The development of China's national cultural foundation Animation

[Abstract] With the deepening of reform and opening up the road, the contact between China and the world becoming more and more frequent. The transformation of Chinese society and Western cultures in China, the spread of ideas, so that the original mainstream culture and elite culture by the mass cultural challenges and questioned the depth of digestion in the consumption of popular culture and entertainment in order that the concept of Chinese culture and ideology has been a great influence. while science and technology continue to accelerate the modernization process and the era of the culture industry, and their worship of the infinite material interests, the Chinese animation industry from the inside out by the unprecedented challenges. How will the development of Chinese animation, which was discussed this Article.

[Keywords:] animation, culture, animation industry.

First, enhance the cultural vocabulary.

Integration of world economy development, so human culture also tend to blend global convergence in the process of globalization which, in order to avoid losing their own independent cultural character, we must to the depths of the deep traditional culture extension. So "nationalization" of roads, the development context of globalization has become inevitable, the development of the animation is no exception.

Chinese local culture since the mid-19th century, began to collide with Western culture exchanges, continue to enrich and grow, it is recognized for China's own culture is inseparable from the world cultural and historical references.

Advanced foreign culture, we should dare to learn and absorb. Tianshou famous country Artist said: "The alien tradition, must carefully absorb nutrients, so that academic progress, faster, more robust also. So in terms of the Art , due to technical methods, tools, materials, geography and climate, national character, habits of different, often a pArt of a context, there is not integration, should not be absorbed in order to keep the organization of different forms, styles, habits, and glad to see people happy to learn of the requirements, not gulping, lost in the choices. "[1] 18 So learn from foreign cultures, we should have a choice, to meet and develop their culture requirements, must not be putting the cArt before the Reference to world culture lose yourself. establish independent cultural character animation development is the inevitable choice, and only dig their own individual characteristics and national culture to the era of globalization context, the formation of a unique and distinctive artistic style and aesthetic quality.

"Chinese School" to have had diverse and distinct cultural identity and artistic style, resulting in the formation of the whole art of the rich and diverse cultural landscape. "An artist can not just use someone else's ready-created image, to express its special experience, he must personally experience to create the image for themselves. "[2] 196 per animators will be there for the same things and experience different feelings, only your personal understanding and cultural heritage of art applied to the creation of the animation to go, to form a unique art style and fresh artistic life, and thus to show people a new aesthetic vision and the development of a wide range of animation art scene.

Second, grasp the cultural psychology.

March 2000, issued by the State Administration of Radio <"On strengthening the animated introduction and play the Administration of>> requiring each television program every day, play time for the introduction of animated cartoon broadcast of the total may not exceed 40% . Although we adopted various measures to strict foreign animation playback controls, but still unable to curb the large audience of foreign domestic animated enthusiasm, regardless of whether the animation with the foreign cultural invasion means that hidden deep in the colonial sense of how much, how Mi projects sowing chaff ... ... the least we can work from a lot of foreign animation seen, its really good side there has to attract the audience's side, but also tenacious, ambitious, highlighting personal side, while its animation work not only embodies the rich color of exotic culture, also has popular, entertaining times. precisely because of the animation as the representative of the Japan-US foreign animation audiences of all ages to meet the psychological and aesthetic needs of the aesthetic, it makes the audience psychologically had agreed, resulting in great interest and enthusiasm.

Now foreign animation has come in, but also through the accumulation of more than 20 years, generations have been bred in our American and Japanese animation fans, who already had some foreign culture's psychological identity. We face the problem of cultural workers, not how to change the audience's aesthetic taste, but how to deal with this situation. simple control of their playing time and does not impede on their preference. We should proceed from reality, starting from creation, starting from the aesthetic psychology, This is the long-term development strategy of China's animation an important part. a motion picture quality and improve the aesthetic quality of the double is the only way for the development of Chinese animation. We should not be large-scale animation of foreign "invasion" to avoid, but should be bold face, and the exchange of dialogue in the creation of its successful experience and development model, and absorb the excellent results, Learn the technology, a fundamental revitalization of China's animation industry.

"Era Alternation, Literary Change." Pursuit of the animation character, must be set above the stand in a period of culture. In the development of personalized animation creation, not only to reflect the voice of the times, but also to meet the audience aesthetic and psychological. At present, the theoretical study of the animation still in the stage of the positioning of the audience, so that the development of the animation is not enough. We need to refine the audience, because there is no absolute meaning to any work on both young and old should be, only relative levels of understanding of identity. Only to segment the audience at all levels in order to accurately grasp the level of aesthetic interest and value of the ideal, only to find different levels of psychological needs and aesthetic look, grasp of all ages, all stages all levels of aesthetic interest and acceptance of psychology, our animation will be able to demonstrate the diversity and individuality of the art features, get the audience's appreciation and love. such as Japan's comics for different audiences, the cartoon will have different classification, like fighting manga, girls cartoon, sports cartoons, science fiction comic books, business cartoons, comic books such a type used to meet the same appreciation and audience in different age groups. a lot of foreign experience shows that the breakdown of the audience for animation and in-depth study is the prerequisite and basis for the development of animation, the animation is personalized, industrial development imperative. only multi-level, multi-dimensional perspective on life and the world to understand and understand in order to process the animation industry to strengthen their personality vocabulary development, and only continue to adapt the current creative ideas in order to be in the development of animation creation, and thus return to the era of deep cultural heritage and promoting up. reposted elsewhere in the Research Papers Download http://www. hi138.com, of course, except for specific and detailed than the audience segmentation and in-depth study, but also the use of distinctive national character of the nation and the unique discourse of psychological modes of communication, to create and adapt to meet the tastes of the audience, but also with the times and Animation Art excellent animation work to rule, so the audience can recognize in his works produced in the body recognized the only way to meet the needs of the times and the audience, and ultimately to further accumulation of culture and heritage.

Third, enhance the vitality of cultural development.

With the advent of industrial civilization, that everything became a vassal of the commodity, art is no exception. At the same time as the transition to a market economy in China, so that the original Chinese animation complacent feel tremendous pressure, while the animation of the invasion and the Chinese Guowai local brain drain, the Chinese animation produced unprecedented pressure, which is placed in the Chinese animation industry a reality. how to face the fierce market competition, how to be tasteful style of art and popular culture conversion, how to meet their needs for survival ... ... Chinese animation face many difficult.

In the modern economy, more and more cultural factors into products, cultural products in the form of goods into the market and become an important part of the national economy. "Postmodern culture has a particular kind from the past 'cultural circle' in the expansion out into people's daily life has become a consumer. "[3] 162 animation not only to take into account the creation of art, but also consistent with the development pattern of the market, so China's potential in animation industry inevitable. the market economy is a market-oriented, and must be rules of the market, or will be eliminated by the market, this is a historical experience and the result of long practice. In a market economy, if you do not meet the majority of the animation business audience aesthetic pursuit, there is no self-renewal capacity, there will be development in the future face greater difficulties. Therefore, the cause of China's animation only continuous reform and innovation, will appear booming situation.

With China's growing links with the international community closer international cooperation animation has become a necessity, "the cooperation with foreign labor should be a simple process into a higher level of copyright cooperation, production cooperation. Through external cooperation, absorbing foreign good producer, production, management experience, in the production, exchange, both the good of the world famous introduction to China, in turn introduced to China's outstanding foreign works, and also the use of foreign company's distribution network to open the international market. " [4] 77 and the domestic animation industry, but also must establish a reasonable market and industry, including the formation of the network, games, toys and other animated derivatives developed a diversified Economic development pattern.

In short, we are talking about here, the animation industry, the problem is not anchored to the interests of the gains and losses, but is still in the enhancement of national survival and development of arts activity under the premise of the discussion. We firmly reject the improvement of Economic efficiency as a measure of artistic the development of the highest standards, we still advocate the improvement of the aesthetic character of development of the arts as the basis for animation. the development of China's cartoon industry, does not mean giving up Chinese animation has been upholding the national artistic personality, but to always keep fresh National Character and animation features of the times of both the tendency, so as to in the new background, re-discover the culture of the era of personality.

For the traditions and national culture itself, we can not impose a rigid simple to understand and know nor pedantic, stickle Chen method, we must revisit the premise of the times of national culture. Of nationality should not take an isolated and static point of view, should not be unlimited expansion and expansion of its role and value. Currently in China, a lot of animation on the national character of the field of formulation, conceptualization of the rigid understanding of the nation's shallow understanding of art forms and surface convergence of national cultural heritage as This is bound to violate the law of development of artistic creation, so that the art of self-development toward isolation and extinction. Nationalism is an opportunity and not a predicament, is the advantage can not be fettered.

The future for traditional we should be constantly in search of national culture in the fertile soil of the nation's aesthetic ideal and aesthetic pursuit, in order to reflect this nation unique artistic quality and cultural connotations. While also attention to the nationalization and globalization of the unity of opposites of national culture is neither complacent nor pay homage to world culture, but should be an equal exchange of gestures with the dialogue with the world, and with an open mind, and continually enhance a new national culture, the strong pulse of the times, which create expression contemporary reality of the situation and call times to the excellent animation.

References.

[1] Yangcheng Yin, Lin Wenxia. Tianshou [M]. Shanghai: Academia Press 1996.

[2] [United States]. Rudolf? Arnheim. Art and Visual Perception [M]. Tengshou Yao, Zhu Jiang source translation. Chengdu: Sichuan People's Publishing House, 1998.

[3] [United States]. Jameson. Postmodernism and Cultural Theory [M]. Tang Xiaobing translation. Beijing: Beijing University Press, 1997.

[4] Cao Longdan. <<Lotus Lantern>> you according to how far the [N]. China Economic Times, November 4, 1999 4th ed. (Cited reprinted: Movies, TV Art of .2000, (l. Links http://www.hi138.com Research Papers Download