Gas power generation companies on marketing strategy

Abstract: Power industry is fierce competition in the market for gas power generation companies, the marketing environment is particularly severe. In the fierce market competition, to objective analysis of the competitive market environment in which enterprises, with the scientific development point of view, to develop a realistic marketing strategy, and guide marketing efforts.

Paper Keywords: environmental marketing strategy

The face of tough market conditions, at the national macro-control policy, electricity market, electricity, natural gas market environment, such as multiple cracks in steam power, gas power generation companies how to develop marketing strategies in order to obtain the survival of enterprises so that enterprises can have been developed, which requires us to rejection of science, the development of the concept to carefully study the market situation in sub-pray, seek truth from facts to face to discuss the practical measures, change from passive to active, to do all the development of gas power generation technologies and project preparation, which is gas-fired generation business marketing work in the fundamental issue.

First, the electricity market:
Gas turbine units to play environmental and advantages of flexible operation mode, the power grid to provide peak shaving, peak modulation, phase modulation, to provide black-start source and other auxiliary services to high-quality power and service occupation of the electricity market.

Play the green card. Natural gas as a clean energy, improving local air quality of the environment and the natural environment, as opposed to coal-fired power generation, has obvious advantages, especially in the central city of aldehydes or high-tech industrial park and economic technology that This development, environmental protection, high starting point, high demand for the gas power plant to create the conditions for survival and development.

Peaking for the power grid, providing power grid black start and other support services, is to improve power quality and structure, with high-quality grid electricity services, social services, occupation of the electricity market space. Give full play to the advantages of flexible start and stop generating units, the peak in the power market segment and non-peak section at full capacity, low section shut down, and to units in hot standby state to minimize the loss of the Kai down to two-shift operation to adapt to power peaking needs. Last year, Hainan Province, the whole network due to typhoon leopard prisoners accident to the national security of the network sounded the alarm in order to actively respond to power the two incidents, the local power grid in the black for the start of the systems, technology and material preparations, and has a rapid start gas turbine units, employing dynamic characteristics of the power of small , with black start conditions of source, which provided for the gas power plants a golden opportunity. Hainan power grid after a full stop, that is, by the State Power Generation Company Limited Daguangba TV as a black start closing the source, has successfully achieved the Hainan power grid's black start. Tianjin Electric Power Corporation has been successfully carried out in Tianjin grid black start test, the implementation of projects and programs underway.

Second, the electricity market:
Peaking with a high power tariff and phase modulation to obtain compensation, relying on the power grid black start sources of essential facilities and services, access to content coming from the electricity, the implementation of two part tariff.

Leverage the use of market economy, high-quality power, quality service in exchange for higher electricity price is in line with market rules, and it is currently high price of gas for power plants effective way. The reason why black start power thanks to the preparation of a gas-fired power companies a golden opportunity, because of gas for power generation companies can take this ancillary service revenues, in the current difficult market environment, laying the basis for business survival. Binhai electric power climb. Force Limited end, the Group Company and the North China Branch leadership and support, through hard work in marketing, in May 1, 2005 to a capacity for electricity to enable enterprises to realize losses that year, 2006 to complete the State Power over the case issued a profit while the total index. the implementation of two system price for gas for power generation companies to survival. Links http://www.hi138.com Research Papers Download three aspects of the natural gas market:
Try to open up multiple gas sources, or the relative tensions in the air, for the peaking gas network to ensure the air supply.

As the consumer market over-exploitation of natural gas, natural gas in the current seller's market conditions, a single gas source bear market volatility, or even stop production due to insufficient gas supply situation of production and operation of gas power generation caused by adverse effects. Sharp Electric cry Tianjin Binhai Power design with CNOOC Boxi oil and gas fields associated natural gas, since July 1999 generating units put into operation, only lasted until 2003, the stability of the air supply. With Bo Shielding gas Guizhou capacity for attenuation and Tanggu District Civil volume increased year by year, of natural gas for electricity generation decreased year by year since 2004, 2005, 900 more than ten thousand cubic meters only for power generation, business basically in a shutdown state. In this case, set for Sharp to Tianjin Gas Company Limited harsh urban piped natural gas (Shaanxi gas) new gas source, and from March 2006 gas power generation beginning in June, and Boxi oil and gas natural gas as a supplement to this year's production and management situation stabilized.

Leopard limited by existing conditions, failure to achieve air leopard straight Hung, will supply the load by the change in the overall group of areas affected Panther. The overall variation of the winter heating season load tension, not off gas supply to power generation, rather than the heating period there are relatively stable gas supply for power generation, especially in the summer peak electricity load stage, is in the gas pipe of the two low-load, a more adequate gas supply to power generation, gas plants can be achieved for the power grid and gas pipeline network of double stressed the role of bees. In addition, the gas pipe valve P Bee, but also to fight. to the relatively low natural gas prices.

Fourth, to create a good atmosphere in the marketing
Seek maximum benefits is the fundamental business by, in the highly competitive market environment, marketing work more companies to pursue long-term interests and sustainable development, therefore, in carrying out marketing efforts, the need to look long term, to strategic vision. in the specific behavior, the marketing efforts of the bottom line is the interests of society or industry average more than anything to pursue the maximization of benefits, may be able to get the sudden moment of soil performance, but impossible to maintain the interest of maximizing long, hand, long-term interests would harm business, is not conducive to the sustainable development of enterprises, only established on the basis of the win-win to maintain long-term marketing efforts, which requires an accurate grasp of marketing for the "degree", in the present Under some conditions, to achieve the value of gas power plants pier Dahua, building a harmonious society and make their own contribution. always keep with local governments and public power ringworm long bench, a good business relationship, with sincerity and emotion to impress them to enable enterprises to work in marketing the state of health. This is our work over the years that personal experience of electricity.

V. CONCLUSIONS
Gas power generation enterprises play a marketing strategy for environmental protection and peaking gas turbine units of the advantages of providing for the power grid black start sources and other related support services to high-quality service based on power and electricity market; electricity and ancillary services with quality and price advantages ancillary services revenue; do Dai open source multi-channel gas, or the relative tension in the air, for the peaking gas network to ensure gas supply for the dip to create a good marketing environment, establish a good marketing order; conform to gas power generation development, good IGCC technology and items Chang reserves to meet new gas-fired generation. development opportunities. Links http://www.hi138.com Research Papers Download