The development of meteorological messages \ editing and innovation

Summary of the Development of meteorological messages, editing, innovative, to enhance the level of meteorological SMS business in order to achieve higher economic and social benefits.

Keywords meteorological message; Development; editing; Innovation

AbstractThe Development, editing and Innovation of meteorological messages were introduced. It can improve the professional level of meteorological short messages service and obtain high economic and social benefit.

Keywords:meteorological short message; Development; editing; Innovation

With the advancement of technology and social Development, "concerned about the weather, love life, health care," the idea gradually being valued by the people, and become closely related to people's daily life things. The weather is also carried out short message service quality weather forecast services and the perfect combination of advanced communications technology, has a wide coverage, receive rapid, repeated access, input-output ratio advantages, so welcomed by the public. Through the development of meteorological SMS, SMS, edit, and innovative new services, etc. elaborated in order to promote the work of meteorological SMS ongoing.

The development of a meteorological SMS
(1) the development of meteorological SMS, we must first give full play to their initiative, actively carry out the work of local operators, the meteorological SMS operators into the scope of business for marketing by the operators to plan [1]. Meteorological department focus on product processing, and rich content to increase efforts to develop other aspects, the only way to promote the rapid development of meteorological SMS. In addition, we must also strengthen co-operation with major telecommunications sector to further expand the user base of meteorological messages, but also Other areas of advanced learning experience in business development, local conditions, to develop their own SMS.

(2) the development of meteorological SMS, need to increase the business of propaganda. To the development of weather Information services, a lot of publicity, such as complimentary shopping bags to customers, the weather symbol cards and other promotional items to students and parents Send curriculum teachers to take outside phone calls, prize promotions and other marketing active users, allowing more users to weather, weather concerns, both to attract new users, but also to maintain the relative stability of older users. To select Good time weather text messages free of charge to the user experience, because the demand for meteorological Information, usually related to weather changes. When a period of sunny weather even when the user is not concerned about the weather Information too. So, usually on a big change in the weather season, there is a larger system, or holiday time to come as free promotion comes the best time, so as to achieve the best publicity, because at this time the attention of Information users than in the other time to some more. the future , but also to strengthen the promotion of farmers and rural, as a starting point to further expand the user base weather messages.

(3) the development of meteorological SMS, to strengthen meteorological law enforcement. Severely investigating the illegal dissemination of meteorological Information of institutions and individuals, to increase penalties for their efforts to regulate the dissemination of meteorological information, the market for mobile phone short message service to create a favorable weather outside environment. Links to Research Papers Download http://www.hi138.com 2 Weather SMS editor
(1) first brewing, and then refined after detailed investigation. Came out in the weather, you should be thinking, planning, and then hands-on editing, and content of the message repeated scrutiny, careful examination, be sure to text refined, accurate and vivid and lively.

(2) accumulate more, more exchanges, often summarized. Meteorological messages prompt language to be close to life, full of knowledge and interest, in order to make messages appear "humane" [2]. This requires business people in their daily work accumulate more, thinking of life to observe more and more are taking note, and continue to sum up, in order to continuously improve the quality of meteorological messages and editing the editorial level.

(3) multi-reference, often learning. Each person's inspiration is limited, sometimes more in their daily work to draw on others some good ideas and creativity, while paying attention to weather and literature to enhance the accumulation of knowledge and learning, constantly learning and the work is improved.

(4) to formulate rules and regulations of meteorological message editing, while providing incentives and penalties. A clear division of responsibility and each month the quality of the editorial staff editorial evaluation, so that penalties and rewards, this only strengthened the editorial staff's enthusiasm and initiative nature, but also enhances the editorial staff of the responsibility to achieve the purpose of improving the quality of text editing.

3 Meteorological innovative SMS
(1) The user needs to carry out a variety of weather short message service [3]. As society develops, people need to pursue high quality of life is growing, so that short message service to promote the meteorological different social groups. For different industries users, publishers, meteorological targeted messages, such as the elderly care tips like little more than text messages, parents concerned about the weather information from school to school, farmers are concerned about the future impact of weather on agricultural production, etc., so that the emergence of different users and different needs. if based on different time and different user needs to work release, high temperature, heavy rainfall, the weather outlook and weekly live weather index forecast weather and a series of new SMS product, will better solve these problems. Users only need to send instructions to the service platform, we can easily obtain the information needed, as in the "supermarket" shopping as convenient access to SMS weather service products.

(2) introduction of fine weather text messages, to meet the needs of different industries. Since the different nature of the industry demand for different meteorological information, the current weather is a bulk SMS messages, each user receives the meteorological content of the message is the same [4] . especially the electricity industry, roads, the tobacco industry, chemical and other special industries, highly dependent on the weather information, weather services in the future should take appropriate measures to establish a professional publishing platform messaging users, according to the different nature of the industry, the introduction of suitable user needs at all levels of fine weather SMS services to meet the needs of industries.

(3) continuous Innovation and development. With the development of communication technology, the contents of the coming weather is not just SMS text message transmission, and satellite images, radar echoes of the animation will be passed between mobile phones, editing can hear, can see and unusual weather MMS will also be possible, weather SMS will have greater room for development.

4 References
[1] XU, Baiguang Bi, Wang Li, et al. Shaanxi Provincial Meteorological Analysis and SMS text messaging product optimization editing [J]. Journal of Shaanxi Meteorology, 2010 (3) :32-34.

[2] Jiang was red, cattle ling, Wang Lijing, et al. Meteorological messages editing and future development direction [J]. Information Development & Economy, 2007,17 (26) :219-221.

[3] Yun Qi Chui, Wang Xi Lei, ZHENG Yan, et al. On the well of meteorological text editing [J]. Anhui Agricultural Sciences, 2007,35 (27) :8759 -8760.

[4] Lu Xuexiang, Liang Miaozhi had Liping. Meteorological messages and the difficulty of writing [J]. Meteorological Research and Applications, 2008,29 (1) :82-84, 71.

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