On the current film culture influenced by the values ​​and strategies of college students

[Paper Keywords] film culture influenced by the values ​​and strategies students

[Abstract] as China's reform and opening to speed up socialist modernization process, the current culture of mass production and film ratings hit record highs, the prosperity of film culture to penetrate deep into the university campus, and college students have a positive and negative values two effects. schools should attach importance to many students of film culture and values ​​of the impact and role of the current political and economic situation as a guide, choose a positive film culture to educate and guide students to establish a correct socialist interests, to eliminate present utilitarian values ​​of contemporary college students of the tendency to promote the healthy growth of contemporary college students is important.


As China's reform and opening up the process to speed up socialist modernization, the people's cultural life has changed dramatically, the main sign that television works of mass production and record-high ratings. The current film culture has become an important mass media, a profound impact on people's spiritual and cultural life, great works of film culture that many people draw spiritual nourishment, desire to meet people's spiritual needs, but in the reality of the current fierce competition in a market economy , in the real interests of the temptation, a large number of film culture vulgar serious impact on people's values, this phenomenon is particularly prominent in the student population, so the values ​​of college students pay full attention to the ideological and political Education should influence and role of film culture .

First, the current values ​​to guide the direction of film culture
Film culture has become increasingly diverse needs of people's lives. The current flourishing of film culture is the inevitable product of market economy, indicating its support and recognition of people, no matter what interests and hobbies of the people, can find their own film and television works in the principles of market economy and the interests of domination, the film culture of social needs, in the quest for survival and development, gradually formed their own set of values. mainstream film culture and promote advanced culture, the pursuit of the beautiful, the aesthetic values ​​in shaping college students , moral values, economic, professional values ​​and to lead active and healthy growth of its development, playing an irreplaceable role in the positive, while non-mainstream film culture deliberately spreading false negative content, mislead students distort history and ignore the noble and serious, profit-making to promote worship of money due to the physical and psychological students not yet fully mature, lack of ability to distinguish right from wrong, the information vulnerable to adverse effects of film culture, and values ​​of college students have adverse effects.

Second, film and cultural values ​​of the impact of college students
(A positive impact on
In our country played a lot of good movies and television promoting the lofty ideals and noble spirit of celebrating the role of public opinion, young people in Education, encouraging students to play an active role in influencing the students the right values ​​formation and development of its major role in the following areas:
1 film culture that students understand the current situation of social development, enhance social responsibility
Students understand the contemporary film culture as a society, learn a window of doing things, help students pay more attention to the community, to adapt to society, love of community. Of contemporary college students increased opportunities for contact with the community, it promotes the university campus and the connection between social life through multi-faceted film culture to the social penetration of information to college students for their future employment and lay a solid foundation, I often organized school students to watch as the Department of Education <<One Less>> this a true reflection of Education, life works, which touching story, pristine performance, the students bring a strong shock and thinking, to effectively promote and guide students to respond positively to the call of national policy to guide the Education to employment of university graduates to the west, the grassroots levels, to the motherland and the people most needed to self-worth. so that their values ​​tend to build a sense of responsibility and mission of the sacred homeland.

(2) film culture will help enhance the sense of a group of students and patriotism
Today's university students are mostly "80" "90" only son, they are over to take care of elders grew up, always protect the collective consciousness is the result of relatively poor. The current sharp, vivid outstanding film and television work, in Contemporary college students and enhance the collective patriotism and values ​​education has played an irreplaceable role. video charisma and noble characters of heroes of national pride and cohesion, infection, influence and educate students, guide students in real life, inheritance and carry forward. like <<Assembly>> <<Founding of the Republic>> <<wave will never fade away>> and other classic film works to my party and the country suffered so strong when the courage shown, closer to collectivism, patriotism doctrine of the theme of the film with students from the audience, all of which contribute toward the college's values ​​to avoid isolated, personal direction. the impact on the values ​​of contemporary college students have a positive impact.

3 film culture to benefit students in the formation of healthy, positive and optimistic attitude towards life
Some contemporary college students because of their ability or learning needs of professional and social imbalances, particularly the impact of the current economic situation, employment of university graduates is difficult to become hot topic in society, such as: TV <<hard>> in a group of community college students after graduation, the surface the difficulties of reality did not stop their struggle ahead of the pace of the face of university graduates face job, career pressures, they need it as <<My youth who call the shots>> in the money demo of the positive and optimistic attitude to life. The current outstanding film culture to help students facing difficulties in employment have the ability to self-psychological adjustment in a timely manner. exercise values ​​in the employment of university graduates should be healthy state of mind. the current domestic and international excellent film idol of youth, promote positive values , values ​​play a very important role, but also so that students learn in a tight, rich living conditions amateur life.

(Two negative effects
The current part of the film works against the country in which the age and socio-cultural requirements, some film work, reflecting the one-sided to promote so-called democracy of capitalist society and money worship ideas and concepts of these film culture that students ignore our social and moral discipline, and legal norms, oppose any favorable binding, negative absolute personal freedom advocates, especially few online media misleading rendering and misleading, making the values ​​of college students affected by the impact and [1]
1 film culture values ​​these students tend to personal interests
Currently, some worship of capitalist society money is power, "the rich have everything" is their values, these errors along with the idea spread to China's film and television work, the values ​​of college students have a negative impact can not be ignored in this part of the film's impact , the easily misled some students to "self"-centered, self-serving for the purpose of life, and pursue their own material interests, regardless of the interests of others and some students play down the sense of collective ideas and collaboration, values ​​are also turning to ignore the community only on self, ignoring the collective self-interest only on personal values, our traditional education "have a country home" becomes only a small house and self, so for personal gain at the expense of collective interests.

2 students of film culture led to superstition and blind worship of heroism
College students should be advocating on behalf of science and advanced youth, firmly opposed to a new generation of theism. However, the current film and television works on a number of feudal superstition and spirits image performance, resulting in some students tend to wander in between science and superstition, such as some content with six very long live the students to make their own to pass the exam, went to the temple to burn incense and a special Buddha prayer, examination image of the Goddess of Mercy to wear a shield. In addition, many college students worship with a lot of gore, violence, fighting action movie, the film inside the buddy loyalty, gang war, triads is that they tried to follow the object, the two brave brothers rib inserted knife or even a life of crime stories too, but still felt very chic.

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3. Hedonistic film culture led to the spread in college students
Some of the TV hit shows, such as <<, if you're>> in the show's "would rather sit in the BMW car crying" luxury pleasure values, mislead some students lazy, self-indulgence, the values ​​just to stay on in the material pleasures meet. "excessive consumption" in a number of students who have also occurred, in their own ability to make money not spend money before they seek to enjoy, but also pay attention to the high quality of life sub-identity, non-brand-name clothes do not wear, do not play the game do not stimulate , not on the class are not interested, do not high-end consumer goods, and so these hedonistic ideas have penetrated into film and television works through the values ​​of some college students go.

4 students of film culture led to the attitude of the West of marriage
Students by watching Western television romance, love and marriage by the attitude of the Western movie where the impact of the plot, many films permeated with the lovers and lovers of Western emotional impact, especially in the areas of less constraint and more casual, misleading premarital sex and cohabitation is more common among college students, especially by some of the impact of vulgar television programs and movies, the marriage of contemporary college students Abnormal attitude towards more and more. Some students do not deal with love, treasure, to love advocating for once, the traditional concept of everlasting love, neglect, or even that the most important college is love, no love life is wasted examples of university life is not uncommon. In summary, these Western marriage attitude of college students have some negative effects, emotional love the game as they experience and the pursuit of truth, so flash flash from the type of marriage and love into the mainstream values ​​of contemporary college students love the phenomenon.

5 students of film culture led to political outlook fuzzy
Advocate the so-called Western democracy, human rights, freedom and other concepts through some movies and television penetration to China, although untrue, one-sided, but these are in film and television works on physical, psychological immaturity of students is difficult to distinguish has distorted political ideas, making clear their political boundaries have been divided into still more confusion, chaos, and reversed, resulting in students mistakenly seen as the economic prosperity of the West of Western capitalist political system, social system, the performance superiority of the socialist development is extremely unfavorable. easy for young students of political ideas lead to misleading values ​​of the impact of college students should attract the attention of educators.

Third, the school values ​​education strategies of college students
Schools should attach importance to many students of film culture and values ​​of the impact and role in patriotism, collectivism and socialism for education led to the current political and economic situation as a guide to take effective measures to choose a positive film culture to educate and guide students establish a correct socialist interests. to eliminate the values ​​of contemporary college students showed the tendency of utilitarian.

(An ideological and political education to strengthen school
The school's ideological and political education workers should actively change their ideas, effective use of current film and television culture of ideological and political education. Educate and guide students to establish the correct values. On film culture to the students the positive and negative make a positive impact on objective analysis , such as watching <<Kong Fansen "<<Ren Changxia>> <<Iron Man>> other good film theme, the use of noble film figure the values ​​of education to guide students, to advocate the socialist form of society under the theme of traditional education, and systematic , targeted to run through the ideological and political education among the persistent hard work of students of education and social responsibility Education students learned philosophy and point of view to observe, analyze and solve practical social life problem, the only way to better understand the West's decadent and corrupt bourgeois ideology and actively resist hedonism, individualism, money worship and extreme values ​​of the error effects.

(B to enhance the school campus culture
Values ​​formation and development of college students is a long process of self-education, self-cultivation process and schools should promote humane care, spiritual communication, spiritual inspiration, teaching interactive harmonious campus culture, and should do more to provide them with training, practice, training opportunities to enrich their college life, the establishment of curricular and extra-curricular integration of school, with students welcomed by the majority of campus culture, to stimulate enthusiasm for learning, the use of the campus culture to cultivate character, improving taste, many colleges and universities use the weekend or a specific time to play Some domestic and international excellent film, so rich and varied film culture throughout the campus cultural activities, students cultivate sentiments, and guide the healthy development of their values, depicting students in good solidarity and collective spirit, and promote the overall quality of students increased.

(C to strengthen the system of aesthetic education
In education and teaching of aesthetic education to enhance the degree of attention to help students deepen their understanding of nature, society, history, life's full understanding of their values ​​out of the error, to clarify the positioning of life, ideals, the pursuit of confusion [2] university education and to actively introduce film appreciation seminars held in film culture, multi-faceted interpretation of the art of film culture with the charm and the value implication of ideological education, so that purify the soul and pleasure, aesthetic awareness and enhance the aesthetic realm, create a perfect aesthetic character through a number of film and television Works exchanges, organized students to watch high-value, high quality video cards and the use of classical forms of various activities to help students absorb from the film and television culture positive social message, the right to self-evaluate and adapt to social needs of the age, the formation of correct values .

[References]
[1] Cui A novel current film culture of ethical behavior of college students and campus policies [J]. Film Literature, 2007 (16).

[2] Zhang law. Film and cultural values ​​affect the values ​​of college students and countermeasures [J]. Film Literature, 2009 (21).

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