vi visual design should reflect the importance of the concept of

Abstract: The industrialization of modern society, market, information technology continues to evolve, expanding its production scale, product updates to speed up, the market competition becomes more intense. Therefore, more than ever, enterprises need a unified, centralized VI Design image. VI design on brand promotion and development of their own is very important. The characteristics of corporate culture, business content, product characteristics, entrepreneurship, marketing tools, and so constitute the concept of enterprise, which is the corporate personality . and different enterprise management and promotion of the idea is their different, that is in vi design visual image for the business enterprise to correspond to the concept of corporate personality reaction.

Keywords:: visual system; philosophy, vi
With the industrialization of modern society, market, information technology development, expanding its production scale, product updates to speed up, the market competition becomes more intense. Meanwhile, a variety of media, large amounts of information become increasingly widespread and diverse organization enable the broad masses in the face when a large number of complex information can not be distinguished. Enterprises are now more than ever needs a unified, centralized image of VI design. So VI design on brand promotion and development of enterprise itself becomes very important.

1. The concept of visual recognition vi
vi visual system (Visual Identity referred to as VI. is the focus on corporate philosophy, business purpose, culture, personality, behavior and environment of the business in all aspects of the design spread systematically to shape corporate personalized visual image. VI design feature is the biggest It is systemic and holistic. VI includes the planning and design of enterprise development strategy, marketing, public relations, advertising planning, business management, vision systems, strategic thinking in business under the guidance of unity, maintain a high degree of consistency, to achieve the harmony of all aspects of the content. characteristics of corporate culture, business content, product characteristics, entrepreneurship, marketing tools, and so constitute the concept of enterprise, which is the corporate personality. and different enterprise management and promotion of the idea of ​​the respective different, that is in vi design visual image for the business enterprise to correspond to the concept of corporate personality reaction. If you take corporate philosophy compared to a person's thinking, temperament, then that person's image and appearance is the business visual representation, only two of unity to each other to leave you with a more perfect and impressive. in vi design reflects the idea that only the visual can ultimately boost sales, build brand names for the high-visibility, enhance and create more The purpose of the high social and economic benefits.


2. Vi corporate philosophy is the core of visual recognition
Corporate philosophy identification (Mind Identity referred to as MI, are thinking of areas, mainly referring to the business objectives, management philosophy, management style, corporate culture and spirit, market positioning, management principles, development planning, business management and development is a strategic guiding ideology.

Concept of recognition is the leading spirit of enterprise, or business philosophy, which is communicated to the community enterprise, unique and consistent business ideas, management philosophy and cultural spirit. It also includes corporate social mission, business strategy , principles and so on. corporate philosophy can be divided into the purpose, mission, objectives, policies, principles (tenets) and spirit. Among them, according to the level of depth to sub-concept, spirit, principles, aims higher level ideas, policies, objectives, mission is the concept of low-level. A business philosophy of its externally, is the enterprise distinct personality and an expression of spiritual power, and its self-explanatory; is on the enterprise, its importance is obvious, some business leaders believe that CI is nothing more than to be a new logo for the company, get another more letterheads, business cards and the like on the line. They do not know for a face to the enterprise, a trademark, a VI may not be the top priority, but if companies can not charge the spirit of enterprise to guide their work, employees can not agree with the company's future goals, can not be reconciled sector communication, then the design of enterprise vi then avant-garde, and then boldly, but also bear its use. Links to Research Papers Download http://www.hi138.com because their corporate image is the concept of visual representation of positioning should be consistent with each other. Imagine a visual symbol does not make sense what is there value? In the planning, investigation study is the first step in creating corporate philosophy. In fact, the so-called "corporate image" is the consumer and enterprise sectors of the community as a "cognition." This "understanding" Sometimes meet the actual situation, but sometimes has deviated from the actual situation. Therefore, enterprises before the implementation of CI strategy, in order to find the problems in companies today, the need for an objective image of their own investigation. investigations not only for consumers, but also must take into account the internal staff and related personnel of enterprises . through surveys to understand their environment and conditions of workers and cultural quality, consumers and the public market, the different requirements and with the same industry compared to other companies, thus establishing the corporate image positioning, the formulation of corporate business strategy, proposed by the enterprise philosophy. and then through the concept of business enterprise to determine the visual image of the personality characteristics of positioning enterprises to be reflected in a series of visual identity in. through visual images further enhance their brand to the business philosophy to convey to the general public acceptable to the public.

3. Reflect the importance of the concept of visual
VI is a unified visual language to convey the appropriate corporate image of the concept works, it enhances the corporate philosophy of communication in the communication process and appeal, is the corporate image and brand image of the lasting and stable development of the carrier, a highly uniform corporate image reflects also the resources of enterprises make full use of visual communication, brand communication in order to achieve the best results. Likewise, the brand is not just a name, but a symbol of the spirit of enterprise, the concept of enterprise culture and the embodiment of some kind, a no culture support the brand will not last long. and the corporate culture, philosophy fundamentally from the entrepreneur's own qualities. an entrepreneur must be clearly recognized: the brand, not just on behalf of good quality, rich culture, fashion design, reasonable price and perfect service, should also shoulder the responsibility of regulating the market to guide consumption, and its strong brand vitality also in its advocacy of corporate culture, values ​​and consumption concept; and continue to be the value of employees the concept of integrated education, the formation of their own culture. business only through the VI design, internal staff can obtain identity, sense of belonging, strengthen cohesion and the overall image of foreign enterprises set up, integration of resources and controlled the business message to the audience through visual symbols, constantly reinforced by the awareness of the audience to gain sense of identity. VI design, corporate branding is the basis for the work to be done, it is highly unified image of the enterprise to enable enterprises to take full advantage of visual communication resources to achieve the best effect of brand communication and make it a brand-name companies. just as Mr. Kan Tai-keung said: "The beautiful design is not necessarily a good design, best design are those for business, for product design . "
See the corporate logo can think of the company's products, services and mode of operation, thereby accepting the concept of enterprise services will also accept the company's products. This is a virtuous cycle, a consistent visual image of the corporate philosophy is to promote enterprise development an important force, so that enterprises more easily accepted by the public, then for a designer to understand the corporate culture, business, product features, services, etc. are indispensable. the only way to create high for the taste, high quality, efficient help corporate image
References:
[1] Lee Bevan. Classic case of business management paper Comment on CI [M] Nanning: Guangxi People's Publishing House
[2] Wang Qing Qing. On the concept of corporate image design recognition [M] Changsha University
[3] Li Limin. Design Mistakes of CI [M] Links to Research Papers Download http://www.hi138.com