City Government public relations management philosophy book Sunburn trends Hungary

Paper Keywords: city government's public management change in management philosophy tends
Abstract: The establishment and improvement of socialist market economic system in the process of city government to adjust the functions of public management is imperative. philosophy is the guiding action to achieve the city government changed the concept of public management is the most important and pressing task . the current city Administration needs to establish the eight management philosophy, and so anchored from a traditional to a modern public Administration, public management transformation.

A socialist market economic system to the challenges of city government public Administration
Under the socialist market economy system, the city government's public management model than under the traditional system is fundamentally different, that is, indirectly, into the direct control of management. The behavioral characteristics of the city government must meet the requirements of institutional change, rational positioning of their roles and function. However, the Government's management of the city there are still some lack of economic and social Development lags behind the government's requirements of public Administration. The existing system of public Administration of city governments of the following deficiencies:
1.1 The policy predictability and transparency of regulations is not high. According to law is difficult to implant the idea of
City government needs to rely on administrative mechanisms to solve the problem, more importantly, to operate in accordance with the legal system, which can further reduce the uncertainty inherent in an executive order, hard sustained, asymmetrical features such problems may result. A harsh truth is: no laws, abiding by the law of the case in practice, continue to abound; rule of thumb work, according to instructions of the head and see things and so face a higher level in some places is also common. internal regulations over national laws and legal system is weak, plaque lack of procedural rules. Some management according to their own understanding and needs some additional management objectives that are not original content, to seek their own interests, departmental interests or a separate set of local interests, they go. especially when the public interest their own immediate interests and conflict managers, they will drill policy loopholes, and even the contents of the original policy intention to distort, wanton modifications, resulting in the implementation of policies blocked until the cause can not achieve the policy objectives and the failure of public administration. the past ten years, the city government began to implement legal acts, but so far not in place, so that all levels of government and society, a lot of inappropriate questions. The Government of traditional means of effective, some are gradually lapsed, and the height of modern differentiation of society has effective means to solve public problems, has only just begun Development, failed to mature, it is difficult to control and solve public problems. In the past the executive order mechanism useful, but lost some effectiveness, according to the present administrative mechanisms come into play, but not perfect, and poor awareness of all aspects of the legal system, it is difficult to fully play a role.

1.2 in the global Information age. Government departments such as not timely and authoritative Information to the community. Rumors, rumors and other non-authoritative Information is to fill the "Information vacuum." Crisis management and thus a negative impact on
In an open and rapidly changing Information society, the Government can no longer be closed during the planned economy as a problem, always first "internalize" and then tell the public does not even tell the public. This "internalization of public issues" thinking, the natural way to isolate the government and the public; and in fact will never change and the unknown face of the complex, the ability of the government is always limited, there is no need to solve all problems themselves. no one will be a disaster because of the sudden blame the government, the public has a right to live, real, transparent and reflected.

1.3 For a long time. Of public services and lack of products
Inadequate public health system Development, public health care system and other aspects of social Development can not keep up the level of economic Development, lack of investment in medical and health services, leading to the construction of the public health system is seriously lagging behind. Coupled with the existing health system, there is a serious defect, different groups of people of different institutional arrangements and implementation of medical standards, in particular, urban and rural isolation, full of a variety of discriminatory provisions, the majority of rural health care was largely placed outside the existing system. re-examine and reform the existing health care system and public policy, including urban and rural areas to establish the popularity of the city, including health care network and medical insurance system, roughly equal to all residents of public health services, and gradually form a good health and living habits, and enhance and enhance the people's health. is a huge challenge. This is not only a major reform of the health care system, and is a major Innovation in the system of government and public policy the fundamental adjustments. medical and public health is a social public goods, the city government has the responsibility must also provide sufficient financial strength to fulfill this responsibility. Meanwhile, the Government in this field to help the poor. disease prevention is a major input less output measures. However, this input as it is difficult to see Imaging in effects, they often ignored. and epidemic prevention departments have to self-financing, to promote paid services, by income generation to make up for lack of funds led to the focus turned to revenue-generating services. affecting the health and epidemic prevention system to handle major outbreaks, and ability to respond to unexpected events. shall ensure that policy to the "prevention first" shift in the direction. devoting great efforts to prevent in advance, rather than the profits of medical illness. medical care "industry" production and more income and more health care system, does not necessarily mean social public health. medical and health systems should society, especially government organizations, the need to avoid the way health care as a pure profit.


2 city government changed the concept of public management trend
From the above analysis, in order to adapt and further promote the development of the socialist market economy, the city government's public management functions of the adjustment is imperative. philosophy is the guiding action to achieve the government's public management philosophy of the conversion is the most important and pressing task . The current administration needs to establish is the following eight management philosophy.

2.i from the "full control of society" to "public management of social practice" changes
Under the planned economy, China adopted a highly centralized form of governance. The city government as a huge management institutions, economic, social and private spheres of life a high degree of control, resulting in government action seriously anomie, suppressed the people's enthusiasm, hindered social development. the city government functions are mainly the implementation of public management of urban society, public policy, for the whole community to provide public goods and public services to meet the people's growing material and cultural needs. Role of Government in an important issue is the need to correctly handle the government, market and corporate relations. The Government does not provide private goods, but by the market and society, the private sector and non-intervention in business activities. The Government does not replace the market, not replace community, not replace business. In addition to other organizations outside the government who have no right tube, can not control, to discipline, bad management and bad management of public affairs, such as law and order, public policy, macroeconomic management, and maintain macroeconomic stability, public health , social protection, consumer protection, intellectual property maintenance, environmental protection, is the government should control and must control a good thing.

2.2 from the "single center of economic construction" to "economic DU will develop multi-center"
Urban development had previously been "taking economic construction as the center." However, "taking economic construction as the center" in practice, especially in the city officials, gradually evolved into a simple "to GDP as the center," and "to GDP ����achievements of the Centre for the assessment of cadres, "" Development is the last word, "evolved into any simple growth are the last word, and thus the emergence of various deviations, including the means to attract investment at such a thing will not be able to avoid. economic and social must be integrated and coordinated development. We often say that economic development first, but not the only, there is a second, third and so on. from the whole country, we achieved significant economic development, social environment behind, the two dysfunctional relationship, urban development must seek the best balance between their points.

2.3 from the "government control" to "government service" changes
The traditional management of city government to operate as the center of power, leading to the overarching executive power, with greater randomness and disorder, weakening the people should participate in, decision-making and supervision, severe offside government functions, absence and dislocation. a people's government officials at all levels should serve the people wholeheartedly, and the people responsible, realistic, and not the face of superior responsibility and preferences. the city government and its officials at all levels are not the masters of society, but servants of the people, by making Renminshenyu social affairs, to become the city of political, economic and cultural life of the owner, so that the political equality of all members of the city to become a real possibility. excluded the participation of citizens, public power off running Jiuhui public goals, may lead to the alienation of public power, such power there rent-seeking corruption. by the people of a wide range of democratic participation, it will be a long time the official public official standard tube management people into the people management officer based management model through effective democratic supervision, so that the city government and its officials at all levels to establish a socialist power, the government really care about the people suffering. people trust in government is the true source of government legitimacy, but also the Government to improve public management basis. the city government should be oriented to the needs of the people and provide good quality public goods and public services. the people to measure satisfaction with the city government should be the main basis for the effectiveness of public administration. To this end, the Government should adopt more for the people work, and do practical things and good things, better close to the people, more timely understanding of their needs.

2.4 from the "omnipotent government" to "limited term of your Government"
City Government could do anything, nothing is done is a common problem in the past, the city government to appear as omnipotent government. People out of the decision-making out of the loop, even if the decision is wrong and irresponsible of the city government, the accountability system defects.

Implementation of public management is the main city bear some of the national civil service administrative role. The legal procedures into the civil servants in the administrative system, once established relationship between administrative duties, you must perform their duties, not negligence; must follow the authority, not ultra vires; must comply with the statutory goal, not abuse of authority; must be reasonable to use discretion to avoid maladministration. Therefore, we must establish positions, duties, authority, consistent system of accountability for the public.

China's current lack of urban public management system of accountability system. First of all, the lack of the normal supervision of the management process; Secondly, the effect of the lack of clear management assessment; Third, the evaluation of the results lack the necessary incentives. This is not the process of public management avoid policy distortions will appear, policies or policy to resist rejection and so on. lead to all sorts of public management process difficult to stop deviant behavior and promptly corrected. Therefore, we must establish effective risk early warning mechanism and system of accountability. on the management process in a timely manner track the assessment, strengthening supervision and control; policy implementation failure due to the implementation of those losses should be held accountable.

New Town city government should be limited. The Government's power is limited, the Government is responsible for the administrative body. The government into the orbit of the rule of law, administrative law is a significant feature of modern government is to ensure effective implementation of Government public management of important magic weapon. Therefore, the need for government action legislation clearly stipulates the general principles of government policy actions. so that government action that there are laws to follow, so that government officials at all levels of law self-discipline, not to avoid and reduce power legitimate use, he must take: First, political responsibility, to be accountable to the people; second, the administrative responsibility; the third, the legal responsibility; Fourth, moral responsibility. in the conduct of government legislation, government action to establish monitoring mechanisms and monitoring mechanisms to ensure the relative independence of the power only to power constraints, the Government acts to ensure the standardization and institutionalization and legalization, the city government truly accountable to the people's government. reposted elsewhere in the Research Papers Download http:/ / www.hi138.com 2.5 from the "internal operations" to "transparent management" into
In the planned economy era, the city government all rely on official documents like and are accustomed to act, but red tape is not normally produced in a wide range of democratic discussion, the results of more subjective and arbitrary, often divorced from reality, resulting in poor decisions. Public administration is bound to City Government Administration proposed to follow the principle of transparency requirements. Currently, many city governments in accelerating e-government construction departments through the Internet, contact public functions and procedures, the creation of the "Official Gazette", "Government Information", "government regulations" other window section. But the city government should also continue to enhance the degree of openness of information. this: �� the Government to timely known to the public through various media, listen to public views; �� ensure social organizations and the public right of access to personal information, to enable them to understand their own interests closely related with the policy information, so that the masses can fully understand the contents of the policy to increase people's sense of identity and political participation and policy, so that more people can understand, accept, support and implement the policy, and thus the effective implementation of the policy to form a good policy environment; and participation in public decision-making process, supervision of government policies. �� efforts to increase administrative transparency and enhance the transparency, so transparent exercise of public power to minimize the opportunity, and social good communication between the public, through the wisdom gained from the people provoke, to improve their administrative capacity to ensure scientific and democratic decision-making. Meanwhile, the public power not only within the power of supervision and restriction mechanism, but also to get the whole community the general supervision and control, black box from the source to prevent power trading operations and corruption behind the scenes.

2.6 From '. Government at all costs "to" carefully costed "changes
Low efficiency, high cost, is a long city government in a big common problem. The Government's spending taken from the people there are in the public management cost accounting issue that must be efficiency, and strive to get into smaller larger earnings management behavior to achieve the government's public benefit is maximized. and efficient government that cheap government. cheap and the people of the government is to reduce the burden of government, this Government will get people's support. in times of crisis, we recognize the important role of government, but can not forget that the Government has always been a tool for society. Our assessment of this government is incompetent, not only depends on whether it led the people through the crisis will depend on whether it is at a lower price. To achieve high efficiency of public administration, on the one hand, The Government should streamline the agencies, reduce redundancy, against the bureaucracy, formalism, improve efficiency, reduce work costs. On the other hand, the image of the government through its own mold, clean and honest administration, to establish itself as a public authority, public authority, to prevent loss of authority, making the government decrees, curried and improve the effectiveness of government power.

2.7 From the "only put emphasis on the public sector" to "goal-oriented performance management" to change the government's management of public sector often focus on inputs to the neglect of the results, causing a serious waste. Many of the public sector to invest year after year, the result is very effective Micro. And the government for those who invest more, the effect is worse in the sector, but increased further input, the formation of a greater waste. Now, the government must focus on management activities, outputs and outcomes, should be concerned with the public sector provide services directly to the efficiency and quality, it is necessary to pay attention to the validity of the allocation of resources, but also to consider the fairness of the distribution of benefits. misallocation of resources, public administration can not achieve the purpose to solve social problems. the Government should use the relative market the lowest cost production needs of the market the highest quality public goods and public services.

2.8 from the "conventional management" to '. Innovation management "into
Over the years, the city government in accordance with business as usual, routine, passively fall into the circle of dealing with daily affairs. In the political sense of democracy and civic consciousness continuous improvement of public goods and public services have become increasingly demanding situations , the city government must implement innovative public management. Innovation is the soul of the government's public administration. Today, network government, e-government, government and other reference learning is the result of Innovation and government Innovation. Public Management Innovation and re- Plastic and managers the practical effectiveness of the government's closely related to the level of knowledge innovation. the substance of public management innovation and the key is to train and play management of the main creative thinking skills. As information technology and e-government development, raised people's innovation capacity higher demand. Innovation is a systematic project management, are: (1) Government organizational innovation, through means of modern information technology, widely used, prompting the government organizations towards the flat direction. the so-called flat-government organization, in accordance with the Public Management Service processes and adjust the organizational structure by sector, to reduce the level of middle management and down due to too much distortion and feedback communication delays and other defects. (2) the system of government innovation, to improve and implement government staff management system, assessment system, supervision system, wage system and other jobs. (3) The budget system of innovation, the government's budget no longer practice and power as the standard, and the needs of the public to provide public goods and public services, the number and quality-oriented. (4) government culture of innovation, to form a clean, efficient hard work, performance-oriented, competitive culture of courage in order to encourage good government culture and shape people.

3 Conclusion
In order to change our concept of government public administration, believe that the whole city and community to address public issues will be greatly enhance the ability of the government management will also have a qualitative leap in a short time, the city's social development with economic development synchronization.

City Government Public Administration Reform is difficult, but it also means opportunity, the key is to our common efforts to deal with a variety of operating an open mind to develop the vision to deal with various issues between. We hope that, when the most severe the test comes, the government can get the maximum potential to play. city government's public management ideas and the government to change the way clear to the rise of reason, through the transformation of our city government will learn how to better public management, more effective communication mechanism structure, establish better credibility, our city government will learn how to better manage the market economy and often appear inevitable uncertainties (including plague, financial crises, natural disasters, social conflicts, external disputes, etc.), and speed the transition to a modern public administration, then it contains more opportunities, meaning that modernization and sustainable development of Chinese cities will overcome the difficulties and contradictions in the smooth progress. reposted elsewhere in the Research Papers Download http://www.hi138 . com