For Wang Fu-chih's Ethics and its modern value consumer

Abstract: Wang Fu-chih's consumer desire combined with reason and Ethics of its theoretical basis, their pros and cons of the thrifty and extravagant as the focus of analysis in pursuit of floc moments of the Road for the purport. Not only people's natural desire is certainly a reasonable sex. they want to make in order to guide management. advocating human consumption to promote the development of the consumption pattern reflects the ethical value of impartiality and the people of this ideology. And the survival of the people of the human rights concerns and consumer demand and moral concern.

Paper Keywords: Wang Fu-chih: consumer Ethics: the modern sense
The reality of human history, the core areas of state spending is frugal with the luxury of Chinese cultural tradition, "frugality dismiss luxury" is the concept of mainstream consumer <Tso>> Day "thrifty, and Germany were also, extravagant, evil China also ": Mohist is that" thrifty section prosper, debauchery will die, "Taoist I are on the" I have three treasures, protect and maintain it, Ci-day, 2 Jian, three days is not first in the world. " , Neo. is respected on the thrift to the extreme. that "want to keep management off." Wang Fu-chih in the criticism and on the basis of their predecessors. Systematically explored the relationship between thrift and extravagance, which contains a wealth of dialectical thinking its dialectical concept of consumption and consumer value model. In the present era is undoubtedly a desire for self-treatment expansion and consumer alienation of medicine.

First, the "thrifty extravagant a degree," the basic concept of consumption
Wang Fu-chih basically inherited the "yet thrifty" tradition. Therefore, Day: "When Kim and the ground. In respect of the past. Governance of beautiful people." Wang Fu-chih of the thrifty and extravagant attitude is rather dialectical color, and with the times. He was sure "thrifty" for the United States after the line , suddenly went on to make over-thrifty abuse, "relies on both the line-chi to do as one pleases, no one to hold to the emotional, then Xu is the world thieves. Kim is also of too stingy, stingy then move on interest I do not know and will be tired enough to greed. is bound to trouble handling the urgent, trouble is responsible for others in order to speed such as blog and will have storms. Jian Qin who is also the U.S. line, Tanbao who are evil, but also disadvantages and his ilk , multiplied by life. "four this passage is that the frugal to the extreme is stingy, stingy will lead to excessive Menthods not contented. and then to satisfy greed and violence on others, thrift the line for the United States, but once the Kim in the name of violence, is the greater evil. Wangfuzhi both affirmed the frugal for the U.S. line. they think that is stingy thrifty born evil. Thus, in this thought, should also contain a frugal "degree" of dialectical thinking. Then, Wang Fu-chih and the "luxury" comment, "Master said, luxury is not Sun. Evil, it does not Sun, not the evil it does not stingy too. Pass on, thrifty, and Germany were also. Frugal Christine has been non-thrifty to keep the money also. no section does not declare, luxury and more possession in order to take advantage of, not so great thrift. "[31 is a luxury that people hated. No manners, rather than hate it does not mean. Thrifty also aims to "Christine has been." Is necessary for their "extravagant." Rather than the people become misers can be seen. Jian Wang Fu-chih in the luxury of attitude on the issue is dialectical. Contains obvious "thrifty extravagant a degree," the concept of consumption.

Then Wang Fu-chih advocating "a degree of extravagance frugal," the reason is it?
First, from the metaphysical point of view. "Thrifty extravagant a degree" is "For co-management" of the necessary requirements. Wangfuzhi consumer Ethics is based on its reasoning based on the concept of desire. But it is also the reason the value of the concept of extension and want to push the expansion of the theory. Reason and Desire is the ancient Chinese philosophy and Ethics of the important theoretical issue. Moral and material related to the question of the relationship between the desire not only have the most basic problem with Ethics are closely linked. And constitute a logical starting point for ethical consumption. "Reason", "desire" is the philosophy of Wang Fu-chih basic categories. The consumption of Ethics is to "co-management of desire," thinking as the central axis of the Chinese tradition there is a reason For the opposite tendency. Neo-Neo-Confucianism as authentic, but the desire and the Buddhist and Taoist weight off desire, issued by the Zhang Zai its end, two-way transitional development, Zhu Xi belongs to and re-submit a "save heaven. human desires," the idea. The Chuanshan not violate Justice. We should focus on the cultural criticism of human desires. For the traditional management into a humanistic tradition that the development of high degree. Nature is an important reason is the philosophy of Neo-proposition. Neo reasonable basis for the gas sub-Shu Li want to stand on the separation and then put forward keep Justice, to human desires of human nature. Wangfuzhi inherit and transform this view in the air this theory, the theory of gas on the basis of unity. For natural reasons put forward , Li Yu unreasonable. For all of the progress management proposition. "Yin and yang of the gas day to a stranger. Li Yan and coagulation of the apartment for sex. So sensual smell the thick of its students, there is the Wisdom to Germany. Could it be the appropriate management of the. Sensual smell, along The Road is not inconsistent with the Wisdom who harm, both together and for the body also. "sensual smell of the Ministry of Health. is the existence of human life the body's natural needs. That natural resistance, Wisdom of Masanori. Is a human life exchanges in which social and moral needs. That social human nature. Ministry of Health and the desire to get rid of the moral sensibility is no rational carrier nothingness. Loss of social morality and rational emotional desire to be far away from the animal. Anti-heaven, is with its apotheosis with the day: many have suggested, human desires, then the violation of an animal is not far wrong. Heaven desires, Masanori Welfare dependency leave each other for the body, which will is the body and mind, the natural and social, ethical treatment of physiology and unity, the integration of each body, said the conflict. "built by nature. Health of the reason also. are people, there is born with this truth, bad idea or another. so Renyilizhi reason. Xia Yu can not be without, and sensual smell of desire, Sophia can not waste. all can be described as sexual. "closed in Wang Fu-chih view. Human nature is the unity of natural and social attributes.


Consumption is to meet people's needs. In accord with human development and since heaven and desires are human. Then neither is "keep reasonable" and "destroy desire", can not meet the "selfish desire" and set "Justice" expense. Proposition treasure and satisfy every desire of a reasonable member of society while. It is necessary to follow the social ethics. To this end, we should be frugal with extravagant degree.

Secondly, from the social and political common sense in terms of "thrifty extravagant a degree" will bring good results, "thrifty extravagant excesses" will lead to bad consequences. "Three generations of the rule, its details can not be heard carry on. View of appointment, Yan Li its also with the wealth, so its costs and generous, drink, shot, steam, wax of the system, the homeless are, so their margin but not annoying. emperor without a good dog horse sensual play of delay, but not to mention those who are not Christian night once their subjects: Zhang Li is no convergence for Public Affairs, pick vend prison evil. but not restless to sleep by the Governor at his trillion Shu. so Wong Hua Lo Wen Li, Sui Takeomi to four male, supporting the DU Wei Xu death , Volume A to A Yan Yu, Dongshan Wing married for joy, the joy of Spring cornelian cherry clover hi, Wang Jing to both St. Edward and the next person who would be desirable. "rule of three generations of school has been able to appear harmonious and peaceful situation. Because the deities are so thrifty a degree of luxury. "Fee and generous' margin and not bother," and therefore I do "King Edward and the next it would be desirable to people." Followed by Wang Fu-chih pointed out that both are stingy with the scourge of endless luxury, for those in power is. Not easy being mean know its more serious harm. miserly and greedy people in power often makes a small number of exactions wealth, not for social production, cause the majority of people's normal consumption can not be met. Deterioration of social conflicts. So that the people rise up, start riots consequences. Wang Chuan sharply expose it to the name of thrift enrichment of the nature of mind and its negative consequences, "husband of the great wealth of patient, poly ear. Gather the last emperor, Baiguan together the next, gather the people in the field Ho. together of the real, useful for grabbing people's Consort Rise, home of the useless cache Poly's heart, things are reflected more than the constant lack of poly of the disadvantages. chariot of the entrants do not know only, and ugly of a person with nothing to JI. together of the change. stingy ugly shock to their children and grandchildren, leaving the seats in order to benefit as luxury abundance of poly of the law, people break up grams of Lian days into its operation, and tread on punishment of the very poor people in the eight deaths is no accommodation Chung, and people donate more barren, without becoming fed Hui things, but the country will be at stake. however, and date, so the thrifty monarch and the upper and lower ground, while also still no how. Alas workers fear the heart-shaped die to make the possession of gold. corn rot in Yu, mouth and eyes and ears of the body to fight two baht complain consultation. "appears in Wang Fu-chih, to avoid" hidden gold die , Su Yu rot in the "proper conditions necessary to encourage consumption. Wangfuzhi another day:" benevolent to financial fat body, not benevolent to the body miserly "." Bai Cheng's home, not livestock amassed the minister. with which they have amassed the Hill , rather there are thieves. what we called the country not to benefit Tametoshi. Tametoshi to Justice also. "Wang Fu-chih strongly opposed Baiguan, high enrichment of the people his best at nothing. That even the minister of state amassed a thief in the State to meet the needs of those in power have to ordinary people's legitimate demand for profit, that is Justice for profit, but can not disregard the people's life and death, leaving the "Golden died of possession, millet rot in Yu" Its central idea, but still stressed that all is not lost in the extravagance frugal. Otherwise would lead to bad consequences.

Second, the "floc moments of the Road" ethical model for the purport of the consumer
"Thrifty extravagant a degree" is Wang Fu-chih of the basic concept of consumption. So what is "a degree"? How to achieve "a degree"? This. Wang Fu-chih made sneeze moments of the Road "ethical consumption patterns.

What is "Xu moments of the Road '?" Xu, degree also. Moment, so the side also. "Suo" When a man who called floc moments of the Road, Why? Matter of up and down all around, and to spare of the Founder are homogeneous, then the work flocculation of the moment. "interpersonal Youyi Wang Fu-chih, for example, described floc moments of the Road. focuses on revealing moments of the Road, a benefit the people floc, before and after taking into account the features." The evil in the last. not to make the next, the evil in the next. not to matter, the evil in the former, not to have, the evil in the post. not to the past, the evil in the right, not to cross on the left, the evil in the left, the right not to pay for. this is called the Xu moments of the Road. "differences between the old in the back of the human likes and dislikes, of its own a reason to go through (the moment) as long as this management to deliver people, degree of material, can be floc moments of the Road." So the people of likes and dislikes, direct change of position varies, those who favor a disease in B, and how parents can use their likes and dislikes into the room? CD relies on the floc matrix of the channel to tidy their likes and dislikes and level of facilities, the world was the reason while the heart is also a gentleman carry on without anxiety. "Links to free download http://www.hi138.com floc moments of the Road then the moment come from? another day:" people's likes, the people of the evil. moments of the self out also. "Here, Wang Fu-chih pointed out that" people's likes and dislikes "for the moment, that" public taste ", that people want to see heaven on." Xu husband away the evil of the moment men, and to the evil, all units must likes men. it could Xu moment who can the public likes and dislikes are also, likes and dislikes of the public, the public sentiment to get, "Suo more emphasis in the consumer area to meet people's legitimate consumer demand. Not to satisfy their desire for consumption at the expense of the interests of others. So as to achieve a "matter of the missing and all those who have deserved. The moment still has." L Zha "having floc moments of the Road, they have been good people of good, evil, evil people carry on." Old "man Yu Meng of the song many have suggested, not private like solid. Li 10000 people of compassion is not to not reach. it is and the world who make all-win deserve truth. without there were also uneven. "" one country, the people, for Chen Weimin, its adjacent points, compared to the situation of the incident of the phase, then up and down, left and right, front to make the carry. for the establishment of the Road Yan, who take the six of the will to love, is reasonable deserve person. flocculation of the moment, so all together Founder, will be out of a thickness, weight, etc. all as it is one to eliminate the grudge, to become the Ci of filial piety, while the country is a rule carry on. "Not only that. Wang Fu-chih also requires those in power take the initiative with the people on the floc moments of the Road. Flocculation moment to facilities rather than from the people, take the initiative to care about people's suffering. To solve the people's legitimate desire of life, "works with people with likes and dislikes. And not specifically their interest . are intended to promote floc moments also. be the case, then the pro-Yin and happy and live in, and carry on the world level. "just" the people of Sri Lanka to floc likes and dislikes that moment, the people of the genus, the fate go, no road too not men, as they pride to own, not sincere in Careers, from Thailand to luxury, rather than spend money section, the heart of the private shelter, the situation for the private chaos, the Sri Lankan people's likes and dislikes that can not floc moment, while people from of, destiny to it, without losing road loss carry. "So the Wang Fu-chih said that those in power. Xu people's likes and dislikes can do, then peace and harmony, otherwise no peace in the country, "Xu moments and feelings to parents, not to betray floc moments and feelings, people from the combined, while the potential of the country's Department of Hing Yan."

So-called floc moments of the Road, but is "good people of the likes. Evil people of the evil." Wang Fu-chih is the core value of ethics. Used in consumption. Is a necessary requirement for everyone in the consumption process should also floc moments of the Road self-discipline. Should at least follow the sound to others, social principles. The highest ethical requirement is to do. With the public likes and dislikes. Promote consumption of their own legitimate interests of others and the promotion of social, reflecting the benefit principle. Only in this way. Can be called "thrifty extravagant a degree", the "degree", is "the public likes and dislikes." Wang Fu-chih's evaluation of frugality and luxury to the ultimate moments of the Road Zhigui flocculation.

Third, the ethics of the modern consumer value of Wang Fu-chih
Jian Wang Fu-chih a degree of luxury consumption of the concept as well as moments of the Road for the flocculation purport ethical consumption patterns, can be said beyond the Chuanshan own era. The consumer made a forward-looking forecast. It shows Chuanshan consumer ethics "Jane Health" and "active" spirit of enlightenment. In the 21st century market economy and society still has a reasonable and feasible. To sum up, the consumption Chuanshan Ethics has the following points on the value of today's society.

First of all, help the socialist market economy, Healthy and orderly development. Wangfuzhi in thrift and extravagance on the basic point is that opposition to the thrifty and stingy against the extravagance and to not Sun, insist modest, frugal and floc moments extravagance, while the market economy is essentially a demand-oriented economy, the development of intrinsic motivation is the people's desires and needs. Therefore, appropriate stimulation and meet consumer demand. Can promote the orderly development of market economy.

Wang Fu-chih that "thrifty as Christine had. Not for the miserly" point of view. Is required to meet the legitimate needs of the individual addition. Wangfuzhi that the authorities should take the "floc moments of the Road" of the people, to people's likes and dislikes for the public likes and dislikes, good people of the people what the evil. Is asking the community to take all kinds of ways to meet people's reasonable demand for this view can stimulate consumer spending paving the way for the expanded reproduction, but if consumer demand for people's laissez-faire. without any restrictions. It will inevitably lead to irrational social resources development and utilization, resulting in waste of resources and environmental pollution, increasing people, the contradiction between man and nature, and may even mislead the production development. Disrupt the socialist market economic order of production.

Therefore, Wang Fu-chih in the normal desire to consume certain people met at the same time, also requires the desire to control their spending, to promote the "desire management guide," "For the system to reason." Promote "a degree of extravagance frugal" consumption patterns, which lead the market for healthy economic development boost.

Second, to help curb consumption ideology .20 end of the century, when Western consumer ideology through various channels in China, consumers have begun to psychological penetration. People advocating excessive consumption. The consumer as a measure of their power and status symbol. As the highest goal of life, rather than to meet the legitimate needs of the individual. Alienation among the people into spending without intractable. Wangfuzhi consumer advocates meet human needs, but also can meet human needs should be conducive to the healthy development of human nature, he says. Who both have legitimate material consumption to Ministry of Health. At the same time with the community to "the people of the floc moments" from the moral and ethical norms restrain itself. So that the health of people along the line direction. Seriously consider Chuanshan advanced concept of consumption, and the in-depth exposition, development and dissemination of the inhibition of today's consumerism, and guide people to foster a concept of health spending, with essential theoretical and practical significance.

Finally, help to strengthen the moral responsibility of the main consumer awareness in today's society, due to rapid economic development, people's level of consumption continues to increase. People revel in the material needs when brought comfortable. But often forget others. The burden on the community's moral responsibility. Problem is, some people carrying out personal consumption. Tend to damage the interests of others, the expense of the interests of society. Floc moments of the Road, Wang Fu-chih's ethical consumption pattern of consumption of the main demands put forward a moral emphasis on "good people of the likes. Evil, the evil people", to meet the desires of their own , they should also not harm the interests of society to others. so harmless, it is the consumer the lowest moral bottom line, to meet their consumption needs of the time. but also to promote other social interests of the common development so useful, it consumers should do to the high level of social responsibility.

Wang Fu-chih of consumer ethics in order to want to co-management of their theoretical basis. Thrifty and extravagant with their pros and cons of an analysis of the focus. Flocculation moment in pursuit of the Road for the purport. Both affirm that people's natural desire is reasonable. They want to make in order to guide management. The purpose is to promote consumer advocate human development of the consumption pattern reflects the ethical value of impartiality and the people of this ideology. And the survival of the people of the human rights concerns and consumer demand and moral concern, which we constructed for the national spirit possessed characteristics of the times with the consumption of Ethics of great theoretical and practical significance. Links to free download http:/ / www.hi138.com