China's tourism e-commerce problems and countermeasures

[Abstract] as China's tourism development, tourism and commerce with many problems arising in the process, the paper studies the current status of tourism e-commerce applications, to analyze the existing problems, such as tourism and e-commerce system features a simple, lack of public confidence in network security, and e-commerce lack of personnel, etc., and make recommendations to address these issues in order to improve the overall level of China's tourism and improve the competitiveness of China's tourism enterprises.

[Keywords:] e-commerce, tourism management, countermeasures Solve the Problems in E-Business of Travelling
Li ChaolunZou ZhenYang Zaitian
[Abstract] The promblems in E-business are growing with the trvelling prosperity. After analysing seriously, there are solutions to the promblems such as: E-business system functions needed, net-security confidence needed; human resource needed. The average level and the competitiveness of Travelling in E-business are inhanced.

[Keywords:] E-business, Travelling management; countermeasure
[CLC] G293.7 [Document code] A [Article ID] 1009-5071 (2011) 05-0033-02

In recent years, as people's living standards improve, the quality of life of advanced psychological demands of development, the scale of tourism is growing rapidly year after year, while global Travel e-commerce for five consecutive years with more than 35% growth rate was accounted for 20% of total global e-commerce over. In this context, the study of China's tourism industry has a typical e-commerce applications significance.


A tourism e-commerce development background 1.1 The concept of tourism e-commerce: e-commerce refers to all manner of trade through electronic activities is a Travel e-commerce worldwide through a variety of modern Information technologies, especially Information technology network to and complete a variety of tourism-related business activities, trading activities, financial activities and integrated service activities.

1.2 travel e-commerce features: tourism is a typical Information-intensive and Information-based industries rely on, is the most suitable for e-commerce system to improve customer service one of the industries in the use of e-tourism, visitors can more personalized, personalized service. travel e-commerce has three characteristics, namely, polymerization, physical, service. Internet era, e-commerce operation, low cost, wide range of users, without the constraints of time, can communicate directly with users. This will undoubtedly improve customer satisfaction, giving tourism unlimited vigor and vitality.

1.3 status of tourism e-commerce: the developed countries in Europe, travel e-commerce has achieved great success, is the largest e-commerce, the most prominent pArt. China's tourist e-commerce is still in the initial stage, compared with developed countries there is a big gap of domestic Internet users log on travel sites only Ctrip, E Travellers several large sites, users are also limited in the online travel booking air tickets, hotel reservations. At present, China's tourism industry is very low overall level of e-commerce applications, Information services, limited capacity, weak international competitiveness.

2 Problems 2.1 travel e-commerce tourism enterprises do not pay attention: Most travel agents, including some well-known travel agencies that now with most consumers still choose traditional approach to service travel company, thereby ignoring the application of e-commerce systems can bring potential benefits from a cost perspective, building e-commerce sites need to purchase a larger expenditures related to software and hardware equipment, the introduction of talent, but the corresponding rate of return can not be guaranteed. From the implementation point of view, e-commerce is new, travel companies do not experience and talent, do not know how to initiate e-commerce.

2.2 travel sites lack of information: Many travel companies, even building a website, the website is just for some, such as attractions, tourist routes, tourism knowledge introductory description, yet take full advantage of e-commerce merchants and customers in the gap between "straight-through bridge "can not provide comprehensive, professional, practical set of travel services, not filling the online travel infinite charm. tourist sites is very simple, specifically in the following areas: Web site features a simple, content updates are not timely , the search function is poor, a single form of online advertising, a virtual community does not play its due role: Web visitors can not give the message to be promptly.

2.3 tourism enterprises and lack of skills: At present, the travel site information to build the necessary hardware and software are more mature. Travel site construction, operation and management involves a wide range of knowledge, not only to employees with higher network technology, e-commerce knowledge, should also have expertise in tourism, marketing and management knowledge. In fact, the lack of both familiar and proficient in e-commerce and tourism complex talent. It is because of the lack of talent, resulting in e-commerce travel company can not be successfully carried out and grow.

2.4 lack of public confidence in network security: present, the impact resistance of online transactions is one of the security issues of computer viruses and break-ins etc constitutes a threat to the system of e-commerce network and many users do not want to pay online because of the fear network security there is no guarantee that their credit card information stolen by hackers losses. In addition, is doing online transactions require a series of user authentication process, users are exposed to a lot of privacy on the Internet, which makes more and more attention to privacy the right of the public do not want to conduct online transactions. Currently, the online payment online has not really resolved, still a lot of use the term "online trading, under the net pay" payment mode.

2.5 e-commerce credit security needs to be strengthened: Despite the rapid development of e-commerce, but the penetration rate to be strengthened. According to the survey, China's online shopping behavior of Internet users are also limited to young people, the majority of the economic strength of middle-aged and not developed, except some people do not use the computer outside the bigger reason is because people on e-commerce credit concerns, such as tourist attractions in the company description does not match the travel team composed of hype, shoddy souvenirs, etc. how to ensure that tourism promotion in the network described in the case, how to ensure the travel company's own credit, as further develop tourism network market.

Links to free download http://www.hi138.com 3 travel e-commerce development strategies
3.1 leadership role, specifically responsible for: Travel companies want in today's information society based on e-commerce must be clear determination to pay sufficient attention to business leaders, play an exemplary role, leading a company-wide e-commerce, the development of responsible management of electronic Commercial quality. e-commerce is not limited to creating a website, but also to the global co-ordination of macro-planning to ensure effective e-business quality management, including travel e-commerce site planning, travel e-commerce website construction, operation and maintenance of tourism e-commerce website, online marketing and online payment, good e-business profit model analysis.

3.2 co-ordinate the overall situation, to strengthen cooperation: First, actively strengthen the hotel hotels, attractions, specialty dealers, banks and transportation depArtments and other depArtments to ensure the business flow, logistics, capital flow, information flow and tourist flow this "five flow" smoothly Run the hotel hotels, attractions, specialty dealers, banks and transportation depArtments to implement electronic ticketing, e-coupons. Second, actively strengthen the cooperation with the transport sector, the implementation of electronic ticketing (tickets, tickets, tickets, etc.) , to seize market share. The emergence of electronic ticketing can improve the efficiency of both supply and demand, saving printed ticket, take the ticket delivery costs. In addition, banks have to strengthen cooperation to address online security payment.

3.3 school-enterprise cooperation, attract talent: tourism enterprises to develop e-commerce sites need to be responsible for many of the daily construction and maintenance work is that these students learned the professional courses, excellent student who is capable of. Companies can pick some excellent electronic business students, is responsible for web design and content updates, etc., and thus is responsible for system design and development work. Meanwhile, at school or hire some well-known professors familiar with the frontiers of knowledge, influential teachers and scholars guidance can and schools, "school-enterprise cooperation, the task of teaching" activities, arrangements for the actual tasks in the classroom, so students can targeted enterprises can also benefit from various projects.

3.4 strengthen the building of network security: online transactions can be kept confidential and will be directly related to the security interests of buyers and sellers, security is key to promoting e-commerce. First, to strengthen their own security measures, such as in e-commerce travel sites to Installation is indeed effective firewall to prevent "hacker" attacks, to protect the privacy of users and property, so that visitors have confidence in network security, the courage to open the page, dare online payment e-commerce has gradually become the new hot spot for the world economy, its As information security measures of the depth and increasingly demanding, we must simultaneously upgrade, continuous improvement.

3.5 strengthen the network of credit protection: from the government point of view, the need for the use of e-tourism industry to establish the necessary legal conditions, the recent People's Bank of China <<non-financial institutions pay for Services>> release and execute effectively regulate and improve the tourism online payment business credit, we need more laws and regulations, in addition, the network also need to protect credit third-party certification agencies. authoritative relevant institutions such as banks, e-commerce platform can initiate network Credit Union, from macro and micro aspects to create a travel e-commerce credit evaluation system to effectively assess and regularly published credit of tourism enterprises to ensure tourism e-commerce industry credit.

To sum up, China's tourism industry to meet the information age if the opportunities and challenges, efforts to adapt to changes in the Internet age, the use of e-commerce to provide consumers more satisfied with the travel services, tourism management to achieve innovation, management innovation and market innovation, through travel e-commerce implementation, will improve the company's competitiveness, promote tourism a new leap.


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