For small and medium garment business website model of thinking

Abstract: This paper describes the business building e-commerce sites need to consider the factors to explain the construction of small and medium garment enterprises independent e-commerce sites the restrictions proposed relying on a mature Industry, the construction joint SME e-commerce platform or website suggestions discusses the website or relying on a mature Industry the advantages of small and medium construction sites as well as the joint construction of the principle of such sites, should pay attention to the problem, and finally give a detailed case study.

Keywords: e-commerce, small and medium garment enterprises, Industry e-commerce platform

Internet technology innovation and development to bring new revolution in the global economy, is also changing the competitive landscape of the entire business community. Internet, interactive Web applications such as computer technology and electronic collaboration will gradually change the business model, making the global network supply chain will gradually replace the tiered supply chain, so the clothing business in the Internet era are facing new opportunities but also faces enormous challenges in e-commerce has the advantage of increased trading opportunities, reduce trading costs, simplification of trade procedures, trade efficiency . Despite the enthusiasm of the people on e-commerce has been to calm down somewhat, but the use of Internet e-commerce, or business success is still the rapid development of the necessary means. For China's garment Industry mainly small and medium enterprises, the implementation of e-commerce needs are more urgent. Small and medium scale enterprises in the apparel, financial and management strength is relatively weak, may be that small and medium sized e-commerce business and garment enterprises Open a new management situation. In ternet use to win new markets, create new Marketing tools, to participate in the competition with large enterprises, the small garment enterprises are increasingly becoming the new strategic development objectives in foreign countries, more and more enterprises rely on e-commerce business is rapidly expanding, while this one kind of advanced use of e-commerce business methods, we must first have an ecommerce site.

A garment enterprises to establish e-commerce site to be considered as business occupancy factors to consider shopping orientation, traffic and business reputation, the channel 1 sample, the SME e-commerce site selection or construction also need to consider the following factors: traffic, only enough Visits to effectively gather popularity, attracting consumer groups; quantity and quality of business; business reputation; etc. In addition, also consider the strength of e-commerce e-commerce sites, such as channels, including logistics, payment, delivery methods etc.; hardware and maintenance services; business support and promote the availability of e-commerce experience for business reference check, etc. These are excellent e-commerce sites must have the qualifications.

2 small independent clothing companies build e-commerce site restricted factor
For the small garment enterprises, to build their e-commerce site is not a good idea, mainly because of its subject to the following factors:
(1) e-commerce, the traditional garment enterprises are outsiders, their construction site in the full utilization of the network properties on the inherent natural look and many clothing company's website, only the equivalent of the company's "online store", the fatal disadvantage is lack of scalability. except for a few extremely high brand awareness, market share, large clothing companies, such sites for development will be very limited.

(2) new economy "fast fish eat slow fish" rule requires apparel companies learn to effectively integrate effective resources, which is to enhance the core competitiveness of the inevitable measures small garment enterprises of human, financial, Information technology, weaker, and therefore the process of implementing e-commerce need to learn to integrate more effective resources.

(3) SME website for their commitment to development and construction costs, the market cost of the initial huge publicity, and technology to protect Web site up to date, which is good as an SME a huge burden, so that sites can not only help corporate profits, on the contrary will waste money and time enterprise, business delays, loss of potential customers e-commerce database snatch 86 (% +8-4 )'&.) 37 opportunities.

(4) the number of garment enterprises of China's small and medium too, if constructed in an own e-commerce site, the site has different Information structure, which will cause customers to find Information and analyze Information more difficult, frustration customer Information and interest that eventually gave the re-visit its Web site, so small independent clothing company creating e-commerce sites should not be a preferred way by a lot of research and analysis the following conclusions: Based on mature industries or to establish e-commerce platform for small and medium garment enterprises of joint e-commerce site, we can get the best input-output ratio, is currently small and medium garment enterprises to carry out effective use of e-commerce website shortcut suggestion was "small and medium garment enterprises can rely on a more large portal, "I think this a way to have more inadequate because of less well-known small and medium garment enterprises, and consumers like the domain name for a difficult to remember, even if the connection to the portal site, because search engine constraints and portal features, visitors also need to click on each Web page a list item to open the connection not only cumbersome and time-consuming step, and will often encounter an invalid page, causing many visitors will eventually give up this access method. By comparison, the , relying on a mature Industry platform for small and medium garment enterprises or the establishment of the joint of the site is preferable.

3 rely on the industry or the establishment of a joint Web site e-commerce platform advantage in the initial stage, many small and medium garment enterprises are facing not only the shortage of funds and other issues, as well as lack of professional people, information, resources, inadequate reserves and other practical problems by relying on e-commerce industry platform or create a joint website of this "short, flat, fast" approach, an area can quickly establish a new image, the other aspects of inside and outside the industry can quickly provide enterprise production, supply, Marketing and other information to their strengths as follows:
(1) the reputation of small garment enterprises. Except for a few well-known clothing enterprise e-commerce website, an independent, business-like fashion e-commerce sites often exist on how to obtain customer trust. Industry or the establishment of a joint Web site e-commerce platform membership, etc. can be used for credit companies to join the site to identify and manage the use of the site itself to provide credit guarantee credit.

(2) to provide the system a trading partner relationship management, as well as an information exchange system model. Business as long as pay a fixed operating costs, will be able to enter the field of electronic commerce, reduce the scale of capital, manpower and equipment on the pressure and to promote these small and medium garment enterprises implement modern management model to improve the management level.

(3) Customers can check their own interest through the website and related information products, consumers and dealers to reduce the imbalance between information and reduce the dealer price discrimination on consumers to take the opportunity so that consumers will will reduce the purchase process concerns, buy really suitable for their own products, so that similar business in a fair competitive environment.

Links to free download http://www.hi138.com 4 garment industry or enterprise e-commerce platform, the principle of joint website
(1) to promote the idea of ​​advanced e-commerce for the purpose, because the advanced e-commerce web site only contains the idea will be viable, the site's construction and development should be long-term vision, an enterprise should not be limited to the immediate interests of a more The website should be a function of induction, and gradually guide the small garment enterprises to come to the right track e-commerce.

(2) should not be a quick fix but it should be gradually developed. Web technology and enterprise application level should be the ability and efficiency of matching, if the site 1 to achieve the set of all functions, their development cycle will drag on longer, small garment enterprises will delay implementation of e-commerce sites using the process of addition, our e-commerce is in the exploratory stage, many uncertain factors, so based on investor and responsible attitude, should gradually expand the scale of site, the gradual realization of the ideas, make the site unique and increase profitability.

(3) business to provide good service. Website should be able to provide enterprises with advanced technology and business services, real benefits for the enterprise should be fully taken into account the level of small and medium garment computer, so easy to operate.

(4) information accurate, updated quickly. Information on the site provided by the user, to ensure the accuracy of online information, information dissemination to improve the efficiency of online information should be dynamic, to take measures to update and maintain website vitality.

(5) the organizational structure of the order is conducive to automated analysis and web site information processing, information on the site should have a strict organizational structure and management.

5 e-commerce sites should pay attention to the establishment of clothing apparel e-commerce sites the problems of garment enterprises have been able to increase communication between businesses, business opportunities, become a fashion business means the business can not be ignored. But at this stage, the full realization of the real e-commerce website there are still many bottlenecks, pending development-related laws and regulations, policies, etc. is not perfect, such as electronic contracts, electronic agents, format licensing contracts and so on.

When a dispute between the parties, there is no appropriate laws and regulations as a basis; electronic payment, the government, with the banks, is not yet fully realized; credit problems are preventing an important reason for the smooth conduct of electronic commerce. Industry e-commerce joint website site or e-commerce for SMEs is mainly business-to-business (B2B) type e-commerce, as in many enterprises, so the site's organization and management, charging, updates and other issues with a clear need. industry e-commerce site, it should be have a website owned companies undertake organization and management, toll collection, and timely information on registered enterprises to achieve faster update rate of the United website, each garment should be composed of a dedicated management, organization and management-related matters.

6 case studies of textile e-commerce online, nearly 500 textile and garment enterprises with the network to provide the technology platform, established its own sales Web site, nearly 3,000 companies published in the online registration information of these enterprises "by the chicken "By the textile network involved in e-commerce e-commerce. Textile and textile and apparel e-commerce network with industry experts designed especially for e-commerce database !,+&&(" 209:!!; 5 engaged in the domestic textile and apparel trade industry use by the textile business e-commerce site can publish information, can also understand the domestic apparel market dynamics, and the prices, but also directly with customers or trading partners online commerce transactions. described as follows:
(1) web site user-friendly, information-rich Open "textile dynamic domestic market, foreign market, the textile exhibition news, success stories" and links to help enterprises understand the textile and garment market situation, to grasp the direction, the same time, enterprises can also Subscribe online books. Open "foreign business opportunities, availability, Buy, cooperative information, product catalog, sample libraries, business directories, companies offer" and other links, can be a variety of valuable business information exchange. any unit or individual can publish information, but depending on the customer's identity, "and Ben Wang official information release agreement with business users, can only provide proof of identity and units issued by individual users, but not only in KoWe to provide identification of users' , web release of the information marked on the credibility of a different sign.

(2) site has a powerful network of online personal information service system --- the office you can access the office network, publishing information on supply and demand information and market conditions and customer contact ... ..., for a variety of network communication fully reflect the personality!
(3) Marketing Center is Ben Wang established an enterprise network Marketing world, a new layout to the face of powerful features to meet with customers to joining the center of enterprise product Marketing, our website database with direct docking, user-friendly query. Marketing Center a minimum charge of 1,500 yuan / year, can replace the corporate website.

(4) to small and medium garment enterprises A, for example, want to get on the market such as supply and demand information, you can open directly from the home, "apparel" web browsing, you can open the "sample library" to see sample photos real manufacturers; find the right manufacturers, you can either online or by phone, fax, and started commercial activities.

References
1 Mu Shi-Chao, Dong Yunliang, Zhou Yubo enterprise information building measures and suggested that China's textile, 2001,
219 - 212 Gao Hong, Liu Kehai e-commerce sites for small businesses to explore patterns Management Forum Links to free download http://www.hi138.com