On the construction of the new economic era of corporate culture

[Abstract] The characteristics of high-tech and innovation, the new economy, our enterprises are facing new opportunities and challenges. Changed business environment, the traditional business philosophy, management theory and methods is under attack, this corporate Culture of building the new requirements. new Economic era for the urgent requirements of our new Economic era of corporate Culture theory. this new Economic era of the new trend of corporate Culture and corporate Culture, current situation of Chinese enterprise Culture of the challenges facing and ideas and countermeasures to be taken.

[Paper Keywords] new Economic era, corporate culture, culture
After joining WTO, China's enterprises are facing with the international economy of the new situation. The international process of globalization is accelerating, high-tech advances, the development and popularization of Internet, is changing the business environment both inside and outside of China's enterprises, the impact of the tradition over the years business philosophy, management theory and management methods. in particular the state-owned large and medium enterprises are in a period of deepening the reform, will face more intense competition. understanding and knowledge of international developments and changes in corporate culture of new trends, can be used as a reference, competition is also required. different times have different way of life and activities of the environment, a different environment will nurture the corporate culture with the characteristics of the age characteristics and patterns. No one will deny we are in a world of change, full of unknowns, the natural is full of risk and opportunity in the new Economic era.

First, the new economic era of the new trends in corporate culture
In recent years, high-tech and innovative features of the "new economy" has become a very fashionable topic, Cheng Siwei, vice chairman of the forum in Wuhan University Comprehensive On the "new economy and high-tech industry," the report pointed out that the new economy "new" mainly in three aspects: the knowledge economy is the new socio-economic form, the virtual economy is the new economic activity patterns, the network economy is the new economic operation. the new economy, knowledge-based enterprises, especially enterprises remain the creators of social wealth, and knowledge workers will become the main force of economic development.

New economic era of corporate culture is the essence of traditional culture, business succession, absorbing the world advanced management theory and methods, and characteristics of the times and its own synthesis and promotion based on the formation of collective goals, value system and norms of behavior combined. Corporate culture is the international development trend of management theory and practice of a higher level and stage, known as the glamorous "management of the soul."
New economic era of international development and changes in corporate culture a new trend in the following areas ...: �� corporate culture to adapt to "alliance win, win-win model," a new strategy development. This is a need to adapt to the new network-type strategies of economic , is the organizational system and operating mechanism of an innovation, to enable enterprises to more vitality, cohesion and competitiveness. �� attention to the cultivation of .20 century learning environment the most successful learning organization business is business, business management is the core play people's initiative, to achieve the system from linear thinking to change thinking and creative thinking, and thus the knowledge of individuals and businesses requires a higher level. �� pay more attention to entrepreneurship and the personification of corporate values. values of the new corporate culture the core. to strive to foster "a common destiny" values. �� new corporate culture freed from the business climate, more attention to people. the essence of business is property management center, ignoring the human factor. The new corporate culture to focus more on human factors, human-centered people who advocate the management.

Second, the status of corporate culture
One of the current status of corporate culture is the general lack of understanding and awareness of corporate culture. Over the years, it is generally believed that the spirit of corporate culture, including culture, environment, culture, organizational culture, institutional and cultural aspects, in which culture is the spirit of enterprise culture the heart and soul, environmental culture, organizational culture, system culture is only the most peripheral part of the corporate culture. In many people the impression that corporate culture is just the surface, pattern of the of the Yunshanwuzhao type theory, in fact, how to tap the corporate culture function, focusing on corporate culture into the intangible to tangible assets is the key, so that corporate culture and the production and operation of two parallel tracks through the crossing and then fused into a smooth flow of the highway.

The second situation corporate culture is not aware corporate culture and business relations between the depth of reform. If that enterprise culture is deepening the reform process in the natural form, and we made a big mistake on the understanding of the facts , the corporate culture and management system interact and influence each other, are contradictory unity. the one hand, corporate culture may be necessary to pave the way management system that can advance in the management system, an excellent corporate culture management system can be much easier, more thorough and in depth. On the other hand, in-depth reform of management system can also make excellent corporate culture, the formation and development of courage to open up the whole enterprise, and positive. precisely because in the current The reform process in the existence of the above understanding of errors in the process of establishing a modern enterprise system are often not at the same time supporting the building of enterprise culture, leading to the introduction of modern enterprise management system is often not deep enough, the effect is not ideal. many of the organizational structure of the optimization settings because of the lack of substantive content, useless, can not function properly.

The third situation corporate culture is the corporate culture by the influence of traditional culture. China has a long cultural history, a number of deeply entrenched, long-term brain occupied people, but also on the corporate culture has a profound impact. Main features:
First, the group mentality. In traditional Chinese culture, emphasizes the family group of private individuals, family groups individual unconditional obedience, stressed the ethical relations within the family based on harmony and stability. We want to absorb this continuing spirit of thousands of family groups in essence, to its repressed personality, conservative style of the dross, to retain the harmonious relationship between people's essence. such as Qingdao Double Star Group in the building of enterprise culture, the implementation of "loving plants such as home, treatment plants, such as home" family management, is inherited the Chinese emphasis on family harmony, mobilized the enthusiasm of employee ownership. Secondly, Harmony. do not think that Chinese philosophy has always been between man and nature is a hostile relationship, and that man and nature are mutually reinforcing relationship. emphasizes collective spirit of sacrifice , hard-working professional. Japanese corporate culture started early, effective, and is borrowed from Chinese Confucian culture. Japan's corporate culture is "and" as the core, all point to the harmony. Third, the spirit of patriotism. Patriotism is the Chinese people the soul of Chinese history, even people who are "first and worry about the world, after the world to enjoy," national hero and people with lofty ideals.

This should not only be patriotic in today's great spiritual pillar of the Chinese people, it should become the spiritual pillar of culture. Haier first carry the banner of national revitalization, "Haier, China-made" clear to the Chinese Patriotic Complex enterprises have In the efforts to construct the value system of Chinese enterprises. Links to Research Papers Download http://www.hi138.com Third, the idea of corporate culture and Countermeasures
Every human society, a major change, always thinking of the concept of progress and update the guide, the concept of decision behavior, the concept behind conservative behavior will inevitably lead inevitably hinder innovation. Corporate culture as an ideology and philosophy, innovation is its the core requirements, must be the environment and science and technology as the market changes and development, with the Economic Patterns, innovation and change to the development of enterprises inexhaustible spiritual support. by the level of productivity, industrial structure and the impact of institutional change and constraints, China's traditional culture and strong precipitation burgeoning new economy are intertwined, making China the construction of a modern corporate culture more difficult, to go through an integrated, innovative and improve the process. Under these conditions , the concept of building a new economy innovation system of corporate culture is especially important. not only concerns the future and destiny of the enterprise, but also to maintain sustained and steady economic and social development of the ideological foundation. So, the concept of innovation is a prerequisite. According to China's enterprises, the enterprise Culture must first address several conceptual problems: �� to have "ownership" concept. sense of ownership in the corporate culture occupies an important position, but also different from the capitalist socialist culture the salient features of corporate culture. Socialist enterprise reform is aimed at In order to enhance the vitality and viability of enterprises mainly from the enthusiasm and creativity of workers, from workers sense of ownership. Only workers lost "knowingly wrong, the less is better" mentality, to take the initiative and actively integrated into This collective enterprise, to form the corporate culture of sharing weal and woe. �� have a target concept. goal is the direction of human behavior, business goals only to be understood by the masses of workers, acknowledged, accepted, will stimulate the enthusiasm of employees , initiative and creativity. Staff will make its task well done. �� have concept of competition. Impartial advocate of traditional culture of "moderation" of the Road makes the lack of initiative, depression personality, does not meet the market economy mechanism of survival of the fittest in the competition. In market economy, enterprises are the main competition, the enterprises in corporate culture, they must put on the market among companies to develop business strategy, development goals, focusing on market competition to shape corporate image, so that corporate culture building in order to play its due role.

Secondly, we should strive to create common values. Corporate culture is the core of common values, such values are the basis for enterprises to form the centripetal force. So, corporate senior leaders according to their actual culture, corporate culture based on innovation general pattern, in the business strategy, strategy implementation process, the good sum up experience, and the increased recognition for the staff common values. enterprises set of common values is a complex project, several aspects need to do the following Work: �� of internal and external environment, select the correct values. Our business is in the tide of the market economy system, business to survive is to reform and innovation, the traditional Chinese concept of human culture, ethics, "The Golden Mean of the Road "and other ideological shackles of the people's ability to innovate, and modern management thought unreasonable. Therefore, the market economy should be established to conform to the values and strengthen the sense of competition and efficiency for large and so reflect the requirements of the modern concept of market economy development. �� widely publicized, and strengthen corporate values. do the right values, the values should work hard to make this acceptable to people and making employees an integral part of the value system. To this end, we must first ensure that the employees of the business goals understanding, and values to achieve specific objectives in the enterprise. Second, to strengthen the "participation" thinking, so that makes the employees were able to master this posture we proceed from the enterprise to correctly handle the relationship between the individual and the enterprise, consciously safeguard the company's image. �� business leaders to personally, stick to values. the values of business leaders will be key to shaping the corporate culture, leadership ability and personal charisma to a large extent determines the value orientation of business and staff cohesion, therefore, to create and maintain a common corporate values, they must act through their own companies to instill the values of their employees. First, the leader should keep the faith, and strive to reflect each of the values of a work. Second , leaders should pay attention to their feelings with staff communication, enhanced affinity, cohesion, equality, sincere and friendly attitude towards workers, win their trust.

IV, Conclusion
New economic era, to make history and be a new interchange. This is a brand new game, with completely different with the previous rules of the game, there will be more intense competition than ever situation. To Confucianism subject of traditional Chinese culture is profound, if combined with the development requirements of modern market economy reflects Western ideas to build our corporate culture, then our corporate culture can become the economic and social development of spiritual power. this area of Japan and Asia's "Four Little Dragons "The rapid economic development as evidence, these countries are in the Chinese culture and radiation circle, with the Chinese culture enthusiasts. we should be concerned about the corporate culture of corporate culture, the only way in the new century and new economy competition, accelerate development, come from behind. Links http://www.hi138.com Research Papers Download