Analysis of foreign trade enterprises in e-commerce problems and countermeasures

Abstract: The introduction of the meaning and implementation of e-commerce, on the basis of analysis of China's foreign Jia stage of e-commerce enterprise applications, as well as problems, and finally made reasonable suggestions for the problem.

Keywords: electronic commerce; international Jia Yi; Network
First, the meaning and implementation of e-commerce
1, the meaning of e-commerce. E-commerce refers to electronic data through the information network to the way information flows within and around the world to complete a variety of business activities, trading activities, financial activities and activities related to integrated services which involve the exchange of information, sales, payment, transport so the entire trade process with a computer network as the core of the rapid development of information technology, the Internet's global popularity and application, e-commerce has become a new network technology development.

2, implementation of e-commerce e-commerce at present there are three main forms, namely, the form of EDI, Internet and Intranet form form. EDI <Electronic Data Inter-chance), the electronic data interchange, also known as "paperless trading", it is Trade Under the agreement the two sides, has a certain structure of the standard trade information through data communication network, the parties involved in trade between computers transfer and automatically process it focus on the standardization of data structures, the re-use or trade in different areas of common data standardization, aims to achieve business process automation, reducing manual labor, reduce costs, improve efficiency, especially for reducing the transaction cycle of duplication of work.

Second, our analysis of the stage of e-business applications
China's traditional enterprises to develop e-commerce in general need to go through roll-out phase, the exchange phase, the transaction stage and integration stage of e-commerce impact on business processes with enterprise-level e-commerce applications vary, the level of e-business applications more high, the impact business process will be.

1, e-commerce roll-out phase. Most companies is the first step towards e-commerce website with a company for any potential users of information and a single means of communication. This kind of static approach to provide the company's products services, contact information and the stage is known as roll-out phase in the roll-out phase, while the performance of the role of e-commerce to provide online products and services company, to attract potential customers; other hand, as the company's external a window to get the information required by enterprises. show stage is a low level of e-commerce enterprise applications, information technology and not really integrated into the business process being, so no change in business processes.

2, the exchange of e-commerce stage the stage can be achieved with enterprise customers (distributors, consumers) or suppliers of two-way communication, companies can through the web site for customers or suppliers to provide products or services, and receive orders through the network , the offer and negotiation, to provide customers with personalized service. Another advantage is that the stage can accurately obtain vendor inventory information exchange phase of qualified enterprises can also be set up in the extranet, although the exchange phase to achieve a two-way communication, but can not fund transactions that stage, the company's website into an information gathering, communication tools, in such circumstances, marketing and sales departments on the need for appropriate process changes to ensure that orders can get a timely manner. AC phase, which requires companies to further improve the level of information, companies need to establish a front e-commerce system which stage in the online sale of goods is not the primary target, the majority of domestic e-business applications most in this stage of development.

3, e-commerce transaction stage companies in the transaction phase are facing new challenges, not only requires a high technical capability and more complete information technology infrastructure, and the information system security and reliability requirements of a higher of trading phase will involve all aspects of e-commerce activities, in addition to buyers and sellers, banks and other financial institutions, government agencies, certification agencies, distribution centers are also involved. data encryption and electronic signature technologies such as e-commerce activity is indispensable factor.

4, e-commerce integration phase. Integration can be divided into business process integration, information systems and information systems integration and process integration in three areas, according to the range of integration, integration can be divided into internal integration and cross-enterprise integration. integration phase there are important technical barriers, including business processes and information between the system incompatibilities. integration stage is the development of the advanced stage of e-commerce, orders from the beginning to get marketing, raw material supply, production, payment settlement, the product and after-sales service activities are provided through the computer network and e-commerce systems to complete.

Third, restricting foreign trade enterprise e-commerce development problems
Although e-commerce in China's foreign trade enterprises has been widely used, the proportion of total e-commerce is also growing, but many problems still exist, restricting the development of electronic commerce. These problems are mainly concentrated in the following areas : 1, lack of understanding of electronic commerce; 2, the security of e-commerce itself; 3, e-commerce legal system; 4, e-commerce information infrastructure building; 5, foreign trade companies lack e-commerce professionals.

Fourth, improve foreign trade enterprise e-business development strategies and recommendations
1, to strengthen publicity and education to improve the understanding of electronic commerce, improve foreign trade enterprises to the international awareness of e-commerce, which is a comprehensive application of international e-commerce is a necessary condition. International e-commerce in China has just started, the low level of awareness of its importance, is not conducive to its development. The whole community should step up publicity efforts to improve levels of government and foreign trade enterprises in e-commerce awareness, particularly for the majority of foreign trade enterprises can understand the implications of international e-commerce, willing to use international e-commerce approach.

2, to enhance network management, network security to maintain e-commerce development need to address security and reliability issues of network security related to the vital interests of each individual when the computer has to be white viruses, hackers invaded, resulting in data lost, hard burned, will feel extreme pain and anger, if in e-commerce activities, but also have a direct economic loss. This resulted in the implementation of e-commerce very negative impact, before the public in e-commerce hesitant Therefore, the Government should strengthen the network management, to maintain the necessary network security, reduce online crime, and maintain proper business and consumer rights, to protect national economic security and cultural security.

3, to develop and improve e-commerce Laws and regulations. Laws, regulations and safety issues is essential for the healthy development of e-commerce. The establishment of new Laws and regulations; the original legal system to make the necessary adjustments to adapt to the international e-commerce development the needs to establish and improve the customs, taxation, payment, copyright, patent, consumer rights and other policies and regulations, improve existing Laws and regulations to ensure the legality of electronic transactions, protection of personal privacy and prevent online crime, the establishment of e-commerce safety certification of legal mechanism.

4, speed up e-commerce infrastructure. A good e-commerce infrastructure is a national foundation for the successful development of e-commerce, the foundation must be able to support the continuous development of increasingly complex transaction process. Want to promote rapid development of electronic commerce on must increase the network infrastructure investment, to make a more complete network infrastructure, therefore, the development of e-commerce must be based on the enterprise's market environment, customer relationships, product innovation, financial elements, business resources, business processes, six elements, able to adapt to local conditions to choose e-commerce market economy needs to carry out methods, to the enterprise management innovation and transformation of traditional business strategy has important theoretical and practical significance.

5, to enhance e-commerce training. For our e-commerce and international e-commerce professionals need a comprehensive human resources plaque, it should be to establish Links to free download http://www.hi138.com Personnel training system, first of China's colleges and universities should assume the task of training these personnel, according to the need for additional domestic e-commerce development e-commerce expertise, the country's education sector should also be set up from junior high school students began training e-commerce knowledge of the system, giving the training programs to long-term, institutional guarantee. Second, China should give full play amateur college, distance education, private universities, community education efforts, for the market demand for talent in this area, stepping up the training e-business talent efforts. <Electronic Data Inter-chance), the electronic data interchange, also known as "paperless trading", which is in accordance with bilateral trade agreement, with a certain structure of the standard trade information through data communication network, all computers participating in trade between the transmission and automatic processing which focus on the standardization of data structures, the re-use or trade in different areas of common data standards, the purpose is to achieve business process automation, reducing manual labor, reduce costs, improve efficiency, especially for reduce transaction cycle of duplication of work.

Second, our analysis of the stage of e-business applications

China's traditional enterprises to develop e-commerce in general need to go through roll-out phase, the exchange phase, the transaction stage and integration stage of e-commerce impact on business processes with enterprise-level e-commerce applications vary, the level of e-business applications more high, the impact of business process by the greater will be 1, e-commerce roll-out phase. most companies is the first step towards e-commerce website with a company for any potential users with a single exchange of information and way. This kind of static companies provide products, services, contact information and the stage is known as roll-out phase in the roll-out phase, while the performance of the role of e-commerce to provide online products and services business, attract potential customers; the other hand, foreign enterprises as a window to get the information required by enterprises. show stage is a low level of e-commerce enterprise applications, information technology and not really integrated into the business process being therefore not change business process 2, the exchange of e-commerce stage the stage can be achieved with enterprise customers (distributors, consumers) or suppliers of two-way communication, companies can through the web site for the customers or suppliers to provide products or services, and through network of order, the offer and negotiation, to provide customers with personalized service. Another advantage is that the stage can accurately obtain vendor inventory information exchange phase of qualified enterprises can also be set up in the extranet, although the exchange phase to achieve a two-way communication, but not for financial transactions. the stage, the company's website into an information gathering, communication tools, in such circumstances, marketing and sales departments on the need for appropriate process changes to ensure that orders can be timely processing. AC phase, which requires companies to further improve the level of information, companies need to establish front e-commerce systems which stage in the online sale of goods is not the primary target, the majority of domestic e-business applications at this stage of development most 3, e-commerce transaction phase. enterprises in the trading stage facing new challenges, not only requires a high technical capability and more complete information technology infrastructure and information systems security and reliability of the higher requirements of trading stage will involve all aspects of e-commerce activities, in addition to the buyer and seller, banks and other financial institutions, government agencies, certification bodies, distribution centers and so involved. data encryption and electronic signature technology in e-commerce activity is an indispensable element 4, e-commerce integration phase. integration can be divided into business process integration, information systems and information systems integration and process integration in three areas, according to the range of integration, integration can be divided into internal integration and cross-enterprise integration The integrated phase there are important technical barriers, including business processes and information between the system incompatibilities. integration stage is the development of the advanced stage of e-commerce, orders from the beginning to get marketing, raw material supply, production, payment settlement, the product delivery and after-sales service and other activities through the computer network and e-commerce systems to complete.

Third, restricting foreign trade enterprises of the problem despite the development of e-commerce e-commerce company in China's foreign trade has been widely used, the proportion of total e-commerce is also growing, but still there are many problems, constraints of e-commerce development of these problems are mainly concentrated in the following areas: 1, lack of understanding of electronic commerce; 2, e-commerce for their own safety issues; 3, e-commerce legal system; 4, e-commerce information infrastructure building; 5, lack of foreign trade enterprise e-business talent. Fourth, improve foreign trade enterprise e-business development strategies and recommendations 1, to strengthen publicity and education to improve the understanding of electronic commerce. Improve the foreign trade enterprises to the international awareness of e-commerce, which is a comprehensive application of international e-commerce is a necessary condition of the International e-commerce in China has just started, the low level of awareness of its importance, it is not conducive to the development of the whole community should step up publicity efforts to improve levels of government and foreign trade enterprises in e-commerce awareness, particularly for the majority of foreign trade enterprises can understand the implications of international e-commerce, willing to use international e-commerce means 2, to enhance network management, maintaining network security. Need to address the development of e-commerce security and reliability issues of network security related to the vital interests of each individual when the computer has to be white viruses, hacker intrusion, data loss, hard burned, will feel extreme pain and anger, if in e-commerce activities, but also have a direct economic loss in which case the implementation of e-commerce caused a very negative impact, hesitant before the public in e-commerce, so the government should strengthen the network management, maintenance necessary network security, reduce online crime, and maintain proper business and consumer rights, to protect national economic security and cultural security. 3, to develop and improve e-commerce Laws and regulations. laws, regulations and safety issues to the healthy development of e-commerce is important. the establishment of new laws and regulations; the original legal system make the necessary adjustments to meet the needs of the development of international e-commerce. To establish and improve customs, taxation, payment, copyright, patent, consumer rights, etc. policies and regulations, improve existing laws and regulations to ensure the legality of electronic transactions, protection of personal privacy and prevent online crime, the establishment of e-commerce security certification of legal mechanism 4, to accelerate e-commerce infrastructure. a good e-commerce infrastructure is a national successful development of e-business foundation, the foundation must be able to support the continuous development of increasingly complex transaction process. want to promote rapid development of e-commerce, we must increase the network infrastructure investment, to make a more complete network infrastructure Therefore, the development of e-commerce must be based on the enterprise's market environment, customer relationships, product innovation, financial elements, business resources, business processes, six elements, able to adapt to local conditions to select the e-commerce market economy needs to carry out methods, to the enterprise management innovation and transformation of traditional business strategy has important theoretical and practical significance. 5, to enhance e-commerce training. for our e-commerce and international e-commerce professionals need a comprehensive human resources plaque, it should be set up personnel training system. First, our universities should assume the task of training these personnel, according to the need for additional domestic e-commerce development e-commerce expertise, the country's education sector should also be set up from the junior high school began training students in e-commerce knowledge of the system, giving the training programs to long-term, institutional guarantee. Second, we should give full play to China's amateur college, distance education, private universities and other community education efforts, for the market demand for talent in this area, and increase efforts to develop e-commerce professionals.

Links to free download http://www.hi138.com