On the public image of the government crisis management in construction

[Abstract] as an important part of building a harmonious society, a good image of the government become one of the symbols into a modern society. In frequent public crisis of modern society, can actively and effectively cope with the crisis facing the government building larger image challenges, this paper Yushu emergency management, for example, proposed that only enhance the image of the government and its officials, awareness, foster a correct sense of values and public power, establish and improve the responsibility system, strengthen administrative capacity in order to further enhance the image of the government to maintain social harmony stability.

[Keywords:] a harmonious image of the government public crisis

Image of the Government is a comprehensive concept, referring to the objective in the management of government is the combination of subjective knowledge with the public as reflected in the comprehensive evaluation of the government and the impression is the product of interaction between subjective and objective. Image of the government's subjective evaluation of both the public , but also reflect the performance of the government objective. The Government directly reflect the image of the government's administrative philosophy, style and ability to govern, is a necessary condition for the normal operation of the government, affecting a country's cohesion and the level of economic and social Development. in the frequency of various types of crisis Development of modern society to maintain and build a better image of the government, is the service-oriented government need to focus on reality.

First, the image of modern society, the government faces new challenges and opportunities
With the complexity of human society and the growing unpredictability, all kinds of unexpected frequency of catastrophic events is increasing. The characteristics of public crisis and the government makes public the government crisis management in the public played a leading role, the Government crisis management capacity reflects the government's image. the Government can under the pressure of sudden crisis in something so that the public interest to minimize losses, so that turbulence to achieve a new balance and self-government capacity is the image of a stern test, but also for establishing a new image in the public mind the vital reality. the public image of the government building for crisis management, both a challenge and an opportunity.

Second, the status of the Image of Government - A Case Study of Emergency Management Yushu
At 7:49 on April 14, 2010, Yushu County, Yushu Prefecture in Qinghai Province earthquake of magnitude 7.1 occurred. The same day, China Seismological Bureau, under the <"China Earthquake emergency plan>>, documents issued by the Secretary Chen Jianmin, announced that China's entry into �� earthquake emergency response state. is in Brazil at the "BRIC" the second official meeting between the leaders of President Hu Jintao immediately compression stroke, to postpone the visit to Venezuela and Chile, early return home. Hu Jintao made a sincere: "The Chinese government is the emergency relief struggle. at this difficult time, I need as soon as possible back home, with our people together, to earthquake relief work. "Premier Wen Jiabao, Vice Premier Hui Liangyu have been rushed to the disaster area to direct rescue work inspection . These statements and initiatives, which shows the party and state leaders of the Yushu attention earthquake relief work and to attach great importance to Yushu.

Yushu earthquake relief efforts face many challenges. First, although the Chinese government launched emergency rescue operations, rescue operations are facing a "lifeline" emergency, complex terrain, altitude sickness, bad weather and other four problems. Second, the rescue work is directly related to China's national unity and national progress. This is also the CPC Central Committee and State Council attached great attention to an important factor in Yushu. on the domestic concerns of the people's livelihood, also including the progress of national unity and national attention. the slightest mistake, to a certain extent harmony within the ring to the nation. Third, the rescue work effectively from the Chinese government will once again create a good international image, not to the Western anti-China forces to split the collapse of China's "excuse." Yushu from earthquake to earthquake disaster We also see the responsibility of the Government's Government Accountability; disaster we see the responsibility of great power great power sentiments. the foreign media have praised China's active and effective relief work. American "<Wall Street Journal>> entitled <<relief operations, and the Government image enhance>> the article, praised the Chinese government to respond quickly to the earthquake, the power to mobilize the country into disaster relief work. the article, in general, the Chinese government's disaster relief responsive, positive and efficient, this and the Bush administration respond to Katrina in 2005 Hurricane Donna in sharp contrast. Indeed, the Chinese government image-building has increased by a high degree.

Links to Free Download Center http://www.hi138.com three papers, the Government's strategy to enhance the image of
As an important part of building a harmonious society, a good image of the government become one of the symbols into a modern society. Establish the image of the government, maintaining and building image of the government to further enhance the image of the government is the ruling party need long-term concern. Central Secretariat secretary of the Central Policy Research Office Director Wang Huning image of the government's decision Professor elements are: the value, credibility, efficiency. Accordingly, the Government proposed to enhance the image of the following suggestions:
First, the government officials to enhance the image of consciousness, set the correct values and sense of public power, image of the government to prevent damage from occurring. China is a socialist country, shook the hands of the government and its officials to grant power of the people, and its purpose is to work serve the people. correct values are chosen by the Government to determine policy and direction for social Development. enhance the image of the government a very important one, is to master the modern scientific approach to decision making, Development with social Development trends and policy interests of the people to determine on behalf of The value of social development.

Second, establish and improve accountability mechanisms, the government should take responsibility, set up the image of responsible government. In China, the government is to organize and promote social development and progress of the dominant force, the Government should give full play to the function, not only with the appropriate authority, and the need to undertake the duties commensurate, not with the duties of a government and its officials, its behavior is difficult to get effective control. it is necessary to improve the accountability and administrative accountability mechanisms, particularly the responsibility to follow the same principles of accountability and legal responsibility to establish and improve the implementation of mechanisms. Meanwhile, the government officials to strengthen the sense of responsibility of education, training brave and courageous temperament to play the spirit of perseverance. and the people responsible government and the courage to take responsibility for government officials, is the credibility of the government's performance.

Third, enhance the administrative capacity and establish a highly efficient image of the government. In modern society, efficiency is the image of the government's lifeline. To improve the image of the government, strive to improve government efficiency and strengthen the Government's energy, in time to solve all kinds from the community requirements, coordination of complex relationships, to resolve multiple conflicts. the public in the event of crisis, suspicion, fear is the people's general psychological, if not effectively solve the crisis for a long time, the instability will be derived from many factors, therefore, handling of public crisis to be quickly and efficiently, not only to people experiencing crisis state to return to normal life, but also establish a highly efficient image of the government, strengthen the government's credibility.


References:
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[2] He Ling. On the image of the government influencing factors [J]. Beijing University of Technology, 2008, (4).

[3] Hu Ningsheng. The image of the Chinese government strategy [M]. Beijing: Central Party School Press, 1998.

[4] Augustine. Crisis management [M]. Beijing: China Renmin University Press, 2001.

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