Character and clothing stores of apparel space design

[Abstract] character costumes and clothing shops are not two separate individuals, but a visual whole. Shop space design will directly affect the success of the target user behavior within the store, including apparel brand of store-cultural understanding, residence time, comfort, etc., thereby affecting the sales performance of stores. the clothing personality & strong culture and space, not only more effective dissemination of clothing culture, but also the daily sales for stores to provide stronger support.

[Keywords:] Fashion clothing store space design character

Character and clothing shops clothing between each other. Clothing store space character of the design, while clothing sales stores is not a simple place, a successful shop space designed to reflect the brand's design philosophy and character costumes culture between the modern clothing brand important means of competition. clothing store design we must have their own unique style, but also to show the character of the clothing, so that target customers on the brand, while impressive, experience, understanding of the brand to the customer's life behind the interpretation of the concepts and cultural ideas.

First, the clothing store space design character and
Fashion personality is reflected in the clothing itself and the people dress reflects the state after the relatively stable, with the core meaning, better reflect the age, ethnicity, personality characteristics of the spirit of the concept of clothing in the whole showing a unique representative face, and the wearer, the environment and scene-related and contains multiple meanings. clothing apparel products is the unique character of the content and form of unity, as the dress and its social personality, age and other background characteristics of the formation of the unity. It is the dress The most direct and most obvious manifestation of the audience is perceived to be the style and characteristics, is the clothing concept, meaning the external appearance. Each character costumes, not only contains the function of material and spiritual elements, but also contains age, culture, brand, national and regional aesthetic elements, so dress for the diverse character of the performance characteristics.

Apparel clothing store space design needs to echo the character, the character costumes represent the thoughts and meaning of clothing brand. If the store environment design and character costumes derailed, it will brings the impression of neither fish nor fowl, neither reflects their own unique style of personality, can not convey the brand to target customers of life behind the interpretation of the concept to consumers, and cultural ideas. So, dress shop determined character design of the space environment.

Second, the clothing store space design to convey character through metaphor
Conveyed through the metaphor of the so-called, is the character costumes in the shop under the space environment to help the audience implied perception, experience, imagination, understanding, talking about the psychological behavior of dress, language, behavior, culture, behavior and produce a series of other related acts. The use of shop space design, through the art of the deal, the abstract characteristics of the apparel goods to pass out of concrete, making goods more artistic personality and appeal, so that the customer (audience) better understanding of the costumes reflect the cultural and aesthetic characteristics.

1. Stores the spatial structure
Shop interior decoration is another modification of architectural space, different brand, fashion design style and design is also different, you need to dress appropriate to their brand culture and personality of the space to echo through the re-modification, such as creating a sense of humor, shock, elegant, warm, simple, romantic and other different styles of the store environment. Meanwhile, the four interfaces, including the decoration of the shop, with its unity of style, but also play to strengthen, a prominent role.

2. Display shows
Clothing store is selling space for clothing, clothing shops displayed on the purpose of right to display clothing items, highlighting its features to attract the attention of customers, increase sales rate, display should be focused, enhanced visual effects. Through Clothing the display so that more dynamic character of clothing. clothing personality and positioning to distinguish between the different styles in different modes of publicity. casual clothing stores should give the casual, relaxed feeling, a strong contrasting colors and gorgeous lighting, put off, the front display, side show to be interspersed with each other, the display shelves in there to free the whole experience. Women of color have a feminine stores, store the line to flow line, slim, soft lighting, multi-mirror . The men Zeyi rough lines, deep color-based, multi-walnut and other materials.

Links to Research Papers Download http://www.hi138.com 3. Display color design
Clothing shop store space, including color design color design and display color scheme. Shop space needs and clothing color design color and style coordination of different levels, thus creating a sense of store space integration of color, clothing and space to make people feel sense of the atmosphere combined to make room for the whole store full of life, it helps to show the perfect style shops, clothing brand more prominent features. For example, clothing stores clothing style for the Pope to be in technique of expression patterns on the fabric and set off out of innovation, emphasis should be placed on display in the display novel and strange, and bold use of contrasting colors, shines a fresh feeling to give to this subject adequately specific to the customer (audience) eyes.

4. Store lighting
Store clothing store lighting can enhance the aesthetic value and can play to change the sense of space, giving room for the role of personality. So, lighting design is an important shop atmosphere of one of the tools. Need to dress the character design, making use of Technology and decoration design of the structure of the store itself, highlighting the costumes and create their own atmosphere, you need different types of clothing products, features, choose a different way of lighting, bright lighting, for commodities, goods need to show color, luster and texture to be the performance of the goods . lighting and lighting design is to create a clothing shop space environment, an important means of illumination with the same color change on people's psychological and emotional guidance has an important role.

Third, personality and clothing shops apparel marketing mix
1. Effective communication Costume
Affect the style of dress shops environmental design, environmental design at the same time can store reflects the brand's style, bring out the brand's theme. Clothing stores between personality and not two independent entities, they are mutually reinforcing, and cultural character costumes closely linked with the spatial design, the proper integration of the two can be better and more effective dissemination of clothing culture. only the clothing style and the style of the same shops, the brand's personality can be revealed, it also directly affects the brand management The success or failure.

2. For the sales and brand stores to provide strong support for the competition
Great character design clothing store integration, display, display of art, so that customers understand, select and purchase goods in the process, feel the feeling of aesthetic pleasure, so as to achieve the purpose of sales promotion to attract customers. Clothing shop for clothing, is Sales of buying and selling sites, on the one hand is a personalized demonstration, is to show character costumes, an important means to convey the brand concept; the other hand, is also a clothing brand competition in the power necessary to factor in the design of the shop space when must pay attention to character clothing and the impact of its determinants.

In short, the clothing store's design is a systematic project. How to grasp the character costumes, creating an atmosphere of clothing stores should attract designers and marketing departments attach great importance to the terminal. Just by simple visual merchandiser is difficult to bring good sales results. Apparel performance apparel store design is an important component of personality, a good space design can not only promote clothing brand culture, but also to create a good buy space to attract the attention of consumers. So, adhere to the dress design character of the store space, attention complementary relationship between the two, for the clothing brand of business competition and the promotion of the brand culture has far-reaching significance.


References:
[1] Guo Wei. Retailers store design - Reflections from a case [J]. Enterprise Guide, 2009, (8).

[2] Li Xin. Consumer behavior and retail formats interaction between marketing strategy and department stores [Dissertation] Master of .2007.

[3] Wang Mingming. Of apparel and clothing store layout display [J]. Textile Science & Technology, 2007, (3).

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