On the development of new economic era trend of corporate culture

Abstract: As time goes on corporate culture, enterprise development and the development of the phenomenon, according to characteristics of the era of knowledge economy, from the learning environment, ecological culture, entrepreneurship and other aspects of the development trend of corporate culture are discussed, in order to promote social Economic development.

Paper Keywords: New economy, culture, trends
Corporate culture is changing with the changing times, with the constant development of the enterprise development .2 l century is the era of knowledge economy, corporate culture, there are new trends. In the knowledge economy, knowledge dissemination and application of Economic growth an important driving force. knowledge elements permeate not only workers, the object of labor and labor, but also to use the value of the various elements of the labor process as an essential element. Knowledge is power, in the new economy is fully proven and expression. Because of this, respect for knowledge, talent reuse, knowledge sharing, a common creed of modern enterprises. In this background, corporate culture, the following trends emerged.

A corporate culture to adapt to the requirements of the development of new strategies
"Collaborative competition, alliance win, win-win model" is well-known U.S. consulting firm McKinsey's 2l century, the development of new strategies. This is a need to adapt to new Economic strategy for the network type, characterized by dominant enterprises into a hold Group purpose is to put competitors out of business, or to hit opponents. Although the relationship between responsibility and authority is wide constraints, but essentially it is a business organization and operating mechanism of an innovation.

Since the 20th century, 80 years, this strategy from form to content, great changes have taken place, alliances, mergers, take over the cases are legion. Nearly three years, the world has 32,000 companies in alliance. This is the Economic development and the inevitable result of Economic globalization. It is proposed to develop a new corporate culture demands that the corporate reorganization how corporate culture integration issues. because the business combination, merger process, not only from considerations of economic and financial issues, more It is important to pay attention to cultural differences in various enterprises have their own cultural identity, business history, development goals, business philosophy, their environment, so the quality varies, the formation of corporate culture are bound to different characteristics, each differences. Therefore, only do each other, and avoid weaknesses, to reach a consensus, the formation of "alliance win, win-win model" type of corporate culture, business was more vitality, cohesion and competitiveness: To do this, we must note the following two areas:
1) To follow the principle of proceeding from reality, according to the different circumstances of the joint merger business and treat them differently .2) the parties should pay attention to each other's conceit to overcome exclusion, strengthen mutual understanding and exchange, to absorb each other's culture, developed into After fusion is more excellent corporate culture.

2 Corporate culture should pay attention to the cultivation of learning environment
The late 20th century's most successful enterprises are learning organization, it is considered not only the best performance, the most competitive, most vitality, the most dynamic, more importantly, people in the learning process, gradually in the mind subtle, sublimation meaning of life. With the advent of knowledge economy, organizations in the form of flexibility to the flat direction, the core of its management to develop people's initiative, to achieve the system from linear thinking to change thinking and creative thinking, individuals and businesses a higher level of knowledge required. Senge In "<The Fifth Discipline>> in the emphasis on" systems thinking and creative thinking is rooted in knowledge and its flexibility, potential and intellectual development " . shows that learning is essential for sustainable development of the organization, the new economic environment of the most successful companies will continue to be a learning organization, learning organization in the corporate culture will be further attention.


3 Corporate culture and ecological culture organically
Ecological culture is a new management theory, which includes the ecological environment, ecological ethics and eco-ethics, is the person to resolve the relationship between man and nature, and psychological ideas and views combined. Ecological and cultural belonging to ecological science, main man and nature relations, embodied in the ecological spirit. The corporate culture is part of Management Science, the main research relationships between people, embodies the human spirit, but both are essentially a development concept, the use of systems perspective and systems thinking, Starting from the overall study, emphasized the scientific spirit, that is realistic, serious efforts to explore, from the narrow point of view, ideology is cultural, psychological and cultural, with culture as a guide and all means to sustainable development as the goal. and the enterprise many aspects of cultural development, eco-culture need to be combined with them. because: 1) Most enterprises in the enterprise culture construction, attention to human values, but they ignore the impact on the surrounding environment, the deterioration of the environment and end of the treatment paid a heavy price, 2) the modern consumer groups prefer the green products, companies also want the "green wave" to improve product eco-content, 3) enterprises to achieve sustainable development, "eco" is the only way After the ecological and cultural integration into the corporate culture not only to expand the extension of the corporate culture, but also help enterprises to establish a good image. Links to free download http://www.hi138.com 4 paper will focus more on corporate culture and establish a good corporate image
Directly with the companies corporate image of the rise and fall of the merits of linked, corporate reputation and the reputation of the enterprise in combination constitute a public image. Good popularity and reputation, is a huge enterprise intangible asset, reputation, Enterprises will be able to attract more outstanding personnel and to customers will be able to attract more investment, can get support and help around the neighborhood. Economic globalization has increased competition, companies have to come to the fore, image strategy is particularly important, it is the operation of enterprises in the strength of the market economy, the embodiment of the status of .21 century, in addition to talent and technology competitive than the competition, the more important point is, who first discovered spending gap, and take a good image of the heart of consumer , who will be able to occupy the market to expand the operation efficiency.

5 pay more attention to the spirit of enterprise culture and the personification of corporate values
Values are the core of corporate culture. Enterprises should strive to cultivate "a common destiny" values, so that the entire staff a sense of ownership, with the company with the breath, with the growth, with the development of life and death, so that the spirit of enterprise and the personification of corporate values, to achieve "unity of human enterprise." Haier's culture is a model of corporate culture. great vision of the Haier Group, the company encouraged employees to work continuously, so that they keep the freshness of the work, responsibility, virtually to be strengthened.

6 business climate, corporate culture in the Sublimation from it. More attention to others
Essential feature of business management based on object-centered and comprehensive pursuit of profit maximization as the goal, ignoring the human factor, in the management of fascination in the "iron discipline", absolute obedience and the supreme authority. Between employers and employees in the change here become a pure employee-employer relationship. well-known scholar Yang said, "the competition is 21st Century technology talent and the competition is beyond the developed countries, the main battlefield." corporate culture is definitely not one-sided trade unions to explore physical, more importantly, is to explore the intellectual resources of staff, more focus on human factors. Moreover, the essential characteristics of corporate culture theory is to advocate human human-centered management philosophy and opposition to "see things but not people," the rational management thinking, advocated the cultivation of progress corporate culture and to play the main role of people as the dominant part of enterprise management. Therefore, companies can not Zaishou commercial constraints. in the building of enterprise culture, to concentrate Touxiang people, vigorously strengthen the "people" of the building. reposted elsewhere Free Download Center http://www.hi138.com Papers