On the aesthetic style of traditional Chinese imagery on Modern Industrial Design

Paper Keywords: Images in the traditional aesthetics of industrial design
Abstract: industrial design, art and cultural product of the integration of science and technology, and "image" and science and technology, but also belong to the same broad cultural context. Culture is the process of practice in human history created by the sum of material and spiritual civilization, Succession has not reversible. While generation after generation of artists and designers, are always attempting to get rid of the shadow of traditional Culture, create their own artistic milestone, but the traditional Culture, or go hand in hand, everywhere. Therefore, any traditional Culture, are inevitably the development of art and technology, have a very profound impact, and through art and technology, either directly or indirectly, related to modern industrial design have a huge impact.

1 "image" of the generation and practical significance
"Image" was originally the ancient Chinese philosophy of aesthetic category, which includes subjective "meaning" and objective "as" two levels of meaning. The so-called "meaning" is an intention, intention; "image" refers to things outside In forms of expression. With the changing times, and integration of imagery in the tradition of constantly opening up new space for development. "images" produced in the Qin and Han Dynasties concept, first proposed by the Wang, the main discussion in the philosophical context; Liu Wei and books the "image" concept introduced to the literary aesthetics, is the first description about the literary aspects. He In "<Liu Xie Shen Si"> wrote in his book: "Duzhao the Carpenter, and you see images while the transport burden: the Yu-Wen cover the first surgery, Moupian the big end. "It refers to all the artists to realize thoroughly the use of pen and ink of life described the scene imagined. Here, Liu Shan pointed out that" image "is another blend of mind and matter, in the images perception arising from top, and certainly the "image" in the important role of artistic creation. It also was "image" in the artistic creation to open up a new way of thinking and fields. it produced and exist in the industrial design aesthetic activity that is a rational scientific proposition. Therefore, the study "image" of the impact of industrial design is of great significance.

2 "image" shape the relationship between modern industrial design
"Image" is the core of the modern concept of aesthetic system, is also the core concepts of design aesthetics, industrial design is the "image" of thinking results. Here we use can be classified in accordance with: according to the needs of production and life function generated imagery and to pursue higher spiritual pleasure both aesthetic image for the purpose. The former is useful for the purpose of real in real life some thought the specific product. In theory, this "image "the aesthetic design is the theory of aesthetic principles to the field of material production and daily life resulting from a branch of aesthetics, it is the pursuit of material production processes and changes in the environment of human life, its core functional areas of the United States. which is a spiritual dimension, according to the imagination the image of the formation of a show, it can cause people think of many things, is to make people see the works of designers at the same time, to convey the sense of ideological content. The two concept of reason and intuition, knowledge and creativity, utility and non-utilitarian nature of the high degree of unity.

From China in terms of traditional aesthetics, "Image" is similar to the imagination, the imagination can be considered "art." The industrial design is the product designer products materialized artistic imagination, a concrete manifestation of human nature, which directly for the people production and living services. the design process of the "image" is actually a designer product model in the brain, "Love, King," the embodiment, it is directly related to the effectiveness of product design; "image" and industrial design has a close relationship, a causal relationship between the two indispensable for each other system. "Love" (image), "King" (product) but the aesthetic image of the unity of the basic structure. "images" can not restore the simple "love" can not Restore simply "King." leaving the subject, "Love," "King" can not appear, have become a "virtual view"; from the objective of the "King", "emotion" can not produce, have become a "virtual "Love; both of which can not produce aesthetic images. only" love "," King, "the unity, in order to constitute the aesthetic intention.


3 "image" in the form view in the profound impact of industrial design
"Image" style view of influence in industrial design covers the past and present, everywhere. Ancient artifacts are based on production and life of early human needs, the role of thinking, after producers in accordance with the "product" of the use of functions, for "image" after the design, according to production (live) needs, after simple processing after completion. If the people 5,000 years ago during the production of wood Yangshao locks and other daily necessities is the evidence. Today, the hand into the past modern industrial production, currently on the market some of the design using modern means and methods of production out of the exquisite design of industrial products dizzying gap chaotic, dizzying, the designer of these products in the brain, "Love," "King," the high degree of unity. That is the traditional "image" style view of modern industrial design embodied. Links http://www.hi138.com Research Papers Download produced in Europe, modern industrial design, the 19th century after the industrial revolution, the West began to develop industrial mode of production, expand the modern design suitable for industrial production and the formation of many different styles of art and design schools and systems. In China, although not the experience of the Western industrial revolution, but, studious of the Chinese, has long been actively bringing the modern design ideas, theories, methods, introduced to China, and has been advanced to the Western science and technology to revitalize the Chinese nation, round hundred years of power in modern history the dream of the Chinese people. This modern science and technology combined with the traditional symbol of cultural reference , that is, 20-30 years of the 20th century, Sun Yat-sen in Nanjing; 50's Beijing "Ten Construction"; 90 Millennium Monument in Beijing; and the rise in the 80's, still in the ascendant, remarkable national "urban development fever. "In these buildings, not only the advanced Western science and technology, but also has a Chinese native traditional" image "the epitome of aesthetic style.

In summary, the "image" in the modern industrial design had a profound effect, there is no "image", there is no modern art design, it is because the designer to use of the product features a scientific, artistic, beautiful, modern design was developed to this day.

4 Conclusion
The current design theory and methods of industrial products as technology advances by leaps and bounds. As the designer of industrial products in developing countries, not only to grasp and understand the Western concept of modern design, style, fashion and "functionalism," " international style "," national characteristics "and other words, it should tap the nation's cultural and artistic essence of traditional aesthetics, the design can help designers make the right product positioning. In this regard, the Italian product designers do for us a good example. They are often designed as a philosophical and cultural issues to discuss. The 20th century from the 70's and has been an outstanding industrial design in the creation of works of national, cultural taste of the product design, product design as the preferred elements to treatment, to make their product designers through the design period of confusion.

Today, we explore and study the "image" shape the essence of Chinese traditional aesthetics of the modern industrial design, will help us through the Chinese and Western forms of the surface of industrial product design, product design, to understand the deeper meaning Only in this way, we can make our design philosophy and aesthetic concept of integration into the international design of the tide, part of the international design Culture to the world from the local community. In the world of industrial design plays an important role in the stage. We have every reason to believe that , the huge Chinese market to our design industry to support, global perspective, the market focus on China, the design will also shift the focus to China. Links to Research Papers Download http://www.hi138.com