On paper Shangluo tourism e-business development _ Network

Paper Network: Abstract: Travel e-commerce, Tourism enterprises to provide interconnection network based on Internet technology uses computer technology, electronic communications technology and network systems business purchase and sale of Unicom to form a new business. Travel e-commerce will be the future of Tourism Development have a direct and significant impact in recent years, Tourism has become an important pillar industry Shangluo, how to use modern information technology and e-business Shangluo the economically underdeveloped areas of Tourism Development, to achieve a leapfrog Development of Tourism urgent need to address the problem. Shangluo This paper describes the Development status, based on tourism, tourism Development of electronic commerce from Shangluo analyzes the current Shangluo tourism e-commerce development, the main problems and the corresponding development strategies.

Keywords: tourism; e-commerce; Shangluo; measures

With computer technology and the rapid development of network technology, the Internet become the television, newspapers and broadcast media after the fourth-largest public through a network of e-commerce as a new business model, significantly changed the way people live and economic operation mode e-commerce, and tourism combined with modern information systems represent the future of tourism development. The emergence of e-tourism, break time and space constraints, improve the tourism product of the trading efficiency, reducing transaction costs At the same time maximize the integration of tourism information resources, it is an important direction of development of tourism, but also to promote tourism development in less developed areas important means.

Therefore, the Travel e-commerce can bring fundamental change to Shangluo, tourism, e-commerce can make Shangluo tourism resources into tourism products, Shangluo Travel and tourism industry, how should the effective integration of e-commerce, these are worthy of consideration. Based on the analysis of e-commerce development Shangluo tourism proposed for Shangluo Travel e-commerce development strategy.

1 The concept of tourism travel e-commerce e-commerce is e-commerce in tourism industry in this special field of application, refers to the network as the main tourism information database, e-business bank-based, electronic means using the most advanced operation of tourism industry and its distribution system business system which combines customer psychology, consumer psychology, business psychology, and computer networks and many other subjects, to show and promote the "network" and "tourism" value, with operating low cost, wide range of users, without the constraints of time and can communicate directly with users, etc., provide a more personalized, into sexual service.

The main function of tourism e-commerce can be summarized as the following: (1) information search services, including tourism-related information (such as hotels, travel agencies and civil aviation flight and other information), information on tourist attractions, tours information, and knowledge of online travel queries . (2) online booking service, mainly to provide hotel rooms, air flight tickets, travel agents, tourist routes and other aspects of real-time, dynamic online booking service (3) customer service refers to systems and organs intended for groups and individual agents (refer to the hotels, aviation, travel and other related services) in real-time online business to discuss, to manage their own pre-recorded.

2 Development of Shangluo Shangluo tourism development of tourism has a long history. Currently, the city has developed more than 10 tourist attractions. National Forest Park, three of which (gold Gap, wood Wang, Niubeiliang), the provincial Forest Park 6 (Tianzhu Mountain, the black dragon mountain, Jade Mountain, commercial mountain, Yuxu holes, etc.), two provincial-level scenic spots Office (Zhashui cave), a national scenic water, the state-level scenic spot 3 3A, the total area of ​​forest park development to 16700 hm2. which: Zhashui cave, business Nanjin Si Gap, Dan, have been drifting become the city's tourist highlights of the city's 33 existing tourism enterprises, tourist-star hotel 10, 41 non-star hospitality and travel agencies to 6, more than 640 peasant music, tourism directly employed more than 4,000 people and indirectly employing a million people in urban construction, and to create a landscape garden city as the goal of eco-tourism, the city's tourism center services are maturing, unique eco-tourism landscape garden city thirsty. "15" period, the city has received 3 million visitors and achieve comprehensive income 500 million yuan. 2006, the city tourists 117.2 million, income from tourism to achieve 246 million yuan, accounting for the city's GDP of 2.1% .2007 2.6 million annual tourists people to achieve consolidated revenues of 533 million yuan, accounting for the city's GDP of 3.9 percent. completed three years ahead of "Eleventh Five-Year" tourism development goals. As of late July 2008, a total of tourists 221.29 million, achieved consolidated revenue 595 million yuan, an increase of 9.73%, respectively, and 19.74%. Tourism is increasingly apparent overall driving capabilities, Shangluo tourism has become a new economic growth point.

3 Shangluo tourism e-commerce development problems in less than 3.1 Shangluo administrative driver's tourist attractions are fragmented, decentralized management, it is difficult to form a group of business advantages, will result in overall weaker Shangluo tourism enterprises But the development of tourism e-commerce is a big upfront investment, return on investment cycle is long, relative to the risk of high cost small business projects, so the cause of most tour companies do not want to invest in the tourism e-commerce; Shangluo tourism attractions, cultural heritage, etc. on the Internet to communication is not a system, unified and coordinated organization and the emergence of various sites on the area, attractions, hotels, etc. repeated introduction. Shangluo Moreover, due to the economic development of the county area asymmetry, resulting in uneven development of tourism information, tourist information has not been completed authoritative resource library, tourist information resource sharing is poor.

3.2 is not enough emphasis on tourism enterprises Shangluo tourism enterprises business sites for the construction of a lack of high priority is currently the city's tourism enterprises are mostly similar web content, outdated information, update in time, traffic is almost zero, so that is not conducive to a corporate brand image, there is the possibility of loss of opportunity, so can not form scale tourism enterprises, but also can not be effective online marketing and booking in order to save time. There are still a phenomenon that is the building of tourism enterprises in their own way behind closed doors online, do a lot of duplication of effort, wasting a lot of resources and funding, there is no information-sharing situation, but reduces the network's functionality in this case, the number of travel sites immediately go up, but the company did not ensure quality, while in between the industry without proper organization and coordination mechanisms, the lack of a unified information technology to improve understanding of tourism, the tourism enterprises blindly to build their own Web site, that this is a fashion, a trend, the need for site construction lack of profound understanding, so there are some perennial updated almost no tourists to visit tourist sites.

Links to free download http://www.hi138.com 3.3 poor interactive online travel sites, e-commerce products and services means the success of a single real-time e-commerce site has a very strong communication skills, not only Contacts and diverse, and can complete the transaction online immediately. But Shangluo situation, most of the online travel e-commerce site interaction is poor, many do not even have this feature, the vast majority of online booking function is not only phone and email can be linked and therefore missed a lot of trading opportunities. For example, in Shangluo travel online although there food, housing, transportation, travel, shopping, and other columns, but if you really want to live in a hotel must also hit the hotel phone.

In addition, because sites with travel agencies, hotels and attractions in a lack of communication, data sharing and other reasons can not make online information released, the lack of real-time and interactive, giving consumers the unnecessary trouble.

Although the majority of tourism enterprises Shangluo have flocked to the Internet, seeking to develop new opportunities, but most travel websites also simply described the network as a business, attractions and tourist routes of the tool, the enterprise can not recognize core business processes, customer relationship management are all extended to the Internet, to make our products and services closer to the user needs to reflect the tremendous value of networking, especially online reservations and customization, the issue was particularly prominent. Looking at Business Rockwell City, travel sites, real e-commerce related to tourism, to give visitors a "tour packages" almost did not.

3.4 Shangluo lack of personnel to improve the tourism e-business travel e-commerce, human resources issues is very important to travel Web site construction, operation and management involves a wide range of knowledge, travel e-commerce practitioners not only to a higher network technology, e-commerce knowledge, should also have more expertise and skilled tourism marketing, management and other aspects of knowledge, in fact, it is this lack of Shangluo now familiar e-commerce are also proficient in the tourism business compound talents. the training of tourism professionals in e-commerce has not yet attracted widespread attention the parties concerned.

4 Shangluo tourism e-commerce development strategy 4.1 leading role in government, strengthen the macro-environment and e-commerce infrastructure construction Shangluo development of tourism industry has unique advantages, consider the tourism areas of railway, highway and other transportation facilities and communications, utilities energy supply infrastructure to implement a certain degree of tilt, paving the way for the Shangluo Tourism, the Government from the concept of long-term prospects, etc. to guide the enterprise e-commerce is a highly sophisticated division of labor system and many related departments The need to rationalize resources and deployment. tourism management departments to increase management and macro-control efforts, optimize resources and keep up with both from the hardware and software development needs of society, to improve their own level, thus promoting the hotels, travel agencies, attractions and other related businesses development. In addition, as an emerging industry. the government should give preferential policies related to corporate and financial support, and resolutely implemented.

4.2 The establishment of tourism travel e-commerce web site development Shangluo
Services, particularly important to establish a specialty travel Web site. Travel site personalization, user-friendly, international tourism Web site is the formation of the three directions. Travel site should be established tourist information database, including tourists as name, age, occupation, hobbies, income, place of residence and previous spending records in the company; also should establish a good customer relationship system, use the Internet to build interactive from the tourism business and customer communication platform, such as forums, online customer service, virtual communities, are platform-specific form of user-friendly platform that will help build understanding of customer needs, human care. On the one hand, tourism enterprises can adjust the price according to demand tourism products, open a tourist route; the other hand, within the unique natural landscape Shangluo, historical landscape, rural folk style is attracting a number of domestic tourists, Shangluo travel sites should try to use the national standard or common business language information, making it for Shaanxi, the country's tourist e-commerce service platform.

4.3 step up publicity efforts to seriously promote the strategic research network, active network marketing then good site If you can not get as many visitors, the site will not play its due role to promote the website in many ways, such as search engine registration , link exchange, online community marketing, online advertising, etc. The tourism enterprises should be based on the characteristics of your site, select the correct ways to promote, develop strategies to promote the network and create online marketing environment, the implementation of network marketing. both Shangluo should also use the TV , newspapers and other media publicity Shangluo travel e-commerce, consumer groups so that the general understanding of tourism e-commerce easy, fast, economical and other advantages.

4.4 Integration of resources, the establishment of the city's tourism resources database tourism resources travel e-commerce development database is the basis and foundation. Internet in the tourist bridge the gap between resource database so that the whole tourism industry can get quick information exchange and transfer, therefore, business Luo county area the tourism sector and enterprises should increase their information technology, and actively cooperate with and participate in provincial, national e-commerce network and travel resource database construction, the city's tourism and travel e-commerce platform data sharing, and promote the common development of the city's tourism industry.

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