Fashion Color in the use of design patterns

[Abstract] beautiful patterns can be the crowning touch on some of the design, the same harmony of color patterns can be put into a trendy old patterns. In the application of color in the design pattern and the pattern must be closely integrated form and content .

[Keywords:] the use of color in graphic design

Fashion color design as an important carrier of culture, the visual elements in graphic design's status is very important, it has a direct impact on people's thoughts, emotions and spirit. Deal with fashion color design factors that can make the design pattern is consumers love and acceptance.

First, the basic principles of color in study
Popular color is a social objective phenomenon exists in various stages of social history, a specific manifestation of social thought, is that people of color preferences reflect the pursuit of visual mental images and visual performance to meet the physical. China at the stArt of the study of color in the 80s of last century infancy. color in the edge of the Research is a science, it involves psychology, physiology, physics, optics, sociology, economics, aesthetics, engineering, logic and other fields. color in the study includes three aspects.

1. Popular variation of the color
Changes in the development of color in fashion from the color change cycle, the tone epidemic, popular three aspects of the scope of Research and exploration. Popular color change from the warm - cool - warm pop cycle is generally 5 to 7 years. In warm - cool to each other during the conversion process, the color of the three attributes (hue, value, chroma) also extended the color change, change. but the tip of the color cycle colors pop as a lead-type color, the popular cycle a year or so. color range generally popular cities - medium-sized city - small city development. from the developed coastal regions to inland popular. In the early 80s of last century the early 90s, the then Hong Kong and Shanghai, China's coastal cities to pass an outpost point popular color. With the increase of reform and opening up, economic construction, the increasing speed of development, the rapid advance of information Technology, international fashion color greatly accelerated the impact of China into the 2l century after the era of , domestic fashion color changes color in sync with the international development.

2. Political, cultural, economic and social situation on the changes of color in
People of color based on color in the visual reflection and psychological reactions, and personal factors of self-factor and imitate the alternate transformation point, the color is indispensable to social life, an important element, so Political, cultural, economic and social change and development of color in plays an important influence and role. For example, the "Cultural Revolution" of Political thought, setting off a red armband green military uniform fever epidemics, the country presents major mountains and rivers "over red" color-specific. With the stability and unity, reform and opening up policy economic development, cultural activity, people's living standards improve, people of color vision to pursue the self-stability of the iron-gray, the development of the early 80s of last century the popular colors bright and colorful costumes In 1986, more than 2,000 years of Chinese emperors as a special color a yellow, breaking the veil of mystery, giving new meaning when the yellow and the new, popular fashion colors of modern elements, swept through China In 1986, around off in the "yellow popular tide", caused the color of foreign counterpArts great concern, Japan Fashion Color Association of the journal <<color in>> magazines sent reporters to the Chinese professional interview, and in September 1986 issue of the journal, published a feature on China's popular yellow reports, and published " Beijing Pop yellow skirt "photos. With the increasing foreign exchanges, subject to the impact of the international fashion color, national whipped up a return to natural color epidemics .2008 Beijing Olympic Games, Wen Fan in the world, set off once again the" China Red "color popular tide, to spread the excellent cultural heritage of 5,000 years the Chinese nation.

3. Fashion color forecasts the basic concepts and basic methods
Fashion Color Forecast the basic concepts and basic Research is a vital component in fashion colors. Fashion color forecasting Research, Research from the international color can be divided into two categories: data analysis and visual experience of research analysis. China, Japan , South Korea and other Asian countries, research data analysis method used to carry out the popular prediction research. These include market research, fixed-point observation, the three elements of color hue, brightness, purity analysis, and major international events and activities on the popular colors effects. Meanwhile, in research, analysis, development of color in projection, we should attach importance to traditional Chinese influence on the fashion color. And Europe and America on the fashion color forecasting, color by color experts, intuitive research and years of personal experience of integrated color Based on the analysis, prediction of the popular color, also known as intuitive method.

International color bodies on the color trend forecasting. Generally released in advance early in the season 24-l 8 months fashion color trends. International Fashion Color Committee meets twice a year to develop annual meetings of the general trend of the international popular color. Transfected affixed to the Research Papers Download http://www.hi138.com two fashion color in the pattern design
Color is an important component in the graphic design elements, patterns of shape to give people the Art of intuitive feelings, and patterns of color is visual pleasure brings emotion, because the first thing that catches people's eye color, with a "head stArt "visual effect. color in our daily life and works of Art and design everywhere, which can produce different psychological make changes, enjoy the beauty, so in graphic design, the color in use also plays an important status.

1. According to the characteristics of popular fashion colors and designs to grasp the synchronization
Popular color each period has its phase dependence of the pattern shape there. As a designer should be relatively good at identifying the color changes over the years, the overall feeling of the color bias, what are the similarities and differences; analytical shape design change is profile of the changing or changed details? What factors repeatedly appear? popular color this spring, will continue next year, but we should pay attention to their continued attachment to the color change on the basis of changes in shape, so as to more a comprehensive grasp of the popular features, to keep up with the pace of fashion.

2. According to the characteristics of the color in use patterns to design patterns
Beautiful patterns can be the crowning touch on some of the design, the same harmony of color patterns can be put into a trendy old patterns. In the application of color in the design pattern and the pattern must be closely integrated form and content. For the traditional patterns, such as dragon, phoenix and other, such as the unthinking use of color in it will bring a feeling of neither fish nor fowl. in addition, pay attention to some of the colors by the individual constraints. such as red, although a better visual effect is used to convey the vitality, joy, enthusiasm, warmth, and so the meaning of progress, but there are bloody, a symbol of terror, so should not be made of bright red was splashed track, trace the shape of the pattern of colors, otherwise it will make people have a "bloody" associations and other terrorist scenarios.

3. In the pattern design and color in the proper use of common color
Common color is the color that people like to use all year round, there were data: application of color in general, the common color accounted for 70%, 30% popular color. Fashion color and used color is the interdependence between the complementary relationship. Popular Although color can increase the seasonal freshness, but will disappear quickly. popular color, once formed, is difficult to change, because it was formed with the regional ethnic, folk, religious, geographical environment. It should be noted in the pattern design in rational use of color in the same time do not ignore the common use of color. pattern design, it should conduct more market research and survey results according to different regions and different groups of people to choose different colors and color in common with the use. as in Europe people's common color of white, beige, brown, etc., so we have to invest in product designs while the European market during the color on the existence of these colors should not be ignored. Meanwhile, we must pay attention to color in with the usual colors are not fixed constant, there is no absolute dividing line between them. If the color in some of the colored species are widespread and long-term recognition, it can be transformed into common color, the same color if used long frequent, people will have tired of being excluded from the common color outside. Therefore, in the pattern design and color in common with the color should be mutually shared.

In short, the color in the application form must be combined with the pattern, pattern shape depends on the pattern of color must also exist. Pattern color design patterns should be subordinated to the interests and the theme, so as to make the ever-changing relationship between the color of the design flexibility to serve persons.


References:
[1] Zhang Fuchang. Modeling foundation. Beijing Institute of Technology Press, 1994.

[2] Zhao Zhi. Color composition. Liaoning Fine Arts Publishing House, 1989.

[3] Jiang Hai plow. Modern color composition. Southwest China Normal University Press, 2000. Links http://www.hi138.com Research Papers Download