Tourism development on the old revolutionary base red countermeasures

[Abstract] old revolutionary base areas are red resource-rich region, the Development of red Tourism to improve the appearance of the old liberated areas to provide an effective way. This revolutionary base areas for the Development of red Tourism practical significance are described, its problems in the Development of red Tourism was analysis, and proposed to broaden the financing channels, the construction of tourist facilities, focusing on Tourism product mix, activation and marketing, emphasis on community participation and strengthen Tourism management and training of employees in the Development of red tourism is the old revolutionary base of effective countermeasures.

[Keywords:] the old revolutionary base of red tourism economic Development strategy
Red tourism refers to the Chinese Communist Party led the people in the formation of the Revolutionary War memorial, markers for the carrier to carry their revolutionary history, deeds and spirit of the content, organization and reception of tourists to carry out the revolutionary traditions of inheritance, the memory of martyrs thematic tours. CPC Central Committee and State Council issued <<2004-2010 National Development Plan of red tourism>> determine the country's 12 key tourist areas red, 30 red tourist routes, 100 classic red tourism attractions is the red the focus of tourism development.

It is reported that the National Red ,2011-2015, tourism development plan has been approved, therefore, relevant departments will in 2011 as the red-tourism is currently all over the country with "five" red tourism development plan approved country a rare opportunity, and vigorously to create tourist attractions and scenic red, red was a rapid increase in the number of tourist attractions trend, but there are still some issues worthy of government and tourist operators to think because of the red tourism products bear the educational function, political function of task, its mode of operation and management purpose with other tourism products is different, but as a tourism product, it is necessary to compete with other tourism products in order to survive and sustainable development, so red tourism to achieve sustainable development objectives, as red tourism area business and government must correctly understand the function of red tourism products and properties.

First, the old revolutionary base areas and practical significance of red tourism development
The development of Western Region's economy, after all, a good way to red tourism. Various world organizations are concerned about poverty, "poverty tourism" (PPT concept prevalent in the international arena, is to use tourism approach to poverty alleviation, rural improve the poor region's economic, cultural, ecological environment protection, so far-reaching development of red tourism.

1, through the red tourism to promote economic social development has proved that the development of red tourism in strengthening the revolutionary tradition and patriotism, promote red culture, inspire national spirit, protection and development of red tourism resources, tourism, cultivate new growth points to help the old revolutionary base areas, ethnic minority areas, poverty alleviation in poor mountainous areas, to achieve economic and social development has important practical significance and far-reaching historical significance. First, the spiritual power can be transformed into great physical force. Old area to stimulate the development of red tourism in the new historical conditions hard to change the backwardness of the courage and determination. Second, the political advantages and resources advantages into economic advantages can be Most red tourism resources in the underdeveloped revolutionary base areas, ecological protection is the focus of poverty alleviation and development is difficult to carry out red tourism can truly become non-polluting, sustainable development, poverty alleviation projects, enriching work again, can increase the infrastructure. the rise of red tourism can improve local transportation, communication conditions improve infrastructure, enhance accessibility, for example in order to develop the Dabie Mountains of red tourism, Hubei Province, Dabie great efforts to build a model of red tourism traffic roads, traffic conditions outside the base areas have been greatly improved.

2, increase employment opportunities for people in old revolutionary base areas and income. Tourism is a comprehensive, highly labor-intensive industries association. The old revolutionary base the development of tourism can promote adjustment of industrial structure, promote the rural surplus labor to non-transfer. Some tourism experts believe that in our country, each received 20 foreign tourists, you can create a job, each received 150 domestic tourists, but also to create a local employment opportunities such as Jinggangshan, the town red tourism development to attract Ciping employed nearly 6,000 people. Zhangshiyan Hebei area, due to tourism development in 2009, rural per capita annual income has reached 5,000 yuan, farmers around the country to reach 3600 yuan, respectively, than the area before development increased more than 10 times and 6 - 7 times. Jinggangshan small Imura, villagers had per capita income, but $ 300 is now open every household farm tourist restaurants music sales souvenirs, handicrafts, etc., per capita income to nearly 10,000 yuan at the foot of the Taihe Bridge Township Jinggangshan , adjacent to the local farmers to play the advantages of Jinggangshan, run from the resort, the tax amounted to 230 million yuan last year.

3, the old area farmers open their horizons, improve their quality of Agriculture is relatively closed industry, the material exchange with the outside world, exchange of personnel and information exchange is relatively small. With the launching of red tourism, the influx of tourists, farmers in old revolutionary base areas and tourists from all over the world to deal with, so as to promote the farmers ideas, behavior and mental outlook improved.

Second, the old revolutionary base problems in the development of red tourism
1, substantial poor. Red tourism relying on the historical heritage of the revolution because of the people of the Chinese revolution, hard and liquidity, coupled with the reactionary forces of the revolutionary base of the revolutionary relics were varying degrees of damage, survived some of the red product The small number of revolutionary relics, a small amount of old, dispersed, and the content, sites, lines and other limitations exist, such as some of the famous memorial is solitary Bed, garden or boat, and other tourist attractions and far apart, so Tourists would be difficult to have fun. Links to free download http://www.hi138.com
2, time-sensitive due to political factors and market factors on the red tourism source change significantly, with a strong red tourism timeliness. The normal time is mainly affected by market regulation, there is a larger celebration, the more vulnerable political factors, so the red peak mainly in the reception area and anniversaries around Golden Week.

3, single forms of tourism currently red tourist mark the most important is to visit the main sites and monuments, is basically "a table, a bench, a bed board, a lamp." Content, such as textbook explanations are mostly The rigid flat, it is difficult to impress tourists, poor market appeal.

4, the tourist market is narrow. Rely mainly on the development of red tourism in support of two forces: First, the collective organizational learning study, red tourism because of their special significance to the ideological and political development, and second, some have experienced the revolutionary war years old generation proletariat, they have fought for a place full of nostalgia and affection.

Third, the old revolutionary base areas the development of red tourism strategy
1, multi-channel funding to speed up infrastructure construction. Base areas, poor infrastructure, low levels of road between the area to travel inconvenience. A serious shortage of other service facilities, such as "red ancient capital" of the city of Ruijin Hotel beds only 2200, obviously does not meet visitors needs. The old revolutionary base self-development capacity is weak, you need multiple channels to raise funds on the one hand, the old liberated areas need to strive for national planning, funding and support given to tilt through a number of well-packed red tourism projects, for the red into the national tourism master plan and key projects , the development of red tourism special fund to obtain the support of the other hand, red tourism funds needed relatively large, old liberated areas should take the initiative, the use of market instruments, through investment, from a variety of capital markets to obtain the necessary funds to form a "government guidance, social participation and market operation "red tourism investment in the new pattern. jiangxi City in this regard has been a good attempt, as the first half of 2009, Ji signed 48 tourism investment projects, the amount of 3.67 billion yuan contract to build include visiting the ancestral home of Mao Zedong Court, leaders of the peak area Jinggangshan Oi, Jinggangshan Jingzhushan scenery.

2, focusing on a combination of a variety of tourism products. Portfolio management bundle can be achieved, shared source markets, to meet the diverse travel needs of tourists, you can extend the product chain, to extend the visitors stay, increased tourist spending. Red has a strong tourism product compatibility, and various forms of tourism products can be combined. Old revolutionary base areas with more favorable ecological environment, rich culture and rich folk customs of ethnic minorities, red tourism products and the formation of these resources tourism products can be combined. First, "red" combination, is adjacent to the old revolutionary base areas or themes related to the red tourist destination together, for example, Wuhan Nongda say that - jute Uprising - Honghu revolutionary base of the "agrarian revolution to explore the Tour ", Ruijin - Zunyi - Dadu - Yan'an" re-take Red Army tour. "Second," red-green "portfolio, that is a combination of red tourism and eco-tourism for example, Hunan, Hubei, Jiangxi revolutionary base of red tourism and Dahongshan eco-tourism. The third is "Red ancient" combination, red tourism and old revolutionary base areas, history, culture, tourism and heritage, ancient ruins tourism portfolio, for example, Xuzhou Huaihai Campaign Han red tourism and cultural tourism. Fourth, the "red" combinations, that old area of ​​red tourism, culture and colorful folk customs of ethnic minorities tourism product mix, for example, Guizhou, with "a long march red, wearing a colorful Guizhou", so that red tourism, eco-tourism and ethnic style tour glorified, a great success, in 2009, domestic visitors in Guizhou province over 4480 million people, total tourism income of 26.76 billion yuan achieved.

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