Internet's role in depth report

Abstract: The network as a new media, "a high-speed, multimedia, interactive, database, and many other traditional media did not have the performance advantage on the dissemination of information." This advantage will be applied to the depth of coverage, in line with current trends of media convergence, this paper the use of specific aspects of how to make better use of field depth reporting network channels.

Keywords: network information dissemination, depth reporting, grassroots style
With the popularity of the network, the network of efficient dissemination of information has been catch up with traditional media, but as a system reflects the depth reporting of major news events and social problems, dig, and to clarify the causal relationship between events in order to reveal its essence and meaning, tracing and explore the development trend of the reported methods. not only meet the news to the audience provides a simple elements, but elements of the press to further deepened. in the Internet age under the influence of a strong network in the form of the depth of coverage of this report the role of increasingly important.

First, the Network Report
Compared to traditional media, the advantages of Network Report on the following areas:
The first is the layout of infinity. As a hyperlink technology, the network reported in the extended area is the traditional media can not match. For the same hot topic, the network can not only carry on the event itself reports, but also in the data background to find and audience Interactive two advantages. For example, TOM Online for the latest Winter Olympics coverage, in addition to event coverage outside the network so that the audience can more respect to query the various media reports on the event, the collection of information from different media, ideas, and background of the game, players information.

Followed by rapid feedback. As interactive network communication. Network Report can be obtained from the rapid reaction of the audience. If in the major portal and community forum, the depth of weight in a report came out, can cause The rapid response and audience response, and communicators can be found in the responses of the audience to further explore the information direction Suoyu to find new report points at any time to monitor public opinion and the direction of the investigation at any time to adjust to make a more significant impact reports. equality of network communication, but also can guarantee the impartiality of coverage, in public opinion, has a direct, from the individual, may be the views of statistical information, thereby ensuring the report "is not one-sided" views of all sides have to be expression.

However, the depth of coverage in the network several advantages in this, but also because of its very nature, there are some obvious disadvantages:
(A lack of specialization.

Unlimited expansion in the layout, but also how to bring a flood of information filtering and integration. Network Report on the current view, is still a lack of professional editors, the audience faced a lot of hyperlinks, often lost in the information "Ocean", the neglect of the focus of the event.

(B authoritative and reliable information worrying.

On the one hand the lack of professionalism, making the network depth reporting than the traditional media more than "making rough", on the other hand, unlike traditional media, the dissemination of network information is often from individuals, including forum, blog, and so more grass-roots approach , dissemination of authority and authenticity. It is because of network platform with greater interactivity, making no longer the authoritative status of communicators, and the lack of authoritative information will bring the audience choose the problems in the information.

(C flow in the overall lack of depth.

Network news coverage in the pursuit of speed and interaction, while often dig in the reported lack of depth. Network Report Although the background information in the search has advantages, but the accumulation of large amount of background information has failed to give the event to ensure the effective clues. and their lack of professional news work force, and so slow in responding to the follow-up reports, the lack of primary resistance. how to make the situation of these two opposing unification, is a network media personnel for thought.

Second, discussion of network events triggered by the depth of coverage
As Marshall McLuhan's "medium is the message" theory, the network not only as a medium for providing information to us, in another point of view, to say the network has become part of our lives, the network changes that information, specifically , network events into news, this is more often than not things.

Have a post title on the network "comes in different forms to eat your mother calling you home," boom triggered discussion, itself only a phenomenon with network communication, the causes behind it, embodied in the present state of mind of young people, reflecting the network Legend has incredible features into a hot news topic, and also the depth of coverage of other media content. The depth of network events is reported in recent years, concern about the direction of a hot, pay attention to the power transmission network at the same time, it itself has become to be reported content and objects.

This also can be explained that the network is when journalists reported during the digging depth of the channels of thinking, especially the forum, BBS and so on. They can not only provide information, can also provide topic content provided coverage. "Netizens who use BBS , blog and participate in news commentary, etc., to become the largest and most disclosure mass of participants, on the other hand, they left behind in the process involved in the many networks of personal information, but also for journalists to find the interview quickly object provides a lot of convenience. "and the government sector more and more attention for the construction of government websites, government and the public's interaction and interpretative report writing for the press to provide a great deal of beneficial information.

Modern life is becoming increasingly popular social network, the network is on the topic of astronomy to geography to the all-encompassing, the reporter can not only enjoy the data resources. You can also communicate with other people's views on a specific topic, open ideas, innovative thinking to facilitate the depth of coverage, the use of online media as a reporter and can also greatly reduce sources of information - the distance between users, it is journalists are ready-made wealth, should be good use.

Third, how to better use the Internet for in-depth coverage
The rapid development of network technology for the operability of the concept of depth reports provide strong technical support, so as to depth of coverage provides a broad development space.

First is the need of professional news gathering team. This is the most important advancement Network Report. Network news is often dependent on the autonomy of the audience, you need the audience to choose their own direction and focus of the information received. The depth of coverage should be in a large number of News information based on the extraction and processing, so the fact that filtered through the rational, and news forms of innovation, enabling the audience in a limited period of time to know about news events or phenomena of cause and effect, save time, but also conducive to audience to form a complete and clear understanding. So the integration and filtering of information is a very important step in the work, to strengthen the network depth coverage compared with traditional media, the competitiveness of the information in the extended ability to play, we should also pay attention to information integration capabilities, therefore, effectively editing the network coverage is very important. Links http://www.hi138.com Research Papers Download should be followed by better use of the network news channels for interviews. the network as a channel concept refers to access to information is also looking for information and responses to information.

(I am concerned about the network information.

As mentioned earlier, forums, blog and other information as personal publishing platform, this "grassroots" type of information sources should press attention, usually in life should be more concerned about the forum to discuss hot spots, can be found from the depth of coverage of the topic can be or events.

(B way of using the Internet.

Nowadays, QQ, MSN and other contact information has been generally popular with the mobile phone, through the network links more than the traditional interview, fast and convenient home. Meanwhile, the network information for the survey is very helpful for the interview to find their own objects, can a network survey to the right person, this is the use of the network itself as the repository features.

Listen to audience feedback. "Depth of coverage should be provided for the audience to fully express their views on the news events of space, not only in the depth of the meaning of the reported problems, as well as news fairly represented. On the news in-depth mining how to not only to the facts, how to say the media should also provide general awareness of the audience how to know to what extent. This is the basis for an in-depth news again, but also help in the dissemination of information to form an opinion in the field of public opinion swing back and forth. "According to audience feedback, to report to the next step to provide clear direction and strong reference. At the same time, the network depth reports should also draw on traditional media experience, special reports to the formation of brand awareness, mode awareness. In short, the integration of information is still to form a pattern can so that the audience will not get lost in a large number of hyperlinks.

In summary, in the current news, online media play an increasingly important role in further development of online media to further enhance the quality of news media more and more attention, change the current enthusiasm in the pursuit of technological superiority to the neglect of the depth of content development, the pursuit of speed to the neglect of the reported state of the depth of coverage, audience attention to the deep-level news and information needs of a consensus. Network Report on the depth of news content as the way the network will become the network media to win the competition critical weight.

References:
[1] Zhang Wei: <"China investigative reporting difficulties and challenges >>,<< young journalists>>
[2] Wang Bo: <<network news coverage of the space to expand the depth manner and elements embodied>> People's Daily Online
[3] section of Bo: <<interview with investigative reports on the characteristics of>> Links to Research Papers Download http://www.hi138.com