Construction of Hospital Culture

[Abstract] hospital culture is the hospital operation and management activities in the creation of a hospital characteristics, with the relative stability of the invisible spiritual wealth is the core competitiveness of the hospital, and reflects the maturity of the concentrated expression of the brand. With the new medical the deepening Health system reform, the implementation of the hospital culture, improve the hospital staff for their cohesion, Innovation, and create a good social image hospitals, expand the hospital room for the survival and Development of great significance.

[Keywords:] the core competitiveness of the hospital culture

As the socialist market economic system continuously improved and a new Health system reform continued to deepen, increasing the competition between medical institutions and heating, the competition between the hospital equipment from the traditional competition, technological competition and increased competition for service cultural competition. The hospital culture as an important part of socialist culture, sustainable Development is the vitality of the hospital, will become the market economy system of hospital management is a new topic.


First, the hospital culture

Hospital culture is a long-term care hospitals, Research, and teaching activities, and gradually formed the basic beliefs with hospital characteristics, values, ethics, regulations, lifestyles and cultural environment, the hospital staff for the recognition and follow the ways of thinking and behavior combined. hospitals, including hospitals spiritual connotation of cultural, institutional culture, material culture, three aspects. which is the soul of the spiritual and cultural, from the institutional culture, material culture and cultural essence of the concentrated extract; system assurance, spiritual and cultural construction of only through the institutional culture in order to gradually internalized as hospital staff code of conduct; material culture is the spiritual culture, institutional culture of the material basis for organic combination, are indispensable. outstanding hospital culture can medical staff to establish a mental set with the guidance of group consciousness, the establishment of a common culture, and establish common values, to stimulate medical staff dedication, enthusiasm to make progress, so that medical staff's enthusiasm, initiative and creativity to maximize play to be, resulting in a sense of belonging, cohesion and solidarity.


Second, the role of the hospital culture

The present era is an era of culture of winning or losing, one is absolutely not to go near the hospital culture. Competition between hospitals, initially to fight the equipment and technology, but in the end to fight the culture. Hospital is a hospital survival and culture Development of the fundamental, the hospital's "soul." Who owns the needs of the community and the advanced age of the hospital culture, who will be in the fierce competition in the Health care market built up its own long-term competitiveness. advanced hospitals culture, you can the hospital staff have clear guidelines and incentives, the formation of a high degree of understanding and trust, in order to better achieve a common goal. theoretical Research and practical experience have shown that hospital culture is a hospital productivity, vitality and viability of the core elements of the inner one.

First, support the hospital's Development strategy. In the fierce market competition, the hospital would like to sound and rapid Development to meet the hospital must be supported by the cultural status quo, and only have a cultural advantage, it has a competitive advantage and development advantages. Hospital cultural construction of the hospital development strategy constitutes a strong support mainly in the following two aspects: first, through the core values to choose, determine whether the value of the pursuit of development strategies, will not deviate from the basic purpose of development; second is the establishment of the mission, vision, values, is widely recognized to form a unified will and action mode of the hospital in support of hospital strategy.

Second, enhance the core competitiveness of the hospital. Hospital core competence is the long-established hospitals, the quality in hospitals contained in, unique, support hospital in the past, present and future competitive advantage is to enable the hospital in a competitive environment able to gain the initiative in the core competencies for a long time, is at the core, the impact of global competitiveness. to strengthen the hospital culture can enhance the core competitiveness of the hospital the following three reasons: First, the hospital culture is the soul of the hospital, a hospital spiritual support staff. to strengthen the hospital's culture, can enhance the cohesion, stimulate creativity, so that all employees develop team spirit, hard work ahead to improve the core competitiveness of the hospital. Second, the hospital is the hospital culture concept Innovation. strengthening hospital cultural construction, building, and establishment of human thinking, concepts and ideas to promote staff Innovation, and promote staff continue to emancipate the mind, seeking truth, the times, to promote the hospital development strategy, system development, technological Innovation and constant change mode of operation, etc. to enhance the core competitiveness of the hospital. Third, the hospital culture is the sublimation of the spirit of the hospital. to strengthen the hospital culture can improve the hospital's visibility, reputation, integrity, loyalty, and constantly promote the spirit and sublimation of the hospital, so that employees achieve a lofty realm of thought, thereby enhancing the core competitiveness of the hospital.

Third, build a harmonious relations between doctors and patients. Health care is a notable feature "from man to man", this relationship between the two is the "doctor-patient relationship." In recent years, "a doctor is difficult and expensive" as the representative of the hot spots problem by the physician-patient relationship has never been challenged. the one hand, historically formed the situation of medical personnel for the center, the patient always in the medical activities in a passive position, so most of the last hospital culture to show clinical technology main content, ignoring the patient's feelings. On the other hand, with the continuous improvement of living standards, the requirements of hospital patients increasing, that once patients to the hospital, they should "cure", "to cure the patient" I do not know thousands of disease by the medical and master of the only truly see the hundreds of species, also requires a good environment, self-esteem, rights and so on. So in today's "all patient-centered" in front of the world trend of medical advances, hospitals hard meet our patient care and higher levels of demand. hospital culture of the two most notable feature is "people-oriented" and "intellectuals" of hospital culture, that is, through establishing "people-oriented" and "patient-centered "the service concept, training staff to establish a scientific concept of development and the socialist core value system, the development of the future and the hospital staff's development and reform combine. Only by strengthening the construction of hospital culture, adhere to the" patient-centered, "the core values and" people-oriented, to intellectuals, "the management idea, the implementation of human care and services, enhance patient communication, the gap between doctors and patients trust, mutual respect, mutual understanding and help each other bridge to building a harmonious doctor-patient relationship.

Links to Research Papers Download http://www.hi138.com Third, how to strengthen the construction of the hospital culture

Advanced hospital culture can enhance the vitality of the hospital to promote the hospital in the fierce competition in the market with a strong competitive viability and the development of unlimited power, so the future of hospital culture on the development of the hospital will be necessary, then we How to strengthen the construction of the hospital culture?
First, establish a scientific system of hospital management. Hospital culture is a management culture, so to carry out the hospital culture, must have a scientific management system. hospital management system should include the management system, medical safety management, hospital image, information systems and hospital organization and human resources and so on. a scientific management system, hospital staff can not only enhance the centripetal force, cohesion, and enhance staff's sense of honor, sense of belonging, but also to improve the quality of workers, set up to guide the Health workers, and positive moral values and value orientation.

Second, the importance of personnel. Talent Development strategy is the primary strategy for the hospital, because all the elements of the health care market competition, whether it is technology, services, or the management, administration, in the final analysis are the talent competition. Therefore, how to configure the talent, attract and retain qualified personnel, the work with good talent, asked the hospital to put "people first" philosophy throughout the entire process of talent management, development of scientific and rational and innovative, including performance appraisal system, competition and incentive system, full employment system, a series of rules and regulations, etc., create a favorable outstanding talent, promoted or demoted, salary, and make the best use of the good atmosphere, so that personnel fully aware of the value of knowledge of competition law and survival of the fittest.

Third, to enhance their quality of hospital administrators. Hospital culture is actually a management culture, so hospital managers business ideas, code of conduct, and even personality traits have a direct impact on the cultivation and development of hospital culture. In the construction of hospital culture, plays the role of hospital administrators and engineers, the designers of both the hospital culture, but also the shapers of the hospital, and disseminators of culture, there is no hospital managers in the design and shape is difficult to form a unique culture of the modern hospital.

Fourth, the establishment of "patient-centered" concept. The patient is most in need of services, doctors and nurses is the direct patient services, must establish "patient-centered" service concept. Hospitals of all acts, are should be to satisfy the needs of patients as a starting point to quality of care, quality service as a foothold, in exchange for moving patient satisfaction as the goal, this should be our service philosophy. so we really respect the patient, caring, understanding, patient, help patients, moving patients. through with "a smile, a greeting, a detailed description of admissions, a comfortable bed, a pot of hot water, a clean environment" activities, providing patients with a warm, attentive, caring, patient services, to enable patients to the hospital there is the feeling of home, psychological trauma to herself.

Fifth, promote the "dedication" in the sense of ownership. Through love and dedication of the staff know that no matter how much education ordinary jobs, can do extraordinary results. Inspire employees sense of ownership, interest group, concerned about the development of hospital , at work and feedback to detect quality of care, hospital services and other aspects of the problems, can make reasonable suggestions.

Sixth, the implementation of brand strategy. Brand is the hospital's intangible assets, good brand reflects the hospital's culture, management, quality, service, efficiency and other factors, the core competitiveness of the hospital and hospital medical practice in the spirit in the condensation and expression. the core competitiveness of the hospital is the hospital's medical services in the long process of the formation of difficult to imitate by competitors and alternative competitive advantage, the hospital in the competition to achieve sustainable survival and development of core competitiveness.

Seventh, on the basis of inheritance Innovation. The hospital must constantly innovate to develop, maintain the status quo is back, lazy must be ruthlessly eliminated. In the development process of the hospital, the hospital culture is bound to innovation with the hospital management constantly enrich and add new content. hospital culture of innovation is reflected in the innovation among the hospital management, including institutional innovation, technological innovation, service innovation and innovative ideas. concept of innovation is the prerequisite, technology and service innovation is the key, the system Innovation is the guarantee.

Well-known culture experts, Professor Meng Fanchi once said: our hospitals with the world, many leaders and medical personnel also only from the technical aspects of rules of the game to practice, do not see the underlying rules of the game - the cultural level, which many technology , system, equipment and other advanced things can not play its due role. With the study and practice the scientific concept of development activities in depth and the country's new pilot medical reform, which greatly promoted the process of building the hospital culture, deepening health system reform, build more hospitals and cultural platform for the carrier to provide more building awareness of culture from the hospital, the organization and further enhance their practical work, so more and more hospitals to the hospital the commanding heights of culture as a hospital development, development of hospital culture strategy, the implementation of the hospital culture project, building hospitals and cultural system, and efforts to create a hospital culture construction.


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