Corporate culture is a new business management theory

How to survive today's business? Different corporate cultures have different way of life: some blindly squeeze costs, capture the maximum profit, and some to return to the community, the return of employee attitudes and seek win-win situation. Different companies have different choices. Regardless of What is the nature of the business, management issues, the current economic circles from the economy jumped out, turned to the people-oriented management philosophy. This is because the people are to survive, to survive to the needs of enterprises in order to do a good job, Only the maximum to meet the needs of employees, employees will be able to burst the greatest passion, to create better business efficiency, the only way to achieve win-win situation. This is the modern theory of corporate culture management. However, this new theory, At present there are also many differences in understanding. This article attempts to cast from the corporate culture, status, management thinking and management practice and explore its truth.

1. Enterprise culture is the soul of business management.

Corporate culture, not the internal mechanical sum of all cultures, but a complete self-contained scientific management theory. So, what is it culture? Enterprise culture is in the development process summed up from the practice of management theory. It includes two aspects: First, business management thinking, and second, management practices. from management perspective, the corporate culture is the management, through their own management practices, nurturing, advocacy, and shaping the way for the abide by all the staff, to pursue values, fundamental beliefs and codes of conduct, from a practical point of view, define the elements of corporate culture, including corporate objectives, values, codes of conduct, ethics, personnel quality, corporate image, etc. . At this time the core values are. As business is different, so the company's corporate culture is also different. For example, we installed the company's "unity, security, dedication, innovation", but reflects our corporate style, and not all of our corporate culture.

A new corporate culture of contemporary business management theory. It comes from the social culture, but higher than the social culture, it reflects the social, cultural, social and cultural but not repeated in the enterprise where. It the social and cultural transformation of the objective requirements of enterprises as to increase the vitality of enterprises management ideas and management practices. This theory is new breakthrough in economic theory in economic circles, the productivity of human factors as the most active factor, is to improve the quality of people's cultural and psychological qualities to study business management issues. Therefore, we must break with the past that simply money, people, rules and regulations of cards with people, people with the will of the old method of command. corporate culture management, management theory is to focus shifted to enhancing human quality, and arouse people's enthusiasm of the enterprise culture construction. This is today's business survival and development of the scientific approach, is the soul of business management.

2. Guiding the management of corporate culture, it should be possible to mobilize the enthusiasm of the staff.

The vitality of a modern enterprise, not only in the production level, more importantly, focuses on the improvement of internal factors and the means. Chairman Mao once said, the human factors of productive forces is the most active factor. Therefore, the corporate culture management thinking, it should be the maximum internal staff on how to mobilize the enthusiasm of the starting point for the final, the only way to solid economic efficiency of enterprises and effective climbing. how to do this? This is where the exploration of corporate culture management issues . Here, we may learn from successful companies in the next experience. successful enterprise to employees as "God." a staff to business, business people first think of is food, shelter, transportation issues, and, above all to help solution, followed by training, also after induction guidance, enterprises are still people often go to the place, set a lot of suggestion box, time to collect staff views and suggestions. on the views of staff, periodic studies, response, proposal to have special significance but also give incentives, managers at all levels, according to a return visit regularly or irregularly division of ... ... through this series of events, means, and the staff to gather together. Staff also is a member of the enterprise rather proud of it. This sense of ownership of enterprises set up employees to the company as their home, the company proud. working together not want me to do, but I want to do. such employees, ideological level high, businesses will naturally better social enterprise Well, the staff has not had to worry about. the only way companies can vibrant, flourishing, and remain invincible. [Free Paper Download Center hi138.com]

3. Corporate culture management practices to clear a few questions.

Management thinking and corporate culture is included management practices. If there is only theory, not practice, is always in the air. Therefore, we determine whether or practices in the corporate culture, is to how to manage the business of abstract thinking, verbal or written expression by out, that is cohesive with a strong and attractive business goals, values, entrepreneurial spirit, the staff code of conduct into the direction and goals to be achieved after the companies will be able to be invincible. To this end, several clear Question: First, the corporate culture should be the starting point and purpose of the enterprise's goals. business objectives? includes corporate management principles, the long-term planning, goals. Specifically, companies should be included near, medium and long-term the output value, profits, efficiency, safety, technology development, staff quality, management level, etc., form a "soft", "hard" with the target system. and then the target down to every level to the grassroots team. so that employees see Qing, Fang Xiangming, grasp is maintained, this dedication to achieve goals. Second, values are the soul of enterprise culture. values consists of two levels: first, the concept of enterprise value, the main is the enterprise in society the status and role of the valuation, the second is the individual, the values the Lord refers to the values of and valuation of labor. the two are inseparable unity. to determine the values of the same ethical standards of employees has a direct relationship. Therefore, companies must often be moral education. through education so that employees increase their sense of responsibility, honor and pride, love their work, dedication, determination as to the enterprises. Only in this way, we installed the company can be Social care and respect, which reflects our values, then naturally expands our living space and environment, enterprises to be invincible. Third, the entrepreneurial spirit is the core element of corporate culture. entrepreneurial spirit inextricably linked with the ideological and political work, because it is the work of economic integration with enterprise vitality. This is because the spirit of enterprise business management reflects the main subject --- human consciousness. embody the spirit of enterprise in the basic purpose of business is obvious signs of enterprises, but also reflect the corporate spirit of enterprise characteristics, development trends in cultural pursuits, entrepreneurial spirit but also the staff of support and confidence as the lifeblood of enterprises, which constitute the vitality of the enterprise, competitiveness and development in power, by cultivating the spirit of enterprise, the employee's personal fate and the survival of enterprises closely linked together, and each organization to infiltrate the body, the enterprise will have a vitality. Fourth, the enterprise management system standards and corporate culture bound elements.

Corporate culture of the work required for each job should have its own working standards, set out good, good, qualified, unqualified specific conditions, as the requirements, constraints, inspection, assessment work of the criterion, the formation of enterprise standard system . For example: We are in the construction of each project, the task must have the quantity, quality, cost, safety, clear, specific targets. Of course the implementation of these indicators can not do without rules and regulations must be guaranteed, especially distribution system, safety system, labor discipline, rewards and penalties. in the implementation of the system, but also with the front of the proposed combination of ideological and political work carried out, the enterprise management system can have life.

In summary, a new corporate culture of contemporary business management theory to practical implementation in the enterprise, it must constantly strive to improve, sum up, improve, to receive results, to enable enterprises to remain invincible. [Free papers Download Center]