On the development of tourism e-commerce Shangluo

Abstract: The Tourism e-commerce, Internet-based Tourism enterprises is provided by Internet technology. Use of computer technology, electronic communications and corporate marketing network system access and the formation of a new type of commercial activities. Tourism will be the future of Tourism Development of e-commerce have a direct and significant impact. In recent years, Tourism has become an important pillar industry Shangluo, how to use modern information technology and e-business Shangluo the economically underdeveloped areas of the tourism Development, to achieve a leapfrog Development of the tourism industry urgent need to address the problem. This paper describes the status of Shangluo Tourism, based on the Development of tourism e-commerce from the start Shangluo, analysis of the current Development of electronic commerce Shangluo tourism the main problems and the corresponding development strategies.

Keywords: tourism; e-commerce; Shangluo; Strategy

With the computer technology and the rapid development of network technology, the Internet become the television, newspapers and radio mass media after the fourth largest. E-commerce via the Internet as a new business model, greatly changed people's way of life and economic operation mode. commerce, combined with modern information systems and tourism industry represents the future direction of development of tourism. Tourism emergence of electronic commerce, breaking the restrictions of time and space and improve the tourism product of the transaction efficiency, reduce transaction costs in At the same time to maximize the integration of tourism information resources, it is an important direction of development of tourism, but also to promote tourism development in less developed areas important means.

Therefore, Travel e-commerce can bring fundamental change to the Shangluo, Travel e-commerce can make Shangluo tourism resources into tourism products, tourism Shangluo how should effectively combine e-commerce and tourism, these are worth considering. Based on the analysis of e-commerce development Shangluo tourism, tourism put forward for the development of electronic commerce strategies Shangluo.

The concept of a tourism e-business Travel e-commerce e-commerce industry in the tourism industry in this special field of application, refers to the network as the main tourism information database, e-business bank-based, electronic means using the most advanced operation of tourism industry and its distribution system business system. It is a collection of the customer psychology, consumer psychology, business psychology, and computer networks and many other subjects, to show and promote the "network" and "tourism" value, with operations low cost, wide range of users, without constraints of time and can communicate directly with users and other characteristics, provide a more personalized, into sexual service.

The main function of tourism e-commerce can be summarized as the following: (1) information services. Including tourism-related information (such as hotels, Travel agencies and civil aviation flights and other information), information on tourist attractions, tourist information and Travel tips line online query . (2) online booking service. the main provider of hotel rooms, air flight tickets, travel agents, tourist routes and other aspects of real-time, dynamic online reservation service. (3) customer service. refers to the book through the system and the organizations, groups, individuals and agents (refer to The hotel, aviation, travel and other related services) in real-time online business negotiations, managing their own reservation records.

2 Shangluo Shangluo City Tourism Development in a long history of tourism development. Currently, the city has developed more than 10 at the tourist attractions. Which National Forest Park 3 (Watkins Gap, wood king Niubeiliang), provincial Forest Park 6 (Tianzhu Mountain, the black dragon mountain, Jade Mountain, Business Hill, Yu Xu-dong), two provincial-level scenic spots (Zhashui cave), National Water Scenic Area 1, the state-level scenic spots 3 3A, forest The total area of the park development to 16,700 hm2. which: Zhashui cave, business Nanjin Si Gap, Danjiang drifting has become the city's tourist highlights. The city has 33 tourism enterprises, tourist-star hotels 10, 41 family of non-star reception unit, travel agents 6, farm more than 640 music, tourism directly employed more than 4,000 people and indirectly employing 10,000 people. in urban construction, and to create a landscape garden city as the goal of eco-tourism, central city Travel services are maturing, the unique landscape garden eco-tourism city thirsty. "fifth" period, the city has received 300 million tourists trips, to achieve consolidated revenues of 500 million yuan .2006, the city tourists 117.2 people to realize revenues from tourism 246 million yuan, the city's GDP, accounting for 2.1 percent annual tourists .2007 2.6 million people, achieved consolidated revenue of 533 million yuan, accounting for the city's GDP of 3.9%. at least 3 years to complete the "Eleventh Five-Year" tourism development goals. As the end of July 2008, a total of tourists 221.29 million, achieved consolidated revenue of 595 million yuan, an increase of 9.73%, respectively, and 19.74%. the travel drive features become more prominent, Shangluo tourism has become a new economic growth point.

3 Shangluo tourism problems in development of electronic commerce administrative impetus to less than 3.1 Shangluo various tourist attractions are fragmented, decentralized management, it is difficult to form the Group of the business advantages of tourism enterprises will result in overall weaker Shangluo . However, the development of tourism e-commerce is a big upfront investment, return on investment cycle is long, relative to risk the high cost of small business projects. As a result the majority of tourism enterprises are unwilling to invest in the tourism e-commerce; Shangluo travel attractions, cultural monuments to communication on the Internet is not a system, unified and coordinated organization. and appear on each site area, attractions, hotels, repeated introduction. Moreover, due to the economic development of counties and districts Shangluo asymmetry, resulting in unbalanced development of tourism information, travel information has not yet built the authority of the resource base, tourism, poor sharing of information resources. Links to Research Papers Download http://www.hi138.com 3.2 insufficient attention to tourism enterprises in the tourism enterprises Shangluo For the construction of a lack of corporate Web site a high priority. Currently most of the city tourism enterprises similar content, outdated information, updated in time, traffic is almost zero, it is neither beneficial to establish a brand image, but also the possibility of losing an opportunity, so can not form scale tourism enterprises, but also can not be effective online marketing and booking in order to save time. There are still a phenomenon that is the building of tourist enterprises in their own way behind closed doors online, do a lot of duplication of effort, wasting resources and funds, there is no information-sharing situation, but reduces the network function. In this case, the number of travel Web site up immediately, but companies are not guarantee quality. At the same time among the same industry without proper organization and coordination mechanism, the lack of a unified information technology to improve understanding of tourism, the tourism enterprises blindly to build your own website, that this is a fashion, a trend, building on the site lack a deep understanding of the need, so there are some perennial updated almost no tourists to visit tourist sites.

3.3 poor interactive online travel site, e-commerce products and business means the success of a single real-time e-commerce sites have a strong ability to communicate, not only Contacts and diverse, and can complete the transaction online immediately. But Shangluo situation, Most of the online travel e-commerce site interaction was low, many do not even have this feature, the vast majority of online booking function is not only the telephone and e-mail can contact, so missed a lot of trading opportunities. For example, in Shangluo Tourism Online While eating , housing, transportation, travel, shopping, and other columns, but if really want to live in a hotel must also hit the hotel phone.

In addition, the site with the travel agencies, hotels, and lack of communication between sites, data sharing and other reasons can not be made after the release of online information, lack of real-time and interactive, giving consumers the unnecessary trouble.

Although the majority of tourism enterprises Shangluo have flocked to the Internet, seeking to develop new opportunities, but most of them simply travel Web site also describes the network as a business, attractions and tourist routes of the tool can not recognize the enterprise core business processes, customer relationship management and so extended to the Internet, to make our products and services closer to the user needs to reflect the great value of the network. In particular, online reservations and customization, the issue was particularly prominent. Looking at Business Rockwell City, travel sites, real e-commerce related to tourism, to give visitors "travel packages" almost none.

3.4 Shangluo lack of personnel to do a good job tourism travel e-commerce e-commerce, human resources issues is very important, tourism site construction, operation and management involves a wide range of knowledge, travel e-commerce practitioners not only to a higher network technology, e-commerce knowledge, should also have expertise in more skilled tourism and marketing, management and other aspects of knowledge, in fact, it is precisely this lack of Shangluo now familiar e-commerce are also proficient in the tourism business compound talents. travel e-commerce training professionals interested parties have not yet attracted widespread attention.

4 Shangluo 4.1 Tourism Development Strategy of e-commerce leading role in the government, strengthening infrastructure and e-business macro-environment Shangluo the development of tourism industry has unique advantages, consider the tourist areas of railway, highway and other transportation facilities and communications, utilities , energy supply and other infrastructure to implement a certain degree of tilt, in order to pave the way for tourism development Shangluo, the Government from the concept of long-term prospects, etc. to guide the enterprise. E-commerce is a highly sophisticated system of division of labor. many of the relevant departments need to rationalize resources and deployment. Tourism Management department to increase the management and macro-control and optimize the resources, both from the hardware and software needs to keep up with the development of society, to improve their own level, thus promoting the hotels, travel agencies, attractions and other related companies development. In addition, as an emerging industry. the government should give preferential policies related businesses on the support and funding, and resolutely implemented.

4.2 The establishment of tourism travel e-commerce web site development Shangluo
Services, particularly important to establish a specialty travel Web site. Travel site personalization, user-friendly, international tourism Web site the formation of the 3 directions. Travel site information database should be established to tourists, including tourists, as the name, age, occupation, hobbies, income, place of residence and previous spending records in the company; should also establish a good customer relationship system, the use of the network from tourism enterprises to build interactive communication platform with customers, such as forums, online customer service, virtual communities and so on is a specific form of the platform. This user-friendly platform for understanding the structures is conducive to customer needs human care. On the one hand, tourism enterprises can also adjust the tour prices based on demand and open up tourist route; the other hand, within the unique Shangluo natural beauty, history, landscape, rural folk style is attracting large number of domestic tourists, travel sites should make use of Shangluo national standards or accepted business language to provide information, making it for Shaanxi, serving the whole of the Tourism e-commerce platform.

4.3 step up publicity efforts to promote serious Research network Strategy, network marketing and then actively carry out excellent website if you can not get as much visitors, the site also can not play its due role. Website promotion in many ways, such as search engine registration , exchange connectivity, online community marketing, advertising and so on. all tourism enterprises should be based on the characteristics of your site, select the correct ways to promote, develop the network to promote strategies to create online marketing environment, the implementation of network marketing. both Shangluo should also use the TV , newspapers and other media publicity Shangluo travel e-commerce, consumer groups so that the general understanding of tourism e-commerce easy, fast, economical and other advantages.

4.4 The integration of resources, the establishment of the city's tourism resources travel resources database database is based on tourism and the basis for e-commerce development. Internet resources in the tourism a bridge between the database so that the whole tourism industry can get quick information exchange and transfer. Therefore, business Logan County Tourism departments and enterprises should increase their information technology, and active support and participation of provincial, national e-commerce network and travel resource database construction, the city's tourism and travel e-commerce platform data sharing, and promote the common development of the city's tourism industry. Links http://www.hi138.com Research Papers Download