Triple play, 3G technology will accelerate the development of mobile communication media

[Abstract] 3G Technology policy to promote and network
convergence as well as the release of mobile communication
media, the potential of wireless Internet services, this
will be the characteristics of mobile media, mobile media
discussion to change the current structure may play a role
in the media. 

[KeyWords] 3G Technology mobile triple play media 

　　 

First, the mobile communication media has become the "fifth
media" 

Media is defined as a Carrier of Information, who can Spread
the Information from one Party the other tools, Instruments
called Media. Commercial Media generally have the following
characteristics: 1. Mass Media Marketing Services in the
Face of Mass Communication must, THEREFORE, that Commercial
Media is Talking about the Mass Media; 2. Controllability, Investment behavior
is based on Smaller amounts of the Essential Investment in
Exchange for a substantial amount of Feedback, both Investment behavior,
the Investment must have the
controllability; 3. payment, another Feature of commercial
media for the commercial, is the significance of the
so-called commercial media rely on advertising as the main
source of profit, so with paid features. 

From the above Definition and characteristics of the Media
Point of View, Mobile Media Mobile Media, which already has
ALL the Elements of the Media, and IT has also been widely
recognized as NEWSPAPERS Mobile Phone, Radio, Television, the
Network after the "Fifth Media "status. Late 20th
Century, 90's Network of Media, with
Digital, the Network , Diversity,
Globalization, a Small minority of, Real-Time, Interactive,
Broad Compatibility and Easy Inspection and other
characteristics, have been represented on the Newspaper
Traditional Media have a strong impact. In the United
States, March 16, 2009, has issued 146 years of History,
"Seattle Post" has become the First in US History, a revised
report for the Network of NEWSPAPERS, more than 28 November
2008 announced that IT would become the Network Version
"Christian Science Monitor," the Real Time Revision, but
also as Early as 14 Days. North Carolina State University
professor Philip Meyer • Prediction: October 2044, the
United States Newspaper Reader Will Last to leave Check out
. In China, since 2005, also appeared in the Newspaper
industry, the overall downturn. Then a Sudden Rise of Mobile
Media, Today, Will Contribute to the Metabolism of a new
Round of Media Structure IT? 



Second, the characteristics of mobile communication media 

Mobile phone media, which is commonly referred to as the
media, can be understood as a set of network and Information
dissemination functions into one, through the data
transmission Technology to a variety of text, images, audio,
video, digital Information, and then transmitted to the
User's new Media. The Development of Wireless Networks along
with a Network of the Mobile Phone has almost ALL the
Advantages of the Media. The features of the Phone because
of its Media, Mobile Media also has Compatibility,
Integration, and Ease of Personal Interaction, become a
"with a body temperature of the Media." It has the following
characteristics of other Media can not Compete. 

Extensive. As Early as the End of 2008, China has more than
640 million Mobile Phone users. Users of Mobile Media has
not only concentrated in the 25 to 45 years Old, a High
level of Knowledge, the Economic basis of
Good people, IT has been Extended up to 65 years of age and
extending Down to the age of 15, corresponding to the Mobile
Phone has almost become Elements of each Active social
existence. Almost Everyone uses a Terminal, which is not
available in other Media. 

Coverage. Mobile Network can be Achieved in most places
covered, whether or Home Office, or even the Elevator, Car,
Train. It's Far more than other Media coverage. 

Follow sex. "Mobile Phone ERA, people Naked." Through the
existing Base stations, Mobile Positioning Error of 200
meters, 3G ERA, the Error can be reduced to 10 meters.
January 13, 2010, Xidan Commercial Street, Xicheng District,
said mobile Information platform will be considered open,
just go to the Xidan area, you can get a discount shopping
and related information. 

Can be statistical. "Nude" Concept is not only geographical,
Models used by the audience, calls, cell Phone Roaming
situation, Web browsing conditions, Operators can accurately
distinguish the audience, on the basis of Information on the
Wealth of the audience, the establishment of detailed
audience database Precision Marketing for advertising laid a
good foundation. 

Real-Time Interactivity. Advertising Will no longer be Blind
effects calculated. Through promotions, events and other
means to Attract Feedback can be accurately calculated. 

Affordability. Can be Easily Mobile Phone has a Small
Electronic payment. The Integration of the Financial Sector
and make IT transform into the Next Generation of payment,
also replace the Wallet and Credit Cards, in theory, is also
Feasible. 

People from the breadth and coverage Aware of the value of
Mobile Communication Media, to a certain extent in the
Development of the Future, people Realized the value of
Mobile Media is more Important to accurately distinguish IT
from the audience. Moreover, the Phone also has a Portable,
reaction Speed, Regional Capacity, Ability to Interact with
other characteristics of the Media is difficult, but IT can
be accurate or even one to one Communication. Advertising
Will no longer be a single Release mode you vote for Me, but
closely Integrated with Marketing, Interactive Communication
Process. As the Mobile Internet tariff reduction, people use
more frequently Wireless Networks, and countries are
implementing this Trend Will Accelerate Triple Play, in the
form of Mobile Advertising Will also be Greatly enriched. In
the Internet ERA, Google , Baidu, etc. in
Just Ten years than many Time Media companies, and Mobile
Communications Media ERA, but also for Operators, Internet companies,
traditional Media and even the End of a Machine
Manufacturers Competitive Arena Again, "ALL of a Sudden, you
Will Find the World's most Powerful become their Competitors
Suddenly companies, IT is Indeed Incredible, and our
Competitors of Apple, Google and Microsoft, "Nokia CEO
Olli-Pekka Kallasvuo this Emotion. Free Download Center
http://www.hi138.com three papers, mobile media services
should be strengthened 

Because the Mobile Communications Media have the Advantage,
its Rate of adoption in the population is very alarming. As
Early as the End of 2008, the number of Chinese Mobile Phone
has more than 640 million users, Mobile Phone penetration
has been reported to Rate 39.6 %. With the Development of
Mobile Media, SMS-style the Early Mass Meet Model has
resistance, should be Aware that the audience is not the
lack of Information, lack of timely, Useful Information on
his own. 

At this Point, Japan's more successful practice. Japan's
Largest Mobile Communications Company NTT DoCoMo on February
22, 1999 Launch of Data Services, I-MODE, is Now the World's
most successful Unlimited Internet service.
Mobile Media Research of the First
Scholars Kuang Wenbo summary , it is the
key to success is content is king: first, it must be fresh,
real-time updates; Second, it must be deep; again, it should
encourage users to repeatedly access; fourth, Users should
be able to see this Way of using the Benefits of Mobile
Internet. I-MODE with the Japanese national PSYCHOLOGY,
Tailored to a Variety of Entertainment to Attract users to
Focus on providing such as Cartoons, games, Pictures,
Downloads and Music Services, combined
with rigorous Evaluation of the content providers to ensure
that the I-MODE service rich content and personalization. 

The mobile communications media and traditional media, there
is a very big difference, that its Development is very
dependent on Technology, the Development of mobile
communication Technology is undoubtedly very fast. 



Fourth, 3G mobile communications technology will open the
door to media content 

3G technologies, will enable mobile phone media reports out
of a single form, into the colorful multi-dimensional
field. 

3rd Generation 3G is the abbreviation of the English, the
Third Generation Mobile Communication Technology. Relative
to the First Generation analogue phones (1G) and
Second-Generation GSM, TDMA and other Digital Mobile Phone
(2G), Third-Generation Mobile phones generally, refers to
Wireless Communications and Multimedia Communications with
the Internet and other Next-Generation Mobile Communication
Systems. It can handle images, Music ,
Video Streaming and other Media in the form of Services
including Web browsing, Conference calls, e-Commerce and
other Information Services . In order to provide this
service, Wireless Networks must be able to Support different
Data Transfer Speed, which means that in the INDOOR, Outdoor
and Vehicular environments, respectively, to at least to
Support 2Mbps (megabytes / Second), 384kbps (kbit / each
second) and 144kbps transmission speed. 

Based on the 3G technology, resulting in a spread in the
form of endless possibilities, but also produced a
significant benefits can be expected to make the various
traditions associated with this industry has entered a
crowded stage of the dispute. 



Fifth, all sorts of mobile media, game industry 

Mobile Operators to ENTER the Mobile Media Business, the
Pace has been overwhelming, IT Newspaper, Radio, Television,
Independent WAP sites and thus a Contradiction between. And
only operator Mobile Networks and channels can not be
Reconciled, but on its own in the Market , User, Channel,
Information Networks and the Advantages of an attempt to
integrate content providers, Network service providers,
System and Terminal Equipment Manufacturers and End users to
form their own as the Main chain. As a result, Mobile
Operators and Newspaper, Radio and television companies and
WAP sites, a bitter struggle between. 

UNNECESSARY in order to reduce losses and Speed up our
Country in this Round of Information
Technology, the Pace of Transformation. In the January
13, 2010 chaired a State Council Executive Meeting, decided
to Speed up the Telecommunications Network, Radio and
Television Networks and Internet triple play. 

The SO-called "Triple Play" is a Broad, social Statement, at
this Stage does not mean the IT Telecommunications Network, Computer Network
and Cable Television Network of the Physical Unity of the
three, but Fusion Mainly refers to Business applications.
Three Network through technological innovation, can provide,
including voice, data, images and integrated multimedia
communications services. 

This means that as long as the adoption of a Machine, people
can Complete the Information needed to Deal with daily.
Phone Volume size or larger Screen Will be Modest, and
Notebook Computers Will be moderately reduced, Mobile Media
Will Evolve Media for Mobile Communications official .
Originally present in the Television Media, Mobile Media,
Online Media Will be further blurred the boundaries
between. 

Also means that mobile communications media into a more
rapid development of the times, and will accelerate the
deconstruction of the traditional media industry, only the
"fifth media" position, I am afraid that can not accurately
evaluate its value. 

　　 

References: 

[1] Money Weigang. The fourth Definition and characteristics
of the Media. Information Practice, 2000,
(7,8). 

[2] Zhang Yan. Release idea: balance digital technology
mobile media. Hunan Mass Media Vocational Technical College,
2008.7. 

[3] Kuang Wenbo. Revelation Japanese mobile media
development. Pass, 2006.6. 

[4] He Jinwen. From the mobile media operator of the subject
of the dispute to see the lack of government regulation.
Hunan Mass Media Vocational Technical College, 2009.5.