Digital travel system construction network analysis _ to write papers
Write papers networks: Abstract: pass digital Travel system that covers the Travel activities of the entire process, tour operators the whole process and the Tourism industry-wide chain of comprehensive digital applications to enhance the tourist information service quality as the guiding object, the national level, industry level, consumer by level, technical level of the existing tourist information services integration, combined with new technologies such as "3G" to promote the use of outstanding consumer experience, industry, management, planning and other aspects of state regulation, which is based chain to build a correlation factor new digital Travel system.
Keywords: digital Travel system, information services; chain-associated factor CLC: F59 Document code: A
China's Tourism industry to achieve by the tourist destination to Travel beyond the success of power, it is necessary to advanced marketing techniques, scientific management methods, develop innovative ideas to promote Tourism in the healthy and rapid development of digital system proposed Tourism and construction will achieve Tourism management more efficient, the quality of tourism services, travel and tourism industry experience high-class high-end, creating a virtuous cycle of the main win-win market environment.
1 System of the principles of digital travel
Break through the traditional administrative level, the integration of the national level, industry level, the consumer level, technical level and other factors, to achieve the tourism industry chain-digital system. New form of industry, services and content integration services. To apply for the goal. Of existing public resources, such as (financial, transportation and other related industries and tourism resources required to analyze the content, use of existing databases to supplement the number of travel-related data through the existing data analysis of the industry's need for standardize existing information analysis, combing the tourism industry chain, the various factors associated with its existing information model for analysis and comparison study, breaking the old state-level fixed-point, enterprise-level control of all of the information model According to the experience economy under the various categories of the UI (user experience for in-depth analysis to understand consumer demand and ultimately the information provided by enterprises between the error lies.
Focus on service in the industry and new form of content integration services, will travel information, area information, online travel services and other resources to horizontal integration, as a destination for the construction of invisible background information service, providing a unified interface, enabling travel information publishing and product marketing , scenic multimedia promotion, transportation, accommodation and catering resources, integration, launch new high-confidence network of digital integrated tourism services.
(2) the application of digital travel system applications based on different levels, based on all relevant industry chain analysis of the main application mode, number of travel under different levels to build a branch of architecture.
First, the government district government level to promote the image, functional management - tourism destination marketing systems and e-tourism destination marketing system (DMS led by the Government, enterprises to participate in the construction of a tourist information application systems, it is integrated destination of all resources and meet the individual needs of tourists provides a system solution. In addition to DMS, the construction of e-tourism Tourism is an important measure to digitize. Tourist E-government is the government agency the application of modern information management analog and digital communication technology, deal with travel content and integrated government, on the Internet to achieve departmental structure, workflow optimization and reorganization, to provide the community with convenient high-quality tourist information service.
Second, industry-related tourist attractions industry level 1 (area - number of scenic construction area with the 3G system digital video applications. Area supervisors to monitor the sites to provide remote monitoring and mobile phone monitoring, can be installed in specific spots video capture equipment, landscape and site visitors will be real-time video transmission to the monitoring center, but also for the attractions open to the public free of charge to visitors to watch. Scenic services and management are highly used digital system construction.
2 hotels - hotel chain information systems and distribution network is a modern hotel information system integration data integration center, through various types of data mining, aggregation and sort, for the hotel business analysis and decision to provide comprehensive information around the hotel information services, intelligent management, service management for customers, internal business management, Internet marketing services such as content management, which includes hotel operations management system (PMS, enterprise resource planning system (ERP), customer relationship management systems (CRM, supply chain management system (SCM, inventory management, online procurement system (OPS, central reservation systems (CRS, office automation system (OAS, knowledge management system (KMS and the staff of distance education / training system (E-learning / training and so on.
In addition, the hotel distribution network operators to provide a network through the internet booking platform distribution. Join the platform, customers can blog on the portal or display pictures, text links or search box, as long as the book by showing the platform and stay orders, the commission will provide a platform which is based on the hotel business development in the industry sub- marketing platform.
3 Travel - Travel information management, business development (travel agency business travel e-commerce refers to the Internet and related technologies used in travel industry management, through to play the advantages of new technologies, the formation of a new management model This model for the travel industry to bring more business opportunities, lower costs and more profit, mainly including the establishment of e-commerce sites, travel agents, ERP, CRM systems, and set up a direct sales and other travel.
Links to free download http://www.hi138.com 4 booking platform - Ctrip Travel service aggregation platform to Ctrip represented by pre-platform, platform system is scheduled to qualified hotels, air tickets agency, travel agency information together to provide travel services on the Internet platform for users to access Internet information service providers, while helping users through the Internet with the hotel, ticket agency, travel agent and book travel related services.
Third, consumer access to information terminal platform 1. Public tourist information service system - transport digital map / digital map to introduce visitors to Harbor tourist area of geographical location, natural features, socio-economic conditions, historical and cultural overview of the status quo of tourism development, problems, comparative advantages, distribution of tourism resources, must also implement multi-user concurrency and designated tourist routes for rapid retrieval, query, find online information about specific attractions and tourist facilities. provided the use of GIS functions and methods to achieve the specified travel routes of tourists roaming and fast track restore the display, for smooth implementation of broadband networks rely on hardware platform and virtual tour travel information system, to attract potential visitors to the purpose of [4] also provide tourists with tourism policies and regulations, travel agencies, hotels, attractions tickets and even tickets for inquiries and bookings for travel services, and convenient features such as online service complaints, providing food for the tourists, lodging, travel, shopping, entertainment-stop service.
2 of Travel and Tourism Site
Tourist information website can be divided into classes, service classes, special classes, etc. information categories include travel information, industry news, web yellow pages, portal, travel channel, including the integration of web service class resource network of alliances, regional travel site, the government websites, can provide sites search, hotel reservations, ticket booking and other services, specialty classes, including driving, self-outdoor nature tours, themed tours such as adventure tours, study tours.
Fourth, the technical architecture level as a number of travel support key technologies, including broadband network transmission and electronic technology, geographic information systems, remote sensing, global positioning systems, decision support systems, multi-database technology, data mining and data fusion technology, virtual reality technology, a variety of software integration technology, the overall system to provide technical support services to enable digital travel is possible [2].
Conclusion digital travel system in the final analysis, is to provide tourist information services: the government department in charge of decision-making basis, to improve government efficiency, from the traditional government to e-government transition, for tourism enterprises to provide timely travel information for corporate marketing, circuit design to provide technical support for individual tourists and tourist places and tourism-related tourist information and booking service, and according to the preferences of tourists for the tourist development of characteristic lines, and virtual reality technology allows travelers experience in advance for the travel professional internships provide students with a virtual environment for tourism education services. Travel by building new digital system to the entire tourism industry for the study, combing the existing tourism industry, information technology ideas, combined with national public resources to improve the quality of tourism services.
References [1] Gong Zhao Ning, Gong Huili, ZHAO Wen-ji. Digital Tourism building architecture design [J]. Capital Normal University: Natural Science, 2006 (5): 85-89.
[2] Hu Liqin, Liu Ming-chu, Dr The digital system framework of tourism [J]. Resources and industry, 2007 (2): 81-83.
[3] Yu-change. Liaoning Province, "Tourism information technology" concept [J]. Jiangsu Business Discussion, 2008 (4): 97-99.
[4] not Zhaopeng. Xinjiang, the "digital tourist" design [J]. Xinjiang Normal University: Natural Science, 2005 (4): 84-89.
[5] Liu Feng, beam digital travel System of Air ,2009-12. Links to free download http://www.hi138.com
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