Private cultural enterprises in Sichuan Province status of implementation of integration strategy

Abstract In this paper, a questionnaire survey of cultural industries in Sichuan Federation of Industry and Chamber of Commerce member 160 private enterprises in the integration Strategy. Status of the investigation, analysis of the current Culture of private enterprise integration Strategy in Sichuan Province of existing problems, combined with recent Industry background, enhance the level of integration put forward countermeasures and suggestions.

Keywords private cultural enterprises in Sichuan Province Status Integration Strategy

First, the motivation

September 2009 the State Council issued a <"Cultural Industry Promotion PLANNING">, the Ministry of Culture <"On the cultural development of the Industry to speed up guidance>> will also be introduced, one of the elements necessary to support the healthy development of private cultural enterprises. Will equally with the state-owned cultural enterprises. Sichuan provincial government also attaches great importance to support private development of cultural enterprises, "<Sichuan cultural Industry development," fifth "PLANNING"> explicit proposal to encourage and guide non-public cultural industry development in Sichuan .2006 provincial cultural industries and cultural institutions of private enterprises, the total income, the proportion of employees 79%, respectively, 72%, 75%, the annual profit and tax of 4.5 billion, private cultural enterprises in Sichuan Province has become a veritable cultural industry The new force, and has a broad development space. The integrated strategic enterprise resources as a strategic integration and an important mechanism for upgrading the industrial structure has become a private cultural enterprises related to the major issues in the future. This paper is trying to run cultural enterprises in Sichuan Province status of implementation of integration Strategy in depth investigation and analysis of existing problems and discuss improvement strategies.

Second, the Research methods

In this paper, the survey method, the cultural industry in Sichuan Federation of Industry and Chamber of Commerce ("Chamber") of the 160 private enterprises in the member status of implementation of integration Strategy conducted an investigation. Chamber of Commerce gathered more than 200 provincial representatives of the cultural industry enterprises, of which there were 195 private enterprises, such as Ani Jianchuan Museum, Chengdu Jin Temple management company in the Tourism and Culture, Sichuan Goldfinger cultural transmission companies. The survey excludes small market share of 35 companies.

The survey of 160 questionnaires, 143 were actual recovery rate was 89.38%, 122 valid questionnaires, the effective rate was 85.31%. Survey question 27 consists of three parts, the first part of the basic information for the survey, including Company Name, date of establishment, number of employees, type of enterprise and business 5 and the second part is the integration factor survey respondents, including the integration of their own business judgments, the impact of integration strategies, encounter difficulties and blocked factor 4, the third part is the business performance and integration of respondents Survey of 18 questions, the first nine issues from corporate profitability, growth capacity and sustainable development of enterprises in three areas investigated Performance, 9 months after the problem is the survey visit and the type of enterprise integration.


Third, Research findings and analysis

A private cultural enterprises in Sichuan enterprises size, type of company and business should be improved
Survey, enterprise scale, respondents in medium-sized enterprises (number of employees 50 to 300) is 105, accounting for 86.1% of the total number of large-scale enterprises (number of employees with more than 300 ~ i000) has 12, only 9.8%, small enterprises (less than 50 employees) for 5, only 4.1%. shows that the private cultural enterprises in Sichuan Province as the main medium-sized enterprises, has begun to take shape, but very few large enterprises and the lack of has broad implications in the domestic and foreign large enterprises.

The types of enterprises, the enterprises surveyed, 92 limited liability companies, accounting for 75% of the total, a partnership of 19, accounting for 16% for the six wholly-owned company, accounted for 5%, while the Limited is only five, 4%. shows that cultural enterprises in Sichuan Province in the traditional private limited liability company based, and the management system and can better direct fund-raising, financing, limited liability company is very scarce.

Business, the respondents in the 98's business is limited to a particular cultural industry leader, a particular industry, accounting for 80,33% of the total enterprises, only 24 enterprises involved in various business formats, only the number of enterprises of 19,67%, can be seen, private cultural enterprises in Sichuan Province in the industrial chain, the downstream flow is weak, the extent of the value chain integration is not high.


2 private cultural enterprises in Sichuan Province in various forms of integration, the overall level is not high
First, from the integrated form, the following four forms: First, vertical integration. Investigation, the author will be decomposing abstract vertical chain as a "creative planning an advertising sales for a business to produce a derivative product development and sales of a" five link, and results showed that two or more links involved 81 enterprises, accounting for 66.39% of the total enterprises that cultural enterprises in Sichuan Province in the vertical integration of private extension is more common, but three aspects of self-management and above only there are 54, less than five percent. The second is horizontal integration. respondents, only 11.02% of companies have been other similar mergers and business enterprises, 7.09% of the business conducted by the acquisition of horizontal integration, horizontal integration of circumstances that minimal. Third, the integration of collaborative approach between enterprises, 79.53% of respondents in the non-self-employed business and choose a long-standing collaboration of various alliances, that do not have the core competitiveness in the non-self- business collaboration is the most common choice of private cultural enterprises. Fourth, innovative forms of individual enterprises (see below). shows that the integration of cultural enterprises in Sichuan Province of private strategy is vertical integration as the main form, but the overall is not high.

Second, from the chain point of view, the overall level of integration is not too high. Investigation, the author of cultural industry chain is divided into "the concept of creative cultural products to produce a sale of a derivative of a product development and sales of the" four areas, and define the business areas involved in more than three of them and that is judged as a high degree of business integration. the survey, respondents, only 33 enterprises belonging to a high degree of product integration, accounting for 27.05%. Meanwhile, the survey The results also show that companies with high degree of integration mainly in radio and television movies, theatrical performances, the two service areas.


3 private cultural enterprises in Sichuan Province integration strategy mixed motives and multiple obstacles
First of all, the pursuit of integration strategy on the corporate motivation, I will break it down to "cost reduction, increased profits," "market share increase", "bigger and stronger towards the goal of business" and "enhance the competitiveness of the market" and "other (self) "five factors (multiple choice), the survey showed a high degree of integration of 33 companies, 23 companies that the integration strategy can reduce the cost and enhance market competitiveness, accounting for 69.67%, 18 enterprise integration strategies that can make the size bigger and stronger companies, accounting for 55.74%, and 15 companies that make enterprise integration implementation of the strategy to expand market share. accounted for 45.90%, in addition, "other" factors as well as "integration strategy can internalize the external transactions, thus reducing transaction costs "and" to strengthen internal control and coordination, increase barriers to entry, "and so on. In short, the business motivation to pursue integration strategy based on diversified characteristics of their own conditions.

Secondly, implementation of the strategy on the integration of the difficulties, the author designed for "the policy of the industrial potential concern," "lack of talent", "insufficient funds", "lack of resources and resource integration of not enough" and "other (self-administered ) "five factors (multiple choice), the survey showed that 64 industrial access is most difficult policy issues, which holds this view, a high degree of integration of 33 companies, 19 companies, the extent lower in 89 of 45 companies, all over half, in addition, there are 56 enterprises that lack of talent, accounting for 45.90%. This shows that more than half of respondents who feel the government policy of industrial standards serious constraints, which most scholars associated with the domestic Research to corroborate the same time, the lack of qualified personnel is an important constraint. In contrast, the impact of lack of funds is not too large, which is to improve the current financing environment has some contact. transfected affixed to the Research Papers Download http://www.hi138.com 4 private cultural enterprises in Sichuan Province and enterprise integration are related to performance
Implementation of the strategy on the integration of Sichuan Province, the value of private cultural enterprises, the survey authors proposed three hypotheses - Assumption 1: the degree of integration of private cultural enterprises and their performance is related to Assumption 2: to take a different type of integration strategy Culture significant performance differences between. Hypothesis 3: inter-enterprise collaboration can enhance business performance. survey results prove that the three hypotheses have been supported and confirmed, the results show that: First, the degree of integration with enterprise business performance is related to the higher degree of integration business, results of operations also excellent, and the second, the existence of different types of integrated strategic business performance differences. either from the corporate profitability, growth ability, or from a sustainable development point of view, strategy of vertical integration strategy of horizontal integration than in the stronger, the three inter-enterprise collaboration can increase the performance, the higher the level of collaboration between enterprises, then the higher business performance, and vice versa, the lower the extent of collaboration between enterprises . So the lower the firm performance.


5 private cultural enterprises in Sichuan Province of self-innovation and integration strategy
Investigation, in addition to the above three forms, the individual respondents also developed the innovative integration strategy. For example, Chamber of Commerce Culture Communication Co., Ltd. Unit Sichuan finger raised at the end of 2004 and implemented a "one network of cultural industries strategy ", it is a core intellectual property, according to an extension of the value chain to form a new corporate strategy is a complex network chain. Specifically, the company virtually every aspect of business operations in all areas of cultural industries , products and services to intellectual property rights as the core upstream and downstream to the extension of reticular development, mesh nodes on the chain are mutually radiation, the relationship between transmission, so every aspect of the products and services may become a center for a specific period, a value-added nodes may bring added value throughout the value network, that appear on the Economic Significance of the "Matthew Effect." This new integration strategy proposed is the local enterprises home of innovation and development of integrated strategies, which in the context of globalization for local private cultural enterprises to accelerate the development of instructive significance.


6 private cultural enterprises in Sichuan Province in the production chain is no longer a core part of
On the core aspects of the industrial chain business knowledge, the survey showed that 75.41 percent of the respondents consider that the production is no longer the centerpiece, instead of advertising operations and sales business. One is engaged in film, TV industry business survey showed that 64.75% of the respondents believed that advertising business in the industrial chain prevails, followed by distribution and business links, and in the past, production and production is seen as the core link. The second is the enterprise engaged in the publishing industry survey also showed that 50.82 percent of the enterprises that currently ranks first in importance is the sales, followed by advertising, as in the past, printing and publishing business is also seen as core areas, advertising and marketing is the edge of the link. The third is engaged in cultural dioxin production of goods and technical products business survey also showed that 59.84% of companies believe that sales is the most important part, and the production, manufacturing is no longer a core part. This dramatic change in the concept, and the cultural industry in China to speed up the process of market is directly linked to marketing more and more in the industrial chain is the core position.


Fourth, Thoughts and Suggestions

In summary, the current private cultural enterprises in Sichuan Province integration strategy is vertical integration mainly to inter-enterprise collaboration, giving the little horizontal integration, the overall level of integration is not high, and they dare to innovate, has great potential . with the Ministry of Culture of private cultural enterprises will be given "national treatment" to support the development of industry background, the author proposes to enhance the integration of cultural enterprises in Sichuan private level a few suggestions:
1 Sichuan private cultural enterprises should have the horizontal integration of the expansion of consciousness
At present, China's cultural industry is still in its infancy, although in recent years, the average growth rate of up to 17%, while the national cultural consumption gap is still present up to 3 trillion yuan. For growth is enormous. On the other hand, long-term system of exclusion outside the private cultural enterprises is still in the start-up period of development, we see private cultural enterprises in Sichuan to medium-sized enterprises currently based, and horizontal integration between enterprises of similar companies that merger integration is minimal. However, the recent Ministry of Culture <"On speed up the cultural development of industry guidance>> The first is to accelerate the integration of resources, encourage and support large state-owned cultural enterprises, the Group implemented in different industries mergers and acquisitions, while "culture of private enterprises and state-owned cultural enterprises the same treatment given to national treatment to promote fair competition. "predictable, with the market and industrial policies to promote the implementation of corporate mergers and acquisitions in the future advantage of disadvantaged businesses, changing the distribution within the industry too much scattered strength, scale of economy is the trend, even among state-owned cultural enterprises between SOEs and private enterprises is inevitable merger combinations, so private cultural enterprises should come rain preparations to establish and accelerate their development and internal reform, and bigger and stronger through the horizontal integration strategies to the formation of a group of influential at home and abroad large-scale private enterprise group culture.

2 Sichuan private cultural enterprises should pay attention to the level of vertical integration to enhance _
In the current huge market space, vertical integration in order to capture market share and expand the business scale to become the consensus of private cultural enterprises. But the implementation of caution. Will bring the depth of risk. I believe that the private cultural enterprises should implement an integrated strategy Note the following three principles: First, "nominated" the principle of comparative advantage in the industry, in the open market, the cultural expansion of the value chain of comparative advantage must be nominated, whether the business of viability, depends crucially on whether the comparative advantage of the enterprise for production and operation, which can be extended to the same industry choose different products, but also can be extended to have more than one industry enterprises. Second, the selection principle is the core industry. the core of the industry position, first of all is the industry's market prospects and competitive situation, in fact, is its own resources and competitive conditions, whether the encounter into a huge obstacles and resistance, whether the industry has hit back at the offensive strength of existing enterprises, once again the size of the enterprise to enter what will be the cost benefit analysis of whether the results of a good for business. Third, the principle of full use of local resources. Select the integration of resources to pay attention to the use of local resources, including local human resources, cultural resources and funding, technology to reduce costs, improve efficiency, other local training of personnel can also increase the competitiveness of the local culture.

3 private cultural enterprises in Sichuan enterprises should be treated carefully collaboration
At present, eight more private cultural enterprises in Sichuan Province in non-self-business alliance to collaborate often. Inter-enterprise collaboration can help companies mergers and acquisitions can be achieved without the diversification of products and markets. But the implementation of the strategic alliance, each company's independence remains unchanged, agreement or commitment to sustain alone, a lot of hidden risks. In the current legal system of cultural industry and not a sound background, private cultural enterprises lack of policy and institutional "umbrella" strategic alliance failure Most complaints are suffering, there is injustice difficult to apply, in cooperation with the state-owned troupes is often caught in a weak position, difficult to protect their legitimate rights and interests. Therefore, private cultural enterprises should be treated carefully the implementation of inter-firm cooperation, properly handle the following issues: First, carefully choose coalition partners, the Union of two or more parties may be different motives, goals are different, and requires careful selection, repeated consultations, consensus, and second, in cooperation with the Centre for training and enterprise development, and gradually rose to the core business, Otherwise, always in a subordinate position to cooperate at any time may be replaced in the third, attention to study the control and management of alliances, such as forms of cooperation, management, distribution of benefits, liability and risk, and so the term of cooperation, in particular the provisions of any kinds of cases, withdraw from the Union in advance to protect the legitimate rights and interests of all parties.

In addition, I believe that central and local governments of private cultural enterprises "national treatment" of the detailed implementation is also very crucial. Currently, the industry standards of people and nature of discrimination, resource allocation and project support, project investment and financing financing, industrial and commercial tax and social security, personnel training and technological innovation, job classification and Pingyoupingxian, fair competition and protection of rights has been a private cultural enterprises yearn to solve practical problems. However, the "national treatment" of the implementation and the establishment of equitable development environment, both depend on the government of private corporate social values and cultural recognition and attention, but also depends on the overall strength of the private cultural enterprises .2010 rising cultural industry development in Sichuan Province have plans to strengthen and accelerate the "focus efforts to support private enterprise and cultural norms management "and" break the boundaries of ownership, encouraging state-owned, collective, individual, private, foreign investment and other Economic sectors involved in the development, management and enterprise, market operation, "the two, this is a positive signal to private cultural enterprises in Sichuan Province to seek more benefits for the protection of their own development opportunities. Links http://www.hi138.com Research Papers Download