On the new economic era of innovation and knowledge management, corporate culture

Paper Keywords: corporate Culture, values, Innovation and Culture: a Culture of learning
Abstract: Corporate Culture is the effectiveness of the management of various cultural phenomena in the sum, is a new management philosophy and management behavior. Who is the subject of knowledge Innovation, information and knowledge is the most important resource, exchange and share their Innovation is to improve the people's key. excellent corporate Culture to achieve precisely the inherent unity of the three, which constitutes the Innovation capability of enterprises inexhaustible source.


First, the concept of corporate culture
Corporate culture is 80 years, from the 20th century, the scientific system of enterprise management division out of a theory of scientific management from Taylor to the behavioral sciences, and modern management of a new management revolution, is a contemporary development of management science new trends, is widely known as a business success, has now been more and more enterprises to pay attention.

Corporate culture is the effectiveness of the management of various cultural phenomena combined. Is a new management philosophy and management behavior. It emphasizes people-oriented, prominent people in the business management role. Emphasized in the enterprise to establish a corporate sense of identity values to these values form the spirit of enterprise spirit of enterprise management as the core form a series of acts and activities. Wei Jie said: Culture is the business and put into practice may believe the value of philosophy. In other words, businesses and advocacy pursued and implemented in practice, the real values.

Second, the characteristics of corporate culture
The famous Harvard Business School professor John Kotter makes an important conclusion is this: corporate culture, long-term business performance of enterprises has a major role in corporate culture in the near future is likely to be a key factor in deciding the rise and fall. The success of enterprise, business development of course, is formed by a variety of factors. but certainly the success of enterprise culture is a very important factor. summarize the general corporate culture consists of four features:
1. People-oriented. Who is the main enterprise. Corporate culture is the main Research enterprises in the operation and management activities in employees in the formation of values, behavior norms. Therefore, the corporate culture must be from the employee's point of view to coordinating the internal relations, from the customer to communicate business point of view of external relations. If the corporate culture from a "people first" principle of the center, it also lost its true colors, companies will eventually be abandoned.

2. The intellectuals. Corporate culture is different from Taylor's system is different from the behavioral sciences, unlike rationalism management, enterprise administration is different from the past management, the key lies in its ability "to intellectuals," the use of cultural characteristics and laws on the management being. to transform people through culture, people can produce creative, self-awareness, and thus on corporate values, a strong identification with the spirit of enterprise and initiative and to play its role in the workplace. This is a function of the accumulation.

3. Cultural consciousness. The word comes from the cultural consciousness Fei Xiaotong the man's writings. Cultural Consciousness mainly of corporate culture point of view home to find the source of the consciousness of business issues. Most of the entrepreneurs in the analysis of the reasons business is bad, tend to emphasize funding, institutional issues, the burden is too heavy and so on. Admittedly, these problems do to a certain extent, restricted the development of enterprises, but these are only phenomena, they are not the determining factor. The real determining factor is the culture of the enterprise management practices at home behind the culture, production and management staff, quality management culture behind the behavior, this is the fundamental problem. so good entrepreneurs in order to operate a modern enterprise, we must have cultural consciousness, do not have this quality, it can not become future entrepreneurs.

4. Dominant culture. In all elements of management, there must be a is the dominant factor. Like Taylor's system as the leading factors to economic factors, behavioral science to meet the needs of each individual as the dominant factor, corporate culture is put to the cultivation of culture In the first of the elements, making it the dominant factor. Since the cultivation of a culture of corporate culture the dominant factor, then the construction of enterprise culture, we must take great efforts to nurture the corporate culture.

Third, the corporate culture of Innovation culture
In today's world, companies from developed countries and developing countries, was formed between companies a huge technology gap, but also the growing trend. According to Schumpeterian theories of economic development through technology transfer (mainly for technical imitation, diffusion, and technology spillover), you can narrow the gap. Caniels (2000) states: "Knowledge (technology) overflow the exchange of information acquired by the intellectual achievements, and not to the creators of knowledge to compensate for, or given compensation for less than the intellectual achievements value. Knowledge spillovers and knowledge diffusion are different concepts, the meaning of a wider diffusion of knowledge, which covers the knowledge across time and space in various ways, and knowledge spillovers it is only one of a kind ".

Today's world, information context, the role of innovation and unprecedented strengthened and sublimated into a social theme. Innovations into the life source, the scale of production or cost is no longer important, and the creativity and flexibility are the most precious resource . natural or legal persons that economic actors themselves a sense of innovation and innovation activities. New Economy business from top to bottom, each pore must be filled with innovation, innovation through its own body to deal with the certainty of the uncertainty of tomorrow.

Some studies suggest that the success of the world's leading enterprises, "more than the reality from the vision and performance in the low input and output to maintain a creative, and very few or by the common cultural inheritance and maintenance of the system into one. "Thus stressed that" if you want to explain Sony, Honda or Yamaha's success is that they really should study the characteristics of the use of resources, rather than management features. Western managers should not over-emphasis the study of Japanese culture, but should ensure that the company has worked hard enough ability to make everyone relentless pursuit of opportunities to make better use of resources. "Links to Research Papers Download http://www.hi138.com reason So, the new economic era of entrepreneurial culture and traditional culture has a very different emphasis on innovation and the specific content of value orientation. The former is more emphasis on the independence of economic subjects, personality and flexibility of a personal impulse to promote and protect the "inspiration" and originality, encouraging afraid of risks, inspire and create enthusiasm, allowing the attempt fails, respect for human beings first reflected in the maximum to meet the individual's legitimate desire, it can, wisdom to be fully released, but rather on the industrial economy in the concept of "collective spirit", "group consciousness", "in step" and "absolute obedience" and other traditional concept of corporate culture is critical of that which to some extent stifled individuality and creativity. In fact, the history of the world of software development All major milestone has been organized by individuals or small created. for personal innovation, organizational flexibility, and improve the flow of talent system is always full of new vitality in the Silicon Valley, the indispensable cultural factors.

Fourth, knowledge management, corporate culture
Andrew Carnegie said: agencies have only irreplaceable capital is the knowledge and skills of employees. Enterprises to achieve a knowledge-driven enterprises leading the development, into a virtuous circle, must be the corporate culture of knowledge management.

Four companies in a variety of knowledge management and professional and technical personnel in the enterprise lessons learned in practice, is the concrete embodiment of human values, to explore these people, people of the framework of business and corporate culture combined. True enterprise often employees focus on the learning and training activities. provided by enterprises, human capital owners immediate gains and cross-learning activities of the proceeds, with the aim of short-term work of the members to enhance corporate efficiency and overall business performance (IntegerPerformance). In addition to business training, modern self-training of human capital has become increasingly important. "doing" that is learning by doing is the work which the conscious and unconscious learning other people's knowledge, skills, and learn from each other. As the rapid knowledge economy development of enterprise training to improve individual alone the value of human capital is not realistic, personal knowledge, technology, access tends to be very behind the development of knowledge itself, which requires the study of human must be conscious. The most simple way is to learn from others and learn from each other, this learning process is almost no investment cost (learning by doing has greatly reduced the opportunity cost of human capital), is a highly desirable investment in human capital. combination of schooling human capital, we can see a person, the individual in personal income during the school almost zero (if you allow students to work-study, work-study, the individual's income is not zero, but in general is very small compared to future income a), and the stage of human capital that really works is in session, that human capital only and the combination of non-human capital, in order to realize the economic value of human capital, human capital value can be at work, so that the learning activities Today organizations are called learning organizations.

There is no doubt that knowledge will become a new era of respect for the basic quality and requirements. To modern enterprises, but also more than that. In the economic globalization, information explosion, the rapid development of science and technology background, business or life cycle period of continuous operation receive the most severe challenges, and only by developing the learning capacity of the entire organization, speed and willingness to continue in learning enterprise reform, development of new business resources and markets to deal with such challenges. learning to the enterprise benefits and opportunities . the accumulation of knowledge is only learning, innovation is the starting point for learning, adaptation to the environment dependent learning, the ability of strain from the study, which requires a focus on learning, good at learning culture, which is no longer a life-long employment business organization , but a "life-long learning organization." modern enterprise only as a learning organization, to be able to "be good at creating, and convert the knowledge to seek the same time, according to new knowledge and insight to adjust behavior."
Knowledge management is by changing the mindset of our employees and behavior, and establish a knowledge sharing and innovation within the enterprise environment, enabling the use of collective wisdom and innovation to improve response capabilities, and ultimately achieve business goals. Knowledge management is different from information management, information management including information collection, selection, classification, analysis, evaluation and distribution, the use of other content, and knowledge management, stressed the information, human resources, knowledge, markets and harmonization of business processes, thereby most effectively to maximize business operating results. Thus we can conclude, knowledge management, information management is different from the most fundamental is that the former emphasizes the development of human resources and knowledge and use.

Who is the subject of knowledge innovation, information and knowledge is the most important resource, their exchange and sharing of innovation is to improve people's key. Excellent corporate culture to achieve precisely the inherent unity of the three, which constitutes the innovation capability of enterprises to take endless, inexhaustible source. the new economic era in order to obtain excellent corporate culture, we should do the following:
1. Construction of full participation in the accumulation of knowledge, production, acquisition, sharing and use of the core business strategy. Business strategy is to guide enterprises to meet the challenges and take advantage of opportunities and advantages of the guarantee. In the knowledge the most important business resources and key Today, consumer goods, measured by the scale of business success lies in knowledge (knowledge of products and services in the quantity and quality), rather than tangible assets or inventory. Therefore, only from the strategic importance of knowledge in this critical factors of production and efforts to implement the knowledge strategy is the management of the.

2. Promote human resources, information, knowledge and the close integration of business processes. The daily production in the enterprise business activities, information, knowledge and ability to combine human knowledge will lead to new knowledge. At the same time, knowledge (existing knowledge and new knowledge ) and the information will in turn improve the business processes of enterprises to improve business performance.

3. Management of knowledge assets. Knowledge as an asset or capital, should be like that of other management resources to its effective management. Knowledge of asset management procedures, including the classification of knowledge assets, assessment, investments, focus on new knowledge and knowledge assets of the file use. Links to Research Papers Download http://www.hi138.com