Of Chinese traditional culture in the modern industrial product design

[Paper Keywords] form of traditional Chinese culture elements of product design in China
[Abstract] three decades of reform and opening up, China has made remarkable achievements have not only gained the attention and respect, but also awakened the world of traditional Chinese culture, thinking and attention. In the increasingly fierce international competition, the general trend, the China from the physical to complete the "Made in China" to the invisible "Made in China" by leaps and bounds in transition, depends largely on the industrial design innovation, and integration of traditional Chinese culture in the industrial design is an innovative channels, so that the "China" more features, more national character.

China has five thousand years of history and civilization, its traditional culture is rich and profound, profound, all in a modern design, such as packaging design, product design, stage design, landscape design, etc., there are many design cases have been successfully used in China traditional culture, so that the design has a rich cultural heritage. design is an important cultural part of it due to cultural nourishment, but also the concept of cultural heritage, therefore, for modern industrial product design and Research speaking, a clear understanding of how elements of traditional Chinese culture and make a reasonable application is an important issue.

First, the concept of traditional Chinese culture and coverage
Chinese traditional culture is the evolution of Chinese civilization and together into a reflection of national character and style of the national culture, the history of ideas of national culture, ideology, general characterization, is living in China and the ancestors of the Chinese nation Territory created, inherited from generation to generation for the development of the Chinese nation, with distinctive ethnic characteristics, has a long history, profound meaning, the traditional high culture. It covers the Chinese nation for thousands of years of civilization, contains a long history and culture of Chinese nation . In short, whenever and wherever you can think of to China to see it, this is the charm of traditional Chinese culture.

Traditional Chinese culture from generation to generation, whether material or ideological and cultural forms, whether material or color, whether it is building or clothing, and left behind a rich gave valuable design resources for reference.

1, animal and plant categories, including unicorn, dragon, phoenix, crane, turtle, giant panda, Merlin, bamboo and chrysanthemum (plum, orchid, bamboo, chrysanthemum), pine, cypress, peonies, etc., as printing technology improved, the the appearance of many industrial products will have some eye-opening pattern, so that not only makes the product look more personalized, but also to improve the cultural quality of the product.

2, apparel, costume, dark clothing, jacket skirts, straight Duo, embroidered shoes, tiger head shoes, dress, pseudo-Tang suit, apron, hats, crown, phoenix coronet, silk, etc., remember StefanoGio-vannoni designer Alessi Design "TheChinFamily a Qing series of" do, this is the designer designs the characters under the Qing portraits designed costumes and seasoning bottles, timer, grinding cans, making Chinese history and culture with the perfect blend of fashion home.

3, musical instrument classes, including the zither, flute, erhu, drums, gongs, qin, pipa, xiao, xun, suona, Lusheng, some boards of musical instruments such as castanets, Clapper, wooden fish and so on. The long history of traditional Chinese musical instruments Many musical instruments are the classic form, the shape of modern industrial product design can be reference.

4, poetry and painting classes, poetry and painting in ancient China used to describe the poet scholar (including some of the door lady) to master the skills required for self-cultivation, and now to represent the people's cultural quality. Chess, including Chinese chess, Chinese chess, mahjong and associated with chess chess, chess pieces, board, etc., the book includes Chinese calligraphy, carving, the four treasures (writing brush, ink stick, ink stone, rice paper), woodblock watermark, Oracle, Zhongding Wen, Han Dynasty bamboo, vertical bindings, etc., including painting painting , landscape painting, painting, fresco, Eight Horses, Diagram (Tai Chi) and so on. a lot of modern design graphic design and video works are paintings from the ancient inspiration to succeed.

5, class objects, jade (jade, jade carving, etc.), porcelain, Chinese knots, cloisonne, Chinese lacquerware, pottery, teapot, batik, weapons, bronze ware, antiques, Ding, gold ingot, wishful, candlesticks, red lanterns, rickshaw, snuff bottles, bird cages, longevity lock, candied fruit, bronze mirrors, large sedan, water pipe, snuff bottles, plantain, Peach Blossom Fan, compass, gossip, Sinan, etc. These objects can reflect the shape of traditional Chinese cultural characteristics.

6, customs, kind, couplets, goalkeeper, pictures, fireworks, dumplings, lion dances, lantern moon cake and so on.

7, folk arts and crafts classes, such as paper cutting, kite, Chinese embroidery, Chinese knot, clay figurines figurines, dragon and phoenix pattern, fret, clouds patterns, eye, Melaleuca at the end, eaves, eagle, mask, shadow puppets, martial arts, etc. . The most classic is the torch of a design.

8, architecture, the Great Wall, the Church, gardens, temples, bell, towers, temples, pavilions, wells, lions, houses, Qin brick tile, terracotta warriors and horses and so on.

9, ideology and culture classes, various schools of thought, especially the Confucian (hole Yu thinking), Taoism (Lao Tzu and Chuang Tzu), and other thoughts on the modern product design is very important guiding significance. Such as described in Chuang Tzu, "Heaven "The idea is to educate people should live in harmony with nature, embodied in the product design should be emphasis on green design, and stress the concept of simplicity to the United States.

Second, the traditional Chinese culture in the case of product design
The use of traditional Chinese culture in the product design has a lot of successful cases, in order to bring high value-added products, local enterprises have also become an important weapon to build high-end brands.


Founder of excellence launched in 2008 to $ 2008 and the Chinese red peony pattern to attract a large number of consumers in China, Orchid gives a very high clean, elegant and beautiful image, the same is the Founder of Excellence in 2008 introduced a desktop chassis i500 printed before the slide at the Orchid pattern, giving an elegant feel. and this is similar to the early 2008, Lenovo has released a Collector's Edition Olympic torch laptop, this product shell impression of China's "red paint "color and" Lucky Cloud pattern of each other, containing the auspicious Chinese traditional culture, full of visual impact, the overall body small, thin, delicate. Notebook surface imitation lacquer box technology, but also reflects the quality and elegant luxury.

Links to Free Download Center http://www.hi138.com paper on the use of the form design elements of traditional Chinese culture, there are many cases, such as TCL brand Meng Bao European women (MBO) "cheongsam" series phones, the series in Italy design team built specifically for Chinese women to the classical elements of folk costumes and the core, a collection of elements such as lanterns with Chinese characteristics, folding fan, Chinese knot, window frames, silk, etc., the phone looks very very feminine personality. Some back of the phone also used plate buttons above cheongsam style, it is new.


Thus, China's traditional culture is not only widely used in China, in foreign countries are also highly respected in the design, which also shows the Chinese culture in the world culture is becoming increasingly important.

2006 red dot design concept award, the most eye-catching red dot design concept award Extreme from Germany but the implication of "gossip," the concept of "Yin Yang" chair. Yin and yang of traditional Chinese furniture design and the integration of gossip is not only stylish appearance, and function in the human also be more perfect.

In materials, porcelain, bamboo and other materials compared with Chinese characteristics in the product design is widely used.

Cases abound of such product design. The world's leading automotive designers Giugiaro said: "The design of the content is culture." No cultural content of the product design is not viable, profound implication of Chinese traditional culture, its essence is applied to products design, product design will have a good cultural support.

Third, the traditional culture in the way of product design
Chinese traditional culture used in industrial product design can not just simply piling on the surface, we can not deliberately seeking or attached to the product modeling on the hard, not able to spread use of traditional culture, but rather from the perspective of deep level mining semiotic China traditional cultural characteristics, combined with the product features and functions, to extract the essence of a culture and the core content, and thus to create. in the design, in-depth knowledge and understanding of graphic symbols based on the traditional phase of its mining, changes in transformation, combination of product characteristics, and external elements of the perfect fusion of fashion design,
In the form of design, in full understanding of the products, which draw on the traditional Chinese form of objects or some form to transform, making the product a distinctive design elements. Such as Nokia 6108, pen turned into a sword, ingenious, overall as a Beijian warrior, shape there is momentum, another case of a successful torch is, creative inspiration from the "origin of symbiotic and harmonious communion" and "Lucky Cloud" pattern. clouds the concept of culture in China has a time span of a thousand years , is a representative cultural symbols of China, its shape inspired by traditional Chinese paper scroll.

In ideology and culture as early as the Spring and Autumn Period to the design of objects made many valuable ideas. Such as Mo's "non-music, festival of" thinking, to clarify the design of objects can not be too complicated, and Chuang Tzu's "Return to Innocence "thinking to explain the ecological nature, green design ideas, Han Fei's" things that use ", stressed the idea to maximize the product's features, and so on. All of these ancestors of the creatures thought although there was no proposed for product design However, the present design of industrial products is very profound.

IV Summary
Comparison of foreign product design, whether it is Germany's intellectual rigor, the British classical simplicity, or the United States, passionate, Japan's small and delicate, has its own distinctive design features, which makes their products in the international community played an important role, In contrast, in the industrial design is not mature enough in China rarely have their own style and characteristics, if we do not have their own traditional culture, a more profound study and understanding, then our design will be more and more away from the national character far away, full of style in foreign markets, the essence of traditional Chinese will disappear.

The so-called "nation is the world's" urgent need for China's industrial product design out of imitation and plagiarism, to re-examine traditional Chinese culture, using design to pass on the essence of traditional culture, the only way, China's industrial design can come out of the country. Links http://www.hi138.com Research Papers Download