Newspaper Group financial management functions to better achieve its

Abstract The newspaper group how to play the Financial Management functions were analyzed.

Keywords Newspaper Group Financial Management

Group enterprises in China there are only a few years, and the only newspaper group appeared more than ten years time (Guangzhou Daily Newspaper Group in 1996 marked the establishment). Media Group's Financial Management for now, need to move forward in the exploration how to better achieve its development in the newspaper industry functions, more worthy of our consideration and Research.


First, the media group's strategic mission and operational objectives of the decision of the newspaper group characteristics of the Financial Management functions

Newspaper Group is a national position to consolidate and expand public opinion, the development of cultural industry, the product of the development of China's newspaper industry to a certain level of market-oriented product. Newspaper Group General is the central, provincial and municipal party newspaper for the mother, through the creation of internal sub-report (s), stripping the establishment of the company operating assets, foreign through investment, mergers and other means to set up press based industry, diversification of the media group. group to exist, to achieve more than the main reasons for individual enterprises There are two points: First, pooling of resources, resulting in intensive resource use effects, the second is cost savings (mainly refers to the internal transaction costs, and production costs and management costs). Ronald Harry Coase proved that the formation of the reasons why companies is the reduction of transaction costs and improve operational efficiency, and if we deemed the member units of the Group for the enterprise, "workshop", then the group actually is a big "enterprise", and it can run better than a single enterprise is also the root cause pooling of resources, reducing transaction costs and improve operating efficiency.

The fundamental characteristics of newspaper group is "set", that is, through a collection of newspaper and other industries concentrated polymer propaganda to consolidate positions, unified brand to expand its influence, resources and stronger focus on primary industry, the intensive development to improve efficiency.

Financial Management is the strategic goal of the Group to achieve effective protection and an important part of daily operations, its operating target of natural Newspaper Group must also comply with the strategic mission and operational goals, we must strengthen the management and pooling of resources, reducing transaction costs and improve operational efficiency efforts. how to flourish in the cultural industries, the media today the field of competition, better financial management will have to play a functional role of the writer's actual work experience and to think, to talk about his own views.


Second, the newspaper group on how best to implement the financial management of its functions

Newspaper Group's financial management, how to "strengthen the management, pooling of resources, reducing transaction costs and improve operational efficiency," the goal? Generally speaking, I believe that the financial management of the newspaper group to do well, "the three concentration", "Three reunification "and" Three coordination. "

1. To achieve the "Three Concentration"
Newspaper Group operations has the advantage of centralized resources, financial management must reflect and play the advantage.

(1) capital concentration
As a result of group management, pooling of funds for the Group to establish a foundation platform. Newspaper Group, centralized system of bank funds can be used to establish an internal bank, clearing house funds of funds focused on the form of platform, centralized management of funds or centralized monitoring . In this way, one can enhance the use of funds of the member units to monitor and improve the Group's financial control, on the other hand can reduce the Group's cash total precipitation surplus funds by focusing on improving effectiveness of financial management to maximize resources within the group to achieve transfers, reducing time and cost financing. Finally, the total funds as a newspaper group generally higher, but also to deposit as a bargaining chip to negotiate with the deposit banks, for their ads and subscriptions, the share of newspapers in the group between a reasonable distribution, which is a single family newspaper can not do.

(2) financial officers to concentrate on
All financial management, operational financial staff need to achieve the final. From the current level of development of the Newspaper Group of view, the financial officers to concentrate and focus on the headquarters of financial delegated management (ie, units will appoint financial officers by the Group) is to adapt Newspaper Group effective tool for development. based on financial officers to concentrate on no more. on the financial staff can delegate the actual newspaper groups to choose two ways: first, sending units assigned to financial management, the second is sent to the sending unit of all financial personnel. Also, if conditions allow, can also be a large concentration of Group Finance, which in addition to all the units assigned in charge of finance, the accounting officers to concentrate on all the cashiers office, by the Group Finance unified deployment. appoint members of the financial system can effectively eliminate the headquarters units and the Group Information asymmetry between the situation of all appointed chief financial officer appointed by the Group. effective implementation of national and corporate financial and operational management of the unified rules and regulations, effectively protected the interests of investors.

(3) centralized accounting
Centralized accounting major accounts through a unified regional focus or concentrate on implementation. Regional concentration is the concentration of shallow-level accounting, accounting personnel, mainly through the relative concentration of one or a few accounts in the region, but failed to achieve financial data set. Can not be achieved real-time sharing of Information, on this basis, there has been accounting concentration. that is, through the Information network platform. the integration of financial data set of financial accounting system, the accounting unit in the remote distributed through the network accounting. but all are united in the Group's financial accounting within the system. This can greatly reduce the cost of finance and account for labor costs, improve efficiency, and financial and business process optimization basis. reposted elsewhere in the Research Papers Download http://www.hi138.com 2. to achieve the "three unity "
Group of operations must be integrated in the group decision-making will and a unified strategy and management under the conditions of operation, financial management must also reflect and play this feature.

(1) the uniform financial accounting policies
Uniform accounting policies, reduction of the real economic accounting unit operation. Is the financial management of the Newspaper Group, a very important goal, but also an important newspaper group guarantee normal operation. Group is one of the characteristics of running the headquarters of the members of the economy units, as economic objectives assigned to conduct uniform examination, which requires that members of various economic units in accounting method, diameter to be uniform (although the units may vary in different industries differ in the accounts). group, another major feature running is focused on efficient allocation of resources, and effective allocation of resources is the ability to clearly identify the premise and objectives of the economic value of resources. through the market allocation of resources to its high cost, and because the resources of the main inconsistencies in the language of accounting, and Information asymmetry, often leads to inefficient allocation of resources or even invalid. newspaper group in the internal configuration of resources. As can be unified accounting, to uniform accounting language, the value of economic resources can be comparable with the diameter, the group laid the foundation for the allocation of resources, improved resource Configuring the effectiveness and success rate.

(2) uniform financial staffing and assessment
Financial management in the newspaper business is playing an increasingly important role. All units are equipped with the financial management needs, but may be in financial management capacity and the unit does not match the development stage of the case, resulting in waste of human resources. Implementation of the Group Financial Management after the whole group in the context of the ability of the financial personnel and units of the rational allocation of development stages, in the early part of the specification or development of small units can also serve as chief financial officer by a number of units in charge of finance, This can be rational and efficient allocation of financial staff. to achieve the financial resources of most of the configuration. Meanwhile, the financial professional with a strong, often difficult in a flat performance appraisal of their work, all the Group's financial officers will be in the same professional in with the same "language" and standards for assessment, was able to greatly improve the assessment of scientific and convincing.

(3) The will of a unified group management
Financial Management Group by the Group Finance department for group decision-making in accordance with the management intent, through the financial officers of the unified professional management, assessment, instruction, implementation of the unified management of the Group will. Newspaper Group affiliated legal entities and two accounting units Financial management is often used to appoint financial officers in the form of dual management imposed by the Group Finance Department of professional management. Group's intent can often be a lot of management through the Group Finance - Finance this line assigned to subordinate units implement.


3. To achieve the "three coordination"
Collaborative is in the system, subsystem (or element) to coordinate between, with, the formation of stimulating effect, and jointly promote the progress and development of things. Financial management in the Newspaper Group's development, should reflect the three co:
(1) collaborative group strategy
This is mainly reflected in three aspects. The first group to run the strategic financial management is an integral part of the Group, the Group established under the strategy to play the financial support of the various functions of the implementation of group strategy. Such as the central platform, and through financial means for financing development for the Group financial support, through the improvement and implementation of the Group's internal control system to manage and reduce operational risks, etc. The second is the development of financial management should be compatible with the Group's strategic development, which requires financial management with the times, take the initiative to adapt and maintain innovation, and the third group financial management strategy should also be a group formation and development of the organic component. that the financial management in addition to the strategic intent of the Executive Group and in accordance with the Group strategic development needs to be adjusted to adapt to outside. but also should give full play to the initiative to collect a variety of economic Information, the full use of financial means and tools related to the Group made strategic recommendations for economic work and to assess the implementation of the strategy for group decision-making reference, to promote the formation and development of group strategy. It also reflects the Group's financial management historical mission type from managed to strategic change and development.

(2) Collaborative Group Information System
Group operating information systems can not be separated, and the information system the information about 2,3 from the financial information, financial information group Group information system itself is the most important part, while the Group of the Financial Management Information System and on the Group's production, marketing, administration, logistical support, and many other information systems play a synergistic role. in building information systems group and the Group's business process reengineering project, financial information systems and collaboration has played a central role, contacts, and promote the role of .

(3) day to day operations of the Group's collaborative process
Group operating procedure is in fact based decision making, group, command, coordination, evaluation, protection, and many other functions, and under the economic entity in the Group's strategy and the goal of reunification under the command of the complex process of achieving economic efficiency. In the whole process, the Group of financial management through the financial management system, financial management, financial delegated management, financial information systems, and many other sub-systems, coordinated daily operations of the Group.

Can be said that the three group focused on financial management is the basis for unity is the means of three, and three collaborative is a group of financial management objectives. In general, the newspaper group financial management, to ensure that the "three a focus, "" three unities "," Three coordination "with the times, will be in the cultural industry and media industry today with the development group to better play its due role. reposted elsewhere Free Download Center http://www.hi138.com Papers