Coal Enterprise Logistics Development Strategy of Sales

[Abstract] sales logistics system is a very complex system, coal companies, while actively developing sales and distribution, coal companies must thoroughly consider the strategic Development of distribution logistics, which guide the Development of sales and distribution of coal enterprises have far-reaching significance.

[Keywords:] Coal Logistics Development Strategy of Enterprise Sales

Sales and distribution system is a very complex system, the coal companies, while actively developing sales and distribution, we must thoroughly consider the logistics of coal sales business Development strategies, which guide the Development of coal sales and distribution companies with far-reaching significance. Mainly in the following aspects.

First, establish sales and distribution system, reduce cost of sales
In order to effectively carry out sales and distribution management, while taking advantage of external resources, carefully selected corporate transportation, storage and other departments, and enterprises to make their own department and relevant departments organically link up to form a close cooperation with the sales and distribution system. Do a good job users of logistics services, sales and cost control decisions, effectively improve the competitiveness of enterprises.

First, improving the transportation system of corporate sales. Transport Distribution Logistics is an important part of the product sales process to create time and space utility, transportation, production and sales results to provide a means of transport enterprises to change the spatial location of the finished products, shipped to where it is needed to sell. efficient transport of goods to make timely supply, still in the increasingly fierce competition in the market is increasingly important. At the same time is a cost of production and transportation, as transportation is a cost of sales, transportation costs are sales important part of the cost will affect the price level. So the logistics transportation business sales is usually a major factor. the choice of mode of transport logistics system for the sale of the operational efficiency and cost control plays a key role. Therefore, we must under the general requirements of the logistics system, cargo characteristics, combined with the costs of different modes of transport and service features, select the appropriate mode of transport. For the coal enterprises, on the one hand there are excellent transport conditions and the long-term cooperative relationship, on the other hand is a bulk coal bulk cargo transport, therefore, generally use the railway and water transport means for transportation. on the north, northeast of the user direct approach to transport by rail, on the east and south China, and exports are way rail and waterway transport, the goods to the port of first further transfer to complete. Of course, the close proximity of the user traffic is not the way road transport can be used to improve their timeliness to supplement the lack of railway capacity. With the increased production and flow of change, and the railway, port reform, the company has envisaged the railways, ports joint, equity participation and other means to continue to penetrate to form a strategic partnership to continuously improve sales and transportation system to increase capacity and reduce costs.

Second is to raise the level of room service. With the increasing competition in the coal market, many companies improve customer service levels regarded as the primary means to increase competitive advantage, while service companies also represent a new profit growth point. Therefore enterprises to improve service levels very seriously. between the high level of service and low cost is a "benefit back against" relationship. sales logistics system's basic output is the level of customer service, the service level of customer purchases and continuous purchase of the key factors, but also business used an effective means to attract potential customers. sales and distribution system investment is undertaken to improve customer service logistics costs. an enterprise should provide customers with what level of service to maximize profits is to identify the determinants of the level of customer service. coal enterprises in raising the level of customer service credit towards the user should pay more attention. First, to improve pre-service approach to reduce logistics costs and improve service levels. We are starting to wash from the production process, the election equipment storage areas so that when the improving quality, measuring off, so that coal to user requirements, no loss of measurement tons, it reduces the invalid transport. Secondly, the expansion of communication channels, long-term partnerships with customers, we have taken many forms to enhance communication with users, to the lowest shipping costs, the most Good transport program and the most appropriate user inventory, the products most in need of the user sent to the hands of users in a timely manner to meet user requirements, improve service levels. Third, improve after-sales service to make up for sales and distribution losses may be caused by the user.

Links to Research Papers Download http://www.hi138.com third is to use modern means to control sales and distribution costs. First, to increase product quality, reduce ineffective transport, we first coal prior to shipment for testing, to user requirements of the product shipped, the firm does not reach the ship, and loading measured strictly, so that is not valid reduced transport. the one hand enhance the user's trust, on the other hand can reduce the sales and distribution costs. Second, improve customer service level, reduce sales and distribution costs. To this end, we pay more attention to coordination with other businesses, users and the relationship between the transport sector, the sales efficiency of the logistics system. At the same time will reduce the logistics cost by implementing all the functions into the enterprise from different aspects of training, "the user is God" awareness, establish a large user service concept. Third, the use of modern Information systems reduce sales and distribution costs.

Second, establish a large customer Strategy and big customers to find ways to enhance the competitiveness of sales logistics 3SL
The purpose of the logistics system at least cost to provide the best logistics services. But for enterprises, users, widely distributed, the flow of complex, will reduce service levels, or even to meet user requirements. So we have to establish a large customer Strategy integration of service resources, the main marketing focus on large business customers, and to take various means of communication to fully understand customer requirements and Development strategies, for the sake of customers at any time, with customers to reduce logistics costs, provide high quality services.

Third, the establishment of Information systems, and marketing communication logistics
Total sales associated with the logistics Information flow, Information flow is handled logistics for the smooth realization of sales of the main protection. Therefore, we established a user Information, port information, and the national coal market information based three-tier information network, and specifically establishment of the Information Center, the company provides a variety of effective information resource. First, through the marketing network of our user requirements, inventory levels and users, the other in time order and report to the production system to guide the production, while the goods in transit information, the station changes in coal quality information and timely transmission of information to the user the convenience of users. Second, we adopted Qinhuangdao Port coal output as the country's largest coal market in Hong Kong and China, a barometer for the status of acquisition on the overall changes in the national coal market, and adjust marketing Strategy and sales logistics Strategy, and improving the response capacity. Meanwhile, the use of the port users and shipping information with other companies in the shipping industry information, timely analysis of client change, stabilize the existing customers, identify potential customers. The third is network through China Coal, the coal price monthly collection of the national coal and other coal-related business information and information for business decisions to provide information assurance.


References:
[1] Chen Xinmin. Deepening enterprise logistics management to promote low-cost competitive Strategy [J]. Meishan Technology, 2007, (S1).

[2] Wu Ming. Supply chain logistics management integration time [J]. Beijing Logistics, 2007, (04).

[3] Ling-Sheng. Group sales in Shanxi coal logistics system [J]. Shanxi Radio & TV University, 2010, (1).

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