Analysis of e-business environment, corporate profit chain issues

Abstract: e-commerce in recent years in the sound development of China, attracting more and more people it benefits of exploration, with many companies in our e-commerce advantages to enhance their competitiveness, and in this area Chenggong enterprise, they often disproportionate inputs and outputs. This e-commerce environment impact on corporate profits of the relevant factors discussed, and an important factor affecting profit analysis.

Keywords: e-win-win profit chain friendliness

First, the value of e-commerce
The emergence of e-commerce, making the transaction costs, direct marketing, sales channels, flat, decline in transaction costs are making while reducing the cost of such transactions, not only can companies benefit, but also benefit consumers, to achieve a "win-win . "According to economic point of view, all help to reduce transaction costs by any means, methods are economically viable e-commerce to access to information provides a more rapid channel, also makes the information search cost greatly reduced. Meanwhile, the emergence of electronic commerce, but also effectively eliminate the information asymmetry. Clearly, the search for any information to achieve cost reductions, elimination of ways and means of asymmetric information is valuable.

Second, the status of e-business environment
With economic globalization and the continuous development of information networks. In China, these few years, Internet e-commerce has entered every household. See, e-commerce companies in the world is in the context of the development of steady and fast. Some large enterprises have stepped up the development of e-commerce to enhance their market competitiveness. At the same time, countries and regions in an e-business development to develop appropriate policies, laws and regulations.

Since the development of research in the theory of e-commerce businesses lack a lot of e-business operations has shown a certain degree of blindness. A lot of e-business operators will be "network theory" as a network operating economic environment of business criteria, making some e-commerce businesses operating in the process a serious short-sighted, of course, operating e-commerce companies must put into promotion, but, if the input is too high, so companies too much for many companies in the promotional costs account for the proportion of total expenditure has reached about 70% so blindly raise their online users and the media "celebrity" these companies "Deal or No Deal," the practice field layout has been aptly called the "burn", while the actual true to the enterprise E-commerce profits are minimal.

E-commerce in China in recent years the continuous healthy development, attracting a growing number of professionals and practitioners to explore the effectiveness of China more and more companies are using e-commerce to enhance the company's strength, to enable enterprises to remain In the position, and successful companies in this area is still very small. Currently, many businesses despite the implementation of e-commerce, but on the whole, as an important component of China's economic mainstay of small and medium enterprises lag behind the overall level of information technology, the larger the gap compared with developed countries, yet to be developed, while profitability is not strong application level is not high, an important aspect of many businesses to improve profitability for the planning, investment, operation, have quite a few detours, resulting in input-output is not proportional, resulting in e-commerce project stalled, or even failure. These companies do not have real profit method, without taking into account the profit on e-commerce related factors, and the lack of effective research, so to solve the problem of corporate earnings, profits to identify important factors, in order for enterprises to conduct e-commerce activities provide theoretical guidance.

Third, the development of e-commerce environment, business environment analysis
As an e-commerce businesses in the enterprise market competition, we must analyze the external environment and internal conditions, to understand their own strengths and weaknesses, using strengths to seize the opportunity to use the opportunity to find a reasonable profit and in-depth business analysis to explore and make the correct business decision. seize the technological environment, economic and social environment.

Fourth, e-commerce environment factors affecting corporate profits
Implementation of e-commerce business profits are a variety of factors, and the relationship between these factors constitute the sum of the profit chain of e-commerce.

1 degree of trade facilitation
For e-commerce enterprise customers trust the higher it will be able to produce the expected behavior, to reduce market uncertainty and transaction risk, saving the cost of information search, price compare costs and waiting costs, etc., the degree of trade facilitation increase, will present a cumulative increasing trend, and finally the customer will become loyal customers, transaction costs will be minimal. companies are able to facilitate the transaction, such as enhanced security, providing one-stop service, providing unique services etc., to enhance the trust of their parties to the transaction.

Links to free download http://www.hi138.com our e-commerce businesses can be technical and business innovation, from the trading process to start, take advantage of the latest Internet technology and concepts, play a great each e-commerce businesses advantage to online business and offline business together, through logistics, information flow, business flow, capital flow and effective integration for business innovation, to achieve a true "four-rate one," while providing "one-stop "The whole solution service, the buyer and the seller to resolve the problem of asymmetric information, can greatly reduce the cost of information search and filtering, can reduce the cost of procurement buyers and sellers to promote cost of procurement efficiency can be greatly improved, thereby increasing transaction amenity.

(2) degree of innovation
Under the new economic theory, the online market is the overall winner-take-all losers in the market, e-commerce companies must innovate or sustained competitiveness, the industry leader, in a sense, e-commerce enterprise is able to attract and retain customers, the key is to look at its ability to innovate, while innovation is stronger, the stronger the attraction to customers, higher customer retention, customer perception of the usefulness of the stronger, the stronger the willingness to buy.

3 business capabilities
Capacity is also a factor affecting trust. Capabilities include enterprise level of understanding of the industry, such as the degree of specialization, and its expertise to help reduce these uncertainties, the risk that the buyer can also reduce information search costs, transaction costs, reduce transaction time, improve transaction security. a strong ability of businesses to provide customers with professional, highly integrated, effective information and timely service and reliable technology to ensure and improve after-sales service. the ability of customers trust is a key factor.

4. Friendliness
Friendliness and trust is another relevant factor, that the real concern for the customer. Friendly and excellent service as an aspect of the general to increase customer satisfaction and retention. Friendliness by eliminating the inappropriate behavior to reduce social uncertainty, these behavior is due to start businesses often made from short-term profit, so business-friendly but also affect the willingness of customers to buy an important factor.

5 brand trust
Brand trust can reduce information costs, thereby reducing the price sensitivity, because the customer due to information search and processing cost reductions, so that they reduce the sensitivity of the established price, brand trust by reducing the perceived risk, information costs and improve customer products quality expectations, thereby reducing the price sensitivity.

V. Summary
E-commerce environment through the corporate profits for research and analysis, can be found to achieve rapid profitable business and embarked on rapid development is not difficult e-commerce is a fast-growing industry and an opportunity and the variable coexistence of industry, business To survive in such an environment even more the need for appropriate theory to guide and advise, therefore, face the reality of all the opportunities and challenges, e-commerce environment, corporate profits model research has very important practical significance. Links to free download http://www.hi138.com