Building characteristics and cultural city of Baoding and cultural soft power to enhance

Abstract Baoding as historic and cultural city, has a rich and unique cultural resources, how to use these resources into Development strengths, thereby enhancing the cultural soft power become a major issue be urgently addressed.

Keywords:: cultural city, cultural characteristics, cultural soft power, innovation and strategy.

In recent years, as a national historical and cultural city of Baoding, attaches great importance to cultural Development work. The face of Culture-led new situation, new opportunities, how much brighter this flagship polished, apparently to build a city rich in Culture, geographical features, no doubt construction of historical and cultural city of Baoding, improving cultural soft power, an effective way.

First, focus on highlighting the unique history, Culture, effective use of the cultural heritage effects.

For historical and cultural city, its features reflect more on the unique historical and cultural connotation implied, in the historical and cultural monuments on the protection and restoration, not only between the original construction repair antique buildings, as much as possible destroy the unique historical appearance and respect for the history of style, but also pay attention to dig out the history and Culture different from his city of Baoding, the unique Culture, highlighting the unique historical and cultural significance of Baoding.

Baoding old city known for the Ming and Qing style, especially along the Yuhua Road, the urban concentration of more than 90% of monuments, historical and cultural heritage is the embodiment of Baoding.

Repair of the main building in the old city at the same time, should establish permanent protection of ideas, develop long-term protection restoration plan, and continuously improve the supporting facilities make the region more and more historical appearance and a perfect fusion of the surrounding environment, thus making it a unique display of Baoding key areas of historical and cultural style. For example, west of Avenue - Governor's Office - Ancient Lotus Pond - Daiji House - Bell Tower as the axis, can develop the characteristics of rich rhyme, "visit the ancient city of historical and cultural features gold zone" to highlight the characteristics of ancient historical monuments and products, a set of culture, Art, architecture and landscape in one of the classic sightseeing places. along engaged in activities related to traditional culture, to play some of Baoding, Baoding old signs to promote the features to minimize the modern business atmosphere. modern business management, vehicle flow and shopping can be planned move to new area, a clear distinction between ancient and modern history of Metro city function, so that culture is clear, both to maintain the integrity of valuable historical and cultural landscape, the scale and coordination, more prominent city rich The rhyme cultural implication, so that visitors really feel the early Ming Qing Baoding unique history, culture, polish Baoding "historical and cultural characteristics of card", but also improve the traffic pressure on the center of Baoding and sanitation, to enhance the overall image of the city.

On the historical and cultural heritage should always adhere to the "combination of protection and Development" principle, restoration and Development of multi-cultural city in the considerable historical and cultural attractions. Currently, the city has developed a small spot, tourists can visit the Governor General to the DepArtment of Baoding and Lin two pools, the city's Tourism industry and the city is far from Han, Baiyangdian, Yesanpo compared to other peripheral. In fact, the city's Tourism resources, there is great Development space. Therefore, all historical data can be recorded on the reflect the cultural characteristics of the historical landscape of Baoding, should be to restore and development. as with the Governor's Office and the DepArtment is repairing the Qinghe Road, Baoding official expression can be developed in the "leisure and culture, government offices," and with the ancient pond, calligraphy can be developed reflect the Baoding Art of calligraphy and cultural characteristics of the pond. In addition, you can create a cuisine and famous old Baoding, Baoding, in pArticular, played some of the prestigious history of old food signs, such as Zhili Governor in the east of the original word of mouth is very good in the old "Ma old chicken shop" The original is located opposite the Lotus Pond, Baoding in the history of diners look at the crystal beauty overlooking the Lotus Pond "Lake Spring Hotel", as well as white buns Chapter, Old No. Haggis soup, cover fire and other white meat.

The historically well-known side of the old, long years are a valuable asset left to Baoding, if the name be restored, will no doubt attract people to go taste, memories become a major highlight of the ancient city tour.

As another example, many houses on both sides of West Street, built in the Republic of China, is the most commercial and cultural characteristics of old Baoding Street, West Street, if the original characteristics of the Republic of China to be repaired, to reproduce the historical character, preserve its distinct times continue architectural features, consider that developed into "movie West Street, Baoding, China", and or opened up to show the history and culture Baoding, celebrities, historical events, ancient legend, the name of the ancient city of origin of such topics as historical and cultural exhibition, the Republic of China to develop green Tourism, etc. , can be a highlight of the tour to attract domestic and foreign tourists. Meanwhile, the consolidation of all the historic look of a serious departure from its business premises, a reasonable business development, multi play some old signs and, if known a hundred years old, "Jiang Yuan Huai Mao", "Manpower Hall "," Daoxiang "," lerentang "and so on, there has been renowned city, meaty taste of the" Liuweizhai "diet industry, the four famous gardens," Feast Paradise ", each faction into a variety of calligraphy inscribed commercial tablets, etc. These signs not only embodies the old West Street, features the history of commercial culture, but also historical and cultural city of Baoding show its unique historical and cultural connotation of a very important aspect. Everbright if they consider to be restored, you can build a cultural city of Baoding another characteristic external window, and then expand the visibility and reputation, as a cultural effects into good social effects and economic effects to create conditions.

Second, the integration of cultural resources for the brand, focusing on Baoding characteristics and culture of brand building and strengthening brand driven effect.

To Baoding, the current three to focus on building a good brand of culture: cultural characteristics of the brand --- the first "China Power Valley ecosystem, the country's first new low-carbon" city, leading the new trend of the future construction of a model urban city brand . establish the "Eco Electric Valley, a low-carbon City" features the brand, building energy-saving low-carbon city, cultural city of Baoding in the process of building an important measure. At present, the development of Baoding in achieving the characteristics of the road has been a useful attempt, and has made obvious achievements. solar panels everywhere, all the roads high-tech zone with solar power street lights, all the intersection traffic control signal system using solar energy, the world's first and only power-style hotel --- Power Valley Jinjiang International Hotel, etc. , have a walk in the forefront of the country, showing a strong potential for development.

"Eco-Electric Valley, a low-carbon Metro" concept is working with the current global trend of development of low-carbon economy fit, comply with the state to adjust the industrial structure, transform the mode of the trend, suggesting the development of low-carbon economy is currently faced with urban development The major development opportunities. a good opportunity for building long-term development of cultural city can not be underestimated, and Baoding to build a city with unique culture, we must with their own unique advantages of the new energy industry and seize the opportunity to continue to fight the characteristics of a good brand of low-carbon energy, and promote cultural city building toward a higher level of accelerated development.

The second culture brand --- "champion cradle" of the city, to build large-scale sporting events featured brands. Baoding is vividly described as "the cradle of sports champions," "Sports City." Baoding success of the basketball culture festival, Diabolo Art Festival, Langya Mountain Climbing Festival, respect festival, and other cultural activities, fitness shows, to create a number of cultural connotation of the major sports events is to demonstrate the cultural city features the image of an important strategy. a comprehensive upgrade to the activities of cultural taste, into the Baoding the unique spirit of sports culture, highlighting Baoding as a "sports city" profound cultural connotation, highlight the vibrant, healthy spirit, expand the reputation, the second should Basketball Festival, Diabolo Arts Festival, Langya Mountain Climbing Festival , respect for cultural festivals Fitness Festival as an important cultural resources, the formation of long-term development of mechanisms for cultural festivals, firmly rooted in the ancient city, unremittingly, drawing on experience, enhance the sense of innovation and continuous injection of new cultural vitality, to develop newer and more improve the cultural festival brand items, the three projects to strengthen domestic and international sports exchanges, the establishment of high standards of overall performance of the "China Baoding sports exchange center" and a large-scale international sports communication major venues, the contractor of domestic and international major sports events activities, full use of "champion effect", invited Baoding nationality or well-known champion athletes participated in mass publicity of Baoding, Baoding promote, with international influence of the brand sports activities, expand its influence to raise the overall image of Baoding Physical characteristics, four to be increased investment in large parties, perfect infrastructure, good atmosphere all the people involved, regularly carry out all reflect the cultural characteristics of Baoding National Physical Fitness Day activities, fitness activities to build the brand. planning and construction to adapt to different people, different uses of a variety of sports facilities focus on healthy schools, communities, squares and other cultural and sports activities, supporting facilities, to truly create a wave of national fitness campaign, highlighting the true "champion of the City" feature. Meanwhile, the establishment of a variety of Elite Sports Training Base, popular sports skills, establishment of selection, training, transportation support system for the "Champion City" back large amounts of outstanding talent.

Third culture brand --- "China Excellent Tourism" of the city, to build the national Tourism center featured brands.

Baoding is rich in tourism resources, known as "China Top Tourist City". Baoding city to build a culture, we must lay the cultural tourism brand in the "four continued" on an issue. First, in order to promote continued to build Baoding boutique features the theme of cultural tourist routes, and striving for national excellent tourist routes, and second, has introduced a rich and well-planned large-scale tourism and cultural features of Baoding cultural festival known brands, in addition to introduction of "red tourism Baoding, China Culture and Art Festival", " Baiyangdian Tourism Culture and Arts Festival in North China ", the content can be developed with the Governor's Department of Culture," Culture and Art Festival in China, Baoding government offices ", with built Yanzhao Wang Yi County, Taiwan Jobs and gold Jing Ke Ci Qin the story of the Yi River and crossed the Zhuozhou "Taoyuan trio" of three cultures, development of "traditional virtues of Hebei Culture and Art Festival", and many more cultural orientation to show the unique charm of Baoding, third, and improve the cultural connotation of tourist spots, tourist spots in the building of the cultural symbols of Baoding symbolic meaning of cultural landscape. organizational talents of high-quality professional travel planning, operation and management, enhance cultural tourism Baoding reputation at home and abroad, four to dig historical tourism resources, development of new tourism ideas. for undeveloped or developing attractions enough strength to continue to intensify efforts to develop at home and abroad to enhance awareness and increase tourism prospects for development. For some of Baoding is located in the county's rich historical and cultural connotations are still wandering in the obscurity of the tourist attractions, such as equally important as the Great Wall is far not pass the Zijingguan Badaling, Juyongguan so famous at home and abroad, need to increase capital investment, expansion of publicity. For modern Baoding rich historical and cultural resources should also dig, like Baoding Military Academy , of Education Common experiments, Gao Yang and other work-study movement in modern history has far-reaching value of the modern history of tourism and cultural relics, can be developed into a "Tourism and Culture in Modern China, Baoding" line, add a new tourist highlights.

Third, the attention to the cultural construction of people's livelihood, development-oriented characteristics of the ancient city of popular culture, enhance the cultural quality.

Improve the urban culture and cultural livelihood of the people to pay attention to soft power, to a large extent, cultural livelihood of the urban culture-building and soft power is important to enhance support.

(A public building and cultural city on the conscious participation in the revitalization of Baoding city is to build awareness of the importance of protection.

Cultural policy through advocacy, television features, newspaper network approach to strengthening awareness and advocacy efforts, in the whole of society to promote the construction characteristics of the significance of cultural cities, popular culture, ancient history, and constantly enhance the cultural identity of all people, the feeling of belonging and pride sense, resulting in love of Baoding, Baoding dedication, the development of the conscious thinking of Baoding, enhance the city's solidarity and cohesion.

(B speed up the construction of public cultural facilities, the construction of full range, rational layout, different ages at different levels to adapt to the needs of people, public cultural place. Baoding City is a famous long life, old age should be particularly concerned about the spiritual needs of older construction sites, such as Tai Chi Sword class gym, calligraphy Music Museum of Art, flowers, birds, fish and insects breeding hall, chess entertainment hall, tea health museum and so on, to create recreational and cultural characteristics of the red sunset, the respect and care for the old ideological order of the day, as the ancient city of Baoding, a major highlight cultural characteristics. Links to Research Papers Download http://www.hi138.com (c vigorously prosperity popular culture, cultural series organized by theme features a variety of activities to enrich the spiritual and cultural life of the people, improving cultural taste. especially for mass spread in the community cultural characteristics to strongly encourage the effort to build so that people when the main character of the people to display their talent really belongs to the ancient city of "people and cultural arena," so that city and cultural characteristics with the people.

(D attention to the community culture to promote cultural activities in Baoding into the community. As civilized norms Households organized activities, community of color weekend, fitness and entertainment activities, community reading angle, arrangement, vocals, songs will be red Baoding moral civilization, drama fancier will, the old Summer film into the community, and other activities, hire expert consultants for the community organizing health health, legal advice, financial and investment seminars on various topics, held flowers, embroidery, paper cutting, Go chess, painting and calligraphy skills to demonstrate their communication activities. established community arts troupes, community cultural festival, a typical community setting to point, and to promote exchanges between communities learn from each other, the joint together to create a harmonious community District to build a happy life the residents to their homes.

(E development of the local characteristics of Baoding night culture. To promote the cultural heritage based in Baoding, a rich cultural content of the night to enhance the cultural quality of the night, abandon the "bar", "disco", "bar" like the traditional model of restraint, the development of set of knowledge, fitness, arts and leisure as one of the diversified, high-quality cultural consumption, such as learning Research, type of fitness regimen, type of self-cultivation, arts entertainment, social communication type, shopping leisure, and so on. timely extension major shopping malls, libraries, museums, youth palace, gymnasium, swimming pool and other public places open for the night, the full development environment for cultural creation, and gradually form a cultural night with a scale of economic development circles.

Improve the utilization of the major cultural square, holding different ages, different industries, different levels of mass culture, the broad participation of various cultural activities, create a cultural square activities Baoding characteristics as to meet people's spiritual and cultural needs of the long and splendid culture heritage ties Baoding .

Fourth, strengthen the concept of cultural innovation, and promote cultural institutional innovation, enhance the characteristics of cultural vitality.

Building characteristics and culture of innovation is full of vigor and vitality of the power source is also important to enhance the protection of cultural soft power, current we must focus on the cultural connotation of innovation, concept innovation, system innovation, industrial innovation, dissemination of innovation, management innovation, and many make a fuss to build a culture of innovation system Baoding characteristics.

(A financial and cultural innovation in the cultural landscape to enhance the cultural quality, at the prominent cultural personality in the details. Urban Characteristics show the city's competitive advantages, but also the city's charm. Construction and cultural cities pains in the details to highlight the city's cultural personality. First of all, the design of buildings in the city to avoid the thousands of city side, in the shape, design, materials, color ignited a unique cultural meaning of Baoding, and secondly, through the addition of various types of cultural landscapes, such as culture, sculpture, culture and cultural corridor walls, etc. , the unique historical and cultural celebrities Baoding, historical commemorative events, folklore, the origin story, historical sites and other cultural content which cleverly integrated into focus a number of additional high quality, culturally iconic symbol of the classical sculpture, making cultural city an integral part of the very characteristics. Baoding Masters history after another, there are some major historical events in the city's main intersection, the main building, Cultural Plaza additional deeds reflect the history and culture of Baoding, a major monumental sculptures of celebrities, prominent historical and cultural meaning in libraries, museums, famous sculpture inspirational additional campus, highlighting the academic and cultural atmosphere, in neighborhoods and communities, supermarket shopping malls, parks, additional modern sculpture, highlighting modern culture. There is also the landscape in an urban environment, such as in the Baoding Road Green Belt planted flowers, coupled with seasonal flowers to be dotted, rather than thousands of the city the same color of the evergreen shrub, then it will beautify the environment, but also highlight the characteristics of Baoding, Baoding deepen their understanding and love.

(B promote cultural and economic integration of innovative elements to speed up the driving force of economic development, culture, development of creative and innovative as the core engine characteristics and culture industries, and enhance cultural soft power. A culture of innovative ideas to strengthen and build a sound culture innovation system, the various cultural elements of the integration of economic ideas, to accelerate the penetration of the economy, nurturing a distinctive regional characteristics of the corporate culture thesis "target =" _blank "> corporate culture, business culture, products, culture, and take an innovative model of industry the road, opening up the city a new growth point of economic development, second to open the development of ideas, development of cultural industry development Baoding features the long-term goals, the overall plan and specific implementation measures. with Baoding status of cultural industries, relying on high-tech zones in China Power Valley National Ecological a good environment for industrial development zone, active cultural and creative construction of industrial park in Baoding, the founder of the national center of cultural and creative industries, the three led to an innovative cultural industry cluster development. to establish the cultural industry reform, encouraging cultural innovation, and increase innovation efforts, its as a leader, learn successful experience from point to area, and gradually promote and strengthen related resources best meet the use, the emergence of a regional characteristics and cultural industry clusters, thus breaking their own for the camp isolated situation, reduce the cultural industry development costs, cultural industries to improve the overall competitiveness of Baoding. For example, you can rely on the county level, cultural industries, increase the technology content, in-depth integration of cultural elements, and promote industrial upgrading, the Yasukuni's "Chinese capital", Yung City "city of Chinese men," baigou "China luggage capital", leaving the history of "China's fur are" created as industry consolidation and other advantages of both traditional features of the historical heritage, but also a new culture with a strong element of the cultural characteristics of large-scale industrial clusters County. by increasing the product species, to expand the industrial scale and strengthening industry clusters exchange of experiences and information between the mutually beneficial cooperation, expand the channels, to promote the rapid development of cultural industries operating, using a variety of advantages Baoding cultural industry bigger and stronger efforts to enhance the overall strength of the cultural industry, jointly safeguard the sovereignty and the city of Baoding interests of cultural industries, the four to play in Baoding, universities, Research institutions intellectual resources, and form the government, universities and enterprises to create a joint "Creative - Production - Application" as one of the characteristics of the cultural industry chain, quickly converted into creative economic outcomes, accelerate the upgrade of cultural soft power.

(C focus on increasing innovation and culture, share and maintain Baoding "old" sign vitality. For some existing Baoding "old" signs, to focus on the production, packaging, flavor and so links should be added, such as the "old" the origin, the meaning of such cultural and historical heritage of innovation culture share. For example, in production, the integration into the rich symbolism of the unique culture, to make our products become the carrier of culture and touches the consumer to buy. in the packaging design, design a variety of packaging materials, pattern, color, shape, consciously into which the cultural elements and improve the quality arts and culture, giving products of different styles. In flavor, the flavor in the main, based on the design of a variety of flavors for different geographical and broaden the "old" consumer market, resulting in cultural value, Baoding grow old signs.

(D to create innovative talents cultivation and the introduction of mechanisms. Must be innovative cultural talent as a fundamental mechanism to promote the work of innovative talents. To actively create conditions and a plan to cultivate cultural awareness, understand the culture of management, cultural management of the compound will expertise. Also, pay attention to Baoding university innovation to build a cultural soft power, fully rely on the university's science and technology human resources and advantages to the school to promote the city. actively build a culture of high management personnel, the introduction of innovative personnel, planning personnel, as the cultural city the backbone of sustainable building sufficient reserves, and strive to make human capital, to attract and retain qualified personnel, with good talent to work to achieve cultural city of Baoding, the construction of large-scale development, to enhance the cultural soft power.

(E constructing the characteristic culture of innovation mechanism to promote diversification of culture. At all levels of government should work as the key characteristics of culture and unremittingly, to integrate resources and establish coordination mechanisms to achieve the optimal allocation of resources, cultural characteristics, the formation of culture, build the force, the realization of cultural soft power, construction and urban development simultaneously.

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