Some on the thinking corporate culture

[Abstract] through the corporate Culture, philosophy and elements and the building of Ways to enable enterprises to contribute to the state and society, and to assume the moral responsibility.

[Keywords:] Thoughts on Enterprise Culture

The enterprise Culture is a long-term management in the process of gradually formed and developed on corporate values and business concept, corporate reputation and corporate systems, traditions and entrepreneurship combined. In the current market economy, building strong corporate Culture, especially healthy corporate Culture, not just the needs of socialist advanced culture, it is their own development. the author from the start how to strengthen the enterprise culture to explore some useful practices to enable enterprises to contribute to the state and society, and to assume from the moral responsibility.


First, define the meaning of corporate culture

1. Enterprises and the meaning and role of corporate culture. Enterprises are market-oriented, the main purpose for profit, engaged in commodity production and business activities of economic organizations; and corporate culture is that people in transforming the objective world and subjective world, in the course of spiritual wealth and material wealth combined. enterprises to meet their operational requirements, although according to some form of purpose and build into social aggregates, during which have a common goal, common pursuit of the body to adapt to this system, value system and codes of conduct. corporate culture has soul, cohesion integration, orientation constraints, incentives and other aspects of radiation an important role, these functions determine the corporate culture is actually a kind of bigger and stronger business enterprise development, basic content of the ideas and philosophy. corporate culture can only be closely around the center, do a good job of business and service, and continuously improve the economic efficiency of enterprises, the enterprise healthy and steady sustainable development, which is the importance of strengthening the building of enterprise culture and the fundamental necessity is the only building of enterprise culture mission.

2. The elements of enterprise culture. First of all corporate values are the foundation for building enterprise culture. Values are the soul of enterprise culture is to rely on the construction of enterprise culture. Corporate values determine the lifeblood of business, affiliated companies rise and fall, not only to achieve a modern enterprise material value, but also the cultural values, to fully understand the competitive not only economic competition is one of the competition, cultural competition, ethical wisdom of the competition. enterprise's ultimate goal is to serve the community, to achieve maximum social value; followed the spirit of enterprise is the core of enterprise culture. Cultivate a distinct personality and richness of the spirit of enterprise, maximize their inherent potential employees, corporate culture is the primary task and the main content. enterprise spirit of enterprise in the long term the majority of workers in production and business activities gradually formed by the enterprises of the tradition, experience, culture, management philosophy and business leaders, nurtured, and after a broad sense, review, refine and get established theoretical achievements and spiritual strength, ���� spirit must be concentrated reflect a Qiye unique, with distinct business ideas and personal style, is the business development goals, objectives and direction of development to reflect the pursuit of corporate beliefs and values advocated by a spirit of enterprise. cultivate the spirit of enterprise, to follow the times, advanced , encouragement, the principles of efficiency, not only to reflect the essential characteristics of enterprises, in line with business survival and development purposes, but also to reflect the industry's characteristics and features of the unit, reflecting the company's business philosophy. its many forms, mainly performance and style in the construction business ethics, corporate ethics in the practice of production and operation on the basis of society and of life based on the understanding of the ethical guidelines for judging things. business is business style of all the staff in terms of ideology, work and life manifested attitudes, behavior, reflecting the overall quality and external image, these are the key elements of enterprise culture.


Second, to explore the content of enterprise culture

1. Enterprise culture is a manifestation of a unified vision and behavior. Both the construction of a unified corporate culture is the key. In enterprise development, unified corporate logo, banner, advertising, language, clothing, stationery, badges, print mode, to take a pragmatic constantly improve the attitude of corporate visual identity elements, so that improvement - negative - then improve - then OK. Second regulate employee behavior manners and spirit, to strengthen the promotion of workers, education, training, and in the community to establish a high degree of trust in business sense and good reputation, the company established business concepts into business practice, guide the behavior of enterprises and workers.

2. The structure of corporate culture model. One is the physical building, which is the surface of the building of enterprise culture, which includes Factory Appearance, technological processes, equipment characteristics and so on. These three aspects will not only reflect the business business ideas, work style, aesthetic, but also reflects the personality of the corporate culture. The second is the system layer building, which is the building of enterprise culture in the middle layer, mainly referring to the employees and business organizations to produce a normative behavior, constraints, Part of it is common in the production and business activities to follow the code of conduct, work systems, accountability systems and special systems, corporate culture embodies the spirit of the material layer and layer of workers and business requirements of organizational behavior. in the formulation of these systems When is necessary to conform to the enterprise, the actual unit, so that scientific and effective. The third layer is the spirit of the building, which is the core of enterprise culture and the soul. mainly employees to abide by the basic mission, values, ethics and mental outlook, including business management, entrepreneurship, business goals, corporate culture, business ethics and so on. This is the measure of a company's corporate culture to form their own signs and standards. is the performance of individual companies. Links to Research Papers Download Center http://www.hi138.com Third, construction of several key positive corporate culture

1. A people oriented, establishing a competent and efficient team of the image, to create spiritual and cultural. Corporate culture is essentially "people's culture," people are productive of the most active factor, is the company's foothold in this, is the main enterprise. Enterprise Culture Construction adhere to people-centered scientific development concept, based on the enterprise in which the social and cultural background, along with the changing business environment and continuously explore new business behaviors, create a learning organization to do a good grasp of scientific and cultural knowledge and professional skills training, foster excellence in business management, driving corporate culture, in the management to respect, understanding, caring for people, rely on people, development and service people. through effective motivation of people to give full play to the initiative, enthusiasm and creativity, to maximize the potential of mining human, to better achieve personal goals and organizational goals fit.

2. Both inside and outside, and shaping the image of superior quality products, to create material culture. Enterprise culture should shape the corporate image of unity, to achieve technological innovation, so that activities of persistent mass rationalization proposals, so that with the unique technical features and product features . of a brand, educate the employees to care for their eyes as the company's brand reputation as love, so that their products, quality-known in the community, play hard, preemption, the essence of development of enterprises. to do in the course of business management philosophy and operating strategies unity, so the actual behavior of all employees in the course of business and enterprise activities, standardization, harmonization, so the various forms of visual information transmission unity, to promote the sustainable development of enterprises laid a solid foundation.

3. Target incentive, create harmony and strict management of image and create a system of culture. Enterprise management and the link between culture the lifeblood of business development, strategy, structure, system is rigid management; skills, personnel, work style, the target is soft management. The management have scientific management, people management and cultural management of the three levels. First, do business, scientific management is a prerequisite, is the foundation; human management is the direction of development, cultural management is the highest level of management is silent monitoring, is inaction. In practice, science and technology are primary productive forces, scientific management is also productive, employees are representatives of the advanced productive forces, the people at the corporate center, which is the basic corporate values reflect the scientific management . for them to thrive, they must respect knowledge and talent, to develop people's intelligence, through the skills of Societe Generale, relying on science and technology enterprises. Second, grasp the process of scientific management of enterprises, who is also a process of transformation is the transformation were in the habit system process, but also one of the management process of continuous improvement. in the management of respect, understanding, caring, love, to establish the status of employee ownership, so that active participation in enterprise management, to do their responsibilities and obligations. s Third, the ultimate expression of cultural management in the system, mechanism, improve the modern enterprise system, management innovation, market development, to achieve quality service innovation, revision and improvement of professional ethics, strengthen the discipline system to enable enterprises to become the cadres and workers of the rules and regulations conscious action. Fourth, to promote team spirit, when the values, aspirations, continued to strengthen in the eyes of employees to form a consistent behavior of the group, the team's productivity can be realized. but in practical work, their personal interests and the overall interests of enterprises integration, the concept of individual employees into a conscious action, so that "everyone has the hearts of business, up and down of one mind, pull together" to fully mobilize the enthusiasm and creativity of employees, enhance team effort and competitiveness..

4. Apartments teaching at text, strengthen ideological and political work, to create behavioral culture. People change the environment, environment reconstruction and, therefore, must carefully analyze the corporate culture of environmental factors in development, so that a variety of tangible and intangible factors that a corporate culture conducive to Construction of the power source. enterprise energy polymerization, depending on the political quality of workers, employees and political qualities, but also depends on the ideological and political work of enterprises. This is the ideological and political work and economic work of the unity of performance is the starting point of ideological and political work , end result and value. production and operations management is the center of everything, starting from ideological and political work, the use of modern enterprise management methods, to fully mobilize their initiative and creativity. To closely linked to reform of management tasks and the introduction of new initiatives, do a good job thinking of launching guide ְ�� and enterprises with Mingyun common development. particularly in a time of change, to pinpoint the driving point, with activities to attract, encourage competition, Dianxingyinlu, inspired Zhigong dedication, loving plants such as home, in which all both production workers, but also the ideological and political workers of the situation. should the fine tradition of ideological and political work and into the corporate culture among the CCP Branch to play a vanguard and exemplary role of party members, organize the workers to build business cultivate the spirit of enterprise culture.

Enterprise culture is a core business projects, we must correct for "corporate culture" to be recognized. Meanwhile, the corporate culture is an arduous and complicated system which needs Zhengge companies up and down, all aspects of the joint efforts be helpful to ensure to play a role. Its formation is a long, gradual process, not overnight, once and for all. In short, with excellent corporate culture, companies will win without fighting.

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