From Where the customer to see how to create e-community platform

[Abstract] community-based e-commerce development e-commerce is a new trend to better meet the user's individual needs, to narrow the distance between buyers and sellers, and users to achieve a win-win business. Eslite through the build up to one platform where the customer analysis, the community-based e-commerce platform to build not only the need for community-based e-commerce has a clear understanding also requires companies to have complete supply chain management system and a number of users.

[Keywords:] the development of community-based e-commerce model where the customer benefits

E-commerce for businesses and individuals now have is not a new vocabulary, from the initial contact for the business enterprises to gradually accepted by consumers, business model development from B2B to B2C C2C to the form to the business strategy have a great impact, but also for entrepreneurs to provide a better business platform with the network of social and economic development and improvement of the corresponding software and hardware equipment, consumer ideas and change consumer behavior gradually According to statistics, last year, the network transaction volume grew 97% over the previous year, almost double the growth, experts also point out that this year's turnover will grow about 80%, this is a very potential and attractive market, is why many large companies such as Tencent, Baidu, have already or ready to enter the online shopping market reasons. And whether B2C or C2C, which by the buyers and sellers as well as Internet services platform built form, particularly in recent years, China's rapid increase in the number of Internet users, online purchase form has been accepted and loved by consumers, C2C e-commerce model in particular, reveal the trend of rapid development, while the gradual formation of community-based Internet users, Internet users to purchase products, trusted reviews and recommendations related to the Forum, which also increased the power of consumer products to promote electronic Business community-based e-commerce development will no doubt be another new beginning and new trends, therefore, how to use existing infrastructure to build the right e-commerce platform for the development of community-based e-commerce development in China will inject more vitality.

A, C2C development of new trends - community-based e-commerce
1 e-commerce model
For the past, the distinction between e-business models can be divided into B2B, B2C and C2C three, but in any case points, they can not leave the composition of three components, namely, buyers, sellers, and network platform. From the site e-commerce business purposes as well as specific ways to cut into points, can be divided into platform mode, online retailers, models, and community-based e-commerce model. The first two are the existing and the development of more sophisticated models, the third species was currently developing and exploring new trends.

Platform model is more typical, compared with Taobao and Alibaba, which is to provide value-added services to obtain a profitable e-commerce model. Alibaba enterprises and between enterprises for mutual information platform for enterprises to create more opportunities for cooperation with the buyers and sellers gathered here, more convenient and opportunities to communicate with each other more through the user's experience and recommendations between users, users of the service platform for the gradual establishment of the trust mechanism, and to become Members pay for the costs associated value-added services, while Taobao C2C form from the surface is, but in essence it is the form of B2C, business to individuals because it is a business platform, providing rent-free in electronic form shop, the source of profit is the value-added services for some users to pay, but the information in a number of businesses, entrepreneurs or individuals want to stand out in the market seems to be difficult because the stores, product promotion requires a lot of money, which for strength rich giants do, such as Baidu ready to enter the e-commerce, which is bound to Taobao and Alibaba have a great impact, so this model high barriers to entry, general Shrimps only a taste, it is difficult with large giant resistance.

Web shopping patterns, also known as online retailers, currently has a representative model of a shopping site Dangdang, Eslite, Jingdong Mall and other online music store Amoy Shoes It has two forms, the first is similar to the platform model, namely, by building a network platform to attract business settled, as the rental shop's website, it also provides value-added services and supervision of credit, etc., another way is to create a site to conduct their business online sales, The platform model is different is the business responsible for themselves, including site construction, and e-commerce involved in the production of production, design, procurement, inventory, logistics, receivables and other processes, although this can bring their own more profits, reduced or paid to third-party intermediary service platform costs, but also by reducing the risk of corporate risk exposure, but to build their own sales platform requires a lot of money, consider the wider, higher barriers to entry, so generally not suitable for inexperienced and the funds are not enough entrepreneurs to enter.

Links to free download http://www.hi138.com in the two existing models, based on and developed a relatively new model, in which community-based model it is also implemented in two modes: a species is represented by the model network fence, it is based on B2C, in addition to e-shop for businesses to provide a platform for the business playing field, promoting its own products, but also for consumers to establish a forum to communicate with each other, to express their views for the purchase of products and suggestions, and advice for new buyers, the second implementation is discussed in the existing community on the basis of online marketing, the establishment of related links to buy, such as Tencent's film launched film network, is based on the number of QQ users has launched the online shopping mall, which is more user-friendly and easy to understand products to trust the product. This new model for start-up capital requirements are not very high, it is important that careful management and user satisfaction and recommendation, which is to enter the e-commerce entrepreneur who provides a good opportunity.

2.C2C new direction - community-based e-commerce
Regular users know that online shopping store to buy a certain product is of most importance when the evaluation of the store, as well as evaluation of the product. In addition, users select the product before, but also go back to a dedicated discussion community to see if there is good recommendation or by the exchange to determine their own products, because the user has no interest in the community, but their buying experience and good ideas to share, so the user comments on the community through business letter Ren Yuansheng product introduction and recommendation. Relying on the vast network users Tencent established pat network resources, provides for the C2C trading platform, which through the group chat or QQ space in the form of relevant needs of the user to link together to facilitate communication and access to information at any time. In addition U.S. online store Buy.com has launched a service that allows users of Facebook profile pages in the sale of goods, which not only provides a convenient way of community-based network of sales, while also lowering the costs borne by individual sellers while our country is gradually beginning to pay attention to this new e-commerce model, in a number of professional communities, such as adding e-commerce functionality on the BBS, and provide online payment platform, therefore, whether from foreign or domestic point of view, this kind of community of e-commerce model is accepted by the public and love, C2C is bound to become a new trend.

Second, the advantages of e-commerce community development
Community-based e-commerce e-commerce have become the new development model, have benefited from the development of it's unique advantages, combined with existing community-based e-commerce platform, such as Pai Pai analysis, community-based e-commerce the main advantage The following three aspects:
First, community-based e-commerce platform for virtual network materialized gradually, increasing the distance between buyers and sellers close. Because of the particularity of online shopping, so the customer can not be directly exposed to the products to be purchased, although the network can provide consumers with a rich mass of shopping information, but how to get customers to trust products sold online, the network sellers to attract customers, The most effective way to sell products, while community-based e-commerce platform is based on the user of the communities a sense of trust and dependence, this degree of intimacy enhance the user, such sharing of information between users, the recommended products are more than the seller himself Publicity is more simple and effective. the formation of community-based network to meet people's lack of a sense of security, the benefits of community feeling through to selection, selection and evaluation of the whole online shopping process can facilitate completion of the transaction.

Second, community-based interactive and e-commerce together. Community-based sites because of its targeted, specific user groups, community members often have a hobby or join a community forum shopping needs, so this will help very good seller to determine the face of market segments, which targeted members want to improve the product information to help improve the loyalty of members of the community, but also increase the consumer to the community "stickiness" At the same time, community members-dependent enhancement of the community, will attract more non-members to join, customers use the product evaluation will affect more people, increasing the value of information, which allow customers to their own sense of its value improving, and the increasing number of community members, loyalty will further help improve the sales network to expand sales coverage and increase sales degree. so that the community development and e-commerce business expansion and promote each other, forming a virtuous circle.

In addition, community-based e-commerce and consumer brand marketing to achieve a win-win benefits due to the business community platform can be seen by the consumer expectations about products and existing products, opinions, and thus analysis of consumer psychology, from the source to grasp market needs and start from the design to improve product quality and functionality, logistics services and after-sales unsubscribe human services, increase consumer trust in the seller, not only the greatest degree of personalization to meet consumer demand, but also help consumers to build brand loyalty on the network, establishment of brand loyalty will save a lot of corporate marketing manpower, material and cost of capital on the other hand, community-based e-business model to improve the consumer buying process position, because he's buying behavior is no longer a single feeling of his evaluation will affect the consumer will want to join the community and other members of the community's ideas and willingness to buy, to determine buying behavior, while the disadvantage of consumers will in turn improve promote consumer recognition of this community-based e-business model to improve the user to buy the network's bargaining power, so this is a benefit to consumers and sellers are a win-win results. Links to free download http:/ / www.hi138.com in the two existing models, based on and developed a relatively new model, in which community-based model it is also implemented in two modes: one is the fence, represented by the model network, It is based on B2C, in addition to e-shop for businesses to provide a platform for the business playing field, promoting its own products, but also for consumers to communicate with each other to establish a forum to express their views for the purchase of products and advice at the same time give advice to new buyers, the second implementation is discussed in the existing community on the basis of online marketing, the establishment of related links to buy, such as Tencent launched pat network, is based on the number of QQ users The launch of the online shopping mall, which is more user-friendly and easy to understand products to trust the product. This new model for start-up capital requirements are not very high, it is important that careful management and user satisfaction and recommendation, this is like enter e-commerce entrepreneurs, provides a good opportunity.

2.C2C new direction - community-based e-commerce
Regular users know that online shopping store to buy a certain product is of most importance when the evaluation of the store, as well as evaluation of the product. In addition, users select the product before, but also go back to a special discussion on the community to see if there is no good recommendation or by the exchange to determine their own products, because the user has no interest in the community, but their buying experience and good advice to share, so the user comments on the community through business letter Ren Yuansheng product introduction and recommendation. Tencent relying on a huge network of users established pat network resources, provided for the C2C trading platform through the group chat or QQ space form relevant to the needs of users linked together to facilitate communication and access to information at any time. In addition, the U.S. online store Buy.com has launched a service that allows users of Facebook profile pages in the sale of goods, which not only provide a convenient way of community-based network of sales, while also lowering the costs borne by individual sellers, while our country is gradually beginning to pay attention to this new e-commerce model, in a number of professional communities, such as adding e-commerce functionality on the BBS, and to provide online payment platform, so, whether foreign or domestic, from the point of view, this community-based e-commerce model is accepted by the public and love, C2C is bound to become a new trend.

Second, the advantages of e-commerce community development
Community-based e-commerce e-commerce have become the new development model, have benefited from it has unique advantages for development, combined with the existing community-based e-commerce platform as pat to the analysis, community-based e-commerce the main advantage The following three aspects:
First, community-based e-commerce platform for virtual network materialized gradually, increasing the distance between buyers and sellers close because the particularity of online shopping, so the customer can not be directly exposed to the products to be purchased, although the network can provide consumers with a rich Massive shopping information, but how to get customers to trust products sold online, the network sellers to attract customers, sell the most effective way, while community-based e-commerce platform is based on the user of the communities a sense of trust and dependence, enhance the user of this intimacy, this sharing of information between users, the recommended products are more simple than the sellers and their effective propaganda. the formation of community-based network to meet people lack a sense of security, the feeling of community with to the advantage through to the selection, selection and evaluation of the entire process of online shopping, can promote the completion of the transaction.

Second, community-based interactive and e-commerce together. Community-based sites because of its targeted, specific user groups, community members often have a hobby or join a community forum shopping needs, so this will help very good seller to determine the face of market segments, which targeted members want to improve the product information to help improve the loyalty of members of the community, but also increase the consumer to the community "stickiness" At the same time, community members-dependent enhancement of the community, will attract more non-members to join the customer's use of the product evaluation will affect more people, increasing the value of information, which allow customers to their own sense of its value improving, and the increasing number of community members, loyalty will further help improve the sales network to expand sales coverage and increase sales degree. so that the community development and e-commerce business expansion and promote each other, forming a virtuous circle.

In addition, community-based e-commerce and consumer brand marketing to achieve a win-win benefits due to the business community platform can be seen by the consumer expectations about products and existing products, opinions, and thus analysis of consumer psychology, from the source to grasp market needs and start from the design to improve product quality and functionality, logistics services and after-sales unsubscribe human services, increase consumer trust in the seller, not only the greatest degree of personalization to meet consumer demand, but also help consumers to build brand loyalty on the network, establishment of brand loyalty will save a lot of corporate marketing manpower, material and cost of capital on the other hand, community-based e-business model to improve the consumer buying process position, because he's buying behavior is no longer a single feeling of his evaluation will affect the consumer will want to join the community and other members of the community's ideas and willingness to buy, to determine buying behavior, while the disadvantage of consumers will in turn improve promote consumer recognition of this community-based e-business model to improve the user to buy the network's bargaining power, so this is a benefit to consumers and sellers are a win-win results. Links to free download http://www.hi138.com