team spirit and cohesion of new enterprises. Third, to strengthen bilateral communication and exchanges. Mutual respect integration, mergers and acquisitions two other religious beliefs, habits and customs. Understanding of each other the principles of behavior and doing things to reduce the bias of each other's culture, the elimination of racial superiority , bringing the two sides equal to two-way communication, enhance understanding and mutual assistance between the two sides. Fourth, build a new corporate culture. on the basis of the Research to identify integration, mergers and acquisitions both cultural differences, based on common understanding and culture acceptable levels, looking for the formation of a new trend in corporate culture. screening out the negative and not conducive to the formation of a new corporate culture or hinder the business development of the backward culture of composition, inheritance and absorb the culture of both the excellent composition, full of mutual penetration and integration basis. Find a combination of both cultures point, then according to business development strategy and production business objectives, the staff of both culture and the ideal level of awareness of common corporate culture integration model, the creation of a new corporate culture.

Implications of the three: a learning culture
First, we must optimize the learning organization. Designed to give full play to their talents, to encourage collective learning, knowledge creation and knowledge sharing within the organization to promote communication and interpersonal channels of information flow between depArtments of the learning organization, security organizations changes in the external environment and the adaptability to adjust learning tasks, thereby enabling organizations to compete in a favorable situation. Second, we established the model of organizational learning and innovation, learn from the successful experience of introduction of foreign and reasonable, according to their own institutions, industry characteristics and organizational capacity to design organizational learning. Third, we must create a dynamic learning incentives. the formulation of learning objectives in the organization to focus on the desire to match the success with the members. Combined with the personal career, so that employees in career development to maximize the realization of self-worth. Ultimate realization of common development of organizations and individuals.

Revelation of the four: implementation of the corporate brand culture
The introduction of the modern enterprise must consciously corporate image design, quality products, excellent service-based, through the business idea, conduct and visual recognition system design and promotion, the company's business philosophy, basic values, social responsibility, product style , staff quality, service quality and other communication to consumers and the general public to go, round shape corporate image, increase brand awareness, creating a distinct character and culture, with extensive market influence of corporate reputation, image and brand .

Revelation Five: enterprises should focus on building an ethical culture
First, make good faith as a corporate culture an important content. The integrity of the concept of culture as the core of enterprise culture, abandoning the traditional ethical values, integrity and moral resources to establish the modern concept of "good faith" into to the implementation of initiatives to guide the enterprises and workers establish the concept of good faith. Second is to corporate integrity as a corporate social responsibility, an obligation, the enterprise should have the image. Enterprise business activities should help to improve the quality of life of all members of society. To promote the social atmosphere of the purification and improvement in the level of civilization, focusing on the natural environment protection and social sustainable development, thus achieving business and society, enterprises and the harmony of nature, and coordinated development. Third, the enterprise should establish strict scientific management system. within the enterprise to establish strict scientific management system, establish monitoring and risk management mechanisms to ensure principle of good faith can be effectively implemented. The fourth is to improve legislation and strengthen the integrity of the legal protection, punish acts of dishonesty. the legislation is to be on the principle of good faith clear that to fully protect the interests of creditors, and strengthen accountability for breach of contract. in terms of implementation efforts should be strengthened, in addition to corporate debt escape the punishment, but also the direct responsibility of senior management personnel and corporate legal liability, the effective protection of creditor legal rights. the implementation of the "dishonesty cost" well above "trustworthy cost" of the punishment system.

In short, the corporate culture as a new business management concept, more and more corporate attention. Enterprises in the complex market economy to survive and develop, we must update the thinking and management, implementation of the strategy focus on corporate culture . Links http://www.hi138.com Research Papers Download