Analysis of modern hotel public relations management

[Abstract] In this paper, many of the modern hotel public relations, analyzed the reasons for many of improper views put forward a comprehensive public relations plan as the basis for a good job the hotel public relations management.

[Keywords:] Hotel Public Relations Manager Public Relations Planning

Public relations, in the 20th century, the introduction of the early 80s from the West China's special economic zones and coastal open cities, the rapid spread and development, and its application results in significant performance in the hotel industry.

First, the modern hotel management, the main status of public relations

The author investigated, our modern hotel on the public relations management, several common view is that: First, is the kind of think the hotel public relations public relations public relations, Mr. or Miss hotel to do a good job "surface etiquette" work; second species that is the Hotel Hotel PR public relations department personnel to the outside "Research" - dinner, gifts come through the back door, pull customers. Third, the species is suggested that the hotel is the promotional Marketing public relations, promotions, merchandise and so on. Of course, the more people the right to grasp the concept of public relations , in essence, that: a means of Marketing public relations, hotel public relations department is responsible for Marketing by the hotel on it.


Second, modern hotel Causes of public relations management to write papers

First, we look at the meaning of public relations, public relations organizations, social organizations, to shape the imagination, through the dissemination and communication tools to influence the public's science and art. In particular, one fundamental purpose of public relations is to shape the image of the Organization ; the second is through the dissemination of social organization, communication means to influence the public; third public relations is both a science and an art. In theory, public relations is a science; from the operation of the terms, public relations is a art. It is the unity of science and art. Secondly, the basic functions of the hotel public relations point of view, first, the hotel has a spread of public relations functions, including: gathering information, monitoring the environment; organizations to promote and create an atmosphere; communication communication coordination; education and guidance, social services and so on. Next is the hotel's public relations decision-making functions, mainly reflected in: advice, decision-making staff; identify problems, to strengthen management; preventive measures, crisis management; to create efficiency, seeking to develop and so on. s Third, look at the work itself from the hotel Marketing, hotel Marketing, hotel Marketing departments not only work, but the hotel should be a shared responsibility of all employees. Similarly, while public relations is a means of Marketing, hotel Marketing, hotel public relations departments usually, But the hotel is every hotel public relations staff bounden duty.


Third, modern hotel public relations management of innovative ideas

1. People-oriented, and strengthen the quality of the hotel public relations personnel. To improve the hotel's public relations work, in the sense of establishing the premise of public relations, I think the quality of the hotel public relations staff is the first. Because no matter how the external environment, and ultimately the success of public relations The most important thing is the hotel's internal public relations. So the quality of the hotel public relations personnel, public relations work to some extent the key to success.

The hotel public relations personnel, they must not only basic quality of public relations, more importantly, will also have to plan and implement such high quality. Because of these high-quality training up gradually, so the hotel managers from the system for planning and control, and continuously strengthen the quality of the hotel public relations staff is very important.

2. Good at grasping effects and celebrity media. Public relations and public relations media relations of the main bridge of communication objects, the media flow, it means that information can be shared between them. If a certain period of time in a place, a certain kind of media works well, the main application form the media of choice for public relations, public relations, media information essential to select the object reference, then this situation is to form some sort of media effects. On this basis, if there are celebrities involved, their popularity through the famous Aura will be more brilliant, which may be formed celebrity.

The hotel public relations staff, good choice in many of the media in a "media effect" of the media is extremely important; the same time for hotel public relations personnel, the use of celebrity is much more effective. Therefore, to improve the hotel public relations, must be survey, based on careful planning and flexible in order to better grasp the public relations media effects and celebrity. reposted elsewhere in the Research Papers Download http://www.hi138.com 3. The major impact of the public accurately. In general, Marketing activities should identify each object. to the hotel public relations purposes, identify the major public relations is extremely important, otherwise, public relations activities will be casting pearls before swine. Therefore, the public relations work, especially the specific hotel's public relations activities, but also to affect the accuracy of the main public influence key public, especially decisions that affect them. Only in this way, we can say that the hotel's public relations activities have the effect. and all this must be carefully planned the operation carefully.

4. To grasp key issues, properly handle the public relations crisis. A hotel public relations crisis, when encountered, is the kind of sudden, reflecting the strong public opinion, a threat to the overall image and reputation of the hotel's major events of the time. As hotel managers and public relations departments, must take several key issues. First, as a party, the hotel should be quickly reflected, isolation crisis. At the same time, should quickly gather information, start the hotel "emergency" program. Second, The public response to the hotel to analyze the crisis. Both crises "victims", the media, internal staff, government public, consumers, or related groups, as the hotel should be careful objective analysis of the public relations department in order to achieve targeted so that public opinion to develop in favor of the hotel. Third, the hotel should be taken in crisis media strategy effectively. Father of Public Relations Public Relations Ivy • Lee is the core of "telling the truth." Therefore, I think the hotel in a crisis , as a public relations department should be allowed between the hotel and the public true information channels, to avoid further misunderstandings and rumors generated. Finally, the hotel should also be careful self-examination to find the root of the crisis to further perfect the emergency plan system, and strengthen anti-risk capacity and sustainable development.

5. Enhance the full sense of public relations, public relations efforts to create a full effect. As hotel managers, to the hotel are set for each employee relations in the sense of ideology, from the behavior of public relations for the hotel, you must: a management system from the hotel on the planning, management activities in the hotel carefully implemented. For example, new employees must attend PR training; year old employees, engaged in a PR examination and testing, failure must be suspended to learn, so the test can be re-induction. Second, the cultural from the hotel to plan and enhance their sense of belonging. as hotel managers, not only to care about whether the material interests of workers are protected, but also whether the hotel staff to be concerned about the trust, confidence and whether the attachment of the hotel sense of personal interest to combine the interests of the hotel, prompting staff to the hotel as their home, enhance the feeling of belonging to hotel staff. Third, guest service from the hotel to plan their work, strengthen the public relations behavior and the effect of staff. encouraging staff to PR ideas into practical work, to combat the negative impact public relations behavior and establish a full public relations, good atmosphere.


References:

[1] Guo Haiying: Every mountain open, water bridge - on the quality of public relations [J]. Research and Review, 2003 (05)
[2] Sun Jiejun: Hotel PR of [J]. Huaibei Vocational Technical College, 2006 (12) Volume 5, No. 6
[3] Wang Yan star: public relations crisis on two key issues - from public relations crisis experienced by the Sanlu Group, about [J]. China's township enterprises, 2004 (07)
[4] HU: New Exploration of public relations crisis [J], secretary, 2009 (02)
[5] Zhang: On the "full Public Relations" in a hotel application, [J]. Managers, 2009 (24): 207
[6] Wei Xiong Source: Public Relations (Third Edition) [M]. Hefei: Anhui People's Publishing House, 2003
[7] Wu Dongtai Ya: A Practical Public Relations [M]. Beijing: Beijing Jiaotong University Press, 2007 Links to Free Downloads Center http://www.hi138.com Papers