On the new economic era building of enterprise culture

Paper Keywords: corporate Culture construction of new rules for the new economy
Abstract: Corporate Culture in the great role of enterprise development, is increasingly being recognized. This article describes the economic characteristics and development of new rules start. Described in the new economy enterprise development challenges. Finally, companies internal and external environment, put forward the building to adapt to new rules of economic development strategy of the corporate Culture of ten.

Corporate Culture is the soul. Good corporate Culture is the source for the survival and development. Therefore, the enterprise culture of making decisions for the future.

First, the corporate culture's role in the enterprise
As the knowledge economy and economic globalization, competition among enterprises is increasingly reflected in the competitive culture, corporate culture on the survival and development of the growing role and become the cornerstone of the competitiveness of enterprises and the rise and fall of deciding key.

(A) promote the core competitiveness of enterprises to improve
The competitiveness of enterprises is in a competitive market, an enterprise that has sustained more effective than the other companies to market products or services, and access to profitable and the overall quality of their own development. The contents of simple and clear corporate culture, values widely recognized by members of the organization, in which values, business practice under the guidance of activities, key members of the enterprise will have a sense of mission, the staff of enterprises and business leaders, corporate image will have a strong sense of identity. This is the corporate culture become the basis for the development of intrinsic motivation. excellent corporate culture to the public showing the business success of the management style, good operating conditions and noble spirit, and thus the overall enterprise to create a good image, build credibility, increase their influence, is the enterprise significant intangible assets.

(B) promoting sustainable growth of enterprises
The nature of corporate culture is reflected in its core values, business growth is the key to sustainable long-term stability of the core values it seeks to be recognized successors, successors of the fork has the ability to self-critical, so that core values can make to adapt to technology and society in under the premise of environmental change and continuity can be inherited. In recent years, many companies are advocating the second venture, the main feature is to dilute the entrepreneur's personal touch, and strengthen professional management, the charisma, personal drivers into a atmosphere, and concerted efforts to promote and guide the proper development of enterprises.

Although there is no culture of good corporate enterprises can grow, but it is difficult to achieve sustainable growth, if there is no soul, no long-term development of the light guide them, and thus can not get traction power companies continue to move forward. Culture does not address enterprise the problem is not profitable profitable, sustainable business growth not only solve the ongoing problem. From this sense, Chinese enterprises can continue to become a world-class enterprise. a long life companies, and corporate culture has a close relationship between the success or failure.

(C) the quest for talent to help companies retain talent holy grail
The arrival of knowledge economy talent as the key to business survival and development. Enterprises to obtain a large number of talents. And retain qualified personnel, the development of enterprises is very important, because these enterprises are able to promote the appreciation of human capital. On these competition for talent has become an important aspect of international competition.

China's accession to the WTO. Multinationals are very positive about the development potential of the Chinese market. In China, local enterprises and multinational companies compete for resources and markets at the same time, more and more local talent in China has become a goal of competing for domestic and foreign enterprises. This intensified to make the war for talent. But in this war for talent, "the most important thing is not money, but corporate culture."
A global human resources statistics indicate that transnational corporations, 89% of the resignation of staff said. They are not submitted his resignation because of the low paid. Corporate war for talent, the real key role is the corporate culture. companies compete for talent in a different corporate culture truly reflect the competition. all kinds of talent through the company's corporate culture to know and understand, to choose their own development company. a lot of talent because of all ages - a company's corporate culture and the choice into the company.

Since 9o since the 20th century, the influence of culture on the role of behavior seems to be increasingly important. Modern organizations gradually widened the span of control, so that organizations are becoming flatter, leading the team, reducing the degree of standardization, greater granted to employees power. These are required to provide a common corporate culture, value systems, to ensure everyone in the organization towards the same direction. But we should not overlook the corporate culture negative effect on organizational effectiveness. First, the impact of business change. When the enterprise to further enhance the common values and do not conform to the requirements of enterprise efficiency when it bound into the enterprise, making it difficult to cope with ever-changing organizational environment. the past can lead to a measure of success, if the requirements change and the environment inconsistency may lead to failure. Second, the impact of corporate diversification. greater pressure on corporate culture, so that new members subject to corporate culture, and to limit the enterprise acceptable range of values and way of life. This greatly reduced the difference background to the company's unique advantages, it became the third company of a bound, affect the effect of acquisitions and mergers. If the acquisition, the acquisitions in the financial and production has a strong advantage, and different corporate culture will be difficult to play the advantages of both sides, thus affecting the final result, even the mergers and acquisitions failed.


Corporate culture is a modern management theory and methods, but also the epitome of the modern social and cultural, is socio-cultural pocket. Corporate culture, a variety of practical activities as a business project, condensation and reflection of its content is a huge, complex system. In this system, first as the highest level of culture, corporate philosophy and methodology in general, under the guidance of the target culture (business objectives), political culture (corporate democracy), regulation of culture (business ethics), institutional culture (enterprise systems), group culture (enterprise group consciousness), functional culture (cultural enlightenment for the function to start playing a variety of activities) and physical culture (production companies, products, and health and sanitation facilities and cultural education and recreational facilities, etc.) . the content of the culture gradually from high to low levels of development, the nature of the soft to hard successive increase, and thus its function and role vary. And all the concentrated expression of the dominant corporate culture that is based on the quality of people is center of corporate values and entrepreneurial spirit.

Corporate culture and organizational culture is the social integration of product management practices, along with internal and external environment change, corporate culture must change. With the new economy era, the enterprise's internal and external environment has undergone tremendous change, which requires corporate culture consistent with the characteristics and laws of the new economy.

Second, the challenges of the new economic era
In the information age, knowledge, including concepts, ideas, patents, licensing, and other technologies will become more important than mature, so the distribution of entrepreneurship will change accordingly, "knowledge house" more likely than capitalists to become entrepreneurs. popularity of venture capital, can take a higher risk of direct financing or in pursuit of high-risk high return for the purpose of private capital, than the bank's indirect financing more effective, the growth of new enterprises, rely mainly on the stock market "wealth effect", achieved not by profit, entrepreneurs also rely mainly on rewards, "stock options" instead of the traditional salary bonuses. the new economic conditions, prices are "clean", all products come to a level at the lowest price.

Nurture the new economy new rules. In the new economic environment, new industries are emerging as new economic growth point, the market has been improved and the old, traditional industry constantly evolving and a new life. While the new economy has intensified competition among enterprises, those less competitive manufacturers can no longer avoid the shortcomings of the original, and faced the danger of being eliminated. First, the companies will create and produce knowledge plane earnings. The main purpose of modern corporate earnings, while the new economy will fundamentally change the the future rules of business operation. overlord in the new economy will be those built on the company based on new knowledge. Secondly, companies must continue to invention and innovation, to be invincible. any company to launch a new knowledge-based products, the company's monopoly it can only be temporary, as these will soon be a lot of new inventions, new products quickly overwhelmed, and this is the so-called creative destruction. Third, the future of the enterprise must reduce costs to improve profitability, but the new company under the effect of globalization and the Internet, will minimize the intermediate links, thus achieving the degree unimaginable scale to cut costs. Fourth, the network economy will completely eliminate the efficiency of traditional market low. <"Business Week>> accordingly concluded that: the network economy will completely destroy the value the company using price as a means of profit. because of the high efficiency of information transmission network with the fastest speed to make the new product invention of. network enables customers, wholesalers and trading partners, the fastest speed available in 100 of the supply, the more the price of a product, but the comparison is often limited to the traditional two or three manufacturers. Fifth, tomorrow market conditions, inflation will become the most important non-threat: first, how to meet the growing productivity. Second, the network competition in the market economy has brought new pressure on the price decline. Third, high-tech goods brought sharply shortened cycle. The first VI, talent is the most important capital of an enterprise Internet will allow companies to easily identify the most appropriate worldwide, the most outstanding talent. the purpose of education is no longer the master of knowledge, but rather how to explore, develop People invent and create new thinking skills. Links to free download http://www.hi138.com paper is the core of the new economy Internet economy. to Internet technology as the core of the network economy is a complement and development of the modern economy, is the future a major trend of social development. The new economic strategy, including i parts: first, the "new ideas", that the network economy is the core of the new economy, to some extent is the embodiment of the new economy. enterprises must have the minds of the network economy, which Internet companies in China and the world the law of survival of the company network. China has a network of operators are the reason why the economy is still very cautious, can not find the correct direction of earnings, because they do not understand the theory of weapons of the network economy. The first Second, the "new technology" is based on the ideas put forward in order to sPP (network service + network + web portal product) as the representative of the technologies and products. At present the strength of the Internet companies have launched their traditional businesses from the building line platforms, operating e-commerce to the systematic management of enterprise resource 3e complete enterprise business solution platform. Third, the "new business", that franchise. Franchising is an internationally advanced marketing methods, applied by many developed countries.

Third, the construction of corporate culture to adapt to the new economy
Enterprises should ensure that the new economic strategy, successful implementation, we must first set up to adapt to new economic development law of the corporate culture. Combined with new economic and corporate cultural characteristics, which include: people-oriented, innovation, competition, learning, internationalization, globalization, customer demand for democracy, freedom and so on.


Building to adapt to new rules of economic development of corporate culture, summed up the following l0-point strategy: First, a clear employment standards. Selection through business recruitment process, identify and hire those who have the knowledge, skill and ability to do enterprise work people. Recruitment process is a two-way selection, to ensure that the values of the recruits in line with corporate values, while allowing the candidates to understand both the strength of enterprises, but also told them that corporate culture and business requirements to enable them to prepare adequately in terms of ideology preparation. Second, the new employee starting from the lowest level, and change their old concepts and habits, adapt to corporate culture. management companies with high levels of pressure to the novice who is always very affordable, so that they exhausted their aim is to dispel smug psychological, make them aware of their weaknesses, which can consciously help to others, master the business skills required to successfully play their role and adjust themselves to adapt to corporate values and norms. Thirdly, let the future leaders responsible for specific work. This is an eternal formula. the company's senior management staff responsible for the company's core obligations and start the work from the bottom, so they are familiar with a range of business ideas, behavior patterns, work processes and so on. Fourth, establish clear standards for performance evaluation and incentive mechanisms. According to the content of corporate culture, combined with the specific circumstances, to establish a scientific and reasonable standards of performance evaluation and incentive system, so that clear responsibilities, reward and punishment, maintaining corporate culture The importance and trust. Fifth, strengthen the highest level of culture and education. in ensuring the premise of meeting the basic needs of employees, through the corporate philosophy, business goals of education, so that employees have a higher level. in a very great importance to self-realization value of the company, employees will be sincerely dedicated to the company. Sixth, the establishment of the company tradition. all companies have their own to overcome the difficulties, out of the inferior border of the memories. These stories can play a role by this ancient metaphor. People keep repeating these stories, until they were enveloped with the aura of mystery. Seventh, to set an example, loyal corporate culture. set an example for young people is very important. a strong corporate culture can find out such advanced elements, and serve as a model role in enhancing employee loyalty, corporate culture. This can be done to continue to develop the corporate culture. VIII, a talent market. As a result, senior vice president, who can only come with the new business unit managers with the best competition in the market personnel. used to be detained in the enterprise in the talent pool of dead water, but also in an attractive salary and business wing of the shares decline, attracted by hook, add to the morale of the new team went. Employees must recognize, dry The best way is involved in major innovation. IX, the design idea of a open market. In such a market, make recommendations and seek new insights are in a common platform, to achieve adequate communication and information sharing. It will be social, business, personal connection to an organic system. But in most companies, there is only one way to post new ideas: several levels, and only one "no" will kill it. Tenth, corporate senior leadership attention and support. leaders should as a design, the first person to implement the corporate culture, and words and deeds. company's most senior leaders of the words and behavior on organizational culture has a decisive influence on the actions of senior leadership through their own to penetrate the corporate code of conduct to go. For example, the enterprise is encouraged to take risks, what managers should give subordinates the freedom of what kind of dress is appropriate, and what kind of behavior to encourage enterprise and so on.

Enterprises to maintain stability and sustainable development, corporate culture building and business development strategy, business management are equally important. However, some business-to-there one-sided understanding of corporate culture, mechanical and rigid phenomenon. First, political culture . that corporate culture is a simple business in the new era of political and ideological work, complete with central and local governments implement the instructions of the main effects without considering the actual work. corporate politics is good business management, create efficiency, employees talk about dedication, hard work but more to talk about the value of the return, talk about incentives in order to arouse people's enthusiasm and creativity. Second, the corporate culture slogans. Some companies, you walk into the door, you will find from the corridors, offices, to the wall of the workshop all kinds everywhere, sonorous language slogans. This is beyond reproach, but it can truly reflect the corporate values, business philosophy, behavior, management style, can resonate in all employees can really play a strong role of cohesion and solidarity, whether the characteristics of the enterprise, even the decision makers themselves say that is not clear. It was mouth to say "people-oriented," but I do not know the true meaning of it, much less mention any specific measures. This is the corporate culture vague, formalized, the slogan of the typical phenomenon. Third, the style of corporate culture. Some enterprises to corporate culture as a singing, dancing, playing ball. so have established dance halls, and create a musical team, teams, and provides the number of monthly activities, as a corporate culture of hard targets to complete, which is the light of the corporate culture. Fourth, the appearance of corporate culture and rigid. that the corporate culture is business environment to create the beautiful appearance of color focus on the harmonization of business, the whole Qi Maosheng flowers and trees, dressed clean and generous clothing, equipment, flow lines and beautiful place. Some people think that once the designated corporate culture to the long run, hundred years and more. knowing Culture is also need for innovation. Moreover, there are people mistakenly believe that corporate culture is the business rules and regulations, employees of civility, politeness, morality, business reputation, etc., these are not comprehensive scientific, not deep, is very harmful.

As people things, the property is the same, business reason for enterprises to their property is the same. Since the properties of the same, then the general principles of business like, no matter where this enterprise, let alone now "Enterprise is the world's the enterprise. "enterprise is the most basic economic organization of society, business goal is to maximize economic benefits, in order to achieve maximum economic efficiency and enterprise members the full realization of their own values. Thus the construction of a common corporate culture, the building of enterprise culture starting point is to give businesses achieve their goals soil, corporate culture focused primarily on the employees of the ideas, concepts, ways of thinking, behavior norms, behavior and so on. Meanwhile, the different companies in different internal and external environment, not the same as the characteristics of corporate culture. If the company re-market development, product innovation, some heavy, some re-sales service, and some heavy performance, and some heavy competition, and some heavy unity and cooperation, Some weight stable. a different business philosophy, have different norms and ways of thinking and behavior. So corporate culture can not be "stereotyped", should be based on the characteristics of their business, their business environment, the specific design orientation. construction of enterprise culture to undergo a long process, not an overnight thing, it requires a number of batches, from generation to generation of entrepreneurs and employees in enterprises in the process of creating, training and development. culture is to have inside information, grounded. a good business or not, depends not only on prosperity, but also look at difficulties, not only depends on the business, but also the development period. If the business in the face of setbacks, all the employees also to maintain the same ideas, help each other, despite difficulties, perseverance, excellent culture of the enterprise to truly formed.

In summary, the corporate culture has a powerful force. Some material resources may be exhausted, and cultural life and life only: cease to live. Corporate culture is an intangible productivity, is a potential productivity, is the intangible asset and wealth . corporate culture will greatly promote the development of enterprises, so as long as the business and corporate culture of co-ordination, mutual complement and promote each other, so that the two synchronous operation, building a set of good corporate culture will surely be Qiye a positive long-term development, an invaluable role. Links to Research Papers Download http://www.hi138.com